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Metro
4 days ago
- Entertainment
- Metro
Here's what's next for 'Ibiza's Final Boss' after ‘capturing the zeitgeist'
To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Ibiza's Final Boss will now be able to afford more trips to the Spanish party island as his new found fame is set to bring in a six-figure fortune. Jack Kay went viral for his bowl haircut, trimmed beard and huge sunglasses while on holiday on the Iberian party island. The 26-year-old, from Newcastle, has also caught the attention of promoters and talent agents, and he is now set to make appearances at 'big parties'. He could end up earning £250,000 'if he plays his cards right', as shown with other overnight stars such as 'Hawk Tuah' girl and 'Salt Bae'. Brand and culture expert Nick Ede told the Daily Mail: 'It's amazing how he has captured the zeitgeist – he's the most popular thing since the Jet2 holiday adverts, and he can maximise on this for quite a while. 'He'll do nightclub appearances in the UK and that's really lucrative. You can do four or five of them a night. 'That's going to be regular and they pay five to ten grand per appearance. Do four of them a night on a Friday and a Saturday and you can make a lot money. 'That's how people on TOWIE made their money. It wasn't through the show: it was through their nightclub appearances.' Jack has launched new accounts on Tiktok and INstagram which could bring in brand partnerships. Greggs has even shared a meme of Jack as a gingerbread man and Currys has posted him as a Henry hoover. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video He has signed with top talent agent Dave Read, who managed Love Island stars such as Joey Essex. If Jack is savvy and managed to trademark his distinctive look, he could seeing money come in through Halloween costumes. Mr Ede added: 'It's an easy costume and everyone will love it. If he trademarks his look and looks into merchandise, he could make a lot of money that way. 'He's so instantly recognisable – that look is going to carry the fun on. If he changes his look that fun goes. But that's his look – and he embraces it. 'It might be low six figures, but easily £250,000 a year. With Dave Read, he will do extremely well.' Get in touch with our news team by emailing us at webnews@ For more stories like this, check our news page. MORE: Ryanair's Spanish airport strikes could ruin holidays until December — full list of destinations affected MORE: British tourist suffers skull and spinal injuries at Ibiza hotel MORE: Girlfriend's tribute to 'inspirational' hockey player who died at Ibiza Rocks hotel
Daily Mail
4 days ago
- Entertainment
- Daily Mail
Revealed: What 'Ibiza Final Boss' is hiding behind his elaborate barnet as he becomes a global internet star and brands cash in on his viral fame
The secret of Spanish holiday sensation Ibiza Final Boss's incredible haircut has been 'uncovered' by fans - as the viral star has begun cashing in on his newfound fame while signing with a top talent agent. Images of Jack Kay's gleaming white grin, perfectly manicured beard and cartoonish haircut spread across the internet like wildfire earlier this week. Kay, from Newcastle-upon Tyne, has become a cultural phenomenon overnight, with brands scurrying to capitalise on the distinctive bowl-style haircut - which has been compared to those worn by monks, coconuts, and a Henry Hoover. Like other overnight viral stars such as Hailey Welch - known better as the 'Hawk Tuah' girl - and Nusret Gokce, also known as Salt Bae, Kay is likely to enjoy a boom in freebies, appearances and sponsorship opportunities. He has signed with top showbiz talent agent Dave Read, whose firm Neon Management juggles top clients including reality star Joey Essex and a cohort of Love Island contestants including Ronnie Vint and Jessy May Potts. But eagle-eyed fans believe they have spotted a flaw in the impossibly razor-sharp barnet - but it's not visible when taking in his awe-inspiring fringe from the front. A video shared on TikTok showed the raver wearing a t-shirt from designer brand Casablanca in the Destino Five Ibiza hotel and club venue as he showed off his moves in a crowd of ravers. 'Man the myth the legend,' the video's author wrote. Hard to miss, Kay was wearing his distinctive gold shades and chain, with the bob haircut sitting perfectly. Do YOU have the Ibiza Final Boss haircut? Email: But as he turned his head away from the camera, some fans appeared to notice that the 26-year-old had a small thinning patch in the back of his head. One TikTok user noted: 'Wait is it balding at the back - but a comb over at the front?' 'Best comb over 2025,' added another. '100 per cent combing that forward to cover the receeding hair line,' noted a user on Instagram, where the video was shared. Mr Kay's cut has been widely compared to, among other things, impressionist Leigh Francis' caricature of Craig David on Channel 4 shock comedy show Bo' Selecta!, a Henry Hoover and a coconut. Others noted the cut's similarity to that of the 'tonsure' haircut worn by monks - best immortalised by Friar Tuck, companion to Robin Hood - and the bowl haircut associated with medieval times. 