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Inside new Superdrug store where customers can test out products for FREE
SUPERDRUG has just dropped its most exciting store yet and it's a hit for any beauty fanatics.
The high street health and beauty giant has launched its brand new Beauty Playground at Westfield Stratford in London.
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Gone are the days of sniffing samples and hoping for the best, now, shoppers can swatch, test and snap their way through a fairground of makeup and skincare, all without spending a penny.
Packed with interactive displays, 'Try Me Tables', and glitzy social content stations complete with ring lights.
You'll also find in-store brand ambassadors offering personalised beauty advice, demos, and top tips on the latest trending buys.
The store officially opened this week, and Superdrug bosses say it's just the beginning.
The Beauty Playground will roll out across 30 of the retailer's top stores by next summer, including Manchester Trafford Centre, Glasgow Braehead, and Cardiff St David's.
Simon Comins, Superdrug's chief commercial officer, said: 'The beauty shopper is crying out for immersive experiences – and we're giving them exactly that.
'With Beauty Playground, we're bringing the fun back into beauty, giving shoppers the chance to experiment, discover, and enjoy Superdrug like never before.'
The mega makeover is all part of Superdrug's big plans to boost its bricks and mortar stores, while blending them seamlessly with online experiences.
And to top it off, Superdrug has teamed up with brands like Daise, Delhicious and Smuuti to offer exclusive products and beauty experiences you won't find anywhere else.
Daise co-founder Jaimee Lupton called the partnership 'incredibly valuable' for bringing 'next-gen' beauty to the high street.
Make-up fans race to snap up £5 Superdrug dupe of viral Huda powder, and save themselves £30 in the process
It comes just after the retailer's Superdrug Superswap pop-up earlier this month, where bargain hunters bagged up to £500 worth of luxury beauty dupes for a fraction of the price.
Among the must-have steals were Studio London's U Dew U Bronzing Drops for just £5 (saving £30 vs a high-end dupe).
It also included the cult-fave Artiscent Atelier fragrances, which were a mere £12 for scents that smell way more expensive.
One shopper said: 'I couldn't believe how similar it was to the designer brand and it lasted all day. Total win.'
The Superswap event highlighted more than 40 of Superdrug's best own-brand products, covering skincare, cosmetics, fragrance and toiletries, all proven to rival premium buys in tests and reviews.
Superswap's best dupes
The SuperSwap event introduced shoppers to swaps that could save them £500.
SuperSwap Savings include:
B. Cleanse Melting Cleansing Balm - £10 (£ 5 member price) - Save £24 vs high end alternative* - Melts away dirt and impurities with this velvety soft balm which helps to remove every trace of make-up
Studio London U Dew U Bronzing Drops £5 - SAVE £30* - Enriched with coconut oil and niacinamide this hydrating formula gives a natural sun-kissed tint and healthy glow
Artiscent Atelier Scents £12 - SAVE £233* - From sweet and musky to spicy and woody notes, these scents smell expensive and provide long lasting fragrance all day
Studio London SuperBoost Tint Oil Cherry - SAVE £28* - A weightless, moisturising formula infused with nutrient-rich, upcycled raspberry seed oil to soften lips, leaving a high shine finish
And if you missed out, don't panic, Superdrug is bringing back its ' Superdrug Presents ' event in August, promising even more freebies and surprises.
TikTokers who attended last year's bash claimed they walked away with bags full of beauty goodies — including twenty lipsticks.
It's not just Superdrug jumping on the experiential bandwagon either.
Disney has also returned with a brand-new pop-up at Westfield White City, opening just days ago on June 20.
The grand opening kicks off Saturday, June 28 with a full-blown Disney party, complete with free Mickey ears for the first 200 guests, roaming balloon artists, tattoo stations, and early access to the magical 'Once Upon a Story' dolls.
