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Parkview Health patients share heartwarming "thank you" with caregivers in new brand campaign
Parkview Health patients share heartwarming "thank you" with caregivers in new brand campaign

Malaysian Reserve

time2 days ago

  • Health
  • Malaysian Reserve

Parkview Health patients share heartwarming "thank you" with caregivers in new brand campaign

Patients and their families surprise doctors to express gratitude for life-saving care FORT WAYNE, Ind., June 10, 2025 /PRNewswire/ — Parkview Health today launched its most personal campaign to date: a multi-platform initiative that shares authentic care stories through the lens of Parkview patients. Through a series of heartfelt commercials that will be shared through television, radio, streaming and digital platforms, and more, the campaign aims to showcase the local impact of Parkview's high-quality – and oftentimes life-changing – care. 'This campaign is about trust, connection and elevating the voices of our patients,' said Dena Jacquay, chief administrative officer, Parkview Health. 'As always, the stories we're sharing are genuine, just real people sharing deeply personal moments from their care journey. Their voices capture what healthcare is truly about.' All participants volunteered to share their personal stories of strength and resilience, not only to inspire others in the community, but also to express heartfelt gratitude to their care teams. Each segment shows the emotional moment when a patient or their family member reunites with their provider for the first time since leaving the hospital. As they read letters they've written to their doctors, viewers witness the raw, emotional reactions of caregivers as they hear how much their work meant. Dr. Shamir Haji, Neurocritical Care, Parkview Neurosciences, shared his thoughts on the experience: 'As a neurointensivist, I often meet patients and families at some of the most critical, uncertain moments of their lives. Every decision we make is about giving patients the best possible chance, but rarely do we get to see what comes months after. Hearing a patient or family member read a letter of thanks and realizing the role our team played in their recovery was incredibly humbling. It's a reminder that what we do matters far beyond the ICU.' The campaign stems from Parkview's ongoing commitment to patient-centered care – a focus that earned the health system the 2024 NRC Health Excellence in Patient Experience Award. Insights from hundreds of thousands of patient surveys helped shape the campaign's concept and storytelling approach. 'This series is part of a broader effort to strengthen the connection between Parkview and the families who rely on its care,' Jacquay added, 'especially at a time when trust in healthcare institutions is more important than ever.' In conjunction with patient stories, additional features provide a glimpse into a typical day in the world of Parkview, from co-workers' routines to several patient-provider interactions. 'Over the past few weeks, we shared early previews of the campaign with service line leaders across Parkview,' said Sangeetha Ragavan, vice president of marketing at Parkview. 'Their reactions (including emotional tears) reminded us why this campaign matters. It's not just for the public; it's for every Parkview co-worker. We want our teams to feel proud of the high-quality care and stellar patient experience they provide, and see the difference they make every day.' To hear the patient stories, or submit your own, visit Media contact:Kaitlyn HughesMedia Relations Manager, Parkview | Cell: 574-780-8425 NOTE TO MEDIA: Patient stories will roll out in the coming weeks, further highlighting the impact of Parkview's mission through unscripted, patient-led storytelling. If your outlet is interested in interviewing Parkview providers or patients about their experience, please contact Kaitlyn Hughes. Production stills from campaign videos are attached. Additional photos and video footage are also available upon request.

Parkview Health named to Newsweek's Greatest Workplaces in Health Care list
Parkview Health named to Newsweek's Greatest Workplaces in Health Care list

