Latest news with #Daise
News.com.au
26-07-2025
- Business
- News.com.au
Beauty Diary: Huge rise in demand for supermarket beauty products
Supermarkets were once just a place to pick up groceries, but now shoppers are flocking to the aisles to pick up a very different kind of product. The beauty offerings at retailers such as Coles and Woolworths has been rapidly expanding in recent years, with consumers now given more options than ever when it comes to skin, hair and body care. And data shows the beefed-up range is a huge success with shoppers, with Woolies revealing it has seen a 'double-digit growth in skin care in the past quarter alone'. 'We're focused on bringing the latest on-trend beauty brands and skincare products to our stores so that our customers can enjoy affordable luxuries at home,' a spokesperson for the supermarket giant told The Beauty Diary. 'As well as being affordable, we find that customers enjoy the convenience of picking up all their beauty and skincare needs in one shop.' The growing interest in the beauty aisle has seen Woolworths secure deals to be the first Australian retailer stocking several international brands, including Tree Hut, Daise and Billie, which the supermarket said has been driving new customers through its doors. It's not just skincare that is getting snapped up, with 'the fresh food people' selling around 8000 mascaras every day – that's three million mascaras a year. 'Customers love that they can also take advantage of our Everyday Rewards program to earn points to spend back in store, as well as keeping an eye out for our weekly catalogue for specials,' the spokesperson said. 'On top of our supermarkets, Big W also sells a huge range of beauty products, making it easier for customers to get their hands on these popular brands.' Coles is experiencing a similar surge in customer demand for beauty products, with the retailer stating that economic strain on Aussie households is a key part of the change to shopping habits. 'At a time when cost of living pressures remain a challenge for many people, Coles is committed to helping with a range of great value products across the supermarket and that includes in the beauty aisle,' a spokesperson told The Beauty Diary. 'Supermarket beauty brands are a great alternative for customers wanting to still indulge and experience high-quality beauty products, but at an affordable price.' But it's not just the selection of products that is on the up, but also the quality too, with Aussies regularly raving about a supermarket beauty buys that exceed expectation. One brand that is regularly praised for being 'insanely effective' is Dermal Therapy, an affordable Australian skincare brand with an extensive range, much of which is sold in Coles and Woolies. Founded by Steven and Shelley Sher, Dermal Therapy has been steadily increasing its own product range recently, with the launch of its Overnight Face Mask and a line of Tinted Lip Balms. 'Whilst our brand was and still is predominantly pharmacy focused, we understand that our customers don't always have time to go to multiple stores and being able to add your favourite skincare line to your grocery trolley is an option people would like to have,' Mrs Sher told The Beauty Diary. 'We pride ourselves on our accessibility across multiple retailers instore and online.' The brand's ethos of 'being affordable and highly effective' stems from a 'very personal experience of struggling to keep our son's eczema under control when he was a toddler', Mrs Sher explained, stating it caused a financial and emotional toll that she and her husband used to create the Dermal Therapy range. 'We used the pain of our experience and turned it into our passion to make a real positive change in the therapeutic skincare space, which we are proud to say with almost 100 products now in our range, and many thousands of happy customers – we really do deliver on our 'Dermal Therapy Promise', which is developing seriously good skincare, that actually works.' It appears to be paying off for the brand, with customers regularly raving about its line on social media. Several of its products have gone viral on TikTok in the last year, including the Crystal Deodorant roll-on and its Original Lip Balm. 'It's the absolute best,' wrote one delighted customer. 'This brand is so unsexy but it doesn't matter because it works,' claimed another. Mrs Sher said it always makes her day when she sees a positive review, adding feedback can often help them decide what new product to bring out next. 'Following on from our hugely successful overnight lip mask, we saw the potential in an overnight face mask,' she said, explaining the story behind the brand's newest product. 'We had already made inroads into face care both through our lip balms and with our very dry face cream so knew that this was something that would be welcomed by consumers. 'The overnight face mask contains Hyalaronic Acid, Ceramides, Peptides, Collagen & Urea plus much more. In total there are over 30 skin loving ingredients packed into that little tube.'
