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Tech, Startup, and Digital Investments Event kicks off in Berlin
Tech, Startup, and Digital Investments Event kicks off in Berlin

Emirates 24/7

time22-05-2025

  • Business
  • Emirates 24/7

Tech, Startup, and Digital Investments Event kicks off in Berlin

- Artificial Intelligence: GITEX EUROPE x Ai Everything Examines Dominant Tech Driving €2.7 Billion Economic Windfall -Europe's largest inaugural tech, startup & digital investments event highlights the technology redefining the region's digital future at Messe Berlin from 21-23 May Artificial Intelligence (AI) is swiftly redefining Europe's digital landscape, transforming industrial productivity, scientific discovery, public services efficiency, and socio-economic development at scale. With McKinsey projecting AI could add €2.7 billion to European economic output by 2030 – translating to a potential 20% GDP increase – GITEX EUROPE x Ai Everything is poised to magnify the exponential value accompanying this incomparable technology. Organised by Dubai World Trade Centre (DWTC) and KAOUN International, the region's largest inaugural tech, startup, and digital investments event is running at Messe Berlin from 21-23 May. Featuring over 1,400 big tech enterprises, startups, and SMEs alongside over 600 investors and 500 global speakers from more than 100 countries and 35 European states, the event's programme explores the rising potential of AI, cloud, cybersecurity, quantum computing, green tech, and more. Tech Titans Converge to Showcase AI's Disruptive Power An illustration of AI's transformative potential, a recent European Parliament study anticipates labour market productivity increases as high as 37% by 2035. Central to this scenario are the world's most reputable tech enterprises currently driving cross-sector disruption through innovative AI-powered solutions – many of whom are GITEX EUROPE x Ai Everything exhibitors and partners. Alongside AI changemakers including AWS, IBM, Cisco, and Honeywell, such exhibitors include Nutanix, a global cloud software leader showcasing Nutanix Enterprise AI (NAI). Alongside core data centres and on public cloud services including AWS EKS, Azure AKS, and Google GKE, this extended AI infrastructure platform can be deployed on any Cloud Native Computing Foundation® (CNCF)-certified Kubernetes® environment. Thomas Herrguth, General Manager Germany at Nutanix, said: 'GITEX EUROPE x Ai Everything fills a huge gap as a general IT trade show that has been missing in Germany for years. Building on their success and expertise in the Gulf region, we wish the organisers all the best for their first edition in Berlin. For innovative vendors like Nutanix, it's a place to showcase to businesses and the wider public alike the future of IT and what this looks like for all of us.' Geoffrey Hinton: 'The Godfather of AI' Joins Star-Studded AI Expert Panel As Europe accelerates AI development following the recently passed EU AI Act, the world's first comprehensive legal AI regulation and innovation framework, GITEX EUROPE x Ai Everything spotlights emerging challenges and opportunities facing regional and international digital ecosystems. To forge consensus in new partnerships and business outcomes for more agile, business-friendly, and responsible global digital systems, GITEX EUROPE x Ai Everything stages thought-provoking discussions and powerful perspectives from the world's leading voices in AI. In a historic appearance, Geoffrey Hinton – 2024 Nobel Prize winner in Physics widely recognised as the 'Godfather of AI' – delivers a keynote address poised to reshape the discourse on AI. Celebrated for his pioneering research and sobering call to control superintelligent systems, Hinton offers a nuanced view of AI's promise and perils. The event programme welcomes an international line-up of featured AI panellists across its three-day duration, all of whom have extensive expertise across increasingly AI-critical industries. These include Mark Surman, President of Mozilla; Dr. Farzana Dudhwala, Global AI Policy & Governance Lead at Meta; Prof. Dr. Antonio Krüger, CEO of the German Research Center for AI (DFKI), and executives from AWS, IBM, Airbus, SAP, Cisco, and Nvidia. Christian Darkin, Head of AI at Deep Fusion Films, also brings 'Virtually Parkinson' to the stage – the studio's pioneering AI-driven talk show featuring a digital Sir Michael Parkinson interviewing global AI leaders live for the first time. Integration at Scale: Showcasing AI's Cross-Sector Influence & Impact As per the European Commission, Europe now hosts over 35,000 early-stage startups – more than any other region globally. Boasting a vibrant entrepreneurial landscape, GITEX EUROPE x Ai Everything paves the way for greater cross-border collaborations, new public-private partnerships, and the rise of a new generation of digital entrepreneurs. Ahead of his involvement as an expert panellist, Adrian Locher, Co-Founder & General Partner of Merantix Capital, one of Europe's leading AI group working with founders to integrate AI with real-world applications, said: 'We've seen AI change in the public consciousness from an exciting opportunity into the dominant, most hyped topic in the entire tech and investing world. Practically every industry will be transformed by AI, offering huge, purpose-driven opportunities for investors and founders. Two industries particularly ripe for change are finance and legal. The next wave of fintech companies is replacing legacy structures with AI-powered systems, rebuilding the antiquated plumbing of our financial world from the ground up. In the legal space, AI will revamp the menial tasks of being a lawyer, from contract work to research, thereby empowering lawyers to focus on creatively serving clients.' Locher added: 'The GITEX brand is well known for its presence in the Middle East, and it's a really exciting development that the event is coming to Europe. We're eager to meet and network with a great roster of investors, founders, and AI builders.' Since 2018, the EU and member states have also committed over €8 billion to quantum technologies, and Fortune Business Insights has projected that the European quantum market will grow at a CAGR of 33.2% from 2024-2032. The GITEX EUROPE x Ai Everything programme welcomes various specialists to discuss Europe's success in driving digital innovation and championing initiatives developing AI, quantum, and deep tech. Previewing his participation, Jan Goetz, Co-CEO & Co-Founder at IQM Quantum Computers, a Finland-based global leader in building quantum computers, revealed: 'The expected business benefits of quantum and AI convergence are vast, and business leaders must therefore begin thinking about how quantum AI might impact their industry and how they can position their respective companies to take advantage of this technology. Tech Hubs in Europe have grown from local initiatives into global powerhouses – and I believe this event will serve as a significant platform for shaping the future of investments, collaboration, and digital innovation in Germany and Europe.' The European Innovation Council (EIC), Europe's largest deeptech investor, also presents its largest-ever line-up of outstanding AI-first startups and scaleups in the most advanced tech sectors. GITEX EUROPE x Ai Everything is part of the GITEX global network of tech and startup events, taking place in Germany, Morocco, Nigeria, Singapore, Thailand, and the UAE. For more information, please visit: Follow Emirates 24|7 on Google News.

CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai's Status as Global Hub for Media, Pro AV & Space Innovation
CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai's Status as Global Hub for Media, Pro AV & Space Innovation

Web Release

time16-05-2025

  • Business
  • Web Release

CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai's Status as Global Hub for Media, Pro AV & Space Innovation

The 2025 editions of CABSAT and Integrate Middle East, and the debut edition of SATExpo Middle East, concluded on 15 May (Thursday), consolidating their position as leading platforms respectively for innovation and collaboration in the broadcast technology, Pro AV and satellite space economy industries. The flagship gatherings at the Dubai World Trade Centre (DWTC) brought together global innovators, industry thought leaders, and the latest technologies and solutions, reinforcing the UAE's position as a hub for content creation, entertainment, space tech, and next-gen Pro AV solutions. A convergence of innovation and collaboration The trio of events, organised by DWTC, brought together 820+ brands from 120+ countries, and welcomed country pavilions from China, France, Germany and the UK, along with 190 speakers shaping the future of their sectors at the CABSAT Content Conference and the SATExpo Summit. Highlights included: CABSAT 2025 : The 31 st edition of the premier broadcast and media event unveiled AI-driven breakthroughs, from fully automated broadcast solutions (like SI Media's Costanza AI that can automate speech to text) to exploring next-gen sports broadcasting trends at the show's Content Congress, as the MENA sports media market is projected to hit $6.5 billion by 2027. : The 31 edition of the premier broadcast and media event unveiled AI-driven breakthroughs, from fully automated broadcast solutions (like SI Media's Costanza AI that can automate speech to text) to exploring next-gen sports broadcasting trends at the show's Content Congress, as the MENA sports media market is projected to hit $6.5 billion by 2027. Integrate Middle East 2025: Pro AV innovations took centre stage at the third edition, featuring adaptive digital signage, immersive audio-visual tools (such as a world first with BOYA's AI-powered wireless mics ), and smart venue technologies revolutionising urban infrastructure. Pro AV innovations took centre stage at the third edition, featuring adaptive digital signage, immersive audio-visual tools (such as a world first with ), and smart venue technologies revolutionising urban infrastructure. SATExpo Middle East 2025: The debut satellite and space expo spotlighted AI-powered satellite advancements, strategic collaborations (like ABS and SpaceBridge coming together to improve managed data services across Europe, the Middle East, and Africa), and eSports racing powered by Eutelsat satellite connectivity, alongside critical discussions at the SATExpo Summit on orbital sustainability, led by Astroscale's Aya Iwamoto, Vice President, Strategy and Policy. Catalysts for transformative ideas As well unveiling the latest technological advancements, the shows also set the stage for the announcements of strategic partnerships formalised by the signing of Memoranda of Understandings (MoUs). Leading global satellite operator Arabsat inked six MOUs with partners at SATExpo, including an agreement with Grass Valley, the technology leader in live production solutions, to launch a new suite of cloud-based broadcast services. Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the fourth consecutive year as an exclusive invite-only hub for content collaboration. Organised by HConsult, a leading content market specialist in the Arabic-speaking MENA, and with an impressive 90 per cent re-participation rate, the Salon brings together creatives with production houses, OTT platforms, television networks, content investors and brand representatives looking to develop TV and film content with international appeal. Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries of Dubai World Trade Centre, said: 'The success of this year's CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East underscores the UAE's leadership as a global nexus for the media, entertainment, and satellite industries. Gathering over 32,000 professionals, these events have proven to be more than just platforms—they are catalysts for innovation, collaboration, and transformative ideas. At DWTC, we take pride in organising events that foster these connections, empowering industry pioneers to drive progress, share knowledge, and shape the future. The momentum generated here will resonate far beyond these halls, and we look forward to building on this legacy together.' Exhibitors echoed comments on CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East, acting as a hub for innovation and collaboration. Mumladze Patritsiia, Project Manager, from Carrot Broadcast, LLC, said, 'We are delighted to have returned to CABSAT this year, where we proudly showcased our expertise in real-time graphic solutions for TV shows and live productions, alongside cutting-edge hardware, software, and services in augmented reality and virtual studio technologies. This year, we showcased our latest innovations, including Gaussian splatting technology, one of the most talked-about highlights among visitors. Our unwavering commitment to innovation continues to empower broadcasters and content creators worldwide, as CABSAT 2025 once again proved to be a pivotal platform for groundbreaking advancements in broadcast, satellite, and content creation.' The spirit of innovation extended to Integrate Middle East, where Jana Dai, Sales Director of CZUR TECH CO said: 'Integrate Middle East 2025 has been a phenomenal experience for us. The event brought together a highly engaged audience of industry professionals who are actively shaping the future of AV and immersive technologies. The quality of conversations, diversity of attendees, and forward-looking themes truly set this event apart. We're proud to be part of a show that is driving the evolution of the AV and integrated technology landscape in the region. We look forward to continuing these conversations beyond the show floor.' SATExpo's inaugural edition brought together key players in the satellite industry, with 34 countries taking part to successfully create a dedicated space for satellite communications specialists. The high profile of SATExpo exhibitors was matched by the calibre of speakers at the SATExpo Summit, with those taking to the stage including Prof. Dr. Klaus Schilling, Head of Board, S-Smart Small Satellite Systems GmbH; Dr Sherif Sedky, CEO, Egyptian Space Agency; and Christelle Astorg-Lepine, CNES, Founder & CEO of the Space Women Alliance, among others. The event's far-reaching impact highlights the UAE's position as a global satellite innovation hub, spearheading satellite communications advancement throughout the MEASA region and beyond. Maroon Khalil, Senior Sales Director at ABS, said: 'ABS's participation in SATExpo 2025 reflects our commitment to delivering flexible, reliable, and effective satellite connectivity across the region. We're excited to showcase a broad portfolio of solutions tailored to the evolving capacity needs of customers in the UAE and beyond. With a fleet of five geostationary satellites and coverage that reaches 93% of the world's population — including beams that connect multiple continents globally — ABS is uniquely positioned to transform the regional communications landscape.' He added: 'Our mission is to drive digital transformation and close connectivity gaps across government, enterprise, and underserved communities. At SATExpo, we look forward to engaging with industry leaders and partners to shape the future of satellite communications across the Middle East, Asia, Africa, Europe, the Americas, and beyond. At SATExpo, we also highlighted the potential of the SES EdgeAI Connect solution to dynamically manage data and intelligence at the edge using best-in-class AI and satellite technologies.' Throughout the three-day event, numerous exhibitors unveiled groundbreaking new products, with standout launches from industry leaders Riedel, Cineom, Media Guru, Sawa Media, Godox, ST Engineering, IPS Mena and RioSat. Meanwhile, key players, including Intellian, InterSputnik, Streamport, First Gulf Company, EVS, Broadcast Solutions, Advance Media Training, Videndum, and Editshare – among many others – demonstrated a robust portfolio of advanced tech, highlighting their respective sectors' rapid innovation and diverse capabilities. As this year's editions of CABSAT, Integrate Middle East and SATExpo come to conclusion, professionals from the media, Pro AV, and satellite sectors can look forward to the next editions, slated for May 20 – 22, 2026. In the upcoming editions, these events will continue to serve as dynamic platforms for engaging with industry executives, decision-makers, technical experts and innovators from across the industry.

CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai's Status as Global Hub for Media, Pro AV & Space Innovation
CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai's Status as Global Hub for Media, Pro AV & Space Innovation

Mid East Info

time15-05-2025

  • Business
  • Mid East Info

CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai's Status as Global Hub for Media, Pro AV & Space Innovation

The three events brought together 820+ exhibiting brands from 120+ countries and 190 high-level speakers UAE,May 2025: The 2025 editions of CABSAT and Integrate Middle East, and the debut edition of SATExpo Middle East, concluded on 15 May (Thursday), consolidating their position as leading platforms respectively for innovation and collaboration in the broadcast technology, Pro AV and satellite space economy industries. The flagship gatherings at the Dubai World Trade Centre (DWTC) brought together global innovators, industry thought leaders, and the latest technologies and solutions, reinforcing the UAE's position as a hub for content creation, entertainment, space tech, and next-gen Pro AV solutions. A convergence of innovation and collaboration: The trio of events, organised by DWTC, brought together 820+ brands from 120+ countries, and welcomed country pavilions from China, France, Germany and the UK, along with 190 speakers shaping the future of their sectors at the CABSAT Content Conference and the SATExpo Summit. Highlights included: CABSAT 2025: The 31 st edition of the premier broadcast and media event unveiled AI-driven breakthroughs, from fully automated broadcast solutions (like SI Media's Costanza AI that can automate speech to text) to exploring next-gen sports broadcasting trends at the show's Content Congress, as the MENA sports media market is projected to hit $6.5 billion by 2027. edition of the premier broadcast and media event unveiled AI-driven breakthroughs, from fully automated broadcast solutions (like SI Media's Costanza AI that can automate speech to text) to exploring next-gen sports broadcasting trends at the show's Content Congress, as the MENA sports media market is projected to hit $6.5 billion by 2027. Integrate Middle East 2025: Pro AV innovations took centre stage at the third edition, featuring adaptive digital signage, immersive audio-visual tools (such as a world first with BOYA's AI-powered wireless mics), and smart venue technologies revolutionising urban infrastructure. SATExpo Middle East 2025: The debut satellite and space expo spotlighted AI-powered satellite advancements, strategic collaborations (like ABS and SpaceBridge coming together to improve managed data services across Europe, the Middle East, and Africa), and eSports racing powered by Eutelsat satellite connectivity, alongside critical discussions at the SATExpo Summit on orbital sustainability, led by Astroscale's Aya Iwamoto, Vice President, Strategy and Policy. Catalysts for transformative ideas: As well unveiling the latest technological advancements, the shows also set the stage for the announcements of strategic partnerships formalised by the signing of Memoranda of Understandings (MoUs). Leading global satellite operator Arabsat inked six MOUs with partners at SATExpo, including an agreement with Grass Valley, the technology leader in live production solutions, to launch a new suite of cloud-based broadcast services. Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the fourth consecutive year as an exclusive invite-only hub for content collaboration. Organised by HConsult, a leading content market specialist in the Arabic-speaking MENA, and with an impressive 90 per cent re-participation rate, the Salon brings together creatives with production houses, OTT platforms, television networks, content investors and brand representatives looking to develop TV and film content with international appeal. Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries of Dubai World Trade Centre, said: 'The success of this year's CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East underscores the UAE's leadership as a global nexus for the media, entertainment, and satellite industries. Gathering over 32,000 professionals, these events have proven to be more than just platforms—they are catalysts for innovation, collaboration, and transformative ideas. At DWTC, we take pride in organising events that foster these connections, empowering industry pioneers to drive progress, share knowledge, and shape the future. The momentum generated here will resonate far beyond these halls, and we look forward to building on this legacy together.' Exhibitors echoed comments on CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East, acting as a hub for innovation and collaboration. Mumladze Patritsiia, Project Manager, from Carrot Broadcast, LLC, said, 'We are delighted to have returned to CABSAT this year, where we proudly showcased our expertise in real-time graphic solutions for TV shows and live productions, alongside cutting-edge hardware, software, and services in augmented reality and virtual studio technologies. This year, we showcased our latest innovations, including Gaussian splatting technology, one of the most talked-about highlights among visitors. Our unwavering commitment to innovation continues to empower broadcasters and content creators worldwide, as CABSAT 2025 once again proved to be a pivotal platform for groundbreaking advancements in broadcast, satellite, and content creation.' The spirit of innovation extended to Integrate Middle East, where Jana Dai, Sales Director of CZUR TECH CO said: 'Integrate Middle East 2025 has been a phenomenal experience for us. The event brought together a highly engaged audience of industry professionals who are actively shaping the future of AV and immersive technologies. The quality of conversations, diversity of attendees, and forward-looking themes truly set this event apart. We're proud to be part of a show that is driving the evolution of the AV and integrated technology landscape in the region. We look forward to continuing these conversations beyond the show floor.' SATExpo's inaugural edition brought together key players in the satellite industry, with 34 countries taking part to successfully create a dedicated space for satellite communications specialists. The high profile of SATExpo exhibitors was matched by the calibre of speakers at the SATExpo Summit, with those taking to the stage including Prof. Dr. Klaus Schilling, Head of Board, S-Smart Small Satellite Systems GmbH; Dr Sherif Sedky, CEO, Egyptian Space Agency; and Christelle Astorg-Lepine, CNES, Founder & CEO of the Space Women Alliance, among others. The event's far-reaching impact highlights the UAE's position as a global satellite innovation hub, spearheading satellite communications advancement throughout the MEASA region and beyond. Maroon Khalil, Senior Sales Director at ABS, said: 'ABS's participation in SATExpo 2025 reflects our commitment to delivering flexible, reliable, and effective satellite connectivity across the region. We're excited to showcase a broad portfolio of solutions tailored to the evolving capacity needs of customers in the UAE and beyond. With a fleet of five geostationary satellites and coverage that reaches 93% of the world's population — including beams that connect multiple continents globally — ABS is uniquely positioned to transform the regional communications landscape.' He added: 'Our mission is to drive digital transformation and close connectivity gaps across government, enterprise, and underserved communities. At SATExpo, we look forward to engaging with industry leaders and partners to shape the future of satellite communications across the Middle East, Asia, Africa, Europe, the Americas, and beyond. At SATExpo, we also highlighted the potential of the SES EdgeAI Connect solution to dynamically manage data and intelligence at the edge using best-in-class AI and satellite technologies.' Throughout the three-day event, numerous exhibitors unveiled groundbreaking new products, with standout launches from industry leaders Riedel, Cineom, Media Guru, Sawa Media, Godox, ST Engineering, IPS Mena and RioSat. Meanwhile, key players, including Intellian, InterSputnik, Streamport, First Gulf Company, EVS, Broadcast Solutions, Advance Media Training, Videndum, and Editshare – among many others – demonstrated a robust portfolio of advanced tech, highlighting their respective sectors' rapid innovation and diverse capabilities. As this year's editions of CABSAT, Integrate Middle East and SATExpo come to conclusion, professionals from the media, Pro AV, and satellite sectors can look forward to the next editions, slated for May 20 – 22, 2026. In the upcoming editions, these events will continue to serve as dynamic platforms for engaging with industry executives, decision-makers, technical experts and innovators from across the industry.

