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SXSW London 2025 And The New Leadership Code: Feel More, Lead Better
SXSW London 2025 And The New Leadership Code: Feel More, Lead Better

Forbes

time28-05-2025

  • Business
  • Forbes

SXSW London 2025 And The New Leadership Code: Feel More, Lead Better

What do guest speakers Deepak Chopra, Demis Hassabis, Wyclef Jean, and the CEO of OnlyFans have in common? At first glance, not much. But according to SXSW London, they're all part of the same evolving narrative. From June 2-7, 2025 the newest global event in the SXSW constellation, after SXSW Sydney; lands in East London, transforming Truman Brewery, Rich Mix and over 32 other venues in Shoreditch and Tech City, (East London's Silicon Roundabout) into a cultural epicenter. Yes, SXSW London will deliver over 800 conference speakers, 600 live music performances, 110 film & TV screenings, a high-profile arts programme with UK debuts, alongside networking invitations and immersive events — but I'd say it signals to something more—a new leadership blueprint for a post-logic, post-performance age. What makes me say that? Having delivered keynotes at numerous leading conferences around the world, I can say with some perspective that the programming here demands attention. First, the most urgent conversations on AI, media, mobility, spirituality, and the creator economy are no longer happening solely in Silicon Valley — they're unfolding in East London and Europe. And second, in 2025, the most valuable leadership skill won't be technological fluency. It will be emotional and spiritual fluency. In other words, threaded throughout the SXSW London schedule is a clear cultural message: Welcome to the age of the Spiritual Technologist. Spiritual guru turned wellness empire architect, Deepak Chopra may not seem like a first thought for a tech conference amongst a slew of AI engineers, quantum physicists and innovators in tech—but that's exactly what I think makes his presence at SXSW London so revealing. Because in a world increasingly flooded by machine learning, generative AI, and predictive everything, the one thing we can't code is the one thing that audiences remain starved for— human connection. And brand trust today isn't just built through logic, utility, or even performance; it's built through emotional clarity, intention, and the ability to create meaningful connections. I've spoken before about the need for brands to be brave enough to release societal tensions and to provide permission. I have no doubt Deepak Chopra will be confronting what it means to build human-first tech, technology that listens, products that understand. Brands that don't just function, but feel. Audiences still care how powerful your algorithm is but they also care just as much, if not more so, about whether your brand makes them feel seen and understood in a world that increasingly doesn't. And that in my mind is not sentimentality—it's strategy. Deloitte would agree. According to a study by the organization, brands that lead in human-centered connection consistently outperform those focused solely on scale or efficiency. Turns out, in a tech-saturated economy, it is indeed emotional infrastructure, not digital infrastructure, that's becomes the defining differentiator. Demis Hassabis — cofounder and CEO of Google DeepMind — isn't a personal brand in the conventional sense. He's not posting daily insights on social media or staging podcast appearances etc. Many outside his immediate AI circle might not have even heard of him. And yet, his presence at SXSW London matters more than you might think. Why? Because I believe it signals a shift—or expansion—in what we'll start expecting from the personal brands of leaders — not more noise, but more necessity. When Hassabis steps onto the SXSW London stage as part of the keynote speakers lineup, he won't just be representing models and datasets, he'll be embodying a new kind of leadership identity: one rooted in originality, and real authority. So while showmanship certainly still has its place in personal branding, I believe we will start to see more leaders start to emerge with an integration — of intellect, values, and cultural relevance that might not so easily be replicated — not on social media, not as a sound bite, not in marketing decks, and not by AI. Hassabis will most likely demonstrate a leadership that doesn't trade in optics, but trades in substance. Regardless of your leadership proposition, the full slate of SXSW London keynote speakers — including Wyclef Jean, Alex Kendall etc. — proves something we don't hear enough: the future of influence no longer belongs to companies, it belongs to individuals. And not just any individuals — but those who've turned personal philosophy into professional momentum. I have no doubt the winners of the SXSW pitch won't just be pitching products, they'll be pitching belief systems. Translating who they are into what they build. And I bet this dynamic will play out across every part of SXSW London's regional events. Interestingly, Harvard Business Review also states that leaders who actively shape their personal brands — grounded in values, not just image — are far better positioned to drive influence and trust across teams, industries, and audiences. And personal branding will continue to evolve from a side project to a strategic driver of professional authority. Bottom line? What matters today isn't just scale, it's specificity. Audiences are done following logos. They want to follow people. I've long believed that convergence is the future—in every sense. And convergence is the exact theme of the SXSW London festival. From film screenings of movie titles like Deep Cover, to artistic experiences and showcases by new talent from American record label scenes — and all of it powered by the energy of Tech City — SXSW London isn't a conference. It's a remix. The special events at SXSW London aren't organized by verticals but a full-blown multimedia activation experience that fuses fashion, finance, faith, and futurism into something messy, alive, and urgent. Similarly, leaders must also resist the temptation to be boxed in by industry labels or parameters that give them a false sense of security. According to Deloitte, the most fertile ground for breakthrough innovation lies at the intersection of disciplines — not within them. What does this mean? The more companies embrace convergence across technology, design, and culture, the more likely they are to lead. Because tomorrow's brands don't just need to coexist, they need to collide, cross-pollinate, and mutate into something entirely new. As I've said before, an influential brand isn't just seen it's felt. Take OnlyFans— a subscription-based content platform known for empowering creators to monetize exclusive content, from adult entertainment to fitness and music. The platform has a super engaged audience involvement — with numbers any brand would envy. But the numbers only tell half the story. From my perspective, OnlyFans true power also lies in the permission it provides its audience, in the intimacy it creates with its viewers — intangible qualities no spreadsheet or metric will ever be able to fully capture. That's what Keily Blair, the platform's CEO, I hope will further highlight at SXSW London: a conversation not just about growth, but about gravity. Indeed, academic research in Sustainability confirms that empathy and emotional engagement are key to sustainable brand relationships. Brands that resonate on a human level don't just get attention — they earn enduring loyalty. Then there's Topjaw, the creator duo behind travel content that's as precise as it is personal. Their SXSW session, 'A 10-Year Overnight Success,' challenges the myth of virality. This brand didn't explode overnight but built, refined, listened, and stayed consistent until they broke through. SXSW London's line up doesn't seem to be just another annual event or showcase for angel investors. It's more of a cultural barometer. A litmus test. A new kind of leadership training ground. It's showing us what will matter next. Not just your product but your presence. Not just your metrics but your meaning. Because in the age of the Spiritual Technologist, your value won't just be measured by followers, funnels, or even performance. It will also be measured by how deeply your brand moves people. By how clearly you stand for something no one else can replicate. So chase your KPIs. Fine-tune your media plan. Launch your next campaign. But if your brand can't stir something deeply human and if it can't make me feel, think, or believe — then you're just another activation lost in the scroll. And that's one data point your dashboard will never tell you. But then again, that's what I'm here for. Named Esquire's Influencer of the Year, Jeetendr Sehdev is a media personality and leading voice in fashion, entertainment, and influence, and author of the New York Times bestselling phenomenon The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right).