Scottish Sun
27-06-2025
- Entertainment
- Scottish Sun
Inside new Superdrug store where customers can test out products for FREE
They're offering 'exclusive products and beauty experiences you won't find anywhere else' SUPER DUPER Inside new Superdrug store where customers can test out products for FREE SUPERDRUG has just dropped its most exciting store yet and it's a hit for any beauty fanatics. The high street health and beauty giant has launched its brand new Beauty Playground at Westfield Stratford in London. Advertisement 2 Superdrug has opened a pop up store in Westfield Stratford 2 The 2025 'Beauty Playground' will allow customers to test out new products Gone are the days of sniffing samples and hoping for the best, now, shoppers can swatch, test and snap their way through a fairground of makeup and skincare, all without spending a penny. Packed with interactive displays, 'Try Me Tables', and glitzy social content stations complete with ring lights. You'll also find in-store brand ambassadors offering personalised beauty advice, demos, and top tips on the latest trending buys. The store officially opened this week, and Superdrug bosses say it's just the beginning. Advertisement The Beauty Playground will roll out across 30 of the retailer's top stores by next summer, including Manchester Trafford Centre, Glasgow Braehead, and Cardiff St David's. Simon Comins, Superdrug's chief commercial officer, said: 'The beauty shopper is crying out for immersive experiences – and we're giving them exactly that. 'With Beauty Playground, we're bringing the fun back into beauty, giving shoppers the chance to experiment, discover, and enjoy Superdrug like never before.' The mega makeover is all part of Superdrug's big plans to boost its bricks and mortar stores, while blending them seamlessly with online experiences. Advertisement And to top it off, Superdrug has teamed up with brands like Daise, Delhicious and Smuuti to offer exclusive products and beauty experiences you won't find anywhere else. Daise co-founder Jaimee Lupton called the partnership 'incredibly valuable' for bringing 'next-gen' beauty to the high street. Make-up fans race to snap up £5 Superdrug dupe of viral Huda powder, and save themselves £30 in the process It comes just after the retailer's Superdrug Superswap pop-up earlier this month, where bargain hunters bagged up to £500 worth of luxury beauty dupes for a fraction of the price. Among the must-have steals were Studio London's U Dew U Bronzing Drops for just £5 (saving £30 vs a high-end dupe). Advertisement It also included the cult-fave Artiscent Atelier fragrances, which were a mere £12 for scents that smell way more expensive. One shopper said: 'I couldn't believe how similar it was to the designer brand and it lasted all day. Total win.' The Superswap event highlighted more than 40 of Superdrug's best own-brand products, covering skincare, cosmetics, fragrance and toiletries, all proven to rival premium buys in tests and reviews. Superswap's best dupes The SuperSwap event introduced shoppers to swaps that could save them £500. SuperSwap Savings include: B. Cleanse Melting Cleansing Balm - £10 (£ 5 member price ) - Save £24 vs high end alternative* - Melts away dirt and impurities with this velvety soft balm which helps to remove every trace of make-up Melts away dirt and impurities with this velvety soft balm which helps to remove every trace of make-up Studio London U Dew U Bronzing Drops £5 - SAVE £30* - Enriched with coconut oil and niacinamide this hydrating formula gives a natural sun-kissed tint and healthy glow Enriched with coconut oil and niacinamide this hydrating formula gives a natural sun-kissed tint and healthy glow Artiscent Atelier Scents £12 - SAVE £233* - From sweet and musky to spicy and woody notes, these scents smell expensive and provide long lasting fragrance all day From sweet and musky to spicy and woody notes, these scents smell expensive and provide long lasting fragrance all day Studio London SuperBoost Tint Oil Cherry - SAVE £28* - A weightless, moisturising formula infused with nutrient-rich, upcycled raspberry seed oil to soften lips, leaving a high shine finish And if you missed out, don't panic, Superdrug is bringing back its 'Superdrug Presents' event in August, promising even more freebies and surprises. Advertisement TikTokers who attended last year's bash claimed they walked away with bags full of beauty goodies — including twenty lipsticks. It's not just Superdrug jumping on the experiential bandwagon either. Disney has also returned with a brand-new pop-up at Westfield White City, opening just days ago on June 20. The grand opening kicks off Saturday, June 28 with a full-blown Disney party, complete with free Mickey ears for the first 200 guests, roaming balloon artists, tattoo stations, and early access to the magical 'Once Upon a Story' dolls.