'Monastery of Sound,' joked one TikTok user, alluding to London's legendary Ministry of Sound nightclub. 'Short back and sides and Battle of Hastings please, boss,' joked another. Brands have rushed to cash in on the meme on social media. Retailer Currys shared an image depicting the Ibiza Final Boss as a Henry Hoover, while bakers Greggs shared a photoshopped version of its gingerbread man. Elsewhere, package holiday firm On The Beach is depicting his mop-top as a parasol in a series of new adverts it is rolling out on advertising billboards. In a pun-laden press release, the firm said its 'trimmed down prices' were a 'cut above the rest'. The Mail understands Mr Kay originally travelled with the firm on what has become the most exceptional of holidays. equally eager to be seen, has written on his Instagram: 'Hey legend, we wanna get you back to Ibiza for an extended stay.' Any disparaging comments about Mr Kay's barnet are unlikely to dent his armour following his rise to viral fame - with promotional opportunities and bookings quickly being snapped up. A source told the Sun of his signing with Neon Management, home of reality stars including Joey Essex: 'Signing up with the agency was a no-brainer given their past success and they've been inundated with requests for him already. 'It all really blew up in a matter of hours so from TV shows to podcasts - the sky's the limit.' Internet funny people have fed photographs of Kay into every form of AI image generator under the sun, depicting him as a character in The Simpsons and South Park Scottish nightclub events firm Lionheart Entertainment says it has signed Kay up for a number of events in the UK Lionheart Entertainment, a Scottish nightclub events promotions firm, says it has booked him for a number of events in the UK. It said on social media: 'He's tanned, he's ready, he's got an open shirt and a half pint of Madri. The Ibiza Final Boss is bringing Ibiza energy to LionHeart events near you. Watch this space.' The Mail has contacted the firm for further comment. Kay's own social media following has exploded. His TikTok - labelled 'IBIZA FINAL BOSS' - has already picked up nearly 20,000 followers, while a newly created Instagram has 27,000. But he has also inspired a series of imitators in what appear to be cryptocurrency scams - launching what look to be unauthorised 'meme coins' bearing his face. One such account, which used AI generated images of Kay's face, shared a video appearing to suggest he had tattooed his own face on his leg. It has not appeared on social media accounts that the Mail has identified as legitimate, and the Twitter account refused to respond to messages from the Mail asking to prove its authenticity. He has even shared the clip showing his thinning hair patch on his Instagram stories. Kay has received offers for hair repair and holidays - and has been contacted by Gary Lineker's club-owning brother, Wayne Comments on his social media are laden with praise and offers to keep him coming back to Ibiza again and again. Travel firms have offered him holidays, while Gary Lineker's clubbing-obsessed brother Wayne - who owns club O Beach - has asked him to get in touch. His comments also include messages from DJs, OnlyFans models... and a firm specialising in hair repair. Kay - the son of convicted armed robber John Kay - has just returned from what he had once probably expected to be a routine Ibiza holiday. He describes himself as 'just a normal person from Newcastle' - but has thanked fans for the flurries of messages he has received since going viral. Other details have since come to light about Jack's life back in the UK after a woman has now claimed she is his girlfriend. Alisha Cook, 23, shared a series of videos of the 'Ibiza final boss' captioned 'POV (point of view) ya boyfriends now known as Ibiza final boss'. In the clips, the debt collector from South Hetton, who also makes cash selling clothes on Vinted, is seen cuddled up to 'Jack Kay' with him kissing her on the cheek, while in other clips they are seen clubbing. Hundreds of people have since commented on the video, with one saying: 'Girl least u knew he didn't cheat, there's like every angle of him on TikTok just having a ball.' Another added: 'Have a word with his barber then because I don't know how he leaves the house.' She has since locked down her social media amid the frenzy of memes. Pals back home told the Mail that Kay lives the same back home, adding: 'He walks about town with that haircut and gold chain. He's got the Turkey teeth and he's always on the sun beds. This is what he looks like all the time. He think he's gorgeous.' Kay is already heading back out for parties galore, writing on Instagram yesterday: 'Back to the UK for a day back back in Ibiza tmoz (tomorrow) night some big parties incoming.' It seems nothing will keep the Ibiza Final Boss away from his true home - not while there's summer sunshine to spare. 'Fresh trim Ibiza, here we go!' he posted on Instagram this afternoon - with the trademark barnet ready to go.
