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Business Wire
7 hours ago
- Business
- Business Wire
PulteGroup Survey: Pondering 60, Gen X's Alternative Streak Still Strong
ATLANTA--(BUSINESS WIRE)--Suddenly, sixteen candles aren't nearly enough: Having long ago traded mosh pits for minivans, the first members of Generation X are turning 60 in 2025. And while so much has changed for the generation that brought us grunge music, flannel as a fashion statement and teen angst as a movie genre, Gen X's fierce independent streak remains stronger than ever – and it's making an impact on what they want from the next chapter of life. Generation X may be approaching traditional retirement age, but their approach to retirement will be anything but traditional. According to a new survey of Gen Xers by PulteGroup, one of America's largest homebuilders, 62% want to spend their upcoming retirement years living among a mix of people from different generations and life stages, versus 38% who would prefer to live among people their own age. And this trend is even more pronounced among those who are closest to traditional retirement age, with 66% percent of respondents age 53 or older indicating a preference to live among people of different generations and life stages. This matches recent PulteGroup market research that led the company to launch Del Webb Explore, a new generation of active lifestyle communities that feature resort-style amenities such as activity centers focused on health and wellness, clubhouses with social spaces for connecting around a bar and grill, hiking trails, sports courts and pools, with one key difference: Instead of being limited to residents age 55 and older, it is open to all ages. PulteGroup's first Del Webb Explore communities are currently under development just as many members of Gen X are beginning to see the finish line for their careers: 73% of respondents in the PulteGroup Gen X survey say they're either ready to retire in a few years (39%), already retired (19%) or ready to retire now (15%). But 27% of those surveyed say they'll never be ready to retire. That group cites financial concerns (34%), fear of being bored in retirement (20%) and finding fulfillment in the work they do (20%) as the main reasons they plan to continue working. The online survey of 1,177 American Gen Xers was conducted by PulteGroup's market research division from May 7-11, 2025. 'As a proud member of Gen X myself, I am not at all surprised to see that our generation has its own unique take on what we want from the next chapter of life,' PulteGroup President and CEO Ryan Marshall said. 'The takeaways from our recent Gen X survey dovetail with a trend we are seeing in the market: People who are pondering retirement often want the amenities and lifestyle of an active lifestyle community, but many of them would prefer to continue living in a setting that includes multiple generations. PulteGroup recently launched the Del Webb Explore brand to meet the needs of this growing segment of customers, with the first communities opening this year and more to come. We invite Gen X – and everyone else – to find out more about this intriguing new lifestyle option.' Worried about getting older? As if! Often left to raise themselves as 'latch key kids,' Gen X remains self-reliant today. For a generation that grew up drinking water straight out of garden hoses and who normally wasn't seen back home until after dark, perhaps it's no surprise that getting a little older isn't phasing them. Asked how they feel about their generation's oldest members turning 60 in 2025, the leading response was 'can't believe it but embracing it' at 35%, followed by 'totally awesome!' and 'meh, it's just a number' tied at 26% each. Meanwhile, only 13% report 'feeling old and tired.' True to themselves, Gen X remains comfortable in their own skin. Asked what words best describe Generation X, 13% said 'experienced,' 12% said 'independent' and 11% said 'resilient.' Nine percent answered 'adaptable' and 8% said 'grounded' or 'balanced.' Despite often being described as cynical, survey respondents overwhelmingly rejected that label. '90s pop culture still rocks The flannels might be at the back of their closets today, but you'll still find grunge and hip hop at the top of Gen Xers' playlists. When asked what aspect of their youth remains a part of their identity today, Gen X members resoundingly chose music preferences (35%), followed by obsession with '80s and '90s movies (22%), not being addicted to technology and proud of it (15%) and questioning authority (14%). If there was a Gen X Mount Rushmore, whose face would be on it? Asked which celebrity who turns 60 in 2025 best epitomizes Generation X, 14% answered Robert Downey Jr., followed by Brooke Shields (12%), Charlie Sheen (10%), Dr. Dre (9%), Sarah Jessica Parker (8%), Ben Stiller (8%), Chris Rock (7%) and Martin Lawrence (7%). Note: The results of this survey question do not imply a celebrity endorsement of PulteGroup or Del Webb Explore. An economic chill pill Gen Xers certainly have an eye on the economy, but it may not derail their plans. For some Gen Xers, broader economic