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FED Fitness Teams Up with Talking Tom & Friends for Home Fitness Campaign
FED Fitness Teams Up with Talking Tom & Friends for Home Fitness Campaign

Yahoo

time08-07-2025

  • Business
  • Yahoo

FED Fitness Teams Up with Talking Tom & Friends for Home Fitness Campaign

FED Fitness partners with Talking Tom & Friends for a July campaign blending entertainment and wellness, featuring a 400+ influencer challenge and Prime Day discounts. Shenzhen, China, July 08, 2025 (GLOBE NEWSWIRE) -- FED Fitness, a global leader in home fitness solutions, is launching a co-branded marketing campaign this July with the beloved gaming entertainment brand, Talking Tom & Friends. The partnership centers on the theme 'Sweat with Talking Tom. Fitness at Home,' timed to coincide with two major sales events: Amazon Prime Day and TikTok's Deals for You Days. This collaboration marks a significant milestone for FED Fitness, reinforcing its position as a fun, engaging, and sustainable brand committed to helping families worldwide stay active and healthy at home. The campaign will feature more than 400 influencers participating in the 'Sweat with Talking Tom' social media challenge, amplifying buzz across platforms and encouraging millions to join the movement. A Family-Centered Fitness Revolution FED Fitness primarily serves global family users aged 25 to 65, with a core demographic of 35 to 44 years old. These consumers value safe, convenient, and science-based fitness solutions designed for the home. They seek enjoyable, easy-to-stick-with routines that fit busy family lifestyles. Partnering with Talking Tom & Friends, a globally adored digital character, taps into the demand for approachable and entertaining fitness experiences. As the master brand, FED Fitness leads a portfolio of category-focused sub-brands, each specializing in key home fitness areas. This campaign prominently highlights YOSUDA (cardio systems), FLYBIRD (strength training), and BCAN (low-impact & recovery), with other sub-brands including NICEDAY, FEIERDUN, and Sportsroyals. Driving Engagement and Sales During Prime Day The July campaign aligns strategically with Amazon Prime Day and TikTok's Deals for You Days to maximize visibility and drive sales. FED Fitness will offer discounts up to 50% on its products during this limited-time event, encouraging consumers to invest in home fitness equipment tailored to cardio, strength training, low-impact & recovery, and functional support needs. The 'Sweat with Talking Tom' social media challenge is a key campaign element. Over 400 influencers worldwide will share creative content featuring FED Fitness products alongside Talking Tom & Friends, leveraging official hashtags: #SweatWithTalkingTom, #TalkikngTomFitnessChallenge, and ,#TalkingTomxYosuda, #TalkingTomxFlybird, and #TalkingTomxBCAN. This grassroots approach aims to build organic buzz, boost brand recognition, and foster trust in FED Fitness and its sub-brands. Innovative Products Backed by Quality and Trust FED Fitness has earned its reputation through professional quality and a strong quality-for-money value proposition. Its comprehensive portfolio meets the diverse needs of all ages and fitness levels. Key highlights include YOSUDA and NICEDAY cardio equipment such as exercise bikes and ellipticals, FLYBIRD strength training gear including weight benches, and BCAN's low-impact trampolines popular with families. A standout innovation is FEIERDUN's 5-in-1 eco-friendly adjustable dumbbell, a long-time Amazon Best Seller noted for durability, versatility, and user-friendly design. Thousands of positive reviews underline the brand's commitment to quality and customer satisfaction. User convenience is further enhanced by space-saving designs, intuitive controls, and smart app integration that offers real-time workout tracking and AI-driven fitness recommendations. Robust after-sales support and hassle-free delivery round out the customer experience. Global Vision and Mission With over five million families served worldwide, FED Fitness continues expanding globally, aiming to become the preferred home fitness brand for families everywhere. Its mission is to bring the joy of fitness to households through ongoing product innovation and service excellence. The collaboration with Talking Tom & Friends perfectly embodies this mission, combining fitness with fun to make exercise accessible and engaging for the entire family. As home fitness becomes a lasting lifestyle choice, FED Fitness strives to lead the market with solutions addressing users' evolving needs across all life stages. Looking Ahead While the 'Sweat with Talking Tom' campaign as a start, FED Fitness plans to introduce additional co-branded themes and campaigns later this year, leveraging innovative partnerships that resonate with its global audience. Consumers and media are encouraged to explore FED Fitness and its sub-brands, learn more about the campaign, and join the social media challenge by visiting the official websites and Amazon storefronts: YOSUDA Store FLYBIRD Store BCAN Store Join the conversation using #SweatWithTalkingTom and discover how FED Fitness and Talking Tom & Friends are redefining home workouts by blending entertainment with wellness. And don't miss the fun—My Talking Tom Friends 2 is officially launching globally on July 17th! Download the game here: About FED Fitness FED Fitness is a global leader in home fitness solutions, dedicated to delivering professional-quality, innovative products designed for the whole family. As the master brand, FED Fitness oversees a portfolio of specialized sub-brands—including YOSUDA (cardio equipment), FLYBIRD (strength training), BCAN (low-impact & recovery ), NICEDAY, FEIERDUN, and Sportsroyals—that together provide comprehensive, science-backed fitness options for users of all ages and fitness levels. CONTACT: Palson Yi Hong Kong Feier Smart Technology Co., Limited palson at in to access your portfolio