Yahoo

time3 days ago

  • Business
  • Yahoo

Parkview Health named to Newsweek's Greatest Workplaces in Health Care list

FORT WAYNE, Ind., June 9, 2025 /PRNewswire/ -- Parkview Health has been recognized among Newsweek's Greatest Workplaces in Healthcare in a new listing released today. Parkview was selected as one of 400 healthcare companies that appeared on the 2025 list and was among only six Indiana companies recognized by Newsweek. Newsweek's ranking was determined via a partnership with Plant-A Insights Group and other third-party vendors to create a comprehensive assessment involving employee interviews, company reviews, publicly accessible data and an analysis of over 120 key performance indicators. "Our co-workers are the ones who make Parkview a great place to work," said Dena Jacquay, chief administrative officer. "It's their ideas, their feedback and their energy that fuels the amazing culture we've built in northeast Indiana and northwest Ohio. We're constantly listening to what our co-workers want and need in both their workplace and their personal lives and we continually strive to incorporate changes and new benefits to deliver it." Parkview offers several innovative benefits to its co-workers, which have been driven by feedback gathered during listening tours and internal surveys. Most recently, Parkview partnered with DailyPay to provide flexible pay options, allowing co-workers to access funds from their paycheck before the typical two-week pay day. Parkview has also offered its unique lifestyle benefit program, providing co-workers a quarterly stipend to use on personal expenses of their choosing, since 2023. Other benefits, including a paid volunteer time off program, an award-winning well-being department tasked with promoting good physical and mental health, visits from Parkview Pups therapy dogs and more have helped make Parkview a top workplace in the region, state and country. Parkview was previously recognized as Newsweek's No. 7 Most Loved Workplace in 2024, was selected as the No. 18 in North America and No. 19 global best workplace by Inspiring Workplaces in 2024 and was chosen as a Forbes Best-in-State Employer for three consecutive years. "A positive, supportive workplace culture is instrumental in creating an excellent care environment," said Dr. Ray Dusman, president of physician and clinical enterprise, Parkview Health. "When our co-workers are cared for and inspired, they can focus their full energy and attention on their patients and provide the best care and best experience." To view Newsweek's full list of Greatest Workplaces in Health Care, visit here. A full list of available jobs at Parkview can be found online at View original content to download multimedia: SOURCE Parkview Health Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Parkview Health named to Newsweek's Greatest Workplaces in Health Care list
Parkview Health named to Newsweek's Greatest Workplaces in Health Care list

Yahoo

time3 days ago

  • Business
  • Yahoo

Parkview Health named to Newsweek's Greatest Workplaces in Health Care list

FORT WAYNE, Ind., June 9, 2025 /PRNewswire/ -- Parkview Health has been recognized among Newsweek's Greatest Workplaces in Healthcare in a new listing released today. Parkview was selected as one of 400 healthcare companies that appeared on the 2025 list and was among only six Indiana companies recognized by Newsweek. Newsweek's ranking was determined via a partnership with Plant-A Insights Group and other third-party vendors to create a comprehensive assessment involving employee interviews, company reviews, publicly accessible data and an analysis of over 120 key performance indicators. "Our co-workers are the ones who make Parkview a great place to work," said Dena Jacquay, chief administrative officer. "It's their ideas, their feedback and their energy that fuels the amazing culture we've built in northeast Indiana and northwest Ohio. We're constantly listening to what our co-workers want and need in both their workplace and their personal lives and we continually strive to incorporate changes and new benefits to deliver it." Parkview offers several innovative benefits to its co-workers, which have been driven by feedback gathered during listening tours and internal surveys. Most recently, Parkview partnered with DailyPay to provide flexible pay options, allowing co-workers to access funds from their paycheck before the typical two-week pay day. Parkview has also offered its unique lifestyle benefit program, providing co-workers a quarterly stipend to use on personal expenses of their choosing, since 2023. Other benefits, including a paid volunteer time off program, an award-winning well-being department tasked with promoting good physical and mental health, visits from Parkview Pups therapy dogs and more have helped make Parkview a top workplace in the region, state and country. Parkview was previously recognized as Newsweek's No. 7 Most Loved Workplace in 2024, was selected as the No. 18 in North America and No. 19 global best workplace by Inspiring Workplaces in 2024 and was chosen as a Forbes Best-in-State Employer for three consecutive years. "A positive, supportive workplace culture is instrumental in creating an excellent care environment," said Dr. Ray Dusman, president of physician and clinical enterprise, Parkview Health. "When our co-workers are cared for and inspired, they can focus their full energy and attention on their patients and provide the best care and best experience." To view Newsweek's full list of Greatest Workplaces in Health Care, visit here. A full list of available jobs at Parkview can be found online at View original content to download multimedia: SOURCE Parkview Health Sign in to