Yoga, Vegan Menus: Events Get a Wellness Makeover
Yoga, Vegan Menus: Events Get a Wellness Makeover

Skift

time23-05-2025

  • Health
  • Skift

Yoga, Vegan Menus: Events Get a Wellness Makeover

Wellness at meetings has evolved from a perk into an intentional business strategy, making them more productive for both the organizer and the attendees. These days, going to a conference isn't just about the keynote speakers or networking sessions — it's also about how attendees feel when it's over. More events are prioritizing wellness, from the food on your plate to the air in the room. 'If I'm taking time out of my schedule to go to an event, I want it to be balanced and help me become stronger for myself and my company,' said Rachael Riggs, general manager of environmental strategy and subject matter expert on wellbeing at Maritz. Hotels and destinations are responding. At Hilton, Kelly Knowlen, vice president of sales engagement, said attendees are arriving with new preferences and the company is providing healthier food options and spaces that foster relaxation. Hyatt has launched a Wellbeing Collective Advisory Board that includes Deepak Chopra, Ally Love, and Dr. John Scott. The First Ingredient: Food For many planners, food is the core of wellness programs. 'What you eat during the day contributes to how social you want to be and how open your mind will be,' said Riggs. 'Many planners don't realize how significant food choices are for physical and mental well-being.' Hyatt's 'menu of the day' features ingredients that are locally sourced and in season, said Steve Enselein, SVP of events, Hyatt Hotels. 'In addition to conserving on food waste, it also helps with dietary preferences. ' Seasonal vegetables and fruits, mains like chicken, fish, and vegetarian offerings, and healthy desserts are featured. At MGM Grand Las Vegas, Stay Well menus are approved by Cleveland Clinic nutritionists. One planner had the chef speak at a lunch she hosted at the hotel. 'Many properties say they offer healthy options, but to have the chefs walk you through how the food is prepared takes it to another level,' she said. Caesars offers fruit, yogurt parfaits, quinoa salads, and kombucha. Beyond food, the wellness menu includes curated activities like yoga, tai chi, guided hikes, and sound bath meditations. Mindful Meeting Design Wellness also shows up in how meetings are structured. Hyatt's Mindful Meetings Guide builds in reflective moments and pause points. In addition, attendees can access in-room and onsite content from Headspace, Peloton, and MasterClass. At MGM Resorts, Stay Well Meetings use circadian lighting and air purification systems designed in partnership with the Cleveland Clinic. One corporate planner said, based on the favorable attendee response, that she returned to the MGM Grand Las Vegas for three consecutive years. 'Attendees loved the air purification systems in the guest rooms and meeting rooms, and how they left after three days feeling healthier than when they arrived. With so many meetings in big hotels, it's the exact opposite — the air can make you sick.' Avoiding Wellness-Washing As more events add wellness elements, superficial gestures like a mid-morning smoothie break can come across as 'wellness-washing.' 'It's not about checking a box,' said Riggs. 'You have to think about human behavior and design events around that from the very beginning.' That means rethinking structure: longer breaks, buffer time between sessions, and short, optional movement bursts throughout the day. Hotels and conference centers that embed wellness into their physical and programmatic design have an advantage. Wellness in Action Chartis, a healthcare consulting company, dedicates an entire afternoon of its internal events to wellness activities like yoga, meditation, sound healing, and bootcamp workouts. 'Wellness is a must for us. We want our colleagues to find time to relax at our event, allowing them to feel recharged coming out of the week,' said Emily Nuzzo-Fouts, events and connectivity manager at Chartis. 