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91% of parents say their children influence weekly food shop and meal choices
91% of parents say their children influence weekly food shop and meal choices

Irish Daily Mirror

time13 hours ago

  • Health
  • Irish Daily Mirror

91% of parents say their children influence weekly food shop and meal choices

A new study has found that 91 per cent of parents say their children influence the weekly food shop and meal choices — with more than a third admitting that influence is significant. The study, by SuperValu, highlights the obstacles facing families trying to lead healthier lifestyles while watching their budget. According to the findings, 43 per cent of parents cite their children's food preferences as a barrier to healthier eating, while 55 per cent say they feel overwhelmed by conflicting nutritional advice. One in three (34 per cent) admit they struggle to improve eating habits at home, and four in 10 do not see healthy eating as a top personal priority. Meanwhile, just a third of respondents believe they are managing to meet the recommended weekly exercise levels. The aspect of healthy eating that consumers find most confusing is knowing how much protein, fat or carbs are needed, followed by understanding sugar content and managing portion size. Healthy habits are hard to stick to as 46 per cent struggle with motivation and one third (34 per cent) find it challenging to improve eating routines at home. Four in 10 (42 per cent) feel guilty about not cooking healthier meals. This rises to 52 per cent for 25-34 year olds, and higher again to 56 per cent for those aged 18-24. Boosting immunity and daily fibre are the areas with the lowest levels of reported knowledge while exercise is another challenge as only a third (33 per cent) believe they're easily meeting the recommended weekly physical activity for their families. However, in some good news, just two in 10 families admit they don't enjoy healthy food, showing most have a genuine appetite for better choices. The findings, carried out by Amarach on behalf of SuperValu in July and August, paint a picture of households where there is a real desire to be healthier but where children's tastes and preferences have a real impact on what ends up on the table or in lunchboxes. Vegetarian man mixing vegetable salad in bowl To support families in overcoming these challenges, SuperValu today launched its Fuelling the Family campaign, in partnership with leading Irish performance nutritionist Daniel Davey. The campaign will provide parents with simple recipes, budget-friendly meal plans and practical tips for healthier family eating as children return to school. Speaking about the campaign, Daniel Davey, Performance Nutritionist, said: "As a parent and a nutritionist, I know how important it is to bring quality food into the home and make healthy eating realistic for families. "What I really value about SuperValu is their long-standing support of local producers and their commitment to education, helping parents feel confident in the choices they make for their families." "This campaign is about giving families the tools and confidence to make small, sustainable changes; from simple, tasty recipes to smart shopping that makes healthy eating realistic, enjoyable and affordable for everyone," he added. Father with a toddler boy cooking Rita Kirwan, Marketing Director at SuperValu, added: "At SuperValu, we understand the pressures parents face, especially around Back-to-School time. "We are committed to making life easier for parents, helping them to shop smarter, cook healthier and keep the whole family happy without breaking the bank. "In our stores and across our channels we will help families find easy solutions that work for them as they work through busy weeks ahead." In 2018, the Irish Heart Foundation launched a campaign called Stop Targeting Kids where it called on the government to put mandatory restrictions and penalties on junk food companies who market to kids online and on broadcast media. "One in four primary school children in this country is now overweight or obese," said Helena O Donnell, Project Manager for the Irish Heart Foundation's Stop Targeting Kids campaign. "This is a public health crisis. In 30 years' time we will look back at this moment in our history with a degree of huge embarrassment and shame that we ever exposed our children to advertising for products that make them sick. "There should be no junk food marketing to children. "We want to empower parents to challenge the narrative that they are the ones at fault." Join the Irish Mirror's breaking news service on WhatsApp. Click this link to receive breaking news and the latest headlines direct to your phone. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. If you're curious, you can read our Privacy Notice.

Former bosses of McLaren, Alpine and Lotus are helping to create a £65k British-built sports car
Former bosses of McLaren, Alpine and Lotus are helping to create a £65k British-built sports car

Auto Car

time12-08-2025

  • Automotive
  • Auto Car

Former bosses of McLaren, Alpine and Lotus are helping to create a £65k British-built sports car

Close Longbow, the British start-up which revealed a £65,000 sub-tonne electric sports car earlier this year, has brought in former bosses of McLaren, Alpine, and Lotus as it pushes to bring its car to market. Mike Flewitt, Michael van der Sande and Dan Balmer have all joined the firm's new advisory board, which co-founder Daniel Davey – a former Tesla and Lucid engineer – dubbed the 'holy trinity'. Founded in 2023, Longbow announced its first project, an open-roof Speedster and Roadster coupé, in March.

