Latest news with #Decorte
The Star
3 days ago
- Entertainment
- The Star
Vanity Fare: The best beauty boosts for bright and beautiful eyes
Elevate the beauty of your eyes with products that add impact, definition and glow. Photo: KVD They say the eyes are the windows to the soul – so why not make yours unforgettable? From subtle radiance to all-out glamour, a few simple beauty products can transform your look in seconds. Needle-precise liner The KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner is a reformulated version of the brand's bestselling extreme-precision, waterproof liquid eyeliner. Its paraben-free formula stays inky for a smooth-yet-steady glide without bleeding, feathering, skipping, dragging or drying up, with its iconic needle-precise brush tip designed for intricate linework and lash line fills. The 100% vegan and cruelty-free product is designed to resist dry-out and packs transfer-proof waterproof long wear. Read more: Ask The Expert: How do you keep your skin looking healthy as you age? Versatile colour range Anastasia Beverly Hills' Sugar Eyeshadow Palette Mini features nine full-pigment shades — from cool-toned neutrals to icy pastels in matte and metallic finishes. The highly pigmented, easy-to-blend formula offers a versatile colour range delivering buildable intensity. It is cruelty-free and formulated without phthalates, mineral oil, alcohol, talc, fragrance and parabens. Pigmented radiance Decorte's Eye Glow Gem Skin Shadow melts into the skin with a silky touch, leaving behind a vibrant pigmented radiance and a smudge-free finish. Choose between two different finishes (Dewy Glow and Silky Matte) and 15 flattering shades to suit every skin tone. It has a unique, bouncy 'mochi' texture that melts into the skin for a beautiful veil of smudge-free, crease-proof colour. Major lash volume The Haus Labs By Lady Gaga B Structural Volumizing and Lengthening Mascara is a Vegan B-Silk (a bio-engineered polypeptide) powered formula, designed to deliver major lash volume and length with a fortifying coat that strengthens with continued use. It helps to achieve weightless, lifted lashes that last 12 hours and is easy to build and remove. Read more: Ask The Expert: Want to give your skin a beauty boost? Do it with face masks Sparkling finish The Sephora Collection Colorful Glitter Eyeshadows feature a vegan formula with a silky texture ensures easy application. It provides an immediate colour impact with a sparkling finish, and are multi-use: they can be applied to the eyes and the whole of the rest of the face for maximum shine. The stackable packaging lets you create your own custom palette.
Yahoo
20-04-2025
- Politics
- Yahoo
Bypass roads helping, but traffic still major issue in West Oahu
HONOLULU (KHON2) — For the second time in just over two weeks, traffic was backed up for hours on the Waianae coast because of a serious traffic collision. While lawmakers are thankful for improvements being made to help alleviate the problems, they still wonder what else can be done. 'You had Thursday on the cusp of the three-day weekend, folks got off early, this accident happened right as folks were getting off of work at three,' said Rep. Darius Kila. 'The road wasn't open until after five. And at that point, it was traffic on again.' Heavy rains push trash bags from drainage canal into ocean in Nanakuli 'Life needs to move on when we encounter these traffic situations,' said Sen. Samantha Decorte. 'And right now, when we have a collision, especially in the beginning of the coast in Nanakuli, people are calling out sick at work, kids are not going to school, people are canceling their doctor's appointment.' There are a couple bypass roads in the area that were opened the last two instances of heavy traffic, one on Paakea Road from Hakimo Road to Lualualei Naval Road. The other is Helelua Place from Helelua Street to are gated and locked, only opened for emergency situations, and needs to have police officers stationed on both ends. 'It's not even that long of a stretch, it's like a couple blocks,' Decorte said. 'So don't get me wrong. I'm grateful for whatever we can get. But we have to continue to think forward on what are the other options of relief that you're going to give the residents.' 'Imagining a Waianae coast without those access roads, traffic probably would have been 10 times worse yesterday, 10 times worse the last time it happened,' Kila said. 'So this is not the band-aid solution, but thank God we have it.' Download the free KHON2 app for iOS or Android to stay informed on the latest news Some issues according to Kila, who is the state House transportation chair, is understaffing at Honolulu Police and isolation of Waianae and Kapolei districts. 'They are doing everything they possibly can, I know,' Kila said. 'But this is what happens when the district police department is on the furthest side of the island, they're not able to necessarily pull from other districts.' And then there's the decades old infrastructure. 'These are still the same operational roads, but the only thing changed is the population went from 20,000 to now 60,000,' Kila said. 'And it's hard.' 'The residents just want to know that the state and the city are doing everything possible to provide relief,' Decorte said. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Japan Times
18-04-2025
- Business
- Japan Times
Nothing sells like Shohei Ohtani, MLB's marketing megastar
