Latest news with #DemandGen
Associated Press
16-07-2025
- Business
- Associated Press
CaliberMind Launches Role-Based Dashboards, Empowering Go-to-Market Teams with On-Demand, Precision Reporting
'We built Role-Based Dashboards to eliminate the tug-of-war between custom data needs and operational agility. Now, marketers can spend less time chasing reports and more time owning their strategy.'— Eric Westerkamp BROOMFIELD, CO, UNITED STATES, July 16, 2025 / / -- CaliberMind, the leading GTM intelligence and multi-touch attribution platform, today unveiled its new Role-Based Dashboards, a powerful feature powered by its Custom Dashboards Builder. This provides every member of the revenue team—from Demand Generation to Marketing leadership and the C-suite—with tailored insights and instant confidence, easing the burden on Marketing Operations teams for custom or ad-hoc reports. Marketing Operations teams play a crucial role in providing analytics, but the growing demand for custom reports across siloed platforms can challenge their capacity. CaliberMind's Custom Dashboards Builder solves this by empowering every member of the GTM team with access to ready-to-consume, customized views of the metrics that matter most to their function. The dashboards deliver specific, actionable intelligence for every role on the GTM team, including: For Demand Gen Managers: Real-time campaign performance by channel or segment, funnel velocity, and cost-per-lead against targets. For ABM Leads: Account-centric funnel views with MQA and ROI tracking for pre- and post-opportunity activities, engagement costs per account, and the performance of ABM campaigns targeting open pipeline. For BDR/SDR Managers: Immediate insights into inbound lead flow, conversion of meetings into pipeline, the activation success of surge-scored accounts, and rep performance by territory. For Marketing Leadership: Executive-level dashboards displaying influenced bookings, pipeline, ROI, CAC, payback period, and MoM/YoY pipeline growth—all audit-ready out of the box. 'We built Role-Based Dashboards to eliminate the tug-of-war between custom data needs and operational agility,' said Eric Westerkamp, CEO of CaliberMind. 'We wanted to make custom reporting easy and flexible without compromising the auditability of the data. Now, marketers can spend less time chasing reports and more time owning their strategy.' With intuitive global filters for regions, product lines, and campaigns—any segment or custom dimension used in go-to-market—users can easily drill down into data and then create, save, and share views without needing support from their BI or data science teams. The dashboards are synced to live CRM data, ensuring reports are always accurate and trustworthy. Availability Role-Based Dashboards are available today to all CaliberMind customers. Administrators can access a library of pre-built widgets and configure dashboards by user role. If a needed widget doesn't exist, users can simply ask Ask Cal, CaliberMind's conversational AI assistant, to build it in minutes—with the underlying logic fully transparent and verifiable. Enterprise clients also have access to Professional Services for rapid deployment. To schedule a demo of Role-Based Dashboards, please visit: About CaliberMind CaliberMind is the GTM intelligence and multi-touch attribution platform for B2B marketers. It unifies customer data to provide a complete picture of go-to-market efforts, from campaign performance to revenue impact. Powered by AI-driven insights, CaliberMind turns data chaos into clarity, helping marketing teams confidently answer 'what's working?' and make decisions that drive revenue. Nadia Davis CaliberMind email us here Visit us on social media: LinkedIn Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Yahoo
29-05-2025
- Business
- Yahoo
New Research Shows Brands Achieving 145% Revenue Growth Through YouTube and Demand Gen
AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Fospha, a full-funnel marketing measurement platform, has launched its latest research Playbook spotlighting YouTube and Demand Gen as key drivers of scalable, profitable growth in 2025. With brands under pressure to deliver both efficiency and long-term performance, Fospha's new insights reveal that full-funnel investment in Google's upper and mid-funnel solutions is not just a brand-building exercise—it's a growth strategy. The Playbook also spotlights insights from WPromote, a leading marketing leadership agency with deep expertise in Google's ecosystem. Key findings include: +32% YoY revenue growth for brands scaling YouTube and/or Demand Gen. +145% YoY revenue growth for brands increasing spend by >400%. 18% higher new customer conversion rate for Demand Gen versus the paid media average. 65% headroom remaining for profitable growth in Demand Gen and YouTube. Unified ROAS uplift of 45% for Demand Gen and YouTube when including their impact on Amazon sales. 