The Sun
27-06-2025
- Entertainment
- The Sun
Inside new Superdrug store where customers can test out products for FREE
SUPERDRUG has just dropped its most exciting store yet and it's a hit for any beauty fanatics. The high street health and beauty giant has launched its brand new Beauty Playground at Westfield Stratford in London. 2 2 Gone are the days of sniffing samples and hoping for the best, now, shoppers can swatch, test and snap their way through a fairground of makeup and skincare, all without spending a penny. Packed with interactive displays, 'Try Me Tables', and glitzy social content stations complete with ring lights. You'll also find in-store brand ambassadors offering personalised beauty advice, demos, and top tips on the latest trending buys. The store officially opened this week, and Superdrug bosses say it's just the beginning. The Beauty Playground will roll out across 30 of the retailer's top stores by next summer, including Manchester Trafford Centre, Glasgow Braehead, and Cardiff St David's. Simon Comins, Superdrug's chief commercial officer, said: 'The beauty shopper is crying out for immersive experiences – and we're giving them exactly that. 'With Beauty Playground, we're bringing the fun back into beauty, giving shoppers the chance to experiment, discover, and enjoy Superdrug like never before.' The mega makeover is all part of Superdrug's big plans to boost its bricks and mortar stores, while blending them seamlessly with online experiences. And to top it off, Superdrug has teamed up with brands like Daise, Delhicious and Smuuti to offer exclusive products and beauty experiences you won't find anywhere else. Daise co-founder Jaimee Lupton called the partnership 'incredibly valuable' for bringing 'next-gen' beauty to the high street. Make-up fans race to snap up £5 Superdrug dupe of viral Huda powder, and save themselves £30 in the process It comes just after the retailer's Superdrug Superswap pop-up earlier this month, where bargain hunters bagged up to £500 worth of luxury beauty dupes for a fraction of the price. Among the must-have steals were Studio London's U Dew U Bronzing Drops for just £5 (saving £30 vs a high-end dupe). It also included the cult-fave Artiscent Atelier fragrances, which were a mere £12 for scents that smell way more expensive. One shopper said: 'I couldn't believe how similar it was to the designer brand and it lasted all day. Total win.' The Superswap event highlighted more than 40 of Superdrug's best own-brand products, covering skincare, cosmetics, fragrance and toiletries, all proven to rival premium buys in tests and reviews. Superswap's best dupes The SuperSwap event introduced shoppers to swaps that could save them £500. SuperSwap Savings include: B. Cleanse Melting Cleansing Balm - £10 (£ 5 member price) - Save £24 vs high end alternative* - Melts away dirt and impurities with this velvety soft balm which helps to remove every trace of make-up Studio London U Dew U Bronzing Drops £5 - SAVE £30* - Enriched with coconut oil and niacinamide this hydrating formula gives a natural sun-kissed tint and healthy glow Artiscent Atelier Scents £12 - SAVE £233* - From sweet and musky to spicy and woody notes, these scents smell expensive and provide long lasting fragrance all day Studio London SuperBoost Tint Oil Cherry - SAVE £28* - A weightless, moisturising formula infused with nutrient-rich, upcycled raspberry seed oil to soften lips, leaving a high shine finish And if you missed out, don't panic, Superdrug is bringing back its ' Superdrug Presents ' event in August, promising even more freebies and surprises. TikTokers who attended last year's bash claimed they walked away with bags full of beauty goodies — including twenty lipsticks. It's not just Superdrug jumping on the experiential bandwagon either. Disney has also returned with a brand-new pop-up at Westfield White City, opening just days ago on June 20. The grand opening kicks off Saturday, June 28 with a full-blown Disney party, complete with free Mickey ears for the first 200 guests, roaming balloon artists, tattoo stations, and early access to the magical 'Once Upon a Story' dolls.
