Latest news with #DeepFest
Zawya
13-02-2025
- Business
- Zawya
Final Day of DeepFest 2025 explored future of AI: From foundation models to fashion, science to sports
Officials from European Tour and Formula E explored how AI is improving operations, while an emotion-driven dress was showcased on stage Riyadh, Kingdom of Saudi Arabia – The curtain came down yesterday on DeepFest 2025, the world's leading artificial intelligence (AI) conference, with representatives from technology heavyweights IBM and Adobe rubbing shoulders at Riyadh Exhibition and Convention Centre, Malham, while officials from golf's PGA European Tour, Formula E, and fashion designers focused on digital wearables. Anabelle Mander, Executive Vice President, Tahaluf, which co-organises LEAP with the Saudi Ministry for Communications and Information Technology (MCIT) and the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), said: 'Over the past four days, we have heard from a range of AI experts and industry pioneers, witnessed a host of amazing innovations, and been provided a window into what lies ahead, proving once more that when it comes to future tech and AI, DeepFest is truly a global event that cannot be missed.' Screens to Greens, Golf Improving Operations Through AI Kicking off the final day was a session focused on AI in sport and how it can revolutionise operational efficiency. Michael Cole, Chief Technology Officer at the PGA European Tour, said with 45 golf tournaments in 29 countries and venues spread across the equivalent of 170 football pitches, 'connectivity is now as important as food; as important as the air we breathe'. As an example of AI's role in helping improve operations, Cole highlighted how it has simplified the prize fund payment process, transforming it from 'five days to just five clicks', as well as discussing the utilisation of a digital twin to bring fans closer to the action and better informed about what is going on during an event. The panel also included Matt Roberts, VP Business Intelligence at Formula E, who said advancements in fan engagement through AI had led to 'Galvanic Skin Response Testing', which essentially analyses viewers' hands for sweat and uses the data to better understand what fans find most and least engaging, helping shape future coverage, content, and potentially – in the case of pit-stops – even regulations. Building Trust in AI: 'Regulate Application Not Algorithm' Later in the day, AI and quantum computing took centre stage, with Ayman AlRashed, IBM's Regional Vice President, discussing transparency and regulatory frameworks. Emphasising the critical need for what he termed 'transparent, explainable AI' to build public trust, AlRashed spoke of IBM's commitment to open-source development and accountability. The conversation underscored the necessity of regulating AI applications rather than the technology itself, drawing comparisons to roads and transport rules. 'When you look at regulations in roadways, you don't regulate the tyres, you regulate the actual usage of the tyres on the cars, right? So that's what we're trying to pronounce,' AlRashed added, predicting a shift towards practical AI applications over purely foundational models in 2025. From foundational models to fashion models, the DeepFest 2025 stage also featured a discussion on the intersection of clothing and technology. Dutch designer Anouk Wipprecht showcased her spider dress, which is equipped with ultrasonic sensors and reactive legs that extend when the user's personal space is invaded, and her heartbeat dress, which visualises real-time heart rates to merge fashion with emotion-driven technology. TJ Rhodes, Senior Research Scientist at Adobe, then discussed Project Primrose, an interactive dress made of flexible, non-emissive textiles that allows a surface to display content regardless of shape or form – be it a dress, furniture, or even a building. Harnessing AI's Creativity to Rethink the Science of Drug Discovery Late in the afternoon, delegates heard from Thras Karydis, Co-Founder and CTO of Deepcure, who said AI is making significant strides in disease diagnosis and protein structure prediction, but lamented how drug discovery remains too slow. At the current pace, he said, it would take more than 400 years to explore all known therapeutic opportunities. 'I have been hearing around the conference that AI is making great advancements in the way that we diagnose disease by analysing genomics data; in the way we understand products such as AlphaFold from Deepmind that predicts protein structures using AI,' he said. 'Every year, we discover roughly 20 new drugs, maximum, yet we have more than 8,000 proteins we know will have a therapeutic effect but are not actively exploring. To fix this, we need to harness the strength of both humans and AI to drive discovery faster.' Taking place between 9-12 February, DeepFest was co-located alongside LEAP, Saudi Arabia's award-winning global tech event, organised by Tahaluf, and powered by the Saudi Data and Artificial Intelligence Authority (SDAIA). For more information, visit About LEAP: Saudi Arabia's desire to shoot for something beyond the realms of the possible presents the ultimate backdrop for LEAP. LEAP showcases the Kingdom's technology ambition on a global stage as it continues to grow as a hub connecting three continents. The figures speak from themselves as LEAP 2024 had an attendance of over 215,000, making it the most attended tech event in the world. LEAP features the inspiring tech