Latest news with #DSPs
The Hindu
5 hours ago
- General
- The Hindu
5,000 acres required for Polavaram R&R package in Eluru district
Eluru District Collector K. Vetri Selvi directed officials to expedite the land acquisition process for the Rehabilitation and Resettlement (R&R) works of the Polavaram project. At a review meeting held here on Tuesday, the Collector said that an additional 5,000 acres of land is required in Eluru district for the implementation of the R&R package, which includes land-for-land compensation, construction of R&R colonies, and other facilities for project-displaced families. As much as 800 acres have already been identified in Buttayagudem and Jeelugumilli mandals, she said, and instructed that the remaining 4,200 acres be acquired at a pace of 500 acres per week, which should be completed by August 15. Ms. Vetri Selvi emphasised that only non-tribal lands should be identified for acquisition, and there should be no encroachments by tribals or others. Once the lands are identified, grama sabhas (village meetings) must be conducted in the respective villages. The Collector instructed that RDOs and DSPs should engage with farmers and ensure village-level consultations in their presence. Joint Collector P. Dhatri Reddy, Special Collector S. Sarala Vandana, Alluri Sitarama Raju District Chinturu ITDA Project Officer Apoorva Bharat, District Revenue Officer V. Vishweshwara Rao, and others were present.
Khaleej Times
16-07-2025
- Business
- Khaleej Times
Yango Ads unveils smarter monetisation tools for app developers in Middle East
Yango Ads, the AdTech division of Yango Group, a global tech company headquartered in Dubai, has introduced new monetisation opportunities for mobile app publishers in the region. With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company's latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated SDK, built for seamless integration and optimised results. The latest version of the advertising SDK introduces smarter ad formats and expanded access to global demand, helping developers earn more without interrupting the user experience. New interactive formats are already delivering up to 11 per cent higher engagement, while AI-powered video previews have increased click-through rates by up to 4 per cent. Ad Network by Yango Ads also supports integration with over 50 DSPs, including advertisers in high-value markets like the US and South Korea, opening up stronger competition for ad placements and better monetisation opportunities. Additional upgrades to banner and horizontal video layouts are helping developers increase visibility and interaction, generating up to 5 per cent more revenue. The SDK has also been optimised for speed and ease of integration, with a lighter build that reduces app load times and ensures smoother ad rendering. It includes improved banner auto-refresh logic, support for SKAdNetwork attribution on iOS, and adherence to standards for added transparency and compliance. "Developers face increasing challenges to grow revenue while maintaining a seamless user experience," said Evgenii Pavlov, general manager at Yango Ads MEA. "Our latest updates make it easier than ever for developers to access premium ad demand and maximise the value of every user interaction. These enhancements demonstrate our commitment to providing powerful yet easy-to-integrate tools that deliver meaningful business results." The timing of the release aligns with significant growth in the region's app economy. UAE mobile app consumer spending is expected to exceed $500 million in 2025, while in-app advertising across MENA is forecast to grow by more than 14 per cent year-on-year. With smartphone penetration in the UAE projected to surpass 97 per cent by 2029, mobile-first monetisation strategies are becoming a top priority for app developers and publishers. These enhancements are part of Yango Ads' broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights. With the MENA mobile advertising market expected to reach $17.36 billion by 2029, Yango Ads remains focused on helping developers scale sustainably through smarter advertising technology.
