Latest news with #DatabricksMarketplace
Yahoo
3 days ago
- Business
- Yahoo
Adstra Makes Conexa Composable Identity Solution Available Through Databricks Marketplace and Delta Sharing
Integration furthers the mission of easy access through a modular approach NEW YORK, June 10, 2025 (GLOBE NEWSWIRE) -- Adstra, the leader in enterprise identity resolution across all media and marketing touchpoints, today announced the availability of its Conexa™ Enterprise Identity Platform within the Databricks Marketplace. This new integration leverages Delta Sharing to give marketers seamless, secure, and turnkey access to Adstra's rich identity and consumer data. Conexa is the industry's first Composable Identity Platform, designed to address the dynamic and situational identity needs of today's brands. By integrating with the Databricks Data Intelligence Platform, Adstra now empowers clients with unparalleled flexibility and control over their data strategies, truly embodying the evolution of composable identity. 'The identity landscape is incredibly varied, where brands need different capabilities and solutions in order to tailor their approach to their business,' said Andy Johnson, Chief Data & Product Officer. 'Conexa's composable capabilities make our solution portable and scalable, readily available to fill the gaps in the modern data stack. The Databricks Marketplace is a natural fit, because it makes Conexa available and as easy to use as possible.' Through this integration, Databricks' Delta Sharing solution eliminates the need for data replication, which is often costly, time-consuming, and introduces security risks. Customers can work directly with Databricks and Adstra to access specific tables and datasets, then query the shared data with their own tools. By making the Conexa platform available in this fashion, Adstra clients can now quickly and easily access the precise identity data they need, on their own terms, without heavy lifting or custom integrations. With direct access to our comprehensive identity graph and consumer attributes, clients can realize the full potential of composable identity by enhancing their own customer insights, improving personalization efforts, and optimizing campaign performance across channels. 'We're excited to have Adstra's composable identity solution, Conexa, available within the Databricks Marketplace,' said Dan Morris, Global Head of Marketing Solutions GTM at Databricks. 'Customers can now access Adstra's rich identity data securely and in real time, eliminating the need for data replication or custom pipelines. This showcases the power of Delta Sharing, enabling brands to use the data they need, when and where they need it, to accelerate everything from audience segmentation to AI-driven personalization.' Databricks Marketplace is an open marketplace that enables Databricks' customers to easily discover and use data and AI assets from hundreds of leading providers. Powered by the open source Delta Sharing, Databricks Marketplace supports a host of assets, including structured data, unstructured files and volumes, machine learning models, and notebook applications. About Adstra Adstra is a leading provider of composable identity solutions, empowering brand marketers, advertising agencies, publishers and platforms with flexible, scalable options that seamlessly integrate within today's data ecosystems. Adstra's preconnected omnichannel identity graph and readily available digital audiences enable clients to recognize and engage customers across all touchpoints with unprecedented precision. By bridging fragmented data and comprehensive identity resolution needs, Adstra unlocks deeper customer insights, enhances personalization, and maximizes ROI across channels. Learn more about our identity solutions at Media contact:Michelle in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Techday NZ
4 days ago
- Business
- Techday NZ
Stack Overflow, Databricks partner to boost AI knowledge
Stack Overflow has entered into a partnership with Databricks to make its Knowledge Solutions datasets available through the Databricks Marketplace. This integration, supported by Delta Sharing, provides customers with direct access to technical knowledge and code verified by millions of contributors across the Stack Overflow platform and Stack Exchange Network. According to the companies, the collaboration will give Databricks Marketplace users access to what is described as a comprehensive and trusted resource for technical knowledge, which can be used alongside internal knowledge sources within enterprises. Stack Overflow stated that it remains focused on supporting its community of public platform users, enterprise customers, and partners by evolving its offerings and ensuring knowledge sets are available within ecosystems and marketplaces dedicated to data, analytics, and AI solutions. The Stack Overflow public platform's body of knowledge, which the company says is continuously updated through community contributions and user feedback, will form part of the knowledge-as-a-service offering within the Databricks Marketplace. Jay Bhankharia, Senior Director of Marketplace and Data Partnerships at Databricks, said: "As enterprise demand for data intelligence grows, we're thrilled to integrate Stack Overflow's Knowledge Solutions datasets into the Databricks Marketplace. Stack Overflow has long been a pillar of developer knowledge and collaboration, and this integration brings that trusted expertise directly into the data and AI ecosystem. This partnership reflects our shared vision of empowering data-driven enterprises with high-quality, context-rich intelligence that evolves with the needs of both the community and the industry." Prashanth Chandrasekar, Chief Executive Officer of Stack Overflow, said: "Whether it's using Stack Overflow for Teams, integrated development environments, or in chat apps we continue to strive to support our community in meeting them wherever and however they like to work to deliver a world-class experience that makes their lives easier. Our goal is to set new standards with vetted, trusted, and accurate data that will be the foundation on which technology solutions are built and delivered. By joining the Databricks Marketplace, we expand this ecosystem enabling communities to continue to share knowledge while redirecting LLM providers and AI product developers to have pathways for fair and responsible use of community content." Databricks Marketplace offers data, analytics, and AI assets from a range of providers, with Delta Sharing enabling cross-platform and multi-cloud data access with security and governance. The introduction of Stack Overflow Knowledge Solutions follows other recent integrations of Stack Overflow data into the Moveworks AI Agent Marketplace and Snowflake Marketplace earlier this year. Stack Overflow continues to play a pivotal role in supporting developers and technologists worldwide through its public and private platforms. As one of the most visited websites globally, Stack Overflow enables millions of users to ask questions, share insights, and access technical knowledge exactly when they need it. Its flagship collaboration tool, Stack Overflow for Teams, is used by more than 20,000 organisations to streamline knowledge distribution, boost operational efficiency, and accelerate innovation. The platform's focus on community-driven learning and real-time support has solidified its position as a market leader in developer enablement and technical collaboration. Follow us on: Share on:
