Latest news with #DavidGottlieb
CNN
39 minutes ago
- Sport
- CNN
Ruling allows coach's racial discrimination lawsuit against NFL to proceed
A federal appeals court ruled that the lawsuit filed by Minnesota Vikings defensive coordinator Brian Flores can go to trial, rejecting the NFL's bid to force arbitration. Flores' attorney David E. Gottlieb joins CNN's Jim Sciutto on The Lead to discuss the lawsuit.
Yahoo
09-07-2025
- Business
- Yahoo
Trax Retail Revolutionizes In-Store Execution for CPG Brands with New On-Device IR Technology, Powering the "Perfect Store"
Powered by augmented reality (AR), On-Device Image Recognition (IR) delivers real-time shelf insights and enables global brands to take immediate corrective actions – even offline BOSTON, July 9, 2025 /PRNewswire/ -- Trax, the technology company revolutionizing retail through data-driven AI, today announces the launch of its AR-powered On-Device IR, a new solution for consumer packaged goods (CPG) companies to understand and respond to shelf conditions in real-time. Leveraging the industry's leading AI-based image recognition platform, On-Device IR collects massive amounts of proprietary data and signals at the shelf, with no interruption from Internet connectivity or obstacles, so brands can make quick and cost-effective decisions about their store-level execution. "Our vision is to give CPGs immediate, actionable insights into shelf conditions, so they can respond to what's happening in stores the moment it matters most," said David Gottlieb, Chief Revenue Officer of Trax. "Brands need clear, real-time visibility into the aisles to address issues quickly and capture sales that might otherwise be lost. By equipping merchandisers, sales representatives and store managers with this solution, we're providing our global CPG partners with a powerful advantage in retail execution and laying the foundation for even more advanced data solutions in the future." Bringing Augmented Reality to Retail On-Device IR is built on Trax's technology, which goes beyond classical image recognition to provide insightful metadata via an augmented reality scan, rather than just a static image, and without the need for WiFi connectivity. On-Device IR also manages the recognition process in 3D space while tracking product location and physical dimensions. When combined with Trax's existing AI Platform capabilities, this technology delivers: Real-time, on-device recognition capabilities without the need for Internet connectivity High-accuracy product identification through video stream and depth sensors An immersive AR user experience with resilience to interruptions Interactive capabilities for field teams How It Works Data Collection: Using Trax's proprietary mobile app or SDKs, field teams of manufacturers, independent auditors, or store managers and merchandisers identify the product section to capture and scan entire shelves, displays, coolers, or aisles. Digitization and Reporting: As field teams scan, the app simultaneously generates a list of critical corrective actions. Representatives can immediately correct or report on any issues, eliminating the need to wait for reports. Importantly, the system captures detailed information about shelf layouts, product placement, and inventory levels—even when internet connectivity is unavailable. Delivering Granular Data and Results: All data is centralized in a singular dashboard with easy-to-interpret visualizations and API, enabling users to monitor KPI performance down to the product level. CPG brands can examine store-level details and visualize shelves exactly as they appear in-store, with highlights for both their own SKUs and competitors' products. "We've been using On-Device IR in key stores in Portugal for just a few months, and already 100 percent of our users have said that On-Device IR helps them make faster decisions in store," said Daniela Silva, Head of Customer Marketing & Field at Unilever FIMA. "This is operational efficiency and action in real time. On-Device IR is a simple-to-execute, out-of-the-box solution that works effectively across regions, stores, and teams. The interactive and actionable insights we've gleaned help us support our sales forces to be more productive, efficient, and accurate." On-Device IR is available as an add-on to existing live projects or as a standalone solution and is already being used by top CPG brands. Global consumer goods manufacturers and retailers already leverage Trax's in-store execution, store monitoring, and retail analytics solutions to better manage on-shelf availability and optimize merchandising. These solutions are powered by proprietary fine-grained image recognition and machine learning algorithms that turn photos of retail shelves into granular, actionable shelf and store-level insights. On-Device IR is now available for CPG brands and retailers across the globe. For more information, please visit About Trax Powered by leading technology and proprietary data, Trax connects brands, retailers, and shoppers, setting the standard for retail excellence. Trax's AI-powered platform uniquely combines solutions that provide unparalleled data-driven signals to leading global CPGs and retailers to deliver real-time data, retail execution, and consumer engagement to increase ROI. Twenty-nine of the world's top 50 CPG companies, along with leading retailers and emerging brands, use Trax's shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. Trax is a global company with hubs in the United States, Singapore, France, Hungary, China, Mexico, Brazil, and Israel, serving customers in more than 80 countries worldwide. To learn more, visit About Unilever Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. For more information about Unilever and our brands, please visit About Unilever FIMA In Portugal, Unilever has been present since 1949 through a partnership with Sociedade Francisco Manuel dos Santos. With manufacturing units located in Santa Iria de Azóia, Unilever FIMA markets well-known and beloved brands among Portuguese consumers such as Axe, Calvé, Cif, Cornetto, Dove, Knorr, Hellmann's, Magnum, Olá, Rexona, Skip, Sun, Surf, TRESemmé, Vaseline, among others. For more information about Unilever FIMA, visit View original content to download multimedia: SOURCE Trax Retail
Newsweek
08-07-2025
- Business
- Newsweek
AI Impact Awards 2025: New Innovations Seek to Gamify the Shopping Experience