Ex-Tesla employees aim to launch an electric roadster before Musk can
Ex-Tesla employees aim to launch an electric roadster before Musk can

Yahoo

time08-04-2025

  • Automotive
  • Yahoo

Ex-Tesla employees aim to launch an electric roadster before Musk can

An automotive startup based in Britain aims to release an exclusive fully electric open sports car before Tesla can deliver its long-promised roadster model. Pre-orders are already being taken by Longbow Motors, which was founded in 2023 by Daniel Davey and Mark Tapscott, former Tesla and Lucid employees who also gained development experience at China's BYD. Production is due to start by 2026. Tesla fans are still waiting for a roadster from the company which was promised by chief executive Elon Musk in 2020 and again last year. Musk went on record as saying that the new Roadster "has to come behind the things that have a more serious impact on the good of the world". Power from an electric motor is not the problem with electrically driven sports cars but rather the weight that hampers performance. Longbow Motors said it wants to counteract this with its concept of "Featherweight Electric Vehicles" (FEV). The lightweight sports car will be available as a roadster and an open Speedster. Both cars should be very quick to to hit 100 km/h although no official figures or detailed specification have been released. The models are based on an aluminium platform which delivers a weight of 995 kilos for the hardtop and 895kg for the open Speedster. "There is a need for a driver-centred, featherweight electric sports car that is affordable and accessible to those who love driving and the places it takes them. That's why we developed Longbow," said co-founder and chief executive Daniel Davey in a release. Davey had been in charge of the launch of the Tesla Model 3 in Europe and was Lucid's first official representative beyond North America. Tapscott worked on the Lotus Elise. The Longbow Speedster is being launched as a limited edition of 150 vehicles at a price of around €102,000. Customers can also reserve the Luminary 1st Edition and Autograph Edition models, which are limited to 10 and 25 units respectively.

Tesla and Lucid Execs Form EV Sports Car Brand
Tesla and Lucid Execs Form EV Sports Car Brand

Yahoo

time13-03-2025

  • Automotive
  • Yahoo

Tesla and Lucid Execs Form EV Sports Car Brand

UK-based Longbow reveals plans for Speedster and Roadster electric sports cars, set to be handmade in limited numbers. The EVs are planned to feature aluminum chassis, 0-to-62 mph launches in under four seconds, and a WLTP range of 275 miles in the case of the Speedster. The Roadster is slated to be the more affordable of the two, with a starting price of $84,000. With the second-gen Tesla Roadster now permanently in development almost a decade after it was first shown, the field is still wide open for a convincing electric roadster that could offer some competition to the recently launched MG Cyberster. A team of former Tesla and Lucid executives has banded together to produce just such a sports car—or rather two sports cars, for a start—promising lightweight construction, compact batteries and motors, and a power-to-weight ratio that should excite modern enthusiasts. And the company's debut models are dubbed simply Speedster and Roadster. Settling on a variation of Lotus' "Simplify, then add lightness" motto, Longbow's ethos boils down to "The speed of lightness," or Celeritas Levitas in Latin. In fact, Longbow is quite explicit in just what kind of experience it wants to offer, naming the Jaguar E-Type and the Lotus Elise as its planned models' spiritual forerunners. "There is a need for a more driver-oriented, featherweight, electric sportscar—one that is attainable and accessible, for those who love driving and the places it takes them," said Daniel Davey, co-founder, CEO at Longbow. Just what does the electric duo promise? An aluminum chassis designed for stiffness and minimal weight, 0 to 62 mph launches in under four seconds, plenty of range, and quite reasonable starting prices. The Roadster model promises a curb weight of just 995 kilograms or 2,194 pounds, along with 3.6-second sprints from a standstill to 62 mph, while wearing a price tag of about $84,000. The Speedster model, on the other hand, promises an even lighter curb weight of just 895 kilograms (1,973 pounds), a WLTP range of 275 miles, and 3.5-second launches from 0 to 62 mph. But the starting price will be a little heavier, requiring about $110,000. "Our first two cars, Speedster and Roadster embody everything a modern driver's car should be: agile, balanced, electric, and exhilarating. We are reviving an icon, the lightweight British sportscar," Davey adds. However, one thing Longbow isn't promising is a vast production run. The company says that just 150 units of the Speedster model are planned to be produced, but does not detail the planned run of the Roadster. On one hand that's a small production volume, but on the other, it likely mirrors the real-world demand for a model such as this one. After all, Tesla and others have been quite content thus far to not cater to buyers in these segments. Longbow plans to build the models by hand in the UK and has offered no specific about export markets, including the US—usually a tall order for small-volume automakers even without the EV drivetrains. Longbow is now effectively in a race with big German automakers, as well as Lotus, to cater to these overlooked segments, all while steering clear of the more casual MG Cyberster buyers. And getting there first will still require plenty of effort, given the specs that the company has targeted. Is there demand for EV drivetrains in these body styles, or are enthusiasts still primarily looking for internal combustion powerplants in models such as these? Let us know what you think in the comments below.

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