Daily Mail
4 days ago
- Entertainment
- Daily Mail
He'll earn a bob or two! The staggering amount 'Ibiza Final Boss' is set to earn after viral video - as he signs up to top celeb talent agent who made Joey Essex a millionaire
Spanish holiday sensation Jack Kay - better known as the Ibiza Final Boss - could stand to make a huge amount of money over the next year and beyond after signing with a top talent agent. Kay, from Newcastle, has become a viral phenomenon with his sharp bowl haircut, neatly manicured beard, sunglasses, chain and blinding grin - catching the attention of promoters, talent agents and brands looking for the next big thing. The 26-year-old Scouser has just flown back to the Iberian party island after spending a day back home following his unexpectedly exceptional holiday - where he is set to make a series of appearances at 'big parties'. Like other overnight viral stars such as 'Hawk Tuah girl' Hailey Welch and ' Salt Bae ' Nusret Gokce, Kay is likely to enjoy a boom in freebies, appearances and sponsorship opportunities. Brand and culture expert Nick Ede told the Daily Mail today that the 'Final Boss' of Spanish party islands stands to earn six figures in the next 12 months alone - between nightclub appearances at home and abroad and potential brand deals. And he added that Kay's masterstroke move of signing with top talent agent Dave Read would steer him well. Read and his talent agency Neon Management are credited with making reality star Joey Essex a millionaire. Mr Ede said: 'It's amazing how he has captured the zeitgeist - he's the most popular thing since the Jet2 holiday adverts, and he can maximise on this for quite a while. 'He's a living caricature. People don't really look like that but he is exactly what you think people who go to Ibiza should look like and be like. It's actually crazy.' Kay, who shared a photo of his 'fresh trim' yesterday on Instagram, is likely to enjoy the attention of brands, nightclubs and celebrities all keen to be associated with him for some time to come, Mr Ede said. He continued: 'He's off doing nightclub appearances in Ibiza and I can see him doing others around Europe, being sent around by cheap holiday companies to promote their resorts. 'Then, 100 per cent, he'll do nightclub appearances in the UK and that's really lucrative. You can do four or five of them a night. 'That's going to be regular and they pay five to ten grand per appearance. Do four of them a night on a Friday and a Saturday and you can make a lot money. 'That's how people on TOWIE made their money. It wasn't through the show: it was through their nightclub appearances.' What does the 'Final Boss' meme mean? Derived from video games, a 'final boss' has come to mean the best or ultimate example of something. It typically refers to the most difficult opponent at the end of a game, who is normally stronger than, and unique from, other enemies players face. In the case of Jack Kay - with his gleaming teeth, heavy duty jewellery, perfectly manicured beard and unique haircut - it means, jokingly, that he has come to represent the absolute crux of a typical Ibiza partygoer. Kay may well get the opportunity to test out his earning power after landing in Ibiza on Thursday with half a dozen friends in tow. Photographs appearing on social media show the group posing in an airport terminal and again in front of what appears to be a private jet, lending a hint at the luxury treats that could lie ahead for Kay. And in solidarity with the 26-year-old, the group have even had their hair styled with the same sharp bowl cuts that have launched Kay towards cult celebrity status. In the wake of his newfound fame - and possibly with some guidance from his new management - Kay has launched social media profiles on TikTok and Instagram. With that, Mr Ede added, comes the possibility of brand partnerships. A number of big UK brands have already shared memes of Kay's distinctive noggin - dressing him as a Greggs gingerbread man and a Henry Hoover sold at Currys. And even as summer draws to a close and autumn sets in, the Ibiza Final Boss' presence is unlikely to go away - because he will be the Halloween costume of choice for many. Could an Ibiza Final Boss wig be around the corner? 'It's an easy costume and everyone will love it,' Mr Ede added. 