of tomorrow across all major sectors including health, finance, energy, education, digital entertainment, transport, smart cities and more. The event is also led by a speaker faculty of globally celebrated technology innovators, focussing on the most innovative tech case studies from around the world. LEAP is not like any other tech event, from the ground up the community, stakeholders and project team are challenged every day to do something wildly creative and bold, something that reflects the seismic advances in tech adoption being seen in Saudi Arabia. About Tahaluf: Headquartered in Riyadh, Tahaluf brings together strategically important commercial communities from the Kingdom of Saudi Arabia, the wider Gulf region, and from around the world to a portfolio of world-class exhibitions and digital platforms. Tahaluf is a joint venture partnership between Informa PLC, the world's largest trade show organiser, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and Events Investment Fund (EIF). Sela, the Saudi-owned event production company renowned for its creation of spectacular event experiences, intends to join the joint venture in the near future. In 2024 Tahaluf was responsible for the award-winning tech events LEAP & DeepFest, as well as 24 Fintech, the Global Health Exhibition, Cityscape Global, Black Hat MEA and CPHI. For more information about Tahaluf, visit
Gulf Business
13-02-2025
- Business
- Gulf Business
DeepFest spotlights women driving innovation
Image credit: Supplied photo DeepFest placed the spotlight on women tech innovators and their role in economic as well as the industry growth. Co-located with LEAP, which is Saudi Arabia's major tech event, a number of female industry leaders and entrepreneurs took to the DeepFest stage, championing the sector's drive for gender equality. Did you know? According to a report by the World Economic Forum, it will take 131 years to close the gender gap across all sectors, and only 28 per cent of women feel confident in managing long-term financial plans, compared to 44 per cent of men. Women and financial independence In an enlightening session titled 'Breaking Barriers: Women Leading the Charge in Tech and AI', Wafa Al Obaidat, founder and CEO of Playbook, a professional network for women in business that offers access to business and investment opportunities, shared her personal journey with money, from growing up with a fear of finances to recognising its potential as a tool for growth and empowerment. Interesting read: 'When women have financial independence, families flourish, communities thrive, and entire economies grow,' said Al Obaidat. 'Companies perform better when women have access to capital, invest, and take control of their financial future. This isn't just about fairness—it's about smart economics and unlocking the full potential of half the world's population.' She also highlighted the systemic challenges women in business face towards accessing funding and financial opportunities, citing statistics on the gender investment gap and the low percentage of VC funding directed to female-founded startups. 'Playbook addresses these challenges by providing a platform for women to connect, learn, and invest. We offer masterclasses, expert coaching, a startup marketplace featuring female-founded ventures, and networking opportunities designed to fit the lives and schedules of busy women.' Robots, tech couture, and AI doctors: 'It is truly inspiring to see all these incredible and successful women take to the DeepFest stage and so openly share their personal journeys, challenges, and successes with the industry. We are seeing a much-needed shift in how female tech leaders are being championed, and the stories coming out of the show floor this week are a testament to the importance of collaboration, connections, and dedication', Annabelle Mander, Executive Vice President of Tahaluf added. AI: How will it power the future of entertainment Dr Christina Yan Zhang, CEO of The Metaverse Institute, asked attendees in her session, which focused on how AI and brain-computer interfaces will power the future of entertainment, to imagine a world without phones or computers, where the digital and physical domains are accessed through thought alone, using brain-computer interfaces (BCI). Must read: 'The future of entertainment, and indeed human experience, will be seamlessly interwoven with our minds.' said Dr Yan Zhang. 'Brain-computer interfaces, moving beyond their current medical applications like restoring mobility to a disabled patient, repairing vision through things like Neuralink, or treating patients with depression with a 60 per cent improvement result will become the ultimate user interface.' Dr Yan Zhang looked at potential real-life use cases that are plausible in the future, even referencing the Marvel universe, where humans and technology have effectively become one being. 'Far from the existential threat posed by AI, these advancements will empower us. Like Tony Stark and his Jarvis in the movie Ironman, we'll each use a non-invasive BCI to connect with our AI companion, enhancing our abilities and connecting us in unprecedented ways,' she said. 'We do not need phones or computers any longer. This symbiotic relationship with AI, facilitated by BCIs, will not only revolutionise entertainment but also massively reduce the 62 billion kilogrammes of e-waste generated every year, as mentioned by the UN, ushering in a more sustainable future for all', Dr Yan Zhang emphasised.
