Latest news with #Decathlon
Fashion Network
4 hours ago
- Business
- Fashion Network
Decathlon aims to double India sourcing to $3 billion by 2030
French sportswear retailer Decathlon plans to increase its sourcing from India to $3 billion by 2030, raising the country's share from 8% to 15% of its global procurement. The expansion focuses on footwear, technical textiles and fitness equipment. Decathlon, the French sportswear and sporting goods giant known for its affordable performance gear, plans to double the value of goods it sources from India to $3 billion by 2030. The company, which operates more than 1,800 stores across 79 countries, announced the move on July 29, 2025. India currently accounts for approximately 8% of Decathlon's global sourcing volume. By the end of the decade, the company aims to raise that figure to 15%, driven by category-level growth in high-potential segments such as footwear, fitness equipment and technical textiles. A sourcing partner in India for more than 25 years, Decathlon operates a production ecosystem in the country that includes 113 manufacturing sites, seven production offices and 83 suppliers. Over 70% of products sold in India are currently manufactured locally. The company now aims to increase that share to 90% by 2030. The expansion is expected to generate more than 300,000 direct and indirect jobs across India's manufacturing value chain. Decathlon also plans to expand its retail footprint to more than 90 cities across the country. India remains central to Decathlon's broader 'Make in India' strategy. The push supports supply chain resilience, reduces dependence on imports, and aligns with regional growth in fitness and active lifestyle demand. With India's sports goods market projected to grow rapidly from 2020 through 2027, the country offers fertile ground for expansion. Decathlon aims to leverage India's manufacturing capabilities to support both domestic retail operations and global exports.
Time of India
5 hours ago
- Business
- Time of India
Changing shopper habits hurt growth: Decathlon
New Delhi: French mass sporting goods retailer Decathlon said the past four quarters have been tough in terms of revenue as it grapples with changing shopping habits and customer behaviour. Explore courses from Top Institutes in Please select course: Select a Course Category In 2023-24, Decathlon India posted profit of ₹197 crore on revenue of ₹4,066 crore. The company is yet to declare its FY25 results, but the numbers are expected to be flat due to the slowdown. "Last four quarters have been tough as the behaviour of customers are also changing. Consumers are spending more on leisure and luxury. We have moved to single-digit growth from double digits, but the product portfolio we have in India will help us improve revenue," said Sankar Chatterjee , chief executive officer, Decathlon India. The company said that its target to scale local sourcing from India to $3 billion by 2030 will be accelerated once a free trade agreement (FTA) on the line of India-UK is finalised with the European Union (EU). Live Events Currently, India accounts for 8% of Decathlon's global sourcing quantities, with a goal to scale this to 15% by 2030, which will make India one of the top three sourcing market for the brand. This growth in sourcing will be driven by a push in high-potential categories such as footwear, fitness equipment, and technical textiles to meet the demands of both Indian consumers and global markets. Decathlon produces goods worth $400-450 million in India and is expected to grow that number by 10-15% every year. Chatterjee said the brand is in talks with the Indian government to allow them to sell other brands such as Nike and Adidas in their stores as well. Economic Times WhatsApp channel )
Mint
7 hours ago
- Business
- Mint
Decathlon plans $3 billion of sourcing from India by 2030
New Delhi: French sports goods retailer Decathlon has announced plans to scale its sourcing from India to $3 billion by 2030. This move aims to serve both the domestic and international markets. Currently, Decathlon's sourcing value from India, both for domestic and overseas markets, stands at $480 million. In terms of volume, India accounts for 8% of Decathlon's global sourcing quantities, with a goal to increase this to 15% by 2030. Additionally, the retailer plans to double its Indian business by 2023. Decathlon currently operates 132 stores across 55 cities in India with plans to expand its retail footprint to over 90 cities by 2030. India has already established itself as one of Decathlon's top-four manufacturing markets. Frederic Merlevede, head of Decathlon production, said, "Our long-term investment in India reflects the deep trust we've built with our partners and the strong potential we see in key categories like footwear, fitness equipment, and beyond." India is already an active part of Decathlon's global manufacturing. For instance, 35% of all umbrellas for global Decathlon are produced in India. Additionally, India accounts for more than 20% of Decathlon's global textile share and is a chosen country for co-developing woven and knit products for worldwide distribution. India is also a major exporter of rugby balls for Decathlon, with 60% of the global supply being 'Made in India'. Currently, Decathlon produces 100 million units of sports goods from India. Over the next five to ten years, the company has outlined plans to increase its focus on the production of footwear, cricket products, technical sports balls, technical textiles, kids' sporting accessories, metal sports equipment, fitness equipment, electronics, technical sports products, alloy-carbon bicycle frames, and swimming inflatables. The company will continue to partner with third-party manufacturers rather than operating its own factories. 'We are diversifying the range of products sourced from India. Across each range there is also an industry behind, so this can really create a big positive impact in terms of job creation. Today we source textile industries such as sports footwear, textiles, polymer injection, wood making of cricket bats, backpacks, outdoor badminton equipment etc. We have scaled across a lot of category of products in India, like backpacks, bicycles, cricket products, badminton, rackets, gloves, socks, caps etc—we feel very confident with the supplier panel we have in India, and the future looks robust for us with all these category of products,' Deepak D'Souza, head of Decathlon India production, told Mint in an interview. Meanwhile, over 70% of the quantities sold in India in 2025 are locally made, and this figure is expected to rise to 90% by 2030. The French retailer first began procuring goods from India in 2000. Punjab and Uttar Pradesh are large sports goods manufacturing hubs. Merlevede said that India's manufacturing capabilities, which were less developed a decade ago, have improved. 'When the product becomes available, the manufacturing gets extremely competitive, and we are willing to take this opportunity to export this product to our different markets. Also, there is a discussion between Europe and India for a free trade agreement—it could be a welcome positive for Decathlon. In some way it could be an accelerator," he said in an interview with Mint. Decathlon's production ecosystem in India includes 113 third-party manufacturing sites, 83 suppliers, and 7 production offices. The company is also deepening its focus on culturally rooted sports like yoga and cricket, with the latter being entirely conceptualized and manufactured in India. Decathlon aims to create more than 300,000 new job opportunities within its direct and indirect workforce as part of this growth journey. The sports goods retailer operates 1,700 stores worldwide.
