Latest news with #DefineJacket
Miami Herald
2 days ago
- Business
- Miami Herald
Lululemon makes surprising store move
Things feel chaotic in America right now. The cost of doing business keeps rising. Tariffs are unpredictable. And with inflation and interest rates still weighing on the economy, uncertainty is the only thing that feels consistent. While some brands are doubling down, others are looking for something a little more stable. We're seeing it more and more as brands that once saw the U.S. as their primary playground are starting to explore new territory. Related: Lululemon adds new stores in surprising places Not just for cheaper labor or bigger margins, but for relevance. For cultural clout. For survival. International expansion used to be a long-term goal. Now, for many, it's a lifeline. Luxury brands are leaning harder into Europe and Asia. Mass retailers are experimenting with new markets. And companies that once hesitated to go global are finally making the leap. It's not about giving up on America. It's about growing somewhere that feels fresh. Now, one of the biggest names in athleisure is making a long-overdue move to a new country. On July 19, Lululemon (LULU) officially opened the doors to its very first store in Italy. The brand planted its flag in Milan's iconic shopping district - the same fashion capital that hosts luxury giants like Prada, Gucci, and Versace. At over 5,700 square feet, the two-level flagship store will spotlight Lululemon's men's and women's collections in a space that blends high performance with high style. The most striking feature? A sculptural, 3D printed façade inspired by the brand's Define Jacket, designed to mimic the flow and texture of fabric on an architectural scale. Related: Popular Lululemon rival may be cutting corners, fans angered It's more than just a store opening. It's a design-forward, fashion-minded statement that firmly places Lululemon on the radar of global luxury consumers. The company says it plans to lean into the community through studio partnerships, ambassador programs, and wellness activations. For a brand that's always embraced movement, this one is symbolic. Italy isn't just another pin on the map for a strategic power move. The Milan opening supports Lululemon's broader effort to expand internationally, diversify beyond its North American base, and build a stronger global footprint. Lululemon already has stores in the UK, Germany, France, and Spain, but Italy marks a shift. More in Retail: Ulta Beauty makes surprise huge expansionNike eliminating some classic sneaker modelsWhy the latest Messi Stanley collab is smarter than it looks It's an entry into a more fashion-centric, design-obsessed market. A place where the competition isn't just Nike or Adidas, but names like Moncler, Prada, and even emerging luxury streetwear. In targeting Milan, the brand isn't just chasing growth. It's asserting its place in a global conversation about sport, wellness, and fashion. And if this launch lands the way the brand hopes, it could open the door to more European rollouts, stronger brand equity overseas, and ultimately, a much bigger slice of the global activewear pie. Lululemon may be late to the party, but it's finally arrived, and it's making sure people notice. Related: Lululemon's pricing change sends an ominous sign The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Fashion Network
3 days ago
- Business
- Fashion Network
Lululemon opens first Italy store in Milan
Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.
Fashion Network
3 days ago
- Business
- Fashion Network
Lululemon opens first Italy store in Milan
Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.
Fashion Network
3 days ago
- Business
- Fashion Network
Lululemon opens first Italy store in Milan
Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.
Fashion Network
3 days ago
- Business
- Fashion Network
Lululemon opens first Italy store in Milan
Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.