Gulf Business
13-02-2025
- Business
- Gulf Business
Women who shape the future: DeepFest spotlights female innovators
Image credit: Supplied photo DeepFest placed the spotlight on women tech innovators and their role in economic as well as the industry growth. Co-located with LEAP, which is Saudi Arabia's major tech event, a number of female industry leaders and entrepreneurs took to the DeepFest stage, championing the sector's drive for gender equality. Did you know? According to a report by the World Economic Forum, it will take 131 years to close the gender gap across all sectors, and only 28 per cent of women feel confident in managing long-term financial plans, compared to 44 per cent of men. Women and financial independence In an enlightening session titled 'Breaking Barriers: Women Leading the Charge in Tech and AI', Wafa Al Obaidat, founder and CEO of Playbook, a professional network for women in business that offers access to business and investment opportunities, shared her personal journey with money, from growing up with a fear of finances to recognising its potential as a tool for growth and empowerment. Interesting read: 'When women have financial independence, families flourish, communities thrive, and entire economies grow,' said Al Obaidat. 'Companies perform better when women have access to capital, invest, and take control of their financial future. This isn't just about fairness—it's about smart economics and unlocking the full potential of half the world's population.' She also highlighted the systemic challenges women in business face towards accessing funding and financial opportunities, citing statistics on the gender investment gap and the low percentage of VC funding directed to female-founded startups. 'Playbook addresses these challenges by providing a platform for women to connect, learn, and invest. We offer masterclasses, expert coaching, a startup marketplace featuring female-founded ventures, and networking opportunities designed to fit the lives and schedules of busy women.' Robots, tech couture, and AI doctors: 'It is truly inspiring to see all these incredible and successful women take to the DeepFest stage and so openly share their personal journeys, challenges, and successes with the industry. We are seeing a much-needed shift in how female tech leaders are being championed, and the stories coming out of the show floor this week are a testament to the importance of collaboration, connections, and dedication', Annabelle Mander, Executive Vice President of Tahaluf added. AI: How will it power the future of entertainment Dr Christina Yan Zhang, CEO of The Metaverse Institute, asked attendees in her session, which focused on how AI and brain-computer interfaces will power the future of entertainment, to imagine a world without phones or computers, where the digital and physical domains are accessed through thought alone, using brain-computer interfaces (BCI). Must read: 'The future of entertainment, and indeed human experience, will be seamlessly interwoven with our minds.' said Dr Yan Zhang. 'Brain-computer interfaces, moving beyond their current medical applications like restoring mobility to a disabled patient, repairing vision through things like Neuralink, or treating patients with depression with a 60 per cent improvement result will become the ultimate user interface.' Dr Yan Zhang looked at potential real-life use cases that are plausible in the future, even referencing the Marvel universe, where humans and technology have effectively become one being. 'Far from the existential threat posed by AI, these advancements will empower us. Like Tony Stark and his Jarvis in the movie Ironman, we'll each use a non-invasive BCI to connect with our AI companion, enhancing our abilities and connecting us in unprecedented ways,' she said. 'We do not need phones or computers any longer. This symbiotic relationship with AI, facilitated by BCIs, will not only revolutionise entertainment but also massively reduce the 62 billion kilogrammes of e-waste generated every year, as mentioned by the UN, ushering in a more sustainable future for all', Dr Yan Zhang emphasised.
Syyaha
13-02-2025
- Business
- Syyaha
Legal and Technological Expert: Bakheit bin Mohammed Amrri – LEAP 2025: A Journey to the Future for a Better Tomorrow
Attending LEAP 2025 Conference is a journey to the future into the world of journey takes place in the capital Riyadh, the Kingdom of Saudi Arabia. In addition to the technical features in a place designed to gather the changemakers and innovators. There are great reasons to attend the LEAP 2025 Conference. There is a cat robot that roams the exhibition and stands in front of you to greet you, then set off on to continues the journey. One of the most important sections of LEAP: DeepFest the leading event in the field of artificial intelligence in the region. It is a meeting place for global artificial intelligence systems for thought leaders and major changemakers in the field of technology, data science, innovators and academic institutions to reach businesses and contribute to the creation of different fields. Innovation Shows: LEAP 2025 Conference is a glimpse into the future of technology. It is the right place to build the powerful unlimited positive future. Then there are many emerging global brands in the field of technology, and showcase the latest discoveries. A place to connect and learn: Leap Now is a dynamic space where global business and industry leaders come together to work on business and learning. It also provides the opportunity to connect with a group of industry experts. Funding Rounds:: Announcements of huge funding rounds in millions of USD, making LEAP 2026 conference the focus of attention from now. The positive responses from AI enthusiasts and experts are an effective start to employment because new technology is only for economies and societies, and enables their minds to absorb some distinctive and inspiring innovations. Legal and Technological expert Bakheit Amrri, Bakheit bin Mohammed Amri, sees LEAP is the place for partnerships in the field and collaborative learning LEAP 2025 conference is one of the most important conferences in the region, and an important experience in the technical field. Are you planning a trip in the future in an enriching experience? It is the place and time to discuss the future of technology, and future formation. LEAP 2025 is the largest technology exhibition in the Middle East and continues to grow in number of events, space and impact, making LEAP 2026 an important event to attend for those interested in the future of technology.