'We also think it is important to get colleagues up and out of their seats, connecting with others and enjoying a shared experience together. We really try to strike a balance between content and connectivity.' The annual Art and Science of Health Promotion conference, led by the Global Wellness Institute's Workplace Wellbeing Initiative, integrates wellness throughout. Attendees start and end each day with activity sessions, from tai chi to meditation. Meals eliminate sugary sodas and emphasize vegan, vegetarian, and gluten-free choices. Plenary rooms feature standing tables. And late-night receptions are off the agenda entirely. 'We don't want attendees dragging by the end,' said Jessica Grossmeier, who chairs the initiative. 'They should leave energized, not depleted.'

Culinary-First Hotel Brand Appellation Joins Forces with Deepak Chopra to Open AMEYALLI Park City by Appellation
Culinary-First Hotel Brand Appellation Joins Forces with Deepak Chopra to Open AMEYALLI Park City by Appellation

Hospitality Net

time22-05-2025

  • Business
  • Hospitality Net

Culinary-First Hotel Brand Appellation Joins Forces with Deepak Chopra to Open AMEYALLI Park City by Appellation

Appellation, the groundbreaking culinary-first hotel brand by Michelin-starred chef Charlie Palmer and luxury hospitality veteran Christopher Hunsberger, joins forces with globally renowned wellness pioneer Deepak Chopra to create a transformative wellness destination community: AMEYALLI Park City by Appellation, set to debut in 2026. Blending culinary excellence with a transformative wellness experience, this strategic alliance is set to redefine standards of luxury retreats, while serving as an inviting sanctuary for the local community. Built around a natural geothermal spring used by humans for nearly five millennia, AMEYALLI is located on 78 acres of pristine landscape in the mountain town of Midway, Utah. With 28 natural hot springs and uninterrupted views of the snowcapped Wasatch Mountains. Appellation will manage and operate AMEYALLI Park City by Appellation, comprised of an 80-key hotel, a Charlie Palmer restaurant and bar, along with a state-of-the-art Wellbeing Center complete with expansive spa, luxury pool, and additional farm-to-table restaurant. The surrounding wellness development will also feature the AMEYALLI Center of Excellence in partnership with Deepak Chopra, as well as three types of private luxury residences. Appellation, distinguished by its culinary-first approach and dedication to imbuing each hotel with the essence of its local surroundings, will integrate seamlessly with AMEYALLI's carefully crafted aesthetic. Conceived by award-winning architecture firm Overland Partners, the resort's design will honor and celebrate the land and its storied heritage. AMEYALLI Park City by Appellation is built around a preserved granite dome, the highest point of the community, where generations of local dwellers and visitors journeyed to connect with the land's healing energy and breathtaking views. Design components, drawn from the geology of the site, will include a palette of materials and textures selected to provide an unmistakable sense of place and unity with its surroundings. Appellation is committed to delivering immersive and interactive culinary experiences that transcend traditional food and beverage venues at hotels. Key features include engaging lobbies designed as entertaining spaces and culinary centers, regular culinary demonstrations introducing guests to local makers, and more than 50 annual Crafted at Appellation hands-on learning programs with community artisans. AMEYALLI's 55-acre natural geological preserve and biodiverse garden will complement Appellation's goal of growing produce onsite, while also supporting local producers to source high-quality ingredients. Situated on the perimeter of Midway's idyllic village, AMEYALLI Park City by Appellation will be an ideal gateway for downtown strolls and a restaurant scene waiting to be discovered. The property is also located 10 minutes from the newly expanded Deer Valley Ski Resort, 20 minutes from Park City and less than an hour from both Salt Lake City and Provo airports. It is poised to become a premier destination for those seeking an extraordinary retreat in a setting of unparalleled natural beauty. Hotel website

