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Snaps Clothing Taps The Uptown Agency as Agency of Record
Snaps Clothing Taps The Uptown Agency as Agency of Record

Malaysian Reserve

time20 hours ago

  • Business
  • Malaysian Reserve

Snaps Clothing Taps The Uptown Agency as Agency of Record

Collaboration to Expand Snaps' Signature Pearl Snap Shirts and Authentic Texas Spirit Across the U.S. DALLAS, June 9, 2025 /PRNewswire/ — Snaps Clothing, the Dallas-born innovator redefining menswear through its modernized pearl snap shirts, has selected The Uptown Agency as its Agency of Record. This strategic partnership unites two Texas powerhouses to elevate Snaps' mission of blending tradition with innovation while accelerating its rapid expansion into new markets. 'We searched for a partner who could amplify our story and energize our fans across every channel,' Snaps co-founder Patrick Lynn said. 'The Uptown Agency's blend of creativity, data-driven strategy, and track record of bold brand building made them the obvious choice.' A leader in versatile menswear, Snaps has continued to grow since its inception in 2021. This collaboration with The Uptown Agency will leverage data-driven, unique storytelling to amplify the brand's authentic Texas roots and nationwide appeal. Snaps, co-founded by Patrick Lynn and Ed Baronne, combined their love for live music, sports, and Southern culture to create shirts that transition seamlessly from boardrooms to backyard barbecues. Snaps has cultivated a devoted following among professionals, outdoor enthusiasts, and college communities. As Snaps' Agency of Record, The Uptown Agency will deploy a multi-channel strategy to amplify their 'everyday adventure' narrative while broadening its demographic reach through brand storytelling, digital media, influencer collaborations, and experiential activations. 'Snaps embodies the spirit of Texas – bold, innovative, and unapologetically authentic,' said Joseph Alexander, President & CEO of The Uptown Agency. 'Our goal is to channel that energy into campaigns that resonate far beyond our roots, positioning Snaps as the go-to shirt for anyone valuing style without sacrifice.' With The Uptown Agency's expertise, Snaps aims to capitalize on the $40 billion menswear market by emphasizing its unique value proposition: shirts engineered for 'last call to work calls'. Upcoming initiatives include expanding the Tailgater Collection to additional NCAA schools and introducing limited-edition designs inspired by Texas music legends. 'We're inviting people into a community that celebrates grit, creativity, and the joy of the unplanned,' added Lynn. 'The Uptown Agency understands how to scale that ethos without losing what makes us distinctly Snaps.' As the brand prepares to unveil its Fall 2025 line, this partnership signals a new chapter in Snaps' journey to make the pearl snap shirt a wardrobe staple from coast to coast and beyond. About Snaps Clothing Dallas-based Snaps Clothing Co. is a pioneering menswear brand redefining Western heritage through modernized pearl snap shirts designed for versatility, performance, and everyday adventure. Co-founded by Patrick Lynn and Ed Baronne—two corporate professionals turned disruptors—the brand emerged from a shared passion for live music, Southern culture, and functional style. Snaps merges timeless design with cutting-edge fabric technology, offering shirts engineered to transition seamlessly from boardrooms to backyard barbecues. They feature moisture-wicking CoolMax® blends, wrinkle-resistant twill, and UPF 50+ sun protection. Learn more at About The Uptown Agency The Uptown Agency is an award-winning, full-service marketing and branding partner dedicated to engineering differentiation through creative excellence and data-driven strategy. Recognized as a leader in brand growth, the agency combines industry-leading expertise in brand strategy, creative development, digital marketing, web development, and PR to deliver bespoke solutions that activate audiences and drive measurable results. The Uptown Agency is a true extension of client teams, prioritizing deep business understanding over templated approaches. Their work spans strategic brand overhauls, custom-coded web experiences, and high-impact campaigns that blend cultural relevance with technical precision. Explore their work at

Snaps Clothing Taps The Uptown Agency as Agency of Record
Snaps Clothing Taps The Uptown Agency as Agency of Record