Gulf Business
13-02-2025
- Business
- Gulf Business
LEAP East to debut in Hong Kong in July 2026
Image: Informa LEAP, the award-winning tech event, is extending its reach into Asia with the launch of LEAP East, an all-new show set to take place at the Hong Kong Convention and Exhibition Centre from July 9-11, 2026. Organised by Tahaluf, the inaugural event will take place in one of the world's most dynamic and culturally diverse cities, Hong Kong, and is expected to draw attention from global tech leaders, innovators, and investors. The event will offer insights into the future of technology, with over 300 expert speakers and 300 exhibitors set to discuss and demonstrate advancements across multiple industries. Since its debut, LEAP has enjoyed tremendous support from Asia's tech elite, reinforcing the growing business relationship between Hong Kong and Saudi Arabia. Previous LEAP speakers include Hong Kong's chief executive John Lee, TikTok CEO Shou Chew, and Dr. Kai Fu Lee, chairperson and CEO of Sinovation Ventures. These high-profile participants highlight the expanding synergies between the two regions, as both aim to position themselves as disruptors, adopters, and incubators of technology. 'LEAP East will serve as a catalyst for growing the global tech ecosystem and for Saudi Arabia's status as a global events organizer,' said Faisal AlKhamisi, chairman of SAFCSP. 'With this timely and strategic expansion, we are bringing LEAP's award-winning vision and world-class innovation into this exciting new Hong Kong venture, creating a powerful platform for entrepreneurs, investors, and businesses to connect, collaborate, and build the future of technology.' LEAP East's highlights The LEAP East conference will cover emerging technologies such as fintech, gaming, AI, robotics, smart cities, digital transformation, and Web3. 'With an outstanding speaker lineup and an exhibition floor featuring the latest technological advancements, attendees will gain first-hand insights into the evolving tech landscape,' said Champion. 'We are building on the success we've had in Riyadh, where LEAP 2025 saw over 200,000 attendees. LEAP East will foster a dynamic environment where investors, policymakers, and tech leaders converge to shape the future of innovation.' Innovation tracks and immersive experiences One of the key highlights of LEAP East will be the Orbital tracks, which will provide deep dives into critical areas like fintech and the creative economy. Another focal point will be DeepFest, a hub for AI, robotics, and deep tech, where industry experts will discuss breakthroughs that promise to redefine multiple sectors. Additionally, LEAP East will feature an immersive Tech Arena offering live demonstrations and interactive experiences. This space aims to provide attendees with a glimpse into the future of tech applications. 'Our focus with LEAP East is on driving innovation, fostering collaboration, and shaping the future of technology on a global scale,' said Annabelle Mander, Executive VP of Tahaluf. 'This is the first of LEAP's expansions outside Saudi Arabia, and it will undoubtedly be an electrifying experience at the forefront of technological transformation.' Networking, investment, and startup opportunities Networking is set to be a cornerstone of LEAP East, with exclusive events like LEAP East Nights, offering opportunities to connect in Hong Kong's most prestigious venues. Beyond business, the event will feature a VR Experience Zone, interactive art installations, drone racing, and a fully robotic kitchen, blending technology with everyday life. Building on the success of 'Hong Kong, with its robust infrastructure and access to global capital, is an ideal host for this initiative, offering startups the resources needed to scale their businesses,' added Champion. A major feature of LEAP East will be its Investor Programme, designed to connect venture capitalists and angel investors with startups aligned with their portfolios. With insights from over 60 investors, the programme will provide critical tools for making forward-thinking investments. LEAP East is poised to become a landmark event in the tech world, positioning Hong Kong as a central player in shaping the future of global innovation.