CABSAT, SATExpo and Integrate Middle East Kicks Off at DWTC
CABSAT, SATExpo and Integrate Middle East Kicks Off at DWTC

Hi Dubai

time14-05-2025

  • Business
  • Hi Dubai

CABSAT, SATExpo and Integrate Middle East Kicks Off at DWTC

H.H. Sheikh Hasher bin Maktoum bin Juma Al Maktoum, Chairman of Dubai Media Incorporated, officially opened the 31st edition of CABSAT, the debut of SATExpo Middle East, and the third edition of Integrate Middle East at the Dubai World Trade Centre on May 13. The three-day events, running through May 15, spotlight the latest in content creation, broadcast, satellite management, space tech, and Pro AV industries. Organised by DWTC, they are expected to draw over 36,000 visitors collectively and feature more than 700 global exhibitors from over 120 countries. During the inauguration, Sheikh Hasher toured the exhibitions alongside senior DWTC officials, engaging with key players like Ross Video, Panasonic, and ArabSat. He also visited satellite pioneers including Nilesat, Eutelsat, and Intelsat at SATExpo. CABSAT 2025 will host the Content Congress, gathering 150 global experts to discuss trends in media and technology. The event also features the Co-Production Salon, aimed at advancing Arabic content creation. Alex Nicholl, Vice President at DWTC, emphasized the events' role in uniting innovators and industry leaders, stating they reflect the region's growing impact on global media, satellite, and AV markets. Dubai Studio City, the region's largest media and broadcasting hub, joins as CABSAT's strategic partner, showcasing its advanced production infrastructure. Majed Al Suwaidi, Senior Vice President at TECOM Group, highlighted its role in driving media innovation aligned with Dubai's Creative Economy Strategy. SATExpo's debut brings together space industry leaders and thought-provoking sessions, including a keynote on space responsibility by Prof. Dr. Klaus Schilling and a fireside chat with EgSA CEO Prof. Sherif Sedky on empowering SMEs in the sector. Integrate Middle East 2025, co-located with CABSAT, highlights the future of Pro AV and system integration, drawing participation from over 75 countries. News Source: Emirates News Agency

Dubai Establishes Groundbreaking Free Zone for Sports and Entertainment Enterprises
Dubai Establishes Groundbreaking Free Zone for Sports and Entertainment Enterprises

Arabian Post

time12-05-2025

  • Business
  • Arabian Post

Dubai Establishes Groundbreaking Free Zone for Sports and Entertainment Enterprises

Dubai has launched the International Sports and Entertainment Zone Authority , marking the world's first dedicated free zone cluster for the sports and entertainment sectors. Situated within the Dubai World Trade Centre Free Zone, ISEZA aims to streamline business licensing and foster a collaborative ecosystem for industry growth. ISEZA offers a unified platform for licensing across various domains, including sports management, event organization, talent representation, media broadcasting, e-sports, AI-driven sports technology, and fan engagement initiatives. The zone is designed to attract a diverse range of stakeholders, from global sports federations and leagues to creative professionals and emerging tech enterprises. Strategically located in One Central, adjacent to the Museum of the Future, ISEZA provides businesses with access to Dubai's central business district and its extensive transport network. The initiative aligns with Dubai's Economic Agenda , which seeks to enhance the city's status as a global hub for business and innovation. Khaled AlFahim, Vice President of Asset & Investment Management at DWTC, emphasized that ISEZA will empower sports and entertainment businesses, startups, and entrepreneurs to thrive. He highlighted the benefits of the zone's prime location, streamlined business setup processes, and networking opportunities through DWTC's diverse events and exhibitions calendar. ISEZA's establishment is also expected to have a significant social impact. The zone plans to host sports exhibitions, museums, academic programs, and community projects, contributing to the promotion of active lifestyles and cultural engagement in the UAE. This initiative is in line with the UAE's broader vision of business development with a higher social impact. Dubai's sports industry currently contributes approximately $2.5 billion annually to the emirate's economy. With the launch of ISEZA, the city aims to further capitalize on this sector's growth potential, offering 100% foreign ownership, tax incentives, and a business-friendly environment to attract international investment.

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