Latest news with #DecimalPointAnalytics
Hans India
7 days ago
- Business
- Hans India
Billions lost to brands as AI-powered ad fraud exploits every click
The Economic Times says the illicit supply chain is 'fuelled by advanced bots, airtight automation, and low-cost black-market engagement'. Industry professionals in adtech are seeing 'a 86% YoY surge in invalid bot traffic by late 2024, with sources tracing this activity to automated crawlers and scrapers such as GPTBot and ClaudeBot skewing campaign performance and eroding trust throughout the digital marketing fraud ecosystem,' a new release said. Big names have suffered collateral damage, with one major OTT platform said to have seen 100% bot traffic and a 52% click through rate (CTR), clear signals of inauthentic activity. 'It has become very easy for fraudsters to customize a programmatic ad fraud campaign to pump up high-level engagement metrics such as reach and conversions,' Shailesh Dhuri, CEO, Decimal Point Analytics, told the publication. 'In fact, you will really only see a campaign's effectiveness once you filter out numbers from these bots.' Cyber criminals are simulating organic behaviour, such as scroll patterns, dwell times on elements, jitter and click timestamp patterns and device fingerprint characteristics, to avoid 'traditional bot and fraud filtering mechanisms.' Others are finding that some analytics dashboards now include 'fraud-adjusted views to surface ads viewed by bots and provide clear insights into real ROI'. AI-led digital fraud is a common weapon in the ad fraud arsenal, but click-jacking and AI is now being weaponized to create deepfake ads, site cloners, fake 'news,' and, especially popular among scammers, fake influencer content. Celebrity videos created by Generative AI—which purport to be endorsements, movie promotions or other forms of marketing communications—are already pasting together scam campaigns that are beating detection tools and duping consumers into engaging with sponsored content. In China, Egypt, Bangladesh, Kenya, and other markets, 'brand loss due to ad fraud' are booming. A thousand reel views on Instagram, for example, can cost an ad fraud 2025 just about a dollar, The Economic Times points out.
Yahoo
12-06-2025
- Business
- Yahoo
Decimal Point Analytics Partners with Braincube to Accelerate Entry into the Manufacturing Sector
Strategic collaboration brings AI-powered productivity management to manufacturers in India and the Middle East MUMBAI, India, June 12, 2025 /PRNewswire/ -- Decimal Point Analytics, a leader in AI-powered enterprise data solutions, has entered into a strategic partnership with Braincube, the global leader in productivity management systems (PMS) for manufacturers. The collaboration will enable industrial companies across India and the Middle East to harness advanced analytics and AI to uncover hidden inefficiencies, reduce costs, and boost overall operational agility. By combining Decimal Point Analytics' scalable data-driven technology expertise with Braincube's manufacturing domain strength, the partnership aims to accelerate digital transformation in an industry known for complexity and legacy systems. Through this partnership, manufacturers will be able to: Drive agility at scale: Braincube's PMS allows industrial teams to leverage existing plant data without large system overhauls, enabling quicker decision-making. Reveal hidden opportunities: AI-powered multivariate analysis pinpoints root causes of inefficiencies across production lines. Deploy AI without friction: Braincube offers an intuitive, low-code platform to scale AI across operations—ideal for teams without dedicated data science resources. "Our partnership with Braincube marks Decimal Point Analytics' strategic entry into the manufacturing space," said Shailesh Dhuri, CEO at Decimal Point Analytics. "Braincube's AI-driven approach aligns with our mission to deliver data-led operational value to clients across industries." "We're thrilled to collaborate with Decimal Point Analytics to expand Braincube's proven PMS into key growth markets," added Laurent Laporte, CEO of Braincube. "Through Braincube's PMS, we've helped manufacturers worldwide drive operational efficiency and achieve measurable productivity gains. Decimal Point Analytics' innovative approach and deep market insights make them the perfect partner to extend our proven technology into new regions." About Decimal Point Analytics Decimal Point Analytics delivers AI-powered decision intelligence solutions across financial services, healthcare, CPG, and more. With a global footprint across India, North America, Europe, and the Middle East, the company enables smarter, faster decisions through intelligent automation and predictive analytics. Recognized by D&B, Oracle, IFCCI, and others for innovation and excellence, Decimal Point Analytics transforms business outcomes through data-led strategies. Website: About Braincube Braincube is a global Productivity Management System helping manufacturers drive continuous improvement with AI-powered analytics. Trusted worldwide, Braincube enhances operational efficiency and helps businesses make data-driven decisions at scale. Website: Media Contact: Photo: View original content: SOURCE Decimal Point Analytics (DPA) Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