'If he trademarks his look and looks into merchandise, he could make a lot of money that way.' Wholesalers have told the Mail they're already seeing spikes in demand for chunky gold chains, black vest tops, crossbody bags and oversized sunglasses - not to mention wigs in the style of Kay's distinctive barnet. Charlotte Broadbent, of wholesalers Faire, said: 'While it's not unusual for cultural moments to influence what independent retailers are looking for, this one definitely caught us by surprise. 'Interestingly, it's our novelty and fancy dress retailers driving the demand, not our usual fashion boutiques. That suggests we could be looking at this year's breakout Halloween costume.' Ms Broadbent added that her team had pulled together a dedicated page of Ibiza Final Boss items to help costume shops order items quickly, adding: 'All their customers need is the confidence and, ideally, the haircut.' Mr Ede says Kay can also expect TV appearances, possibly on late-night shows liked by an Ibiza-going audience such as Eight Out of 10 Cats Does Countdown and Channel 4's perennial Big Fat Quiz of the Year. If he plays his cards right - and with talent powerhouse Dave Read behind him - Kay will make £250,000 in the next year, 'minimum'. But he will have to keep his iconic look going all year round. 'He's so instantly recognisable - that look is going to carry the fun on. If he changes his look that fun goes. But that's his look - and he embraces it,' Mr Ede concluded. 'That's why the Ocean Beach crowd are loving it, Wayne Lineker's getting in touch... we're going to see him for a few years and in doing so he's going to make six figures. 'It might be low six figures, but easily £250,000 a year. With Dave Read, he will do extremely well. '(Dave) is a master at this. He made Joey Essex a millionaire. He knows exactly what he's doing.' On the Beach has unveiled new adverts featuring the haircut disguised as a parasol on an idyllic beach - cashing in on the meme Dave Read, Kay's new manager, has revealed that the living meme is 'going on tour' to unspecified destinations Internet funny people have fed photographs of Kay into every form of AI image generator under the sun, depicting him as a character in The Simpsons and South Park Scottish nightclub events firm Lionheart Entertainment says it has signed Kay up for a number of events in the UK Kay was spotted in clubs across Ibiza, with fresh clips appearing on social media in recent days. Not that he was hard to spot, with his gleaming white grin, perfectly manicured beard and cartoonish haircut - not to mention his trademark sunglasses and gold chain. But eagle-eyed fans believe they have spotted a flaw in the impossibly razor-sharp barnet - but it's not visible when taking in his awe-inspiring fringe from the front. A video shared on TikTok showed the raver wearing a t-shirt from designer brand Casablanca in the Destino Five Ibiza hotel and club venue as he showed off his moves in a crowd of ravers. But as he turned his head away from the camera, some fans appeared to notice that the 26-year-old had a small thinning patch in the back of his head. One TikTok user noted: 'Wait is it balding at the back - but a comb over at the front?' 'Best comb over 2025,' added another. '100 per cent combing that forward to cover the receeding hair line,' noted a user on Instagram, where the video was shared. Mr Kay's cut has been widely compared to, among other things, impressionist Leigh Francis' caricature of Craig David on Channel 4 shock comedy show Bo' Selecta!, a Henry Hoover and a coconut. Others noted the cut's similarity to that of the 'tonsure' haircut worn by monks - best immortalised by Friar Tuck, companion to Robin Hood - and the bowl haircut associated with medieval times. 'Monastery of Sound,' joked one TikTok user, alluding to London's legendary Ministry of Sound nightclub. 'Short back and sides and Battle of Hastings please, boss,' joked another. Brands have rushed to cash in on the meme on social media: Currys shared an image depicting him as a Henry Hoover; Greggs turned him into a gingerbread man. Elsewhere, package holiday firm On The Beach is depicting his mop-top as a parasol in a series of new adverts it is rolling out on advertising billboards. In a pun-laden press release, the firm said its 'trimmed down prices' were a 'cut above the rest'. The Mail understands Mr Kay originally travelled with the firm on what has become the most life-changing of holidays. equally eager to be seen, has written on his Instagram: 'Hey legend, we wanna get you back to Ibiza for an extended stay.' Ryan Pearson, Regional Manager, UK at said: 'Ibiza has always been about unforgettable characters and moments, and the Final Boss embodies the spirit of the island perfectly – unapologetic, full of energy and unique! We're pleased to extend his stay so more people can enjoy his eclectic moves – just drop us a DM Jack! 