5 days ago
DioniLife rolls out alcohol-free spirits range
Low & no-alcohol drinks business DioniLife is adding two alcohol-free spirits brands to its portfolio.
DioniLife entered the industry last year, with its acquisition of non-alcoholic brewer Mash Gang.
When the business initially announced the purchase, it indicated it had 'multiple' brands and products that were in the 'advanced stages' of development.
The new spirits brands in the group's portfolio are called La Borosa, a Mexican agave non-alcoholic spirit, and Pavari17, an aperitif.
According to the company, the drinks offer the 'flavour, depth, texture and complexity consumers and bartenders expect – minus the ethanol'.
DioniLife will sell the two brands in two formats - 700 ml bottles and and as canned pre-mixed RTD cocktails with an abv of 0.5%. The pre-mixed cocktails include a Margarita, Paloma and Spritz variant.
The products will sold in bars and retailers in the UK, and will also be launching in Colorado. More US states are to be added "soon after", DioniLife said.
CEO of DioniLife, Damian McKinney said: 'With La Borosa and Pavari17, we're not offering an 'alternative' – we're offering spirits that stand on their own.
'People shouldn't have to compromise on taste or the shared ritual of a great drink just because they're skipping the alcohol. La Borosa and Pavari17 give bartenders great new non-alcoholic liquids to play with,' he said.
'They taste like spirits; they mix like spirits. And now consumers can recreate the bar experience at home with great-tasting non-alcoholic spirits and convenient ready-to-serve cocktails. We live in exciting times in which individuals have unbelievable options."
Wilson said: 'Our aim was to create drinks that taste as good – or better – than their alcoholic counterparts. That meant starting from scratch, not imitating. These are real drinks for real social occasions, crafted with care and precision.'
"DioniLife rolls out alcohol-free spirits range" was originally created and published by Just Drinks, a GlobalData owned brand.
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