uncertainty may play a role in decisions about where to live, with nearly one third (32%) saying they're waiting to see what's happening before buying a new home. But at the same time, 38% said their plans remain unchanged. Choosing their own adventure As members of Generation X move into their peak earning years, it's time for this largely overlooked generation to start thinking about the next act of their lives – and the best revenge, of course, is living well. Settling down doesn't mean slowing down. What do Gen Xers look forward to doing most over the next decade? Traveling was the top response at 23%, followed by spending time with family and friends (20%), staying physically active (18%) and enjoying more 'me' time (17%). Over the years, many members of Gen X stayed close to home. A total of 66% of respondents still live in the same state (29%), city (28%) or even the home they grew up in (9%). As they look forward, they're split on when to make their next move. Of survey respondents, 44% do not plan to move in the next few years, while 35% either moved recently or plan to move in the next few years. Those who are open to moving are seeking a better life -- at the right price. For respondents who did move recently or plan to soon, 25% said they wanted something more affordable, followed by better weather (23%), wanting to downsize (18%) and new cultural experiences (15%). Asked where they'd prefer to live next, 39% said a cozy home in the countryside or near the beach, but 37% are happy right where they are. But there also was significant interest in a luxury community with fitness and lifestyle amenities at 14% – and that interest was even more pronounced among younger Gen Xers, age 52 or younger, at 16%. That's where Del Webb Explore comes in. Featuring exercise and art classes, wine tastings, pickleball, outdoor activities and so much more, the first Del Webb Explore communities are planned for Southern California and West Florida, with planned expansion nationwide. Want to learn more? Visit the Del Webb Explore website at About PulteGroup PulteGroup, Inc. (NYSE: PHM), based in Atlanta, Georgia, is one of America's largest homebuilding companies with operations in more than 45 markets throughout the country. Through its brand portfolio that includes Centex, Pulte Homes, Del Webb, DiVosta Homes, American West and John Wieland Homes and Neighborhoods, the company is one of the industry's most versatile homebuilders able to meet the needs of multiple buyer groups and respond to changing consumer demand. PulteGroup's purpose is building incredible places where people can live their dreams. For more information about PulteGroup, Inc. and PulteGroup brands, go to and Follow PulteGroup, Inc. on X: @PulteGroupNews.
Yahoo
26-03-2025
- Business
- Yahoo
PulteGroup (NYSE:PHM) Urged By As You Sow To Cut Emissions By 2025
PulteGroup is witnessing heightened shareholder activity with a recent proposal pushing for Paris-aligned emission reduction goals. The company's share price increased by 2% over the past month despite a volatile broader market and significant investor attention. Additionally, the launch of the new "Del Webb Explore" brand aims to attract Gen X buyers, potentially boosting market interest. Wider market trends saw a tech sector selloff and a cautious investor approach due to potential tariffs and economic concerns. These dynamics, combined with internal changes like board shifts, could have influenced PHM's recent on-market returns. PulteGroup has 2 possible red flags (and 1 which is significant) we think you should know about. This technology could replace computers: discover the 21 stocks are working to make quantum computing a reality. Over the past five years, PulteGroup has achieved a significant total shareholder return of 397.17%. This impressive growth reflects several key developments that have occurred over this period. A major contributor to this performance is the company's continued investment in land and adaptation to market conditions, positioning it for future growth in the housing sector. The strategic focus on operational flexibility has allowed PulteGroup to navigate housing demand shifts effectively. Additionally, the company's extensive share repurchase program, notably increased by US$1.5 billion, has returned substantial capital to shareholders, supporting earnings per share. The introduction of the "Del Webb Explore" brand has also been a critical initiative, targeting Gen X buyers and broadening their market reach. Despite facing rising land costs and potential market headwinds, PulteGroup's robust earnings growth of 18.9% over the past year exemplifies its resilience, as it matched the US Consumer Durables industry's 1-year return of 8.7%. Learn about PulteGroup's historical performance here. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:PHM. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
Associated Press
03-03-2025
- Business
- Associated Press
PulteGroup Introduces Del Webb Explore – The Next Generation of Resort Living