Yahoo

time21 hours ago

  • Business
  • Yahoo

Snaps Clothing Taps The Uptown Agency as Agency of Record

Collaboration to Expand Snaps' Signature Pearl Snap Shirts and Authentic Texas Spirit Across the U.S. DALLAS, June 9, 2025 /PRNewswire/ -- Snaps Clothing, the Dallas-born innovator redefining menswear through its modernized pearl snap shirts, has selected The Uptown Agency as its Agency of Record. This strategic partnership unites two Texas powerhouses to elevate Snaps' mission of blending tradition with innovation while accelerating its rapid expansion into new markets. "We searched for a partner who could amplify our story and energize our fans across every channel," Snaps co-founder Patrick Lynn said. "The Uptown Agency's blend of creativity, data-driven strategy, and track record of bold brand building made them the obvious choice." A leader in versatile menswear, Snaps has continued to grow since its inception in 2021. This collaboration with The Uptown Agency will leverage data-driven, unique storytelling to amplify the brand's authentic Texas roots and nationwide appeal. Snaps, co-founded by Patrick Lynn and Ed Baronne, combined their love for live music, sports, and Southern culture to create shirts that transition seamlessly from boardrooms to backyard barbecues. Snaps has cultivated a devoted following among professionals, outdoor enthusiasts, and college communities. As Snaps' Agency of Record, The Uptown Agency will deploy a multi-channel strategy to amplify their "everyday adventure" narrative while broadening its demographic reach through brand storytelling, digital media, influencer collaborations, and experiential activations. "Snaps embodies the spirit of Texas - bold, innovative, and unapologetically authentic," said Joseph Alexander, President & CEO of The Uptown Agency. "Our goal is to channel that energy into campaigns that resonate far beyond our roots, positioning Snaps as the go-to shirt for anyone valuing style without sacrifice." With The Uptown Agency's expertise, Snaps aims to capitalize on the $40 billion menswear market by emphasizing its unique value proposition: shirts engineered for "last call to work calls". Upcoming initiatives include expanding the Tailgater Collection to additional NCAA schools and introducing limited-edition designs inspired by Texas music legends. "We're inviting people into a community that celebrates grit, creativity, and the joy of the unplanned," added Lynn. "The Uptown Agency understands how to scale that ethos without losing what makes us distinctly Snaps." As the brand prepares to unveil its Fall 2025 line, this partnership signals a new chapter in Snaps' journey to make the pearl snap shirt a wardrobe staple from coast to coast and beyond. About Snaps Clothing Dallas-based Snaps Clothing Co. is a pioneering menswear brand redefining Western heritage through modernized pearl snap shirts designed for versatility, performance, and everyday adventure. Co-founded by Patrick Lynn and Ed Baronne—two corporate professionals turned disruptors—the brand emerged from a shared passion for live music, Southern culture, and functional style. Snaps merges timeless design with cutting-edge fabric technology, offering shirts engineered to transition seamlessly from boardrooms to backyard barbecues. They feature moisture-wicking CoolMax® blends, wrinkle-resistant twill, and UPF 50+ sun protection. Learn more at About The Uptown Agency The Uptown Agency is an award-winning, full-service marketing and branding partner dedicated to engineering differentiation through creative excellence and data-driven strategy. Recognized as a leader in brand growth, the agency combines industry-leading expertise in brand strategy, creative development, digital marketing, web development, and PR to deliver bespoke solutions that activate audiences and drive measurable results. The Uptown Agency is a true extension of client teams, prioritizing deep business understanding over templated approaches. Their work spans strategic brand overhauls, custom-coded web experiences, and high-impact campaigns that blend cultural relevance with technical precision. Explore their work at View original content to download multimedia: SOURCE The Uptown Agency Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Lar Park Lincoln, ‘Knots Landing' actor who became audition coach, dies at 63
Lar Park Lincoln, ‘Knots Landing' actor who became audition coach, dies at 63