38% YoY increase in YouTube ROAS and 19% drop in CPA. 15.9x undervaluation of YouTube and 12.8x for Demand Gen using Last Click attribution. Despite these results, many brands still underinvest in these channels due to poor visibility into their impact. Fospha reveals that traditional attribution methods significantly undervalue top and mid-funnel activity, limiting scale and slowing long-term growth. One case study highlights River Island, which saw YouTube revenue increase by 950% and achieved $1.8 million in incremental revenue after scaling investment using Fospha insights. "Fospha has become a crucial part of how we guide strategy and make investment decisions—especially in upper-funnel channels like YouTube," said Elvis Mugera, Paid Media Lead at River Island. "With full-funnel measurement, we're finally able to quantify what brand leaders have long suspected: YouTube and Demand Gen aren't just nice-to-haves, they're essential engines of profitable scale," said Sam Carter, CEO at Fospha. "Marketers now have the evidence they need to make bold, confident investment decisions—and to shift from gut feel to growth certainty." To download the Demand Gen & YouTube Playbook, visit About Fospha Fospha is a full-funnel marketing measurement platform, empowering leading retail brands to spend smarter and grow faster. For over 10 years, Fospha has pioneered privacy-safe measurement, restoring visibility lost due to data privacy changes and providing brands with the granularity of attribution and the predictive power of MMM in a single algorithm. For more information, visit Logo - View original content to download multimedia: SOURCE Fospha Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
29-05-2025
- Business
- Yahoo
New Research Shows Brands Achieving 145% Revenue Growth Through YouTube and Demand Gen
AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Fospha, a full-funnel marketing measurement platform, has launched its latest research Playbook spotlighting YouTube and Demand Gen as key drivers of scalable, profitable growth in 2025. With brands under pressure to deliver both efficiency and long-term performance, Fospha's new insights reveal that full-funnel investment in Google's upper and mid-funnel solutions is not just a brand-building exercise—it's a growth strategy. The Playbook also spotlights insights from WPromote, a leading marketing leadership agency with deep expertise in Google's ecosystem. Key findings include: +32% YoY revenue growth for brands scaling YouTube and/or Demand Gen. +145% YoY revenue growth for brands increasing spend by >400%. 18% higher new customer conversion rate for Demand Gen versus the paid media average. 65% headroom remaining for profitable growth in Demand Gen and YouTube. Unified ROAS uplift of 45% for Demand Gen and YouTube when including their impact on Amazon sales. 38% YoY increase in YouTube ROAS and 19% drop in CPA. 15.9x undervaluation of YouTube and 12.8x for Demand Gen using Last Click attribution. Despite these results, many brands still underinvest in these channels due to poor visibility into their impact. Fospha reveals that traditional attribution methods significantly undervalue top and mid-funnel activity, limiting scale and slowing long-term growth. One case study highlights River Island, which saw YouTube revenue increase by 950% and achieved $1.8 million in incremental revenue after scaling investment using Fospha insights. "Fospha has become a crucial part of how we guide strategy and make investment decisions—especially in upper-funnel channels like YouTube," said Elvis Mugera, Paid Media Lead at River Island. "With full-funnel measurement, we're finally able to quantify what brand leaders have long suspected: YouTube and Demand Gen aren't just nice-to-haves, they're essential engines of profitable scale," said Sam Carter, CEO at Fospha. "Marketers now have the evidence they need to make bold, confident investment decisions—and to shift from gut feel to growth certainty." To download the Demand Gen & YouTube Playbook, visit About Fospha Fospha is a full-funnel marketing measurement platform, empowering leading retail brands to spend smarter and grow faster. For over 10 years, Fospha has pioneered privacy-safe measurement, restoring visibility lost due to data privacy changes and providing brands with the granularity of attribution and the predictive power of MMM in a single algorithm. For more information, visit Logo - View original content to download multimedia: SOURCE Fospha
Yahoo
19-05-2025
- Business
- Yahoo
New Fospha Research Reveals Brand Investment Drives Higher AOV 85% of the Time
AUSTIN, Texas, May 19, 2025 /PRNewswire/ -- Fospha, a full-funnel marketing measurement platform, has launched its groundbreaking Glow Report, providing marketers with the first causal framework connecting brand investment to real financial outcomes. Key insights: Leading indicators predict business outcomes: Engaged visits and branded search impressions are early signals, moving quickly in response to brand campaigns and reliably forecasting future results. Sustained brand spend protects pricing power: Brands that invest consistently in brand see year-over-year improvements in Average Order Value, while those spending less than 5% experience decline. Discovery channels drive future demand: TikTok, YouTube, Snapchat, and Demand Gen campaigns show significant impact on leading indicators. Snapchat drives 103% YoY growth in engaged sessions while TikTok delivers 40% growth in branded search. Brand investment delivers measurable financial returns: Brands investing >5% of budget in Awareness and Consideration see up to 218% higher ROAS. The Glow Report introduces Bayesian network modeling to expose the causal relationship between brand investment and business performance. This breakthrough approach goes beyond correlation to prove how brand spend influences downstream outcomes, giving marketers the proof they need to defend and optimize budgets. "Marketers have always known that brand investment drives long-term growth, but proving its impact—especially to CFOs and CEOs—has been notoriously difficult," said Sam Carter, CEO of Fospha. "For years, we've pioneered full-funnel measurement to give brand activity the credit it deserves. Glow is the breakthrough: it identifies the leading signals that connect today's brand spend to tomorrow's business outcomes, giving marketers the confidence to invest—and the evidence to justify it." Sweaty Betty implemented Fospha's approach and measured a 2.3% uplift in AOV among new customers following their brand campaign launch."Glow was the missing piece of the puzzle for us in understanding why AOV was moving in ways we had never been able to explain before," said Jon Grail, Director of Growth at Sweaty Betty. "It has absolutely shaped the way we think about future decisions to influence AOV." Download a free copy of the Glow Report: About FosphaFospha is a full-funnel marketing measurement platform, empowering leading retail brands to spend smarter and grow faster. For over 10 years, Fospha has pioneered privacy-safe measurement, restoring visibility lost to data privacy changes and providing brands with the granularity of attribution and the predictive power of MMM in a single algorithm. Contact: Snezhina Kashukeeva, Logo - View original content to download multimedia: SOURCE Fospha Sign in to access your portfolio