Building upon Del Webb's highly sought-after lifestyle communities for 55-plus homebuyers, PulteGroup Inc. (NYSE: PHM), one of the nation's largest homebuilders, today introduced a new resort lifestyle-inspired brand targeting homebuyers of any generation: Del Webb Explore. This press release features multimedia. View the full release here: Del Webb Explore addresses the demand from Gen X buyers seeking resort-style living. This new offering captures the essence of Del Webb's signature resort experience, which features amenities such as state-of-the-art clubhouses, high-end fitness centers, zero-entry lagoon-shaped pools, pickleball courts, walking trails and more, without the limitation of being 55 or older. The first Del Webb Explore communities are planned for Southern California and the Tampa Bay Area, with nationwide expansion already in motion. 'Del Webb is the recognized industry leader in developing lifestyle communities that cater to the over 55 homebuyers,' said PulteGroup's President and CEO Ryan Marshall. 'We're seeing a convergence of Gen X reaching their peak earning years, with sophisticated tastes shaped by decades of travel and lifestyle experiences. The extension of the ageless Del Webb brand means we can now offer a product to those who crave a vibrant, active lifestyle, regardless of age.' In its extensive market research, PulteGroup identified an important difference between Del Webb's traditional Boomer buyers compared with today's Gen X consumers. A generation comprising 63 million people, who are 45-60 in 2025, Gen X is a diverse demographic with many seeking luxury, resort-style communities that address their wants and needs. PulteGroup's research showed that 40 percent of potential Del Webb buyers desired the brand's renowned active lifestyle, but without the limitation of having to be 55 or older. These buyers cited multiple reasons, such as having older children living with them, needing to help care for grandchildren, being younger than a traditional active adult buyer, and simply wanting to live around people of varying ages. 'The launch of Del Webb Explore represents PulteGroup's commitment to innovation and deep understanding of our consumers' evolving needs,' said Manish Shrivastava, Chief Marketing Officer at PulteGroup. 'As pioneers in resort-style living, we've invested significant resources in understanding what the next generation of Del Webb buyers want and what they might be missing. By combining the best elements of our Del Webb and DiVosta brands with fresh consumer insights from today's homebuyer, we've created a distinctive offering that brings resort-style living to Gen X buyers and beyond who seek luxury without limitations.' Del Webb Explore communities are designed for an important demographic and buyer who is ready to embrace resort-style living on their terms. These communities draw buyers who appreciate luxury amenities, from state-of-the-art fitness centers to thoughtfully designed gathering spaces to foster natural connections with neighbors and accommodate vibrant social calendars filled with wine tastings, pickleball tournaments, and more. Del Webb Explore homes include open-concept floor plans optimized for entertaining and everyday living, luxurious finishes, and flexible spaces to accommodate a dynamic lifestyle that includes friends and family of all ages. The homes also include desired features like zero-entry showers, widened hallways, and carefully planned storage. Designs have been fine-tuned based on homeowner feedback, resulting in floorplans that are Life Tested. Del Webb Explore Palm Desert is the first community in Southern California, with sales opened on February 15 th, 2025. The community marks the division's return to the desert, where the company has a long and successful history of building resort-style communities. It is being created on 71 acres of land and will have 332 units at build-out. For more information on Del Webb Explore Palm Desert, visit: Del Webb Explore North River Ranch will be in the bustling North River Ranch master-planned development between Tampa and Sarasota. Amenities include a lazy river, covered pickleball courts, and a private clubhouse with a poolside bar and grill. Located on 413 acres, the community will feature 901 homes complete with tile roofs, paver drives, and luxurious finishes. For more information, visit: PulteGroup, Inc. (NYSE: PHM), based in Atlanta, Georgia, is one of America's largest homebuilding companies with operations in more than 45 markets throughout the country. Through its brand portfolio that includes Centex, Pulte Homes, Del Webb, DiVosta Homes, American West and John Wieland Homes and Neighborhoods, the company is one of the industry's most versatile homebuilders able to meet the needs of multiple buyer groups and respond to changing consumer demand. PulteGroup's purpose is building incredible places where people can live their dreams. (404) 464-9060 SOURCE: PulteGroup, Inc. Copyright Business Wire 2025. PUB: 03/03/2025 08:30 AM/DISC: 03/03/2025 08:33 AM
Yahoo
03-03-2025
- Business
- Yahoo
PulteGroup Introduces Del Webb Explore – The Next Generation of Resort Living