Los Angeles Times

time25-04-2025

  • Entertainment
  • Los Angeles Times

Lar Park Lincoln, ‘Knots Landing' actor who became audition coach, dies at 63

Lar Park Lincoln, the actor known for her work in 'Knots Landing' and 'Friday the 13th Part VII' and establishing a studio to support upcoming talent, has died. Lincoln died Tuesday, her Actors Audition Studios announced Thursday in a Facebook statement. Additional details, including where the actor died and a cause of death, were not revealed. She was 63. 'Over her 45-year career, Lar left an unforgettable mark on Hollywood through her dynamic performances and dedication to mentoring aspiring actors,' the statement said. The Dallas-born actor was best known for her 'Knots Landing' tenure from 1987 to 1991 where she starred as Linda Fairgate. Linda, who earned a reputation among fans for her scheming ways, was the daughter-in-law of star Michele Lee's Karen Fairgate and was brutally murdered in Season 13. During her time on the CBS drama, Lincoln also portrayed several minor characters and shared the screen with series stars William Devane and Kevin Dobson. In addition to 'Knots Landing,' Lincoln was known for her portrayal of Tina Shepard, the teenager whose special powers awaken Jason from his grave at the bottom of the lake, in the 1988 film 'Friday the 13th Part VII: The New Blood.' She would later reprise the role in the fan film 'Rose Blood' released in 2021, one of her final roles. Lincoln's acting credits also include TV series 'Outlaws,' 'Highway to Heaven,' 'Beverly Hills, 90210' and 'Murder, She Wrote.' She also appeared in films 'The Princess Academy,' 'From the Dark,' 'Autumn Road' and the 2022 movie 'Ghost Party,' her final acting credit. Offscreen, Lincoln also sold her clothing line on QVC and returned to her home state to launch her Actors Audition Studios and raise a family. She published her book 'Get Started, Not Scammed,' a guide for prospective actors and models, in 2008. Under her leadership, Actors Audition Studios mentored several actors who would take their talents to the CW, Netflix, Nickelodeon, Disney, NBC and Disney, according to its website. 'It's my passion to work with actors, speakers, coaches, and authors to create their best work and soar to success,' Lincoln said on her website. 'As a person who understands just how rewarding it is to live out your wildest dreams, it's equally rewarding for me to help others reach theirs.' Laurie Park Lincoln was born May 12, 1961 and was married to husband Michael Martin Lincoln until his death in 1995. She is survived by her daughter Piper, her son Trevor, and her siblings Karen and Michael and four grandchildren. The family asks that donations be made to the SAG-AFTRA Foundation or the Entertainment Community Fund.

This Beloved Tex-Mex Chain Just Filed For Bankruptcy—Here's What's Happening
This Beloved Tex-Mex Chain Just Filed For Bankruptcy—Here's What's Happening

Yahoo

time10-03-2025

  • Business
  • Yahoo

This Beloved Tex-Mex Chain Just Filed For Bankruptcy—Here's What's Happening

Fast-casual dining has taken a major hit this past year, with old favorites like Red Lobster, TGI Friday's and Buca di Beppo all experiencing bankruptcy woes. Add to the equation the constantly rising cost of goods and an overall decline in foot traffic and it becomes pretty clear that the restaurant industry as a whole is on the verge of some pretty big, albeit necessary changes. Next in line to unfortunately file for bankruptcy protections is Atlanta-based On the Border Mexican Grill & Cantina. The popular Tex-Mex restaurant chain officially filed with the federal bankruptcy court in northern Georgia on Tuesday, citing 'inflation' and 'changing customer behavior' as the reason for the inevitable bankruptcy filing. While the chain has already closed 40 locations as of last year, On the Border still operates 60 restaurants in 18 states. These locations are all expected to remain open during the entirety of the bankruptcy process, as well as franchisee locations, accounting for an additional 20 restaurants across the United States and South Korea. On the Border is owned by Atlanta-based investment firm Argonne Capital Group, which also happens to operate Applebee's, IHOP and Wingstop restaurants along with Planet Fitness and other franchises. Argonne Capital reportedly acquired On the Border back in 2014 from Golden Gate Capital, nearly 32 years after the Dallas-born restaurant was founded, in 1982. Over the years, On the Borders' famous Tex-Mex fare quickly grew to 166 locations through the early 2000s before selling to Golden Gate Capital in 2010. Related: Like many other restaurant chains, On the Border's sales began to decline during the 2008 recession, however the brand would go on to struggle even further during the years leading up to the 2020 pandemic. And while the chain experienced a rebound in sales in 2021 and 2022, the sales were back down by about 3-percent as of 2023. By that point, On the Border had already been reduced to 120 locations and never actually returned to its pre-pandemic sales and foot traffic numbers. As we mentioned before, On the Border is just one of many restaurant chains attempting to restructure its business for the future. And while the brands court filings have reported assets and liabilities totalling between $10 million and $50 million, nothing can change the fact that consumers' dining habits and inflation have been consistently changing the game for quite some time now. Up Next:

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