News18
9 hours ago
- Business
- News18
Decathlon Sets USD 3 Billion ‘Made in India' Sourcing Goal, Targets 300,000 New Jobs by 2030
Curated By : Last Updated: July 29, 2025, 19:50 IST Decathlon targets $3 billion 'Made in India' sourcing and 300,000 new jobs by 2030 as it expands manufacturing and retail presence across India. Decathlon, the global sports retail giant, is doubling down on its 'Make in India" strategy, announcing today a new goal to triple its local sourcing to $3 billion by 2030. The move, revealed as the company marks 25 years of production in India, signals a deepening focus on Indian manufacturing for both domestic shoppers and the company's global footprint. Sourcing Surge to Fuel Jobs and Innovation Currently, India supplies 8% of Decathlon's global product quantities. The company's new five-year strategy aims to push that figure to 15%, with an emphasis on high-potential categories like footwear, fitness equipment, and advanced textiles for sport. As part of this shift, Decathlon is committing to generate over 300,000 direct and indirect jobs across its production ecosystem by 2030, cementing its role as a major employer in India's manufacturing sector. 'Our production journey in India has been the backbone of Decathlon's success here," said Sankar Chatterjee, CEO of Decathlon India. 'The quality and agility of our local production have enabled strong retail growth and allowed us to offer an increasingly diverse, Made in India portfolio. This excellence is central to our strategy as we expand deeper into omni-channel retail and work to make sport more accessible to every Indian." Manufacturing at Scale, With an Indian Identity Decathlon's local roots run deep: more than 70% of products sold in its 132 Indian stores are now sourced domestically—a figure projected to reach 90% by 2030. The company's manufacturing network is expansive, spanning 113 sites, 83 suppliers, and seven production offices, with a dedicated Design Centre to drive innovation and affordability. India's production strength is shaping Decathlon's global supply chain, especially in culturally iconic categories like Yoga and Cricket—the latter now entirely conceptualized and manufactured in India for different markets. 'India has become a cornerstone of our global production," said Frederic Merlevede, global head of production. 'Our long-term investment reflects the trust and potential we see here across categories like footwear and fitness equipment." Building for the Future Swipe Left For Next Video View all Decathlon plans to expand its retail footprint to over 90 Indian cities by 2030, further integrating production and retail. Backed by a focus on local innovation, smarter manufacturing, and robust job creation, the company sees India as crucial to its sustained growth and global ambitions. 'We're not just building products in India—we're building the future of sport for India and the world," said Deepak D'Souza, head of Decathlon India Production. Sports Desk A team of reporters, writers and editors brings you live updates, breaking news, opinions and photos from the wide world of sport. Follow @News18Sports A team of reporters, writers and editors brings you live updates, breaking news, opinions and photos from the wide world of sport. Follow @News18Sports News18 Sports brings you the latest updates, live commentary, and highlights from cricket, football, tennis, badmintion, wwe and more. Catch breaking news, live scores, and in-depth coverage. Also Download the News18 App to stay updated! view comments News sports Decathlon Sets USD 3 Billion 'Made in India' Sourcing Goal, Targets 300,000 New Jobs by 2030 Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy. Read More
The Hindu
9 hours ago
- Business
- The Hindu
Decathlon targets India sourcing worth $3 billion by 2030
Decathlon, a French sports retailer brand, on Tuesday (July 29, 2025), said it has a strategic target to scale its local sourcing from India to $3 billion by 2030. Currently, India accounts for 8% of Decathlon's global sourcing quantities, with a goal to scale this to 15% by 2030, according to the company. This growth would be driven by a focused push in high-potential categories such as footwear, fitness equipment, and technical textiles — designed to meet the evolving demands of both Indian consumers and global markets, said Decathlon whose operations turned 25 years in India. Addressing a media conference, Sankar Chatterjee, chief executive officer, Decathlon India, said, over the last 25 years, Decathlon's production journey in India has been the backbone of the brand's success in the country. Over 70% of the quantities sold by Decathlon in India in 2025 will be made in India. This figure is expected to rise to 90% by 2030, reinforcing the brand's focus on its local sourcing strategy. The brand's local production ecosystem includes a Design Centre, which is supported by 113 manufacturing sites, 83 suppliers, and 7 production offices across India. 'Today, we're able to offer a diverse and growing portfolio of categories, made in India that meet the evolving needs of Indian sport users,'' he said, adding, as the brand continued to strengthen its footprint across offline and omni-channel platforms, production excellence remained at the heart of Decathlon's strategy. As part of its growth journey, Decathlon was working to create more than 3,00,000 new direct and indirect jobs in the country across its production ecosystem. The brand would also deepen its focus on culturally rooted sports like yoga and cricket, with the latter entirely conceptualised and manufactured in India. Decathlon currently operates 132 stores across 55 cities in India and it plans to expand its retail footprint to over 90 cities by 2030.