Forbes
15-07-2025
- Business
- Forbes
Beyond The Algorithm: How AI-Powered Bidding Is Transforming Media
Dan Slivjanovski, CMO at DoubleVerify. For years, digital advertisers have relied on the native tools within DSPs to optimize campaigns—often using generic, one-size-fits-all performance metrics. But as budgets tighten and expectations rise, precision matters more than ever. Every dollar spent needs to deliver measurable business outcomes. There's no such thing as a 'generic' ad impression, either. Some impressions drive conversions. Others build brand affinity. Many are plagued by quality issues that risk wasting budget. Advertisers know this, yet many still rely on default DSP algorithms that optimize toward general engagement metrics like clicks or viewability. These built-in tools provide a baseline level of efficiency, but often fail to capture the unique needs of a brand's business model, audience, and customer journey. The two most powerful vowels in the digital ad industry today are 'AI.' Throughout my own career, I've been fortunate to be able to take a long, deep look into the inner workings of the industry, and the complexity of the marketplace has only increased with time. Advertisers and marketing professionals are under immense pressure to drive successful campaigns in this buying landscape. They need accuracy and consistency in their targeting, and AI is essential for both. From Generic To Genius: Smarter Bidding Starts Now DSPs now offer advertisers the ability to customize bidding strategies, optimizing for the KPIs that matter most to their business. This evolution is crucial in an era when brands increasingly leverage first-party data, offline sales insights and new measurement frameworks to inform their campaigns. By offering enhanced customization, DSPs empower advertisers to make more granular, data-driven decisions. A luxury brand should be able to prioritize quality engagement over simple reach, while a subscription service might want to optimize for lifetime customer value instead of immediate conversions. But while these custom strategies are possible in theory, many advertisers still lack the expertise and resources to put them into practice. The Barriers To Adoption The biggest barrier? Complexity. Custom media buying has traditionally required deep technical expertise. Advertisers need robust data science resources to develop and refine custom algorithms. They need engineers to integrate them within DSP environments. And ongoing analytics allow them to measure success and iterate. Many marketing teams don't have the bandwidth, or the confidence, to build and manage such a system. Real-time decision-making makes custom bidding even more complex. Programmatic advertising generates billions of data points per second, far too much data for human analysts to process. Without AI to automate and optimize in real time, brands default to standard DSP settings and miss out on the potential for significant performance gains. That can't happen in today's market, where every dollar counts, and even the most modest optimization can drive incremental value. AI: The Key To Unlocking Smarter Bidding This is where AI takes over—doing what no human (or standard algorithm) can. While AI is often associated with chatbots or dynamic creative optimization (DCO), its greatest potential lies in predicting performance. AI systems analyze enormous campaign datasets, identify patterns and optimize for business outcomes that matter most. By dynamically adjusting bids in real time, AI takes advantage of the custom optimization opportunities that many brands struggle to implement manually. The impact is already clear among early adopters: Brands I've seen that integrate AI-powered bidding strategies have seen dramatic improvements in ROAS, cost efficiency and campaign performance. Yet even with these results, widespread adoption is lagging. According to a recent IAB study, only 30% of agencies, brands and publishers are using AI throughout the entire campaign life cycle. Further studies show marketers' top three use cases for AI today are automating interactions, generating content and analytics, not the bidding itself. In other words, many brands have only started to understand AI's full potential. Best Practices For Implementing AI To take advantage of AI bidding and adopt the right solutions for your specific business and campaign means, take note of these best practices: • Effective AI bidding isn't just about speed. Choose a solution that processes massive volumes of data in real time, optimizes toward multiple campaign outcomes and adapts dynamically to changing signals. By continuously evaluating first-party data, media quality insights and cost variables, AI can make real-time decisions that drive better business KPIs. True AI-powered activation empowers advertisers to automate and tailor optimization strategies to their unique goals. • Insist on transparency from partners. While some platforms have started offering advertisers more insight into the performance of their AI bidding tools, market dynamics are shifting, giving publishers greater leverage and, in some cases, making transparency harder to come by. Look for AI bidding partnerships where transparency is built into the foundation, not treated as optional or subject to changing priorities. • Make sure you have human support. When vetting AI bidding solutions, look for those that champion ubiquity, scale, accuracy and efficiency. However, you also need to consider service. Campaigns can encounter unexpected challenges, from ad quality concerns to sudden shifts in targeting caused by breaking news, that require real-time, expert support. Any AI bidding partner needs to be able to provide knowledge and service to set up campaigns for success. As AI-driven optimization tools become more accessible, I believe that the advertisers who embrace them will gain a significant edge. The era of relying on generic DSP settings is coming to an end. The brands embracing AI aren't just optimizing campaigns; they're redefining what's possible in programmatic media. Generic settings are out. Custom, AI-powered bidding is in. The future of media buying belongs to those who take control. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Zawya
14-07-2025