'And for anyone inspired to celebrate Ibiza themselves, we have options to suit every party‑goer – from flights and accommodation.' But any disparaging comments about Mr Kay's barnet are unlikely to dent his armour following his rise to viral fame - with promotional opportunities and bookings quickly being snapped up. A source told the Sun of his signing with Neon Management, home of reality stars including Joey Essex: 'Signing up with the agency was a no-brainer given their past success and they've been inundated with requests for him already. 'It all really blew up in a matter of hours so from TV shows to podcasts - the sky's the limit.' Lionheart Entertainment, a Scottish nightclub events promotions firm, says it has booked him for a number of events in the UK. It said on social media: 'He's tanned, he's ready, he's got an open shirt and a half pint of Madri. The Ibiza Final Boss is bringing Ibiza energy to LionHeart events near you. Watch this space.' The Mail has contacted the firm for further comment. Kay's own social media following has exploded. His TikTok - labelled 'IBIZA FINAL BOSS' - has already picked up nearly 20,000 followers, while a newly created Instagram has 27,000. Imitators pretending to be Kay have also sprung up on X, formerly Twitter, advertising unauthorised cryptocurrency 'meme coins' bearing his image. Such coins are commonly created by scammers who 'rugpull' the coin by selling it as it peaks in value, sending the value plunging and leaving most people who bought into the gag currency with nothing. One such account, which used AI generated images of Kay's face, shared a video appearing to suggest he had tattooed his own face on his leg. It has not appeared on Kay's legitimate social media accounts, and the X account refused to respond to messages from the Mail asking to prove its authenticity. Comments on his social media are laden with praise and offers to keep him coming back to Ibiza again and again. Travel firms have offered him holidays, while Gary Lineker's clubbing-obsessed brother Wayne - who owns club O Beach - has asked him to get in touch. His comments also include messages from DJs, OnlyFans models... and a firm specialising in hair repair. Kay - the son of convicted armed robber John Kay - has just returned from what he had once probably expected to be a routine Ibiza holiday. He describes himself as 'just a normal person from Newcastle' - but has thanked fans for the flurries of messages he has received since going viral. Other details have since come to light about Jack's life back in the UK after a woman has now claimed she is his girlfriend. Alisha Cook, 23, shared a series of videos of the 'Ibiza final boss' captioned 'POV (point of view) ya boyfriends now known as Ibiza final boss'. In the clips, the debt collector from South Hetton, who also makes cash selling clothes on Vinted, is seen cuddled up to 'Jack Kay' with him kissing her on the cheek, while in other clips they are seen clubbing. Hundreds of people have since commented on the video, with one saying: 'Girl least u knew he didn't cheat, there's like every angle of him on TikTok just having a ball.' Another added: 'Have a word with his barber then because I don't know how he leaves the house.' She has since locked down her social media amid the frenzy of memes. Pals back home told the Mail that Kay lives the same back home, adding: 'He walks about town with that haircut and gold chain. He's got the Turkey teeth and he's always on the sun beds. This is what he looks like all the time. He think he's gorgeous.' Kay is already heading back out for parties galore, writing on Instagram yesterday: 'Back to the UK for a day back back in Ibiza tmoz (tomorrow) night some big parties incoming.' It seems nothing will keep the Ibiza Final Boss away from his true home - not while there's summer sunshine to spare. 'Fresh trim Ibiza, here we go!' he posted on Instagram this afternoon - with the trademark barnet ready to go.
