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Time of India
6 days ago
- Business
- Time of India
A 100% no food labels sent packing: FSSAI asks food companies not to make false claims of absolute purity
New Delhi: The government has tightened scrutiny on packaged food companies, directing them to discontinue claims of 100% on food labels, packaging and promotional content. It has termed such claims as "misleading to consumers, and ambiguous and prone to misinterpretation". In a May 28 advisory, the Food Safety and Standards Authority of India (FSSAI) said "the term 100% is not defined or referenced in any manner under the Food Safety Act". The term 100% is "likely to convey false sense of absolute purity or superiority potentially leading consumers to believe that competing products in the market do not comply with prescribed standards," read the advisory, a copy of which was seen by ET. Many brands currently sell products such as chocolates, tea, honey, biscuits, and protein powders, displaying claims such as "100% sugar free, with millets, oats," the advisory further said. "Such guidelines are beneficial for consumers and would help to weed out misleading claims. However, implementation is key and brands that make genuine claims should not be penalised under the 100% guideline," said a senior executive at a leading packaged snacks maker. The food regulator's directive is aimed at curbing misleading marketing practices and to ensure consumers get accurate information about food products. The FSSAI said its regulations "strictly prohibit" any ads or claims that undermine other companies or influence consumer perception in a misleading manner. It further said as per regulations, claims should be "truthful, unambiguous and meaningful not misleading and help consumers to comprehend the information provided." The food regulator had issued a notification mid-2024 directing companies to remove claims such as "100% fruit juices" from labels and ads. It also directed companies to exhaust all pre-printed packaging material, which claim 100% fruit juices in packaged juices, by December-end. One of the impacted brands, Dabur 's Real juice brand, and FSSAI are currently embroiled in a legal dispute on the issue. Last month, FSSAI told the Delhi High Court that Dabur's '100% fruit juice' claim on its packaging is not permitted under existing food safety regulations, terming it "misleading to consumers". The regulator had responded to Dabur challenging the directive. This February, FSSAI made certain amendments to its labelling regulations via a draft notification, with the aim of enabling consumers to make informed decisions about food products, especially those containing sugar, salt and saturated fat. Last year, the regulator had proposed that total salt, sugar, and saturated fat on labels should be displayed in bold letters and larger font sizes on packaged food products.
Time of India
6 days ago
- Business
- Time of India
A 100% no food labels sent packing: FSSAI asks food companies not to make false claims of absolute purity
The FSSAI has intensified its scrutiny of packaged food companies, instructing them to discontinue "100%" claims on labels and promotional content, deeming them misleading. This directive aims to curb deceptive marketing practices and ensure consumers receive accurate information about food products. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads New Delhi: The government has tightened scrutiny on packaged food companies, directing them to discontinue claims of 100% on food labels, packaging and promotional content. It has termed such claims as "misleading to consumers, and ambiguous and prone to misinterpretation".In a May 28 advisory, the Food Safety and Standards Authority of India (FSSAI) said "the term 100% is not defined or referenced in any manner under the Food Safety Act".The term 100% is "likely to convey false sense of absolute purity or superiority potentially leading consumers to believe that competing products in the market do not comply with prescribed standards," read the advisory, a copy of which was seen by brands currently sell products such as chocolates, tea, honey, biscuits, and protein powders, displaying claims such as "100% sugar free, with millets, oats," the advisory further said."Such guidelines are beneficial for consumers and would help to weed out misleading claims. However, implementation is key and brands that make genuine claims should not be penalised under the 100% guideline," said a senior executive at a leading packaged snacks food regulator's directive is aimed at curbing misleading marketing practices and to ensure consumers get accurate information about food products. The FSSAI said its regulations "strictly prohibit" any ads or claims that undermine other companies or influence consumer perception in a misleading manner. It further said as per regulations, claims should be "truthful, unambiguous and meaningful not misleading and help consumers to comprehend the information provided."The food regulator had issued a notification mid-2024 directing companies to remove claims such as "100% fruit juices" from labels and ads. It also directed companies to exhaust all pre-printed packaging material, which claim 100% fruit juices in packaged juices, by of the impacted brands, Dabur 's Real juice brand, and FSSAI are currently embroiled in a legal dispute on the issue. Last month, FSSAI told the Delhi High Court that Dabur's '100% fruit juice' claim on its packaging is not permitted under existing food safety regulations, terming it "misleading to consumers". The regulator had responded to Dabur challenging the February, FSSAI made certain amendments to its labelling regulations via a draft notification, with the aim of enabling consumers to make informed decisions about food products, especially those containing sugar, salt and saturated fat. Last year, the regulator had proposed that total salt, sugar, and saturated fat on labels should be displayed in bold letters and larger font sizes on packaged food products.
