Latest news with #DakarRally
Campaign ME
an hour ago
- Business
- Campaign ME
How tourism is powering a new era in Saudi Arabia
As someone who has had the privilege of working within Saudi Arabia's tourism sector for nearly three years, I have seen first-hand how transformation here isn't just about vision — it's about delivery. Growth is easy to talk about. Sustaining it is another story. Nevertheless, Saudi Arabia is not just growing — it is evolving. Strategically, steadily, and on its own terms. In 2024, the Kingdom's tourism sector made history. The numbers speak for themselves: Saudi Arabia achieved its highest-ever number of inbound tourists, receiving about 30 million international visitors in 2024, marking an 8 per cent rise versus 2023. Inbound tourism spending in 2024 totaled SAR168.5bn, up 19 per cent from 2023. But behind these metrics lies something more profound — a shift in how the Kingdom defines opportunity, identity and global engagement. 'This transformation is not only economic; it is reputational, enhancing how the Kingdom is perceived globally.' This didn't happen overnight. It is the result of long-term planning rooted in Vision 2030. When we talk about Vision 2030, we are not just referring to megaprojects, listing eye-catching developments or showcasing shiny new infrastructure — we are talking about building a sustainable sector that reflects Saudi values: ambition, innovation, and partnerships between government, business, and global collaborators. Saudi Arabia is redefining what a modern tourism ecosystem looks like — resilient, investable, and deeply connected to its culture. Growth in the sector has been deliberate, designed to benefit both local communities and international stakeholders, while positioning the Kingdom as a world-class destination for heritage, hospitality and culture. Tourism is also a central pillar of economic diversification. As its contribution to GDP continues to grow, the sector is helping reduce reliance on oil, and this transformation is not only economic; it is reputational, enhancing how the Kingdom is perceived globally. Equally significant is how tourism is intersecting with emerging sectors like wellness and lifestyle. Furthermore, thanks to bold investments in infrastructure and high-profile international events, Saudi Arabia is becoming a hub for active living and sport tourism. From Formula 1 and LIV Golf to the Dakar Rally, the Asian Winter Games in 2029, and the 2034 FIFA World Cup, the Kingdom is building more than events — it is building legacy. These moments boost visitor numbers, energise cities, create platforms for entrepreneurs, and ignite national pride. 'The Vision 2030 goal was achieved seven years early — because the strategy was focused, and the execution consistent. Policy, infrastructure, talent, and storytelling were aligned.' The private sector plays a critical role in this progress. Through public-private partnerships and targeted investment, Saudi Arabia is nurturing a tourism ecosystem that's scalable and inclusive — creating jobs, supporting local businesses, and inviting international partners to contribute to the Kingdom's vision. In addition, talent development and youth empowerment remain at the heart of this ecosystem, fostering the next generation of leaders in hospitality. When the target of 100 million visits by 2030 was first announced, many saw it as too ambitious. Yet that goal was achieved seven years early — because the strategy was focused, and the execution consistent. Policy, infrastructure, talent, and storytelling were aligned. It wasn't about speed — it was about substance. Tourism has become more than an economic engine, it's a cultural force — reshaping how the world sees Saudi Arabia, and how Saudis see themselves. The Kingdom's landscapes, traditions, and stories are being rediscovered and celebrated—not just by visitors, but by citizens exploring their country anew. 'The nation's tourism growth is reshaping not just perceptions, but possibilities.' Domestic tourism is thriving. From the mountains of Abha to the coral reefs of the Red Sea, Saudis are reconnecting with their land and its stories. This reflects a maturing sector and a growing sense of unity — key to building a shared national identity rooted in progress and heritage. It should not be perceived as a short-term boom but as durable, strategic growth. Saudi Arabia's tourism trajectory is shaped by long-term thinking, and it's delivering real results. The foundation is solid. The momentum is accelerating. And the spirit driving this movement is unmistakably homegrown. Tourism may bring the world to Saudi Arabia, but its greatest impact is internal. It is in the joy of a family visiting AlUla for the first time, the excitement of a child watching Formula 1 up close, or the confidence of a young female entrepreneur opening a new venture in Riyadh. There is more to build and more to learn — but the direction is clear. Saudi Arabia's tourism story is not just about visitor numbers. It's about transformation — economic, social, and cultural. Being part of this journey — both as an insider and a global observer — has shown me how the nation's tourism growth is reshaping not just perceptions, but possibilities. This isn't a moment, it's a movement, and the most exciting chapters of this story are still to be written. By Lucrezia Francesco, Advisor to the Saudi Government
