15-07-2025
Sage appoints Damon Scarr to lead APAC expansion & drive growth
Sage has appointed Damon Scarr as its new General Manager for Asia Pacific (APAC) as the company seeks to increase its presence and support growth across the region.
Scarr, who will be based in Sydney, joins Sage from Adobe where he played a key role in driving growth throughout the APAC region. He succeeds Tom Gough, who is returning to the United Kingdom.
With a professional background encompassing senior commercial leadership roles in technology, digital media, and software, Scarr brings significant regional expertise to the role. He will be responsible for leading Sage's go-to-market teams across APAC, working closely with business units such as marketing, customer service, finance, and people operations to support business expansion.
Pieter Bensch, Executive Vice President for Sage UKIA, commented on the appointment and Scarr's credentials. "I am delighted to welcome Damon to the Sage leadership team. His impressive track record and extensive knowledge of the APAC region will be invaluable as we continue to expand and evolve our presence in these dynamic markets. Damon's passion for innovation and his values-led leadership style make him an ideal fit to lead Sage's next chapter in APAC."
Scarr's appointment comes at a time when small and mid-sized businesses (SMEs) are managing economic pressures such as inflation and supply chain disruptions, alongside changing tax and compliance requirements. Sage states that its integrated, cloud-based solutions are designed to provide SMEs with real-time visibility into finances, which the company says supports better cash flow forecasting and informed decision-making during economic uncertainty.
Leadership focus
As the new APAC General Manager, Scarr will focus on increasing market share, expanding the partner ecosystem, and advancing technology adoption for regional customers. A key element of his remit is to grow Sage Intacct and X3 platforms in markets seeking financial solutions enabled by artificial intelligence.
Speaking about his priorities, Damon Scarr said: "I'm thrilled to join Sage at such a pivotal time for the APAC region. As we accelerate our growth, we're focused on delivering measurable outcomes for customers, expanding our partner ecosystem, and scaling Sage Intacct and X3 into markets seeking modern, AI-powered financial solutions. With strong local foundations, a talented team, and globally recognised innovation, Sage is uniquely positioned to become the go-to finance platform for mid-market and scaling organisations across the region. I look forward to working with Team APAC and our partner ecosystem to achieve these ambitions - ultimately knocking down barriers so everyone can thrive."
The company views Scarr's combined experience in regional leadership and technology commercialisation as instrumental in achieving its stated goal of expanding market share across Asia Pacific. Sage's solutions are positioned as tools for SMEs to manage increasing regional and global compliance expectations.
Under Scarr's leadership, the business aims to bolster relationships with customers and partners, while also seeking to drive innovation to align with shifting business needs in the market.
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