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Business Standard
28-05-2025
- Business
- Business Standard
HUL, Kaveri Seeds among 5 stock picks this monsoon; check upside potential
Technical outlook on 5 stocks - Hindustan Unilever, Dabur, Insecticides India, Jain Irrigation, Kaveri Seeds - that are likely to trade favourably as per the charts this monsoon season. Rex Cano Mumbai Listen to This Article The monsoon season in India this year 2025 started earlier than anticipated on May 24, 2025 - almost a week earlier than the usual June 1 date, and the earliest since 2009. On Tuesday, the India Meteorological Department (IMD) raised its monsoon forecast for 2025, projecting rainfall at 106 per cent of the long-period average (LPA), and expects June rainfall to be "above normal", at over 108 per cent of the LPA. The Indian monsoon has a direct impact on the agriculture sector, and also boosts the rural income and overall economy. Shares from agriculture, auto
Economic Times
25-05-2025
- Business
- Economic Times
India Inc's climate response: How top companies are safeguarding staff, operations from extreme weather
ANI Representational image As freak weather events become the new normal- —from heavy rains lashing Bengaluru and Pune to Delhi-NCR's 'feels like' 50°C heat—corporate India is moving swiftly to safeguard its workforce and minimise manufacturing and operational disruptions. Companies like Godrej Consumer Products, ITC, Dabur, CEAT, Raychem RPG, Vedanta and KPMG are rolling out multiple initiatives to adapt to unforeseen climate shifts- —from redesigning infrastructure to revising work schedules. At Godrej Consumer, for instance, new factory sites are being constructed with their finished floor levels elevated above the highest flood levels recorded in the past 50 years. 'This will help reduce the risk of operational disruptions due to flooding,' said Saurabh Jhawar, product supply organisation head for India and Saarc at the maker of Cinthol talc and GoodKnight conglomerate ITC and energy and electric infrastructure solutions provider Raychem RPG have restricted outdoor working hours to beat the heat. Raychem RPG—an equal joint venture between RPG Enterprises and TE Connectivity of the US that employs 2,889 blue-collar workers and 835 white-collar staff—has instructed all employees and contractor staff to not work in the open area between 12 pm to 4 pm, added buttermilk to its menu, and deployed AC buses for commuting workers, a company spokesperson said. Strategic Safeguards ITC has installed extra water coolers and conducts regular awareness sessions led by company doctors. 'The measures put in place depend on the geographic location of the unit, nature of work and are aligned to the requirements of employees,' a company spokesperson said. Tyre manufacturer CEAT has introduced a car policy for long-distance commutes of field staff in intense heat, chill, or heavy rains. It is conducting awareness sessions and putting strategic safeguards in place, a company spokesperson goods maker Dabur has equipped its factories with Turbo-vents, dehumidifiers, ceiling fans, desert coolers, door curtains, thermal insulation on windows, and puff panels, its executive director-HR Biplab Bakshi resources and technology conglomerate Vedanta is distributing hydration products to each employee in high-heat zones like potlines, underground mines, and power plants this summer season. 'We have rolled out a comprehensive summer wellbeing programme focused on both employees and their families,' said Madhu Srivastava, chief HR officer of Vedanta Ltd. These include summer camps for children of its close to 50,000 employees, including white-collar and blue-collar workers, she said. At professional services firm KPMG, employees can avail work-from-home options in case of extreme weather conditions if the work permits, a spokesperson said. After being caught off guard by some extreme weather conditions like flash floods and last year's record high temperatures, companies across industries are taking precautions to protect their employees and infrastructure, particularly in vulnerable localities, and to ensure minimum disruptions in logistics and other operations. 'As climate patterns shift, we continue to invest in solutions that prioritise safety, efficiency, and sustainability in our operations,' Jhawar of Godrej said. 'To mitigate the impact of high temperatures, our factories are equipped with roof insulation, HVLS fans, and spot cooling systems.
