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Yahoo
14-05-2025
- Business
- Yahoo
Mount Franklin Foods to manufacture Orkla's Bubs candy in US
Mount Franklin Foods has secured the rights to make and distribute Orkla's Swedish candy brand Bubs in the US. The US-based confectionery and snacks business said yesterday (12 May) it will assume 'exclusive responsibility' to produce, distribute and manage the retail sales of Bubs Swedish candy. The deal marks Bubs' "first official entry" into the US, Mount Franklin Foods said. Production will start in July and distribution the following month. "Our retail division is uniquely positioned to scale this brand. From production to shelf, we're ready to meet demand and grow market share," Dave Barnett, SVP of retail sales at Mount Franklin Foods, said. Norway-based food group Orkla acquired Sweden-based confectionery maker Bubs Godis in 2022. Last May, Orkla invested Skr20m (then $1.8m) to expand its Bubs confectionery factory in Sweden. At the time, Orkla said the expansion came amid demand from 'both Swedish and international' customers for the products. Niclas Arnelin, who was Bubs CEO at the time of the sale of the business and is now international expansion director for Orkla's confectionery and snacks arm, said: 'The US is one of the world's largest and most dynamic confectionery markets and partnering with Mount Franklin Foods gives us a trusted, strategic foothold to scale Bubs thoughtfully and long-term.' For El Paso-headquartered Mount Franklin Foods, the deal supports its efforts to 'accelerate its growth strategy through category innovation and global brand partnerships'. The company, produces confectionery, fruit snacks, nut products, mints and snacks under brands such Sunrise Confections, Azar Nut and Element Food Solutions. The company's president and CEO, Enrique Grajeda, described the deal as 'a strategic leap forward for our portfolio and a perfect match for our growth vision'. In August last year, Mount Franklin Foods acquired Stuffed Puffs, a Pennsylvania-based filled-marshmallow maker. "Mount Franklin Foods to manufacture Orkla's Bubs candy in US" was originally created and published by Just Food, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Associated Press
12-05-2025
- Business
- Associated Press
Mount Franklin Foods Secures Exclusive U.S. Rights to Sweden's Breakout Candy Brand BUBS
Official agreement with Orkla Snacks brings fast-growing European brand to American retail EL PASO, Texas and STOCKHOLM, May 12, 2025 /PRNewswire/ -- Mount Franklin Foods and Orkla Snacks today announced a strategic partnership to manufacture, commercialize, and represent the Swedish confectionery sensation, BUBS, across the United States. Under the agreement, Mount Franklin Foods will assume exclusive responsibility for U.S. manufacturing, distribution, and retail sales of BUBS, a brand widely recognized for its vegan, gelatin-free gummies and signature 'foamy' texture. This partnership marks BUBS' first official entry into the U.S. market and signals a pivotal expansion for Mount Franklin Foods' retail division, which continues to accelerate its growth strategy through category innovation and global brand partnerships. 'BUBS checks every box for today's shopper – it's fun, it's tasty, and it's made with high-quality ingredients,' said Dave Barnett, SVP of Retail Sales at Mount Franklin Foods. 'Our retail division is uniquely positioned to scale this brand. From production to shelf, we're ready to meet demand and grow market share.' Production will begin in July 2025, with national distribution to follow in August. Early commitments from major U.S. retailers reflect the brand's mounting momentum stateside. 'This is a powerful alignment of strengths,' said Enrique Grajeda, President and CEO of Mount Franklin Foods. 'BUBS brings the energy, the product, and a global fanbase. We bring the operational muscle and retail reach to take it nationwide. It's a strategic leap forward for our portfolio and a perfect match for our growth vision.' Since being acquired by Orkla Snacks in 2023, BUBS has emerged as one of Sweden's most successful food exports. The brand's meteoric rise has been fuelled by viral TikTok content under the hashtag #swedishcandy, which generated over 122 million views, and growing demand from U.S., Australian, and South Korean consumers. 'The momentum behind BUBS has grown faster than any of us anticipated,' said Niclas Arnelin, Director of International Expansion. 'The U.S. is one of the world's largest and most dynamic confectionery markets and partnering with Mount Franklin Foods gives us a trusted, strategic foothold to scale BUBS thoughtfully and long-term.' The partnership includes full brand representation for BUBS in the U.S. under the Mount Franklin Foods portfolio. The company will debut the brand publicly at the 2025 Sweets & Snacks Expo in Indianapolis, May 13–15, where attendees can visit booth #5624 for samples and product previews. 'The early response to BUBS has been incredible, and we're looking forward to a successful show and market kick-off,' added Barnett. About Mount Franklin Foods Mount Franklin Foods, LLC is a U.S.-based manufacturer of confections, fruit snacks, nut products, mints, and specialty snacks. Headquartered in El Paso, Texas, the company supplies major retailers, food service distributors, and private label partners through its portfolio of brands, various divisions and affiliate companies, including Sunrise Confections, Azar Nut, Hospitality Mints, and Element Food Solutions. About Orkla Snacks Orkla Snacks is a leading Nordic supplier of branded consumer goods with operations across the Nordics and Baltics. Through Orkla Snacks, the company acquired BUBS Godis AB in 2023 and continues to support the brand's international growth. View original content to download multimedia: SOURCE Mount Franklin Foods, LLC
