a day ago
‘Wardrobe Staple': $69 The Iconic Buy Aussies Are Frothing Over
Every so often, a piece of clothing will reach that peak cult status and be instantly recognisable whenever it's worn. The Lioness Bloom Long Sleeve Top is one such buy.
In just the last week, sales have increased by a huge 410 per cent week-on-week across all colourways at THE ICONIC.
Spotted on global content creators including Danielle Bernstein (WeWoreWhat), Devin Brugman, and Paige Lorenze among others, the T-shirt has well and truly reached cult status.
It may look like every other striped top but it's in the little details that really make this top stand out.
'The Lioness Bloom Long Sleeve Top stands out as the perfect balance between comfort and a trend-led style,' Nicole Adolphe, Head of Style at THE ICONIC, tells checkout.
'It's a versatile wardrobe staple that feels elevated yet effortless,' she says.
Plus, she points out that at just $69, it's incredibly accessible. Considering it's something shoppers will most likely wear on-repeat, the cost per wear is sure to be incredibly low.
'The top's popularity is no doubt boosted by Lioness' cult following and its signature 'cool girl' aesthetic, which continues to resonate strongly with THE ICONIC's customers,' Nicole points out.
HOW CAN YOU STYLE THE LIONESS BLOOM LONG SLEEVE TOP?
The Bloom Long Sleeve Top is seriously the ultimate winter must-have and according to Nicole, it can be worn in so many ways.
'We love it paired back with oversized denim, a classic leather belt, chunky loafers, and a slouchy shoulder bag,' she says.
'For those lucky enough to be heading to Europe this summer, it's the perfect lightweight layer to throw over a bikini with micro shorts and a pair of flip flops.'
WHICH COLOUR SHOULD A SHOPPER BUY?
Nicole says her top pick would be the beige stripe.
'This buttery tone is the newest must-have in a neutral wardrobe, and it pairs beautifully with a wide range of colours.
'The contrast between the black and beige gives it a chic, effortless feel that's eye-catching without being overpowering, making it a smart and stylish choice for the season.'