Time of India
25-05-2025
- Business
- Time of India
India Inc's climate response: How top companies are safeguarding staff, operations from extreme weather
As freak weather events become the new normal- —from heavy rains lashing Bengaluru and Pune to Delhi-NCR's 'feels like' 50°C heat—corporate India is moving swiftly to safeguard its workforce and minimise manufacturing and operational disruptions. Companies like Godrej Consumer Products , ITC , Dabur , CEAT , Raychem RPG, Vedanta and KPMG are rolling out multiple initiatives to adapt to unforeseen climate shifts- —from redesigning infrastructure to revising work schedules. At Godrej Consumer, for instance, new factory sites are being constructed with their finished floor levels elevated above the highest flood levels recorded in the past 50 years. 'This will help reduce the risk of operational disruptions due to flooding,' said Saurabh Jhawar, product supply organisation head for India and Saarc at the maker of Cinthol talc and GoodKnight repellent. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Buy Brass Idols - Handmade Brass Statues for Home & Gifting Luxeartisanship Buy Now Undo Diversified conglomerate ITC and energy and electric infrastructure solutions provider Raychem RPG have restricted outdoor working hours to beat the heat. Raychem RPG—an equal joint venture between RPG Enterprises and TE Connectivity of the US that employs 2,889 blue-collar workers and 835 white-collar staff—has instructed all employees and contractor staff to not work in the open area between 12 pm to 4 pm, added buttermilk to its menu, and deployed AC buses for commuting workers, a company spokesperson said. Live Events Strategic Safeguards ITC has installed extra water coolers and conducts regular awareness sessions led by company doctors. 'The measures put in place depend on the geographic location of the unit, nature of work and are aligned to the requirements of employees,' a company spokesperson said. Tyre manufacturer CEAT has introduced a car policy for long-distance commutes of field staff in intense heat, chill, or heavy rains. It is conducting awareness sessions and putting strategic safeguards in place, a company spokesperson said. Consumer goods maker Dabur has equipped its factories with Turbo-vents, dehumidifiers, ceiling fans, desert coolers, door curtains, thermal insulation on windows, and puff panels, its executive director-HR Biplab Bakshi said. Natural resources and technology conglomerate Vedanta is distributing hydration products to each employee in high-heat zones like potlines, underground mines, and power plants this summer season. 'We have rolled out a comprehensive summer wellbeing programme focused on both employees and their families,' said Madhu Srivastava, chief HR officer of Vedanta Ltd. These include summer camps for children of its close to 50,000 employees, including white-collar and blue-collar workers, she said. At professional services firm KPMG, employees can avail work-from-home options in case of extreme weather conditions if the work permits, a spokesperson said. After being caught off guard by some extreme weather conditions like flash floods and last year's record high temperatures, companies across industries are taking precautions to protect their employees and infrastructure, particularly in vulnerable localities, and to ensure minimum disruptions in logistics and other operations. 'As climate patterns shift, we continue to invest in solutions that prioritise safety, efficiency, and sustainability in our operations,' Jhawar of Godrej said. 'To mitigate the impact of high temperatures, our factories are equipped with roof insulation, HVLS fans, and spot cooling systems.