Shohei Ohtani is everywhere. Living in Tokyo, it's almost impossible to go outside and get through the day without seeing him on an ad somewhere — whether it's on a billboard, on an LED screen, on a vending machine, inside a train or a taxi, or at a supermarket. The razzmatazz surrounding Ohtani's influence in the advertising world is only growing. The Los Angeles Dodgers star is currently partnered with more than 20 brands, including many familiar names such as security service provider Secom, beauty company Kose, watchmaker Seiko, beverage maker Ito En, MUFG Bank and Japan Airlines. According to a recent report from U.S. sports business website Sportico, Ohtani is set to make over $100 million in 2025 thanks to his impressive endorsement portfolio, joining Tiger Woods, Roger Federer and Stephen Curry as the only athletes ever to surpass $100 million annually from sponsorships. Ohtani is at the peak of his stardom, and brands are rushing to cash in with huge sponsorship deals. Are they getting their money's worth? Apparently, yes. 'There's more buzz surrounding our products and campaigns than we had anticipated,' Kose public relations officer Yuki Nagamine said, revealing that an Ohtani-themed pop-up-store, which opened in Tokyo's Omotesando between March 15 and April 13, was a real revenue driver. Kose signed Ohtani to a global ambassador deal in December 2022 and named him as the face of its ultra-luxury line, Cosme Decorte, in March 2023. The Japanese cosmetics giant got a lucky surprise when, on April 3, Ohtani's teammates celebrated his walk-off homer by poking a little bit of fun at his Decorte commercial — parodying a part of the ad where Ohtani passes a bottle of the product in front of his face. It's no coincidence that sales of Decorte's Liposome Advanced Repair Serum skyrocketed three days later, the day the internet uncovered the origins of the Dodgers' new hit celebration. 'We're honored to know that the commercial he did for us inspired the Dodgers' celebration and glad that we can play a small part in lifting the team's spirit,' Nagamine said. That wasn't enough. Online sports apparel retailer RotoWear gave it a name — the skincare swipe — and turned the celebration into a T-shirt. After FamilyMart appointed Ohtani as its omusubi (rice ball) ambassador in February, the convenience store chain launched an Ohtani-led 'two-way rice ball' campaign — a play on him being a two-way player — and sold 3 million of these two-ingredient rice balls in the first week. 'Average rice ball sales per store increased by 120% compared to the same period last year. It's a home run!' the company said in a news release. Ohtani is a powerful influencer. Whether it's a ¥20 million ($140,500) Porsche, a ¥12,000 ($84.28) skin serum or a ¥200 ($1.40) rice ball, he seems to make everything more appealing. More men are buying beauty products simply because of him. The baby-faced 30-year-old — who was praised for his 'movie star' looks by U.S. President Donald Trump during the Dodgers' recent visit to the White House — turns everything he touches into gold, even things he's not out to promote. Last summer, when Ohtani's pup Dekopin 'threw out' the ceremonial first pitch before a home game, eagle-eyed fans noticed a mini treat pouch the player had in his hand. It became an instant hit, with fans quickly identifying the product and buzzing on social media about the incredibly normal and affordable item the $700 million man uses. Around the same time, Japanese rice snack maker Kameda Seika — which is not one of Ohtani's sponsors — thanked the superstar for being a customer on its official X account by reposting a photo of him carrying a paper bag bearing its company logo. Online sales tripled immediately after the post, spokesperson Yumiko Obata said. 'Being a world-famous athlete, everything Ohtani says and does attracts attention. The photo of him carrying a Kakitane Kitchen paper bag that went viral on social media helped bring many customers to our shops and boosted brand awareness,' Obata said. Itaru Kobayashi, professor of sports management at Tokyo's J. F. Oberlin University, thinks Ohtani is every marketer's dream. | Mai Yoshikawa Whatever he wears off the field often flies off the shelves afterward: a Porsche polo shirt, a Czech Republic baseball cap, New Balance sneakers, you name it. At this point, there is probably nothing Ohtani can't sell. Itaru Kobayashi, a former professional baseball player who is now professor of sports management at Tokyo's J. F. Oberlin University, said Ohtani's face on ads actually sways our buying decisions. 'Ohtani is the ideal person to create the bandwagon effect,' Kobayashi said. 'He's a national hero and consumers trust a product that is endorsed by a celebrity they admire. Japanese people see Ohtani as an aspirational figure. They identify with him, and they believe that purchasing the products he endorses brings them closer to emulating his success.' U.S. sports stars have compared Ohtani's fame in Japan to that of Taylor Swift, Justin Bieber, the Beatles and Michael Jackson. Kobayashi said the only Japanese athletes who come close would be Shigeo Nagashima, arguably the most popular player in the history of Japanese baseball, and Naomi Osaka, a tennis icon with four Grand Slam titles. Kobayashi thinks Ohtani is every marketer's dream, having achieved many firsts in MLB and found success in the U.S. 'When Japanese people talk about 'global success,' they often mean succeeding in America. So especially for Japanese companies that want to go global and expand, Ohtani is a perfect endorser because he embodies the same principles that these brands stand for,' Kobayashi said. Ohtani's agent, Nez Balelo, has said he is very selective about the brands they work with. | Sarah Hozumi Ohtani's agent, Nez Balelo, told Sportico he is very selective about the brands they work with, only agreeing to endorse products the player actually uses. That strategy seems to be paying off. 'Brands Ohtani represents are already reaping huge rewards, with increases in sales, brand awareness and reach,' Kobayashi said. 'After signing on Ohtani, Ito En has seen a 25.5% growth in 'Oi Ocha' bottled green tea sales in the Tohoku region, Kose reported a 7.5-time increase in the number of men shopping for Decorte products, and HR service provider Dip has been performing well SEO-wise. 'These examples clearly indicate the economic impact of having Ohtani as an endorser.'
