2 days ago
Ease Live to unveil AI-powered interactive video at IBC 2025
On the show floor, Ease Live will showcase how Dataport uses generative AI and machine learning to automate interactive overlay creation, boosting engagement, ad revenue and personalised viewing across all screens.
Ease Live is set to showcase innovations in real-time sports interactivity at IBC 2025. The company will spotlight how top-tier sports broadcasters and leagues are harnessing its platform to boost viewer engagement, expand monetisation opportunities, and deliver dynamic interactive content across mobile, web and Connected TV platforms.
A key highlight of the event will be the public debut of Dataport, Ease Live's new AI Workflow Tool. Designed to automate the creation and deployment of interactive graphics, Dataport utilises generative AI and machine learning to streamline processes like data mapping and overlay design. This enables broadcasters to launch personalised, real-time experiences even during live matches, while significantly cutting production time and costs.
Kjetil Horneland, CEO, Ease Live, said: 'At IBC2025 we'll show that graphical overlays are no longer a nice-to-have innovation, they're now a strategic and financial necessity. After nearly a decade of working with Tier-1 broadcasters and many of the world's largest sports leagues, we have proved that overlays can be launched in days, are highly popular with viewers, significantly increase view times, and provide incremental advertising opportunities. At IBC2025, we'll demonstrate that broadcasters and leagues are leaving millions of dollars in ad revenue on the table by failing to activate every screen with sponsored content. More importantly, we'll also show how easy it is to unlock that potential with scalable tools that deliver real results.'
Ease Live's Software-as-a-Service platform has already powered interactive sports coverage for organisations like ATP Media, La Liga, Gotham Sports Network, YES Network, France's M6+ and Austria's Servus TV during UEFA Euro 2024. These partnerships showcase how immersive overlays can be seamlessly inserted around high-impact moments, like goals or slam dunks, without disrupting the viewer experience. They also integrate easily with major ad servers such as Google Ad Manager, enabling advertisers to target audiences with precision.
With Dataport, broadcasters can automate the generation of contextual ads, polls, trivia and other engagement tools across fragmented OTT ecosystems. The platform's ability to process both structured and unstructured sports data offers a scalable solution for delivering interactive, monetizable content at speed and scale.
