22-07-2025
Cocktails, Canapés and Watches
If you are into watches and live around Miami, chances are you have clinked glasses with like-minded enthusiasts at a NovelaWatch Collectors Club event.
On a Monday evening in April, for example, about 100 members and guests gathered in an upstairs reception room of the Moore Miami, a restored 1920s landmark in the Design District. Anticipating a large turnout, the organizer had prepared a guest list and stationed two attendants at the door to check names.
The event got underway around 6:30 p.m. with drinks, canapés and watch-focused conversation, co-hosted by Christie's auction house.
'Our members usually bring friends along,' said Daniel Novela, who founded NovelaWatch, as the club is commonly called, in 2015 and has served as its president ever since. 'I know pretty much everyone here.'
Mr. Novela has his own corporate law practice and is an adjunct lecturer at the University of Miami School of Law. He also recently founded Alevon, an online site that offers art pieces valued at more than $100,000 for rent.
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