Deepak Chopra, Chef Charlie Palmer & Appellation To Open Culinary Wellness Hotel In Utah
Deepak Chopra, Chef Charlie Palmer & Appellation To Open Culinary Wellness Hotel In Utah

Forbes

time21-05-2025

  • Business
  • Forbes

Deepak Chopra, Chef Charlie Palmer & Appellation To Open Culinary Wellness Hotel In Utah

Poolside at AMEYALLI Park City by Appellation Luxury meets wellness in an ambitious new project spearheaded by celebrity chef Charlie Palmer, Christopher Hunsberger, and wellness guru Deepak Chopra. AMEYALLI Park City by Appellation promises to redefine destination wellness when it opens in 2026. AMEYALLI was created as a sanctuary for holistic wellness incorporating the wisdom of Dr. Chopra's Seven Pillars of Wellbeing (ranging from physical, emotional, social, and mental health.) Spanning over 78 acres, this unique property features 28 mineral-fed hot springs. In collaboration with Deepak Chopra and the Chopra Foundation, the new property goes beyond what conventional spa resorts offer by providing transformative journeys of self-discovery while surrounded by the breathtaking Utah Wasatch mountains. Over twenty years ago, Chef Charlie Palmer and former Four Seasons President of the Americas Christopher Hunsberger started working on their first hotel project together. Now five dozen hotels, 20 Michelin stars, and multiple James Beard Awards later, they decided to start a revolutionary new hospitality company called Appellation. Wellness center at AMEYALLI Park City by Appellation Envisioned by Utah developer Charles Heath, in collaboration with Dr. Chopra, and conceived by award-winning architecture firm Overland Partners, the resort's design is built around a preserved granite dome, where generations of local dwellers and visitors journeyed to connect with the land's healing energy. Appellation will manage and operate the 80-room hotel, which also features a Charlie Palmer restaurant and bar, a state-of-the-art Wellbeing Center complete with an expansive spa, luxury pool, and an additional farm-to-table restaurant. The surrounding wellness development will also feature the AMEYALLI Center of Excellence in partnership with Deepak Chopra. Key features of the property include lobbies designed as entertaining spaces and culinary centers that will offer cooking demonstrations, and more than 50 annual Crafted at Appellation hands-on learning programs with community artisans. Restaurant at AMEYALLI I spoke at length with famed chef Charlie Palmer, co-founder and Chief Executive Officer of Appellation about his deep commitment to sourcing local ingredients to complement Deepak Chopra's wellness philosophies. 'There will be a very specific blending in both the food and beverage program and hospitality program that melds well with Deepak's wellness program. His team is going to have input in everything we do.' Appellation founders Chef Charlie Palmer, Christopher Hunsberger and Deepak Chopra The resort's Wellbeing Center will host a range of wellness activities and programs, aligned with Dr. Chopra's lifetime teachings and Seven Pillars of Wellbeing. Guests will enjoy multi-sensory treatments inspired by ancient healing traditions, innovative wellness techniques, and a holistic approach to health and longevity. Drawing from Dr. Chopra's legacy teachings and wellness technology, the center will offer an array of programming, and a subterranean flooded hypostyle hall that contains thermal pools in various temperatures and qualities. Deepak Chopra says 'Ameyalli is a perfect union of site, water and wellbeing – it really has it all. When I first got here, I just had this sense of peace, I had a sense of just absolute beauty. And so, what we tried to do from day one is really treat the land with that sacred reciprocity. It is an honor to contribute to the fabric of Ameyalli's values, community and commitment to wellbeing. In this mature season of my life, I'm grateful to be of service and share my legacy teachings with Ameyalli's residents and guests. Together, we are building world premier resources to improve health, happiness and—the true measure of wellbeing—joy for all.' Aerial view of AMEYALLI Christopher Hunsberger says, 'Park City is a wonderful destination. We've had the good fortune of really handpicking the places we want to have the next Appellation Hotel. One of the unique features of this site is that it has these natural healing geothermal springs, scattered throughout, which have been a place that people have visited long before us.' 'The Spa is a 50,000 square foot part of the resort, and a big commitment to wellness,' he adds. 'There are 15 treatment rooms, and many different sensory experiences that really take it to the next level. Since we started this journey with Deepak and his team, it has helped us think more holistically about wellness.' Spa entrance at AMEYALLI Chef Palmer says, 'The location is even more popular in the summer months than it is in the winter months. Deepak and his team have created a House of Enlightenment, and Deepak will have a residence there. For a couple of months of the year, he'll be in residence doing a lot of the interesting programs, and that will really help us set this resort apart and give people a really compelling reason as to why people will want to come to this resort.' 'There will also be 24 two-bedroom cottages,' he says, 'which are part of the overall campus, as well as dedicated residential homes that range anywhere from three bedrooms to 6 or 7 bedrooms. And some of those actually will come back into the rental pool for the hotel. So, you really have a lot of different options as a guest.' Interior Residence at AMEYALLI Future developments for Appellation include several properties in Northern California that will open in 2025. Appellation Lodi – Wine & Roses Resort and Spa (Summer 2025) Appellation's first property showcases Lodi as a must-visit wine destination in California. Working alongside owners Russ and Kathryn Munson, they have transformed the Wine & Roses property with a complete redesign of the guestrooms, two signature Charlie Palmer dining concepts (Americana House and the French farmers market-inspired concept Maison Lodi), and Holistic wellness programs. Appellation Healdsburg (Summer 2025) Appellation's first ground-up build is a 108-room boutique resort featuring two unique villages across eight and a half acres. The rooms and suites offer vineyard and pool-facing balconies. Two signature dining concepts from Chef Charlie Palmer, including a panoramic rooftop bar, two pools with exclusive cabanas, and a Terroir Spa and fitness center, are also featured. Main pool at AMEYALLI In 2026, the company plans to launch several more Northern California properties, including Hotel MOHI by Appellation, Appellation Petaluma, and Appellation Pacific Grove. All of Appellation's hotels will feature on-site culinary gardens for the restaurants and bars to source from. 'Over the next 10 years, we're going to build this brand into something really special,' says Hunsberger. 'We only want projects that are in very unique and interesting locations.' The company's focus for all its hotels is a culinary first approach to hospitality and travel. Culture as it relates to a sense of place is really important, so each hotel will also have a maker program, where they bring in local craftspeople and makers to share their craft and what they are producing with their hands. With a growing portfolio and a focus on culinary-led wellness, Appellation is poised to become a transformative force in luxury hospitality, redefining how we travel, eat, and heal. Deepak Chopra