Yahoo
02-05-2025
- Business
- Yahoo
1 No-Brainer Artificial Intelligence (AI) Stock to Buy Right Now
Uncertainty due to trade policy is taking attention away from the AI boom. Innovating around AI to better serve users and customers has long been a key strategic pillar for this business. Shares trade 23% off their peak, giving prospective investors a valuation that's too hard to pass up. There's no doubt that the uncertainty around U.S. trade and tariffs is worrying everyone right now. People are thinking about and planning for a possible recessionary scenario this year. This unfavorable backdrop has taken the attention away from artificial intelligence (AI), the breakthrough technology that has been capturing headlines over the past couple of years. The smartest investors are staying focused, though, with an eye toward the long term. Consequently, adding an AI stock to the portfolio might seem like a good idea, especially with the market taking a dip. If this describes how you feel, then consider buying Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG), a dominant internet enterprise. Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue » During the three-month period that ended March 31, corresponding to Q1 2025, Alphabet reported better-than-expected financial results. Revenue jumped 12% to $90.2 billion. Profitability improved, with the operating margin expanding from 32% in Q1 2024 to 34% last quarter. A softer macro environment could spell trouble, however. About three-fourths of Alphabet's revenue base is represented by digital advertising efforts. And this activity, while incredibly lucrative, is prone to cyclicality. If executives are worried about difficult times ahead, they won't hesitate to cut back on marketing spending. This could reduce demand for Alphabet, pressuring revenue. It's not surprising that Alphabet is a leading AI stock that investors should consider. This business has dominated the technology and internet landscape for a long time. Naturally, it's in a very advantageous position to ride the AI wave. Alphabet says that it's "been developing AI for more than two decades," something probably no other company can claim. And today, it's hard to overstate how much of an AI business this really is. "All 15 of our products with half a billion users now use Gemini models," CEO Sundar Pichai said on the Q1 2025 earnings call. In March, Alphabet introduced Gemini 2.5. "It's widely recognized as the best model in the industry," Pichai added. The company is making major progress. For example, AI Overviews in Google Search has more than 1.5 billion monthly users. The leadership team also highlights a 26% growth in conversions per dollar spent for ad customers that use AI tools for Alphabet's Demand Gen campaigns. The fact that Alphabet's products and services are widely used by so many people across the world on a daily basis means that it has the rare ability to test and iterate. New AI features can constantly be introduced for instant adoption. Then, things can be tweaked and improved to boost usage. It's essentially the same playbook that has made this one of the world's greatest businesses. Google Cloud, which posted 28% and 142% year-over-year revenue and operating income growth, respectively, in Q1, is poised to be a big beneficiary of the AI trend. This segment offers customers an extensive suite of AI products and services that allow clients to build whatever they need for their own purposes. Looking ahead, management is not taking their foot off the gas pedal. The business reiterated plans to spend $75 billion on capital expenditures in 2025. It has seemingly unlimited financial resources to keep making an aggressive push into AI. And Alphabet is undoubtedly one of the top destinations for AI talent. In the past decade, shares of Alphabet have climbed by 462%. And today, this company carries a monster $1.9 trillion market cap. It's understandable if investors think it's too late to buy the stock. However, that's a flawed view. As of this writing, shares trade at a forward P/E ratio of just 16.8. For such a superior business that's already a leader in the AI space and in a wonderful position to keep the momentum going, the stock is attractively valued. Alphabet is a no-brainer buy. Before you buy stock in Alphabet, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Alphabet wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $607,048!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $668,193!* Now, it's worth noting Stock Advisor's total average return is 880% — a market-crushing outperformance compared to 161% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of April 28, 2025 Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet. The Motley Fool has a disclosure policy. 1 No-Brainer Artificial Intelligence (AI) Stock to Buy Right Now was originally published by The Motley Fool
