Latest news with #DaiLihong
Yahoo
22-05-2025
- Automotive
- Yahoo
JETOUR T1 Enters Egyptian Market, Teams Up with Al Ahly Club to Explore the Frontier of "Travel + Sports"
CAIRO, May 22, 2025 /PRNewswire/ -- On May 20th, the global leading "Travel +" auto brand JETOUR held the lite off-road T1 launch event at the Pyramid of Khufu in Egypt. The event was attended by Egypt's Minister of Commerce, Minister of the Chinese Embassy in Egypt, Deputy President of the Egyptian Chinese Friendship Association (ECFA), and other distinguished guests. Egyptian superstar Tamer Hosny also made a special appearance at the event. Drawing over a thousand attendees, JETOUR hosted an official signing ceremony with Africa's legendary football club, Al Ahly, naming JETOUR as the club's top sponsor. This marks JETOUR's glorious return to Egypt with another blockbuster product, following its brand event held at the Pyramid in 2023. The launch not only introduces Egyptian consumers to a new product with rugged aesthetic design, advanced technology, and comfortable experiences, but also deeply integrates JETOUR's "Travel +" culture with top African sports IPs. Through sports marketing, it builds a brand communication bridge that transcends cultural boundaries. Deepening the Egyptian Market: Localization Strategy Drives a Win-Win Ecosystem As one of the fastest-growing auto brands in recent years, JETOUR has achieved a global cumulative sales volume of over 1.7 million units in six years. In 2024, its annual sales exceeded 560,000 units, with a year-on-year growth rate of over 80%, creating the "JETOUR Speed" that has amazed the industry. Mr. Dai Lihong, President of JETOUR Auto, said: "During our global development, JETOUR has received many travel stories from users worldwide. We are committed to developing world-class products with world-class technology to serve our customers. Our goal is to make the world fall in love with JETOUR!" The launch of the T1 in Egypt marks another strategic milestone for JETOUR, following its recent breakthroughs in the Middle East and Central and South America. As a comprehensive embodiment of JETOUR's latest technology, the T1's design combines the ruggedness of boxy forms with the elegance of traditional SUVs. This series design has been honored with the German Red Dot Award—often regarded as the "Oscar of the Design." The T1 offers the best horizontal space in its class, paired with the TOUR OS 2.0 operating system powered by the Qualcomm Snapdragon 8155 chips, delivering an excellent driving experience every time. It adopts a steel cage body structure, utilizing over 85% high-strength steel, ensuring safety for every user. Previously, the JETOUR X70 PLUS, X90 PLUS, and DASHING all achieved impressive sales performance in Egypt. With the launch of T1, JETOUR's product lineup will be further expanded, bringing new vitality to Egypt. During the launch event, JETOUR also signed a T2/T1 KD agreement with Egypt KASRAWY Group. This not only means that JETOUR has brought new products exceeding expectations to Egypt but also demonstrates its development concept of "In Somewhere, For Somewhere". By building local KD factories, implementing barter trade and other measures, JETOUR is establishing a solid presence in the Egyptian market, creating more employment opportunities, and achieving mutual benefit and win-win results with the Egyptian automotive industry chain. Empowered by Sports Marketing: Partnering with the most celebrated Club to Expand Brand Value Football is the most popular sport in Egypt, with more than half of the nation's population being football fans. Meanwhile, the passionate and enterprising spirit represented by football highly aligns with JETOUR's "Travel +" culture of fearless exploration. Therefore, JETOUR collaborates with Al Ahly Club to promote the "Travel +" culture in the football field. Al Ahly Club, founded in 1907, is one of the most successful football clubs in Africa and the Arab world. Honored as the "African Club of the Century," Al Ahly Club has won a total of 153 trophies in various competitions. The club has long dominated domestic championships and won a record 12 African Champions League titles, with a global fan exceeding 80 million. In this collaboration, JETOUR, as a primary core sponsor, will have prominent exposure during the club's home games and will enjoy various rights, including the portrait rights of players and vehicle displays at the stadium. Through the cross-industry integration of sports and the "Travel +" concept, JETOUR aims to captivate consumers in Egypt with its rich brand culture, laying the foundation for the long-term success of its models in the Egypt. In Egypt, T1 is embracing the new market and leading the trend of lite off-road SUV. The ambitious JETOUR will continue to forge ahead fearlessly. Through technological output, cultural integration, and industrial collaboration, it aims to achieve shared prosperity with the local market and embark on a beautiful "Travel +" journey together with users! View original content to download multimedia: SOURCE Jetour
Cision Canada
22-05-2025
- Automotive
- Cision Canada
JETOUR T1 Enters Egyptian Market, Teams Up with Al Ahly Club to Explore the Frontier of "Travel + Sports"
CAIRO, May 22, 2025 /CNW/ -- On May 20th, the global leading "Travel +" auto brand JETOUR held the lite off-road T1 launch event at the Pyramid of Khufu in Egypt. The event was attended by Egypt's Minister of Commerce, Minister of the Chinese Embassy in Egypt, Deputy President of the Egyptian Chinese Friendship Association (ECFA), and other distinguished guests. Egyptian superstar Tamer Hosny also made a special appearance at the event. Drawing over a thousand attendees, JETOUR hosted an official signing ceremony with Africa's legendary football club, Al Ahly, naming JETOUR as the club's top sponsor. This marks JETOUR's glorious return to Egypt with another blockbuster product, following its brand event held at the Pyramid in 2023. The launch not only introduces Egyptian consumers to a new product with rugged aesthetic design, advanced technology, and comfortable experiences, but also deeply integrates JETOUR's "Travel +" culture with top African sports IPs. Through sports marketing, it builds a brand communication bridge that transcends cultural boundaries. Deepening the Egyptian Market: Localization Strategy Drives a Win-Win Ecosystem As one of the fastest-growing auto brands in recent years, JETOUR has achieved a global cumulative sales volume of over 1.7 million units in six years. In 2024, its annual sales exceeded 560,000 units, with a year-on-year growth rate of over 80%, creating the "JETOUR Speed" that has amazed the industry. Mr. Dai Lihong, President of JETOUR Auto, said: "During our global development, JETOUR has received many travel stories from users worldwide. We are committed to developing world-class products with world-class technology to serve our customers. Our goal is to make the world fall in love with JETOUR!" The launch of the T1 in Egypt marks another strategic milestone for JETOUR, following its