- Business
- Zawya
Yango Ads unveils smarter monetization tools for app developers in Middle East
Dubai, UAE - Yango Ads, the AdTech division of Yango Group, a global tech company headquartered in Dubai, has introduced new monetization opportunities for mobile app publishers in the region. With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company's latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated SDK, built for seamless integration and optimized results. The latest version of the advertising SDK introduces smarter ad formats and expanded access to global demand, helping developers earn more without interrupting the user experience. New interactive formats are already delivering up to 11% higher engagement, while AI-powered video previews have increased click-through rates by up to 4%. Ad Network by Yango Ads also supports integration with over 50 DSPs, including advertisers in high-value markets like the U.S. and South Korea, opening up stronger competition for ad placements and better monetization opportunities. Additional upgrades to banner and horizontal video layouts are helping developers increase visibility and interaction, generating up to 5% more revenue. The SDK has also been optimized for speed and ease of integration, with a lighter build that reduces app load times and ensures smoother ad rendering. It includes improved banner auto-refresh logic, support for SKAdNetwork attribution on iOS, and adherence to standards for added transparency and compliance. 'Developers face increasing challenges to grow revenue while maintaining a seamless user experience,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'Our latest updates make it easier than ever for developers to access premium ad demand and maximize the value of every user interaction. These enhancements demonstrate our commitment to providing powerful yet easy-to-integrate tools that deliver meaningful business results.' The timing of the release aligns with significant growth in the region's app economy. UAE mobile app consumer spending is expected to exceed $500 million in 2025, while in-app advertising across MENA is forecast to grow by more than 14% year-on-year. With smartphone penetration in the UAE projected to surpass 97% by 2029, mobile-first monetization strategies are becoming a top priority for app developers and publishers. These enhancements are part of Yango Ads' broader strategy to deliver complete monetization solutions that combine AI-powered formats, performance marketing, and actionable audience insights. With the MENA mobile advertising market expected to reach $17.36 billion by 2029, Yango Ads remains focused on helping developers scale sustainably through smarter advertising technology. For more information, visit About Yango Ads Yango Ads is a global ad platform that helps businesses monetize and grow. We help brands reach relevant audiences through the websites, apps, and services they use daily. With access to one of the largest ad networks, we connect brands to engaged users within the Yango Group ecosystem. Whether you're looking to boost app revenue, run campaigns, or make data-driven decisions, Yango Ads has the tools to make it happen.
Time of India
14-07-2025
- Politics
- Time of India
Schools in Nuh district of Haryana closed today: Here's why
All educational institutions in Haryana's Nuh district were ordered shut on Monday as the state government enforced sweeping restrictions ahead of the Braj Mandal Jalabhishek Yatra. The move, aimed at averting a repeat of last year's communal violence, has brought academic activity in the region to a sudden halt. The district administration cited "student safety and administrative convenience" as the rationale behind the blanket closure of schools. Both government and private institutions were directed to remain closed for the day, with the District Education Officer tasked with strict enforcement of the order. Education disrupted as authorities prioritise security The sudden directive has disrupted internal assessments, cancelled scheduled examinations, and thrown timetables into chaos. Several schools had mid-term tests planned this week, which now stand deferred indefinitely. The order comes alongside a 24-hour suspension of mobile internet and bulk SMS services in the district. While some essential messaging services remain active, digital learning platforms have been rendered inaccessible. For students preparing for board exams, the blackout has severed access to online study material, group discussions, and digital assignments. Internet shutdown and school closure trigger concern According to an official notification from the office of the Additional Chief Secretary (Home), mobile internet, data services, and bulk SMS facilities will remain suspended till 9 PM on July 14. The suspension, it stated, is aimed at curbing the spread of misinformation and preventing the mobilisation of disruptive elements through social media platforms. While the administration has painted the measures as precautionary, critics argue the district's education system — already strained post-pandemic — is bearing the brunt of repeated law and order breakdowns. Security lockdown overshadows academics More than 2,500 security personnel have been deployed across Nuh, backed by DSPs, drone surveillance, checkpoints, and commando units. Prohibitory orders under Section 144 have been imposed, banning all public gatherings, arms (licensed or otherwise), and loudspeakers. The annual religious procession, scheduled through sensitive zones, has been linked to the outbreak of communal violence in 2023, which left six dead. Officials say the administration is not willing to risk a repeat. Students left in the dark Students across the district remain in the dark, literally and figuratively. With no classes, no online access, and no clarity on when normalcy will resume, many fear extended disruption. While the administration remains focused on neutralising any threat to law and order, the collateral damage to education in Nuh is mounting. With classrooms empty, exams paused, and digital learning suspended, students have once again become the invisible casualties in a district perpetually on edge. Ready to navigate global policies? Secure your overseas future. Get expert guidance now!
