Latest news with #DavidChaplin


Business Wire
22-07-2025
- Business
- Business Wire
Altezza Introduces Service as Software Platform for AI-Powered Search Optimization
ADDISON, Texas--(BUSINESS WIRE)--Altezza ( a pioneering SEO technology and consulting company with over 15 years of experience serving enterprise eCommerce retailers, today announced the launch of its innovative Service as Software platform. This groundbreaking approach combines Altezza's proven SEO expertise with advanced AI capabilities to deliver client-specific search optimization solutions. The Service as Software model represents a fundamental shift from traditional software-as-a-service (SaaS) offerings by embedding specialized SEO services directly into the technology platform. Rather than simply providing tools, Altezza's platform delivers complete search optimization outcomes through traditional and AI-powered automation. "We're witnessing the convergence of AI technology and specialized SEO expertise in a way that fundamentally changes how enterprise brands approach search visibility," said David Chaplin, Chief Strategy Officer at Altezza. "Our Service as Software platform doesn't just give clients access to SEO tools – it delivers the actual work of search optimization at scale." Transforming Traditional SEO Through Service-Based Automation Altezza's platform turns essential SEO tasks into scalable services that enterprise eCommerce brands can access without the burden of manual implementation: Sitemap Management as a Service: Complete XML sitemap generation and maintenance that keeps pace with your product catalog changes, ensuring search engines always have current information about inventory and site structure. Complete XML sitemap generation and maintenance that keeps pace with your product catalog changes, ensuring search engines always have current information about inventory and site structure. Internal Linking as a Service: Strategic internal link architecture development and ongoing maintenance across your entire product catalog, optimizing link equity distribution and creating clear navigation paths for both users and search engines. Strategic internal link architecture development and ongoing maintenance across your entire product catalog, optimizing link equity distribution and creating clear navigation paths for both users and search engines. On-Page SEO as a Service: Comprehensive metadata optimization, content enhancement, and technical SEO implementation that covers your entire site systematically, maintaining consistent optimization standards across all pages. Comprehensive metadata optimization, content enhancement, and technical SEO implementation that covers your entire site systematically, maintaining consistent optimization standards across all pages. Content Creation as a Service: Professional SEO-optimized content production for product descriptions, category pages, and landing pages that aligns with your brand voice and search strategy, delivered at the scale your business demands. Beyond Traditional SaaS: Delivering Outcomes, Not Just Tools The Service as Software model addresses a critical gap in traditional SEO platforms. While conventional tools provide access to data and features, they leave implementation to overwhelmed internal teams. Altezza delivers client-specific outcomes. The service delivery model enables Altezza to 'plug in' and solve client-specific search visibility deficiencies alongside internal teams. Preparing for the AI Search Revolution As AI-powered search engines, like ChatGPT, Perplexity, Google's AI Overviews and AI Mode, reshape consumer discovery, Altezza's platform ensures enterprise brands remain visible across traditional and AI-powered search channels through automated, structured data implementation, AI-ready content optimization, and zero-click search strategies. About Altezza Founded in 1998 and headquartered in Addison, Texas, Altezza is a leading SEO technology and consulting company specializing in search optimization for enterprise eCommerce retailers. With over 15 years of experience in the eCommerce space, Altezza combines cutting-edge AI technology with deep search expertise to help brands achieve sustainable organic growth. For more information about Altezza's Service as Software platform, visit or contact the company at (214) 555-0123.


Daily Mail
24-06-2025
- Daily Mail
'Show-off' driver who revved engine before flipping his car and killing grandfather who was walking his dogs is jailed
A 'show off' driver revved the engine of his powerful car before killing an innocent grandfather walking his dog has been jailed. Daniel Boucher, 28, bragged about the horsepower of his Peugeot 207 moments before a deadly crash. He lost control of the car after taking a bend too fast, flipping the vehicle and ploughing into 66-year-old David Paul Chaplin. Mr Chaplin, who had been walking two dogs in Nelson, near Caerphilly, South Wales, was struck with devastating force. Emergency crews raced to the scene, including officers, paramedics from the Welsh Ambulance Service, the Welsh Air Ambulance, and South Wales Fire and Rescue. But despite their efforts, the grandfather died at the scene. Prosecutor Owen Williams said Boucher had finished work when he bragged to colleague Scott Williams about the 165 and 170 horsepower of his 'turbocharged' car. He said Boucher had been driving 'way too fast' after leaving work and crashed a short way into his journey. Boucher was convicted of causing death by dangerous driving having admitted a lesser charge of causing death by careless driving. Hashim Salmman, defending, said Boucher was genuinely remorseful. Judge Vanessa Francis told him: 'This was a tragic miscalculation of what speed was safe to negotiate that bend and your ability to control the car and keep other road users safe as is your responsibility.' Boucher, of Argoed, Blackwood, was jailed for four years and banned from driving for five years. Speaking after the sentence Mr Chaplin's daughter Abby Hillberg, said her father was 'more than just a victim of a tragic and heartbreaking event, he was an amazing dad, and outstanding grandfather, a partner and a friend to many.' She said: 'Today we remember and honour the life of the amazing and wonderful Paul Chaplin, whose life was tragically cut short on 18 April 2023 due a road traffic collision. 'His life was cruelly taken from him far too soon, and the shock and impact of this loss has affected everyone who loved and knew him. 'He was the main function of our family, our whole world and more. 'He was more than just a victim of a tragic and heartbreaking event, he was an amazing dad, and outstanding grandfather, a partner and a friend to many. 'He brightened every room he walked in, made a positive impact on everyone who met him and, most of all, brought happiness to those around him. 'No words will ever explain the heartache and sorrow that we felt and still feel to this day, but in remembering our Dad and Bampi we hold onto the joy and love he brought into our lives and remember all the memories we share and that remain in our hearts forever. 'There is not a day that goes by where we don't think of him, tell him we love him or reminisce on our happy memories. He really was one of a kind, a true gentleman and an honourable man. 'We hope for this tribute to serve as a reminder of the fragility of life and the importance of road safety and acknowledgement of pedestrians. 'Every life lost is a family shattered and a future rewritten. Rest in peace and keep showing us daily that you are with us. You will never be forgotten, we love you always.' Sergeant Shane Draper, the senior investigating officer from the serious collision investigation unit, said: 'This is a tragic case that has resulted in the needless loss of a life. 'The facts of the case are that, after leaving work, Boucher drove dangerously, far too quickly for the road and lost control of his vehicle. 'Boucher was showing off and his failure to drive to the required competent and careful driving standard has caused devastating consequences - the death of Mr Chaplin, who was simply walking his dog on the pavement. 'The importance of driving carefully and to your ability at all times is never more poignant than in this case; the collision was so unnecessary. Dangerous driving ruins lives. 'This is a reminder to everyone who gets behind the wheel - your responsibility isn't just to ensure your own safety, but the safety of everyone around you. 'Our thoughts remain with the family and friends of Mr Chaplin.'

South Wales Argus
17-05-2025
- South Wales Argus
Caerphilly: Dangerous driver guilty of killing dog walker
Daniel Boucher, 28, was convicted of the offence in which 66-year-old David Chaplin was killed on Ty Du Road, Nelson, Caerphilly. Prosecutor Owen Williams said the victim died at the scene after being hit by the defendant who was driving a Peugeot 207 GTi on Tuesday, April 18, 2023. Boucher, of New Road, Argoed, near Blackwood had denied the offence during his trial at Cardiff Crown Court. He is due to be sentenced on Monday, June 23. The defendant was granted bail by Judge Vanessa Francis.