The Citizen
a day ago
- Automotive
- The Citizen
Defender Dakar D7X-R breaks cover ahead of 2026 rally entry
The Defender, formerly the Land Rover Defender, is probably one of the most loved 4x4s in the world. According to The Citizen, it is certainly the most iconic — and considered the most capable too. Now, Land Rover is going rallying with its new Defender Dakar D7X-R prototype. Taking on Dakar Unveiled at the recent Goodwood Festival of Speed, Defender parent company JLR announced it will be entering the Dakar Rally and World Rally-Raid Championship (W2RC) in 2026. The Defender Dakar D7X-R's global debut gave the public a first glimpse of the type of cars that will compete in the newly updated 'Stock' category for production-based vehicles in the 2026 Dakar Rally and W2RC. The car is a competition version of the Defender 110. The changes to the 'Stock' category will make this Defender significantly more competitive and provide the perfect platform to authentically demonstrate the extreme capability and durability of Defender. Also making their debut at the famous festival were four-time Dakar stage winner Sara Price and 14-time Dakar winner Stéphane Peterhansel. 'I've loved being at Goodwood, there's so much going on. I drove on the famous hillclimb four times, which was so awesome,' said Price. 'I also drove in the Off-Road Arena, which was super fun, because anytime I get in this vehicle is just so exciting for me. The car felt really good – it's the total package.' Peterhansel added: 'For many years, I have been intrigued by the famous hillclimb, and now I have experienced it for myself. It has been a great event to attend, and I enjoyed catching up with old friends and meeting some fans. I'm looking forward to the next few months of preparations ahead of our entry to Dakar in the 'Stock' category.' Team and car The reveal comes as the Defender Rally team continues to take shape with the signing of its first official partners. Joining the team as official fluids partner is Castrol, who will equip the rally car with the products it needs for optimal performance throughout the five rounds of the W2RC. In addition, Defender Rally has confirmed that British expedition and performance apparel company Shackleton will be the official apparel supplier. The first prototype of the Defender Dakar D7X-R was tested in the sand dunes of Morocco in April, from which the team took a wealth of learnings, then applied to the next stage of the programme. Shown at Goodwood, the second prototype features a number of upgrades suited to its performance requirements and is closer in spec to the official competition car due to be unveiled later this year. These include: 17-inch wheels fitted with 35-inch tyres Increased track width and ride height Upgraded steering rack Competition exhaust system
The Citizen
2 days ago
- Automotive
- The Citizen
Testing continues for almost Dakar Rally-ready Defender D7X-R
Defender parent company, JLR, is providing factory backing to a team that will be led on the driver front by 14 time Dakar Rally winner, Stéphane Peterhansel. JLR showcased an improved version of the Defender Dakar D7X-R at the recent Goodwood Festival of Speed. Picture: JLR The Defender, formerly the Land Rover Defender, is probably the most loved 4x4s in the world. It is certainly the most iconic. And considered the most capable too. Now Land Rover it is going rallying with their new Defender Dakar D7X-R prototype. Taking on Dakar Unveiled at the recent Goodwood Festival of Speed, Defender parent company, JLR, announced it will be entering the Dakar Rally and World Rally-Raid Championship (W2RC) in 2026. The Defender Dakar D7X-R's global debut gave the public the first glimpse of the type of cars that will compete in the newly updated 'Stock' category for production-based vehicles in the 2026 Dakar Rally and W2RC. The car is a competition version of the Defender 110. The changes to the 'Stock' category will make this Defender significantly more competitive and is the perfect platform to authentically demonstrate the extreme capability and durability of Defender. ALSO READ: Hardcore off-road suited Defender OCTA officially revealed Also making their debut at the famous festival was four-time Dakar stage winner Sara Price and 14 times Dakar winner, Stéphane Peterhansel. 'I've loved being at Goodwood, there's so much going on. I drove on the famous hillclimb four times, which was so awesome,' said Price. 