Deepak Chopra, Executive Chairman of OSI Systems, Receives Lifetime Achievement Award from Association for Corporate Growth, Los Angeles Chapter
Deepak Chopra, Executive Chairman of OSI Systems, Receives Lifetime Achievement Award from Association for Corporate Growth, Los Angeles Chapter

Business Wire

time15-05-2025

  • Business
  • Business Wire

Deepak Chopra, Executive Chairman of OSI Systems, Receives Lifetime Achievement Award from Association for Corporate Growth, Los Angeles Chapter

HAWTHORNE, Calif.--(BUSINESS WIRE)--OSI Systems, Inc. (NASDAQ: OSIS) announces that its Executive Chairman of the Board, Deepak Chopra, was honored with the Lifetime Achievement Award by the Los Angeles Chapter of the Association for Corporate Growth (ACG ® Los Angeles). This award celebrates a career defined by significant contributions to the business ecosystem, including mentorship, deal-making excellence, and community engagement in the growth landscape of Southern California. 'I am truly honored to receive this Lifetime Achievement Award from ACG Los Angeles. This recognition is not just a reflection of my journey, but of the mentors who guided me, the colleagues who inspired me, and the OSI team who believed in a shared vision and has been instrumental in these successes. I am fortunate to have worked with so many amazing people along the way and grateful to be a part of the vibrant Southern California business community,' said Deepak Chopra, OSI Systems' Chairman. About OSI Systems OSI Systems is a vertically integrated designer and manufacturer of specialized electronic systems and components for critical applications in the homeland security, healthcare, defense, and aerospace industries. The Company combines more than 40 years of electronics engineering and manufacturing experience with offices and production facilities in more than a dozen countries to implement a strategy of expansion into selective end product markets. For more information on OSI Systems or any of its subsidiary companies, visit News Filter: OSIS-G

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