The Sun
09-07-2025
- Health
- The Sun
Boy, 5, died after ‘being exposed to cow's milk from bottle at school' in horror allergic reaction, inquest rules
A FIVE-year-old boy died after being exposed to cow's milk from his bottle at school, an inquest ruled. Benedict Blythe, who was in his first year at Barnack Primary School in Stamford, Lincolnshire, was allergic to milk, eggs and some nuts. 9 9 9 A jury heard the reception pupil was "extremely bright" and "thriving" in school. The youngster tragically died from food-induced anaphylaxis on December 1, 2021. He had been kept home the day before, as he had been sick through the night. However, Benedict went to school as normal the day he passed, where he ate a biscuit from home. The five-year-old, who also had chronic asthma, was offered oat milk by a teacher but refused to drink it, the inquest at Peterborough Town Hall previously heard. But his parents were called to pick him up after he vomited and he later "collapsed" after being sick for a second time. Dad Peter Blythe recalled the horror of finding his son unconscious on the floor with staff frantically trying to revive him. 'Benedict was dying in front of us and I could not believe what was happening,' Peter said during a previous inquest hearing. The retired RAF senior aircraftsman immediately began CPR but struggled to clear mucus blocking Benedict's airway. Music teacher Dave Read, who was working outside the reception class at the time, saw Peter enter the room and then heard him yell. He stepped in to help as he was first aid trained. 'It seemed the right decision to take over CPR, as Mr Blythe was crying. But he was not in any way doing a bad job,' Dave said. 'Everyone was working together to do the right thing. At the time, the CPR felt like it was working.' An adrenaline auto-injector (AAI) was administered by a first aid-trained teaching assistant but Benedict was "not responding" before CPR was attempted for 15 minutes. 9 9 Benedict's mother Helen got there just two minutes later, at the same time as an air ambulance. Helen told the inquest jury that vomiting was "always" the first symptom of his allergic reactions, but "how it played out after that varied". She said the youngster was "well aware" of his allergic reactions and had woken up "as normal and in good health" that morning. He was taken to Peterborough City Hospital but sadly pronounced dead shortly before 1pm. Today, the foreperson of the jury at Peterborough Town Hall said: "We deem the probable source of the allergen that caused the fatal anaphylaxis is the ingestion of cow's milk protein, most probably from his own receptacle during break time." Speaking after the conclusion of the inquest, mum Helen said: "Three and a half years ago, we lost our son. Benedict died in a place where he should have been safe - his school. "Benedict's death was preventable and was caused by a cascade of failures -individual, institutional, and systemic." The inquest jury found contributing factors to the reception pupil's death included a delay in administering his adrenaline. They also concluded there was potential for cross-contamination of milks. And, not all staff were aware of Benedicts allergy plan. Jurors highlighted how lessons should have been learnt after the youngster suffered an allergic reaction to pizza at the school in October. They recorded the conclusion of his death as "accidental exposure to an allergen, cow's milk protein, causing fatal anaphylaxis". Dr Shuaib Nasser, a consultant in asthma and allergy, confirmed a "small amount" of cow's milk most likely caused the fatal anaphylactic reaction. But coroner Elizabeth Gray instructed the jury the allergic reaction could not have been caused by the biscuit Benedict ate the morning of his death, nor the dairy free chocolate or breakfast. The signs of an allergic reaction and anaphylaxis + what to do SYMPTOMS of an allergy usually occur within minutes of contact with with the offending food or trigger, but they can also come on up to one hour later. Most allergic reactions are mild but they can also be moderate or severe. Anaphylaxis is the most severe form of allergic reaction which can be life threatening. In some cases, anaphylaxis symptoms lead to collapse and unconsciousness and, on rare occasions, can be fatal so it's important to know how to recognise them and act quickly. Mild to moderate symptoms include: Itchy mouth, tongue and throat Swelling of lips, around the eyes or face Red raised itchy rash (often called nettle rash, hives or urticaria) Vomiting, nausea, abdominal pain and diarrhoea Runny nose and sneezing Severe symptoms of anaphylaxis include: Swelling of your throat and tongue Difficulty breathing or breathing very fast Difficulty swallowing, tightness in your throat or a hoarse voice Wheezing, coughing or noisy breathing Feeling tired or confused Feeling faint, dizzy or fainting Skin that feels cold to the touch Blue, grey or pale skin, lips or tongue – if you have brown or black skin, this may be easier to see on the palms of your hands or soles of your feet Anaphylaxis and its symptoms should be treated as a medical emergency. Follow these steps if you think you or someone you're with is having an anaphylactic reaction: Use an adrenaline auto-injector (such as an EpiPen) if you have one – instructions are included on the side of the injector. Call 999 for an ambulance and say that you think you're having an anaphylactic reaction. Lie down – you can raise your