Fashion Network
26-06-2025
- Business
- Fashion Network
Superdrug opens first permanent beauty playground, 29 more planned soon
Superdrug has announced the launch of 30 new 'Beauty Playgrounds' across the UK as it invests in more experiential features for its physical stores. The first one has opened this week at London's Westfield Stratford with the other 29 opening in Superdrug's top destination stores by August, including prime locations like Manchester Trafford Centre, Glasgow Braehead and Cardiff St David's. The retailer said the Beauty Playground concept comes with the mission of 'Beauty is our Duty' and 'goes far beyond a traditional shopping experience, acting as a hub of beauty discovery, where people can explore must-have brands, access beauty services, receive expert advice, and create content while they shop'. The launch also supports the acceleration of Superdrug's O+O (Offline plus Online) strategy, 'which aims to deliver a market-leading, integrated experience wherever and whenever customers choose to shop'. So what will Beauty Playground customers find? The stores have 'Try Me Tables' where visitors can try out the products; interactive fixtures showing off new and exclusive brands; social stations complete with ring lights for people to create beauty content; and brand ambassadors offering personalised guidance and demonstrations. The company is working with 'a string of innovative new and exclusive brands', including the mood-matching fragrance and bodycare brand Daise, award-winning natural skin and hair solutions brand Delihicious, and the Korean-inspired Smuuti that's something 0f a Tik Tok hit. Superdrug is clearly tapping into a trend for immersive pop-ups, concept stores and hybrid retail spaces that tend to be less permanent and more niche. But it's taking it to a very wide audience. It said it 'aims to meet ongoing customer desire with a retail experience that is permanently available and accessible to all areas of the country'. Of course, the concept also builds on the success of the retailer's annual beauty festival, Superdrug Presents. CCO Simon Comins said: 'The beauty shopper is crying out for immersive beauty experiences, but often they find that what they encounter is either temporary or not keeping pace with the latest innovations the industry has to offer. 'With Beauty Playground, we're reimagining what a joyful and innovative beauty experience could and should be, whilst offering a space where customers can discover, learn, experiment, create, and connect with brands and services that meet their unique needs.'
Fashion Network
26-06-2025
- Business
- Fashion Network
Superdrug opens first permanent beauty playground, 29 more planned soon
Superdrug has announced the launch of 30 new 'Beauty Playgrounds' across the UK as it invests in more experiential features for its physical stores. The first one has opened this week at London's Westfield Stratford with the other 29 opening in Superdrug's top destination stores by August, including prime locations like Manchester Trafford Centre, Glasgow Braehead and Cardiff St David's. The retailer said the Beauty Playground concept comes with the mission of 'Beauty is our Duty' and 'goes far beyond a traditional shopping experience, acting as a hub of beauty discovery, where people can explore must-have brands, access beauty services, receive expert advice, and create content while they shop'. The launch also supports the acceleration of Superdrug's O+O (Offline plus Online) strategy, 'which aims to deliver a market-leading, integrated experience wherever and whenever customers choose to shop'. So what will Beauty Playground customers find? The stores have 'Try Me Tables' where visitors can try out the products; interactive fixtures showing off new and exclusive brands; social stations complete with ring lights for people to create beauty content; and brand ambassadors offering personalised guidance and demonstrations. The company is working with 'a string of innovative new and exclusive brands', including the mood-matching fragrance and bodycare brand Daise, award-winning natural skin and hair solutions brand Delihicious, and the Korean-inspired Smuuti that's something 0f a Tik Tok hit. Superdrug is clearly tapping into a trend for immersive pop-ups, concept stores and hybrid retail spaces that tend to be less permanent and more niche. But it's taking it to a very wide audience. It said it 'aims to meet ongoing customer desire with a retail experience that is permanently available and accessible to all areas of the country'. Of course, the concept also builds on the success of the retailer's annual beauty festival, Superdrug Presents. CCO Simon Comins said: 'The beauty shopper is crying out for immersive beauty experiences, but often they find that what they encounter is either temporary or not keeping pace with the latest innovations the industry has to offer. 'With Beauty Playground, we're reimagining what a joyful and innovative beauty experience could and should be, whilst offering a space where customers can discover, learn, experiment, create, and connect with brands and services that meet their unique needs.'
