Latest news with #DavidKaufman
Yahoo
31-07-2025
- Entertainment
- Yahoo
TikTok and Instagram are reportedly working on TV apps, following YouTube's success
TikTok and are reportedly working on apps designed for television viewing. The move follows the success of YouTube's TV app. At present, however, neither social network is reportedly courting a partnership with broadcasters. While streaming services are seeing more customer churn lately due to escalating prices, two of the biggest names in social media are reportedly planning to throw their hats in the ring and launch television-streaming offerings. TikTok and Instagram are both looking to follow the path YouTube charted with its YouTube TV service, which currently has an estimated 9.4 million subscribers. The two social-media companies are reportedly building apps that are designed for TV viewing. The services, which were first reported by The Information, won't be quite the same as what YouTube offers, however. Meta's entry in the field would reportedly be populated with Reels. As yet, no other deals with broadcasters have been signed. TikTok, however, is said to have spent the past six months working on the best way to approach the app, which seems to be with higher production-value videos. (TikTok previously had a TV app in 2021, but didn't promote it heavily and it was pulled earlier this year.) While there has been no official comment from either Meta or TikTok about the reported apps, TikTok's Global Head of Product Operations and Solutions, David Kaufman, told Cannes Lions attendees last week that 'the living room is definitely a new frontier for us that we're taking very seriously.' Beyond the capital earned from those subscription fees, YouTube's streaming TV service has kept eyes on the app, increasing viewership of native short videos. 'These social networks are seeing how well YouTube has done in the living room and how they've really cemented themselves as one of the top streamers,' eMarketer analyst Minda Smiley said on a recent episode of the Behind the Numbers podcast. 'I'm surprised it took this long.' This story was originally featured on
New York Post
01-07-2025
- Politics
- New York Post
Israel's Victory: How stable is the ceasefire?
Following a devastating exchange of missiles and airstrikes between Israel and Iran, a fragile ceasefire—brokered by President Trump—has temporarily halted the violence in what is now being called the '12 Day War.' With dozens killed and hundreds more wounded, the truce has offered a brief moment of calm, but questions remain about its longevity and the true cost of the conflict. New York Post reporters David Kaufman and Caitlin Doornbos explore how Israelis are processing the aftermath of preemptive strikes on Iran's nuclear facilities, and whether Prime Minister Netanyahu's bold military strategy has solidified his political standing or merely delayed deeper public scrutiny. As public fatigue over ongoing military campaigns intensifies—especially in Gaza, where reservists and families bear the brunt of casualties—many in Israel are questioning how much longer the nation can sustain its war footing. While some view Operation Rising Lion as a success that restored deterrence, others are calling for even more aggressive action, including a push for regime change in Tehran. The video dives into these complex public sentiments, balancing national pride and security concerns with the human toll of prolonged warfare.
Yahoo
05-06-2025
- Business
- Yahoo
TikTok leans on AI, search in bid to advertisers at annual summit
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. TikTok unveiled a host of features designed to increase the app's appeal to advertisers at its fifth annual TikTok World product summit earlier this week, according to a company blog post. New features include expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities. A new analytics platform called TikTok Market Scope allows advertisers to better understand and activate audiences across every stage of the funnel. The platform also announced an AI-powered Search Center platform meant to simplify buying search ads on TikTok through keyword suggestion and creative tools and measurement capabilities. The latest updates come as the ByteDance-owned app's fate in the U.S. remains uncertain. TikTok has been a leading player in social media marketing for the past five years. Even with a cloud hanging over its head, industry forecasts predict TikTok's ad revenue will rise 24.5% year over year to $32.4 billion in 2025, assuming the service doesn't go dark. Accordingly, TikTok is showcasing all that it can do to help marketers grow their businesses. 'We have been listening to our advertising partners and developed innovative products for each stage of the marketing funnel,' said David Kaufman, global head of product operations and solutions at TikTok, in a statement. At the top of the new product list is TikTok Market Scope, a new analytics platform that provides advertisers with a view across the entire consideration funnel, enabling them to understand precisely what motivates their audiences. The platform is also introducing a new mid-funnel product, Brand Consideration ads, that evaluates audiences based on more than a dozen mid-platform behaviors including commenting, searching, sharing and following to move consumers from awareness to consideration. TikTok is also adding new features to its TikTok One creative platform. TikTok One Insight Spotlight helps marketers understand the content their audiences are watching and then utilizes first-party data to identify emerging trends, enabling brands to build more effective engagement strategies. A new Content Suite feature enables marketers to find and access user-generated videos that mention their brand or products, and convert them into advertising content. The new feature surfaces 40 times more relevant and impactful results than simply searching in the app, according to TikTok's internal data. TikTok also unveiled a new AI-powered Search Center platform within its TikTok Ads Manager to simplify the process of buying ads on TikTok. Search Center includes keyword suggestion tools, measuring capabilities and creative tools. Search has become big business for TikTok, with a quarter of users searching for something within the first 30 seconds of opening the app and overall search growth increasing by 40% over last year, per TikTok. Also on the AI front, TikTok said it would scale three of its AI-powered tools, TikTok Symphony, Smart+ and GMV Max, into its platform to enhance the accountability, scale and impact of performance campaigns as well as greater brand safety tools for ad placement. The company will also launch new Media Mix Modeling badges for marketing partners to drive investment and impact across media channels, and expand the TopView premium ad placement, which places an ad at the top of the app when it is opened. Recommended Reading TikTok reassures brands on future as advertising ambitions broaden Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