legs, and if you're struggling to breathe, raise your shoulders or sit up slowly (if you're pregnant, lie on your left side). If you have been stung by an insect, try to remove the sting if it's still in the skin. If your symptoms have not improved after 5 minutes, use a second adrenaline auto-injector. Do not stand or walk at any time, even if you feel better. Sources: Allergy UK, NHS No traces of cow milk were found after tests on each of these food items. The jury was told Benedict's oat milk was provided to the school by his parents, and it was stored in a separate fridge. His class teacher, Jenny Brass, spoke at the inquest and said she would not have been able to mix up the milks. But the jury concluded the school's routine had not been carried out on the day of Benedict's death. They found his milk was poured into his cup in the staff room, where the separate fridge was kept, rather than in the classroom and given "directly" to him. The Benedict Blythe Foundation was set up in the five-year-old's memory. The Allergy Team and the Independent Schools' Bursars Association (ISBA) also launched the school's allergy code last year. 'REAL ACCOUNTABILITY' Speaking outside Peterborough Town Hall after the inquest concluded, Mrs Blythe said: "There were critical failings from the very beginning. "The investigation at the time was inadequate as the evidence needed to establish how and why he died was never obtained. "Because of that, precious time was lost - and with it, opportunities to understand what happened to our son. "No more children should die at school because of an allergy. "We demand change. We call on this government to protect our children with Benedict's Law, making it mandatory to have an allergy policy in every school, staff allergy training including understanding allergies, how to manage them and identify signs of a reaction, and respond quickly in an emergency, and spare adrenaline allergy pens in every school. "Proper oversight. Real accountability. Immediate action. We owe that to every child." This comes after a traumatised mum told how her allergic son texted a picture of the snack he was enjoying before his phone went silent forever. George Cadman-Ithell sent a haunting message to his mum, Louise Cadman, with a picture of the cured sausages and wrote "these are nice". But just three minutes later, the 25-year-old sent a panicked text telling how the snack contained walnuts. The young man ran home from the shops in just under 10 minutes, and husband Joe Nolan had administered an EpiPen. But tragically George went into cardiac arrest and his brain was starved of oxygen for 26 minutes, causing severe brain damage. He remains in a vegetative state at a rehabilitation unit at Northwick Park Hospital in Harrow, North West London. Elsewhere, a 12-year-old schoolgirl died suddenly after drinking a milkshake and her heartbroken family paid tribute. Mia Shay St Hilaire suffered a severe allergic reaction after visiting Pop Inn Café, in Bermondsey, London, with her aunt and sister in August 2023. Natasha's Law By Ben Griffiths THE family of an allergy sufferer who died after eating a poorly-labelled Pret sandwich on a BA jet have told how they have forgiven the high street giant. Grieving Nad and Tanya Ednan-Laperouse, whose daughter Natasha died in 2016, have even praised the sandwich chain for leading the way in implementing new packaging rules. Natasha's Law - named after the 15-year-old - requires businesses to list every ingredient on pre-packaged food. In an exclusive interview, the family spoke of their "great pride" at getting the historic new regulations in place. They mean an item like the artichoke, olive and tapenade baguette, which Natasha died after eating, will now have to list all 34 ingredients - instead of the THREE it displayed five years ago. Speaking to The Sun on Sunday, Tanya, who with Nad has won an OBE for her work in getting the law passed, said: "I know that Natasha would be ever so pleased this law is coming into force and we've managed to get it passed. "You can't do anything if you are filled with hate so we have forgiven Pret. It doesn't make up for the fact she is not here now but Pret have actually led the way on changing their packaging. "They've spent millions getting their packaging in line and educating staff on allergies. "The new law means tens of millions of sandwiches across the UK will now have to detail everything it contains from the small trace of ingredients." Natasha was on her way to Nice, in France, for a summer holiday with Nad and her best friend Bethany Holloway in July 2016 when she bought the baguette from Pret a Manger at Heathrow Airport. It contained hidden sesame seeds, something she was allergic to but the ingredient was not labelled on the packet. Shortly after take-off, Natasha had a reaction. Nad rushed her to the toilet and gave her two shots of adrenaline from her EpiPens which he expected would fight off the reaction. Her last words were 'I can't breathe, I'm suffocating, help me Daddy', before she suffered a fatal heart attack. An inquest in 2018 into Natasha's death blasted Pret for its 'inadequate' labelling and fault in Natasha's death, making the company vow to make a 'meaningful change'. Nad and Tanya launch their mission to get a law changed after the inquest. It now means any fresh item prepared on the premises of sale will now have to list every ingredient it contains. To visit the Natasha Allergy Research Foundation go to 9 9 9