'I also drove in the Off-Road Arena which was super fun, because anytime I get in this vehicle is just so exciting for me. The car felt really good – it's the total package.' Peterhansel added, 'For many years, I have been intrigued by the famous hillclimb, and now I have experienced it for myself. It has been a great event to attend, and I enjoyed catching up with old friends and meeting some fans. I'm looking forward to the next few months of preparations ahead of our entry to Dakar in the 'Stock' category.' Team and car The reveal comes as the Defender Rally team continues to take shape with the signing of its first official partners. Joining the team as Official Fluids Partner is Castrol, who will equip the rally car with the products it needs for optimal performance throughout the five rounds of the W2RC. In addition, Defender Rally has confirmed that British expedition and performance apparel company, Shackleton, will be the official apparel supplier. The first prototype of the Defender Dakar D7X-R was tested in the sand dunes of Morocco in April, from which the team took a wealth of learning then applied to the next stage of the programme. Shown at Goodwood, the second prototype features a number of upgrades suitable for its performance requirements and closer in spec to the official competition car due to be unveiled later this year. These include: 17-inch wheels fitted with 35-inch tyres; increased track width and ride height; upgraded steering rack; competition exhaust system NOW READ: Plug-in hybrid Defender would not have pleased the Camel Man
Daily Tribune
2 days ago
- Automotive
- Daily Tribune
Hasan Al Sadadi ready for Dakar 2026
Bahraini driver Hasan Al Sadadi has confirmed his readiness to participate in the Dakar Rally 2026 and continue representing the Kingdom of Bahrain in international championships, despite the many challenges he faces along the way. Al Sadadi stated: 'It brings me great joy and honour to participate in rallies and raise the flag of the Kingdom of Bahrain high at various sporting events. 'I am also proud to be the only Bahraini currently active in rally championships.' Al Sadadi shared that he is working hard to prepare for next year's Dakar and is seeking the necessary support to ensure an honourable representation of Bahrain in this major international event. He added: 'I hope that Bahraini companies, institutions, and relevant officials will provide the necessary support to raise Bahrain's flag in such a massive competition, which should be viewed as a national responsibility – not just an individual effort – so we can assert our presence in one of the toughest desert rallies in the world.' Al Sadadi extended his deep gratitude and appreciation to the companies and entities that supported him during the Dakar Rally 2025. 'I extend my sincere thanks to Bahrain International Circuit for being the official sponsor and for playing a major role in providing the necessary support. 'I also thank Beyon Group Bahrain, Racing Force Bahrain – specialised in manufacturing sportswear and equipment – and Bell Helmets, which provided the certified racing helmet. 'This support gave me a great morale boost during the Dakar Rally, and I hope that other companies and institutions in the Kingdom of Bahrain will follow their example and provide the needed backing to Bahraini racers in international events.'
Gulf Insider
2 days ago
- Automotive
- Gulf Insider
Hasan Al Sadadi Gears Up For Dakar Rally 2026
Bahraini driver Hasan Al Sadadi has confirmed his readiness to participate in the Dakar Rally 2026 and continue representing the Kingdom of Bahrain in international championships, despite the many challenges he faces along the way. Al Sadadi stated: 'It brings me great joy and honour to participate in rallies and raise the flag of the Kingdom of Bahrain high at various sporting events. 'I am also proud to be the only Bahraini currently active in rally championships.' Al Sadadi shared that he is working hard to prepare for next year's Dakar and is seeking the necessary support to ensure an honourable representation of Bahrain in this major international event. He added: 'I hope that Bahraini companies, institutions, and relevant officials will provide the necessary support to raise Bahrain's flag in such a massive competition, which should be viewed as a national responsibility – not just an individual effort – so we can assert our presence in one of the toughest desert rallies in the world.' Al Sadadi extended his deep gratitude and appreciation to the companies and entities that supported him during the Dakar Rally 2025. 'I extend my sincere thanks to Bahrain International Circuit for being the official sponsor and for playing a major role in providing the necessary support. 'I also thank Beyon Group Bahrain, Racing Force Bahrain – specialised in manufacturing sportswear and equipment – and Bell Helmets, which provided the certified racing helmet. 'This support gave me a great morale boost during the Dakar Rally, and I hope that other companies and institutions in the Kingdom of Bahrain will follow their example and provide the needed backing to Bahraini racers in international events.' Also read: Bahrain: Authorities Warn Of Fake Video Calls By Scammers Posing As Police