Extension of the iconic Del Webb brand targets buyers who desire a resort lifestyle ATLANTA, March 03, 2025--(BUSINESS WIRE)--Building upon Del Webb's highly sought-after lifestyle communities for 55-plus homebuyers, PulteGroup Inc. (NYSE: PHM), one of the nation's largest homebuilders, today introduced a new resort lifestyle-inspired brand targeting homebuyers of any generation: Del Webb Explore. Del Webb Explore addresses the demand from Gen X buyers seeking resort-style living. This new offering captures the essence of Del Webb's signature resort experience, which features amenities such as state-of-the-art clubhouses, high-end fitness centers, zero-entry lagoon-shaped pools, pickleball courts, walking trails and more, without the limitation of being 55 or older. The first Del Webb Explore communities are planned for Southern California and the Tampa Bay Area, with nationwide expansion already in motion. "Del Webb is the recognized industry leader in developing lifestyle communities that cater to the over 55 homebuyers," said PulteGroup's President and CEO Ryan Marshall. "We're seeing a convergence of Gen X reaching their peak earning years, with sophisticated tastes shaped by decades of travel and lifestyle experiences. The extension of the ageless Del Webb brand means we can now offer a product to those who crave a vibrant, active lifestyle, regardless of age." In its extensive market research, PulteGroup identified an important difference between Del Webb's traditional Boomer buyers compared with today's Gen X consumers. A generation comprising 63 million people, who are 45-60 in 2025, Gen X is a diverse demographic with many seeking luxury, resort-style communities that address their wants and needs. PulteGroup's research showed that 40 percent of potential Del Webb buyers desired the brand's renowned active lifestyle, but without the limitation of having to be 55 or older. These buyers cited multiple reasons, such as having older children living with them, needing to help care for grandchildren, being younger than a traditional active adult buyer, and simply wanting to live around people of varying ages. "The launch of Del Webb Explore represents PulteGroup's commitment to innovation and deep understanding of our consumers' evolving needs," said Manish Shrivastava, Chief Marketing Officer at PulteGroup. "As pioneers in resort-style living, we've invested significant resources in understanding what the next generation of Del Webb buyers want and what they might be missing. By combining the best elements of our Del Webb and DiVosta brands with fresh consumer insights from today's homebuyer, we've created a distinctive offering that brings resort-style living to Gen X buyers and beyond who seek luxury without limitations." Del Webb Explore communities are designed for an important demographic and buyer who is ready to embrace resort-style living on their terms. These communities draw buyers who appreciate luxury amenities, from state-of-the-art fitness centers to thoughtfully designed gathering spaces to foster natural connections with neighbors and accommodate vibrant social calendars filled with wine tastings, pickleball tournaments, and more. Del Webb Explore homes include open-concept floor plans optimized for entertaining and everyday living, luxurious finishes, and flexible spaces to accommodate a dynamic lifestyle that includes friends and family of all ages. The homes also include desired features like zero-entry showers, widened hallways, and carefully planned storage. Designs have been fine-tuned based on homeowner feedback, resulting in floorplans that are Life Tested. Del Webb Explore Palm Desert is the first community in Southern California, with sales opened on February 15th, 2025. The community marks the division's return to the desert, where the company has a long and successful history of building resort-style communities. It is being created on 71 acres of land and will have 332 units at build-out. For more information on Del Webb Explore Palm Desert, visit: Del Webb Explore North River Ranch will be in the bustling North River Ranch master-planned development between Tampa and Sarasota. Amenities include a lazy river, covered pickleball courts, and a private clubhouse with a poolside bar and grill. Located on 413 acres, the community will feature 901 homes complete with tile roofs, paver drives, and luxurious finishes. For more information, visit: For more information on Del Webb Explore and its future communities, visit: About PulteGroup PulteGroup, Inc. (NYSE: PHM), based in Atlanta, Georgia, is one of America's largest homebuilding companies with operations in more than 45 markets throughout the country. Through its brand portfolio that includes Centex, Pulte Homes, Del Webb, DiVosta Homes, American West and John Wieland Homes and Neighborhoods, the company is one of the industry's most versatile homebuilders able to meet the needs of multiple buyer groups and respond to changing consumer demand. PulteGroup's purpose is building incredible places where people can live their dreams. For more information about PulteGroup, Inc. and PulteGroup brands, go to and Follow PulteGroup, Inc. on X: @PulteGroupNews. View source version on Contacts For Media Inquiries Ally (404) 464-9060 Sign in to access your portfolio