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. In the age of artificial intelligence, it feels like AI knows more about our shopping habits than we do. It knows what we want to buy before we add it to our shopping carts. It knows how many consumers are going to want a product before businesses begin restocking their shelves. It even knows how much we're willing to pay for items before we punch in our credit card information. Innovations across the industry, however, suggest AI knows much more. To recognize businesses that are using these capabilities in new ways, Newsweek announced three winners in the Brand & Retail category of its inaugural AI Impact Awards. The recipients of this year's awards are software company Perfect Corp., tech company Trax Retail and beauty incubator Maesa. "It's super exciting," David Gottlieb, Trax's chief revenue officer, told Newsweek. "We really feel this is a validation of a decades-long strategy that we've had in building this company on the back of AI before it was cool." Trax took home the award for Best Outcomes, Product Development and Innovation, for its image recognition technology. The company, which operates in more than 90 countries and works with the top 100 consumer goods companies, has trained computers to identify items in shopping aisles to generate real-time data and metrics that could help manufacturers do a better job of selling their products. "The industry has an incredibly high appetite for better understanding execution," Gottlieb said. "[CPG companies] want to know, What's my share of shelf? Am I at eye level? Do I leave the aisle? How do I stack competitively? What's happening with private label?" AI Impact Awards: Brand & Retail AI Impact Awards: Brand & Retail Newsweek Illustration According to the company, integration of its technology has resulted in 95 percent accuracy in in-store data capture. Trax has also become a pioneer in the image recognition space by deploying representatives to visit retailers and execute tasks on behalf of manufacturers as well as by offering consumers a fun and budget-friendly way to engage with its technology. Shoppers can download Shopkick, an app that gamifies the shopping experience by offering different discounts. Say a shopper watches a video at home about a product, this would earn them a small reward. But if they were to go to the store and actually hold the product and scan the barcode, they'd earn a bigger reward. And if they were to buy the product and scan the receipt, they'd get the maximum reward. "We're driving shopper engagement, awareness and, ultimately, purchase behavior," Gottlieb said. In the future, he hopes Trax will dramatically expand its insights with augmented reality (AR), so that instead of taking pictures, users can just walk up to the shelves and look through their phone cameras, capturing real-time insights as they scan the aisles. This new way of interacting with products will help users more quickly identify the goods they're looking for—for instance, picking out only gluten-free beers or beers brewed in Canada—by just panning the shelves instead of individually scanning every item. "It's going to unlock a volume of information and a scale of collection that hasn't really been possible before and can create a lot of value for all the brands that want to better understand [consumer data], especially in independent stores and places where it's not as easy to get that information," Gottlieb said. Another company that has been developing AI to gamify the shopping experience is Perfect Corp., the recipient of this year's Best Outcomes, Customer Experience, award. The company, which focuses on AI and AR in the beauty and fashion industries, won this year's award for its new Real-Time Skin Analysis tool—a technology used by major brands like Sephora. The tool helps identify skin type, tone, sensitivity, texture and conditions to help come up with customized product recommendations. "The interesting thing is skin analysis is not a new idea. The dermatology industry has existed for many, many years," Wayne Liu, the chief growth officer and president of Americas at Perfect Corp., told Newsweek. "The true problem here is accessibility," he said. "The machine is pretty expensive—the cheapest one is probably $20,000—and it just sits there, so that makes it challenging for many people to get the assessment. When we talked to these doctors, we realized another problem: Because it's a big machine, you have to go to the site to do the analysis, and that's why some people just give up on treatment." Liu said Real-Time Skin Analysis has not only solved the accessibility problem but also turned a medical-like assessment into a "fun, gamified, playful" experience that is still profitable. Take makeup brand Benefit for example. The brand uses Real-Time Skin Analysis to power its Pore Analysis Tool, which, according to Perfect Corp., has been found to boost product sales 14 times over normal among those who use the technology. Customers who engaged with the Pore Analysis Tool reportedly spent twice as long on Benefit's website as well. Skinsight—another custom tool powered by Real-Time Skin Analysis and used on cruise lines like Royal Caribbean International, Carnival Cruise Line and Virgin Voyages—also prompted a 35 percent increase in AI-recommended product sales, Perfect Corp. reported. And Dr. Eunice Park, a New York–based plastic surgeon and an early adopter of Real-Time Skin Analysis, told Liu that the latest capabilities have led to a 36 percent conversion among her patients. Liu noted that Park, who had just one office when she started implementing Perfect Corp.'s technology, has now expanded to four locations. Using Park as an example, Liu argued that while AI has upended employment, it also has the potential to create new jobs. "Dr. Park probably doesn't need that many receptionists now, but in the grand scale, she actually expanded her business," Liu said. "She's actually hiring more people." "That's the high-level effect of AI. It creates more opportunities. It will probably replace current jobs, but it will create new jobs," he added. "We want to make sure AI is making this world a beautiful place. That's what we've always believed." Perfect Corp. was not the only company in the beauty space to win an award in the Brand & Retail category. Maesa received the Best Outcomes, Marketing and Creative, award for its content creation around fragrance brand Fine'ry. For Fine'ry, which launched exclusively at Target in 2023, Maesa decided to experiment with generative AI in response to its viral success on social media. "This level of engagement required high-quality content produced at scale," Maesa said in its application to Newsweek's AI Impact Awards. "Traditionally, producing creative assets of such quality required significant time and financial investment, often involving large teams of designers, editors and creative." "The introduction of AI technology enabled Maesa to cut 90 percent of the time spent and significantly reduce production costs for a similar output," the company said. "The ability to generate assets quickly and at scale allowed Maesa to allocate resources more strategically, investing in other areas of growth and innovation." Leveraging AI, Maesa's creative team helped Fine'ry revolutionize its marketing strategies by leaving creative assets to generative AI, by enhancing its user experience at pop-up exhibits, by launching a visual experience on gaming platform Roblox and by releasing AI-driven video campaigns for the Fine'ry fragrance line. To see the full list of winners and awards, visit the official page for Newsweek's AI Impact Awards.