FED Fitness Partners with Talking Tom & Friends to Promote Home Fitness During Prime Day
FED Fitness Partners with Talking Tom & Friends to Promote Home Fitness During Prime Day

Business Upturn

time02-07-2025

  • Business
  • Business Upturn

FED Fitness Partners with Talking Tom & Friends to Promote Home Fitness During Prime Day

Los Angeles, California, July 02, 2025 (GLOBE NEWSWIRE) — FED Fitness, a global leader in home fitness equipment, has announced a partnership with the well-known gaming entertainment brand Talking Tom & Friends to launch a co-branded marketing campaign this July. The initiative, 'Sweat with Talking Tom. Fitness at Home,' coincides with Amazon Prime Day and TikTok's Deals for You Days to drive awareness and encourage home workouts. More than 400 influencers worldwide will participate in a social media challenge promoting FED Fitness products alongside Talking Tom and his friends, combining entertainment and wellness to engage families and individuals. Responding to Evolving Fitness Habits The home fitness market has grown rapidly in recent years, spurred by pandemic-driven shifts toward exercising at home. Industry projections estimate an 8% compound annual growth rate for the global home fitness equipment sector through 2030, fueled by innovations and consumers' desire for convenient, safe workout options. FED Fitness targets a broad demographic spanning adults 25 to 65 years old, with a strong presence among 35- to 44-year-olds balancing busy family and work lives. This audience seeks science-based, user-friendly fitness solutions adaptable to home routines. By partnering with Talking Tom & Friends — a franchise with global recognition and cross-generational appeal — FED Fitness aims to make fitness accessible and fun, especially for families and casual users. Comprehensive Product Portfolio FED Fitness operates as the parent brand for several specialized sub-brands: YOSUDA , focuses on cardiovascular equipment like exercise bikes and ellipticals. , focuses on cardiovascular equipment like exercise bikes and ellipticals. FLYBIRD , offers strength training gear, including weight benches. , offers strength training gear, including weight benches. BCAN, specializes in low-impact & recovery products such as low-impact trampolines. Other brands include NICEDAY, FEIERDUN, and Sportsroyals, addressing varied fitness needs across cardio, strength, and low-impact & recovery categories. Among their innovations, FEIERDUN's eco-friendly 5-in-1 adjustable dumbbell stands out. It is praised for durability, versatility, and ease of use, consistently ranking as a top Amazon seller with thousands of positive reviews. Strategic Timing and Marketing Approach The campaign leverages Amazon Prime Day and TikTok's Deals for You Days — two key retail events that drive significant consumer spending. FED Fitness will offer discounts of up to 50% during this period to encourage purchases of home fitness equipment. The social media challenge involves over 400 influencers sharing creative content featuring FED Fitness products and Talking Tom & Friends characters, using hashtags like #SweatWithTalkingTom, #TalkingTomFitnessChallenge, #TalkingTomxYosuda, #TalkingTomxFlybird, and #TalkingTomxBCAN This grassroots approach aims to increase brand visibility, build trust, and create a vibrant community around home fitness. Innovation and Customer Experience FED Fitness emphasizes convenience and technology in its product design. Space-saving models cater to users with limited room, while smart app integration provides real-time workout tracking and AI-driven coaching, aligning with a broader trend toward personalized fitness technology. Robust after-sales support and hassle-free delivery complement the user experience, reinforcing FED Fitness's reputation for quality and customer satisfaction worldwide. Vision for the Future Serving over five million families globally, FED Fitness aims to become the preferred home fitness brand internationally. Its mission is to make fitness enjoyable and attainable for all ages through continuous product innovation and excellent service. The partnership with Talking Tom & Friends exemplifies this mission by merging entertainment with exercise, lowering barriers to fitness and encouraging active lifestyles, particularly among families and beginners. In addition to the 'Sweat with Talking Tom. Fitness at Home' campaign, FED Fitness plans to introduce more co-branded campaigns later this year, expanding its engagement with diverse global audiences through innovative partnerships. To learn more about FED Fitness, its specialized sub-brands, and the ongoing campaign, consumers and media can explore the official websites and Amazon stores: Join the social media movement using #SweatWithTalkingTom and see how FED Fitness and Talking Tom & Friends are reshaping the home fitness experience with fun and wellness. And don't miss the fun—My Talking Tom Friends 2 is officially launching globally on July 17th! Download the game here: About FED Fitness FED Fitness is a global leader in home fitness solutions, dedicated to delivering professional-quality, innovative products designed for the whole family. As the master brand, FED Fitness oversees a portfolio of specialized sub-brands—including YOSUDA (cardio equipment), FLYBIRD (strength training), BCAN (low-impact & recovery), NICEDAY, FEIERDUN, and Sportsroyals—that together provide comprehensive, science-backed fitness options for users of all ages and fitness levels. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash

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