recent breakthroughs in the Middle East and Central and South America. As a comprehensive embodiment of JETOUR's latest technology, the T1's design combines the ruggedness of boxy forms with the elegance of traditional SUVs. This series design has been honored with the German Red Dot Award—often regarded as the "Oscar of the Design." The T1 offers the best horizontal space in its class, paired with the TOUR OS 2.0 operating system powered by the Qualcomm Snapdragon 8155 chips, delivering an excellent driving experience every time. It adopts a steel cage body structure, utilizing over 85% high-strength steel, ensuring safety for every user. Previously, the JETOUR X70 PLUS, X90 PLUS, and DASHING all achieved impressive sales performance in Egypt. With the launch of T1, JETOUR's product lineup will be further expanded, bringing new vitality to Egypt. During the launch event, JETOUR also signed a T2/T1 KD agreement with Egypt KASRAWY Group. This not only means that JETOUR has brought new products exceeding expectations to Egypt but also demonstrates its development concept of "In Somewhere, For Somewhere". By building local KD factories, implementing barter trade and other measures, JETOUR is establishing a solid presence in the Egyptian market, creating more employment opportunities, and achieving mutual benefit and win-win results with the Egyptian automotive industry chain. Empowered by Sports Marketing: Partnering with the most celebrated Club to Expand Brand Value Football is the most popular sport in Egypt, with more than half of the nation's population being football fans. Meanwhile, the passionate and enterprising spirit represented by football highly aligns with JETOUR's "Travel +" culture of fearless exploration. Therefore, JETOUR collaborates with Al Ahly Club to promote the "Travel +" culture in the football field. Al Ahly Club, founded in 1907, is one of the most successful football clubs in Africa and the Arab world. Honored as the "African Club of the Century," Al Ahly Club has won a total of 153 trophies in various competitions. The club has long dominated domestic championships and won a record 12 African Champions League titles, with a global fan exceeding 80 million. In this collaboration, JETOUR, as a primary core sponsor, will have prominent exposure during the club's home games and will enjoy various rights, including the portrait rights of players and vehicle displays at the stadium. Through the cross-industry integration of sports and the "Travel +" concept, JETOUR aims to captivate consumers in Egypt with its rich brand culture, laying the foundation for the long-term success of its models in the Egypt. In Egypt, T1 is embracing the new market and leading the trend of lite off-road SUV. The ambitious JETOUR will continue to forge ahead fearlessly. Through technological output, cultural integration, and industrial collaboration, it aims to achieve shared prosperity with the local market and embark on a beautiful "Travel +" journey together with users!
The Advertiser
12-05-2025
- Automotive
- The Advertiser
Mitsubishi's former Chinese joint venture eyes RHD markets, could include Australia
You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets "while achieving a balance between fuel, hybrid and electric models". While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to "[complete] the industrialisation of new energy vehicles" and says it will prioritise pure EVs for Europe. "We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table," said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across "high-potential" markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three "premium" C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery. Content originally sourced from: You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets "while achieving a balance between fuel, hybrid and electric models". While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to "[complete] the industrialisation of new energy vehicles" and says it will prioritise pure EVs for Europe. "We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table," said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across "high-potential" markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three "premium" C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery. Content originally sourced from: You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets "while achieving a balance between fuel, hybrid and electric models". While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to "[complete] the industrialisation of new energy vehicles" and says it will prioritise pure EVs for Europe. "We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table," said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across "high-potential" markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three "premium" C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery. Content originally sourced from: You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets "while achieving a balance between fuel, hybrid and electric models". While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to "[complete] the industrialisation of new energy vehicles" and says it will prioritise pure EVs for Europe. "We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table," said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across "high-potential" markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three "premium" C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery. Content originally sourced from:
West Australian
12-05-2025
- Automotive
- West Australian
Mitsubishi's former Chinese joint venture eyes RHD markets, could include Australia
You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now . Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets 'while achieving a balance between fuel, hybrid and electric models'. While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to '[complete] the industrialisation of new energy vehicles' and says it will prioritise pure EVs for Europe. 'We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table,' said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across 'high-potential' markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three 'premium' C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4 . It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery.
7NEWS
12-05-2025
- Automotive
- 7NEWS
Mitsubishi's former Chinese joint venture eyes RHD markets, could include Australia
You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets 'while achieving a balance between fuel, hybrid and electric models'. While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to '[complete] the industrialisation of new energy vehicles' and says it will prioritise pure EVs for Europe. 'We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table,' said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across 'high-potential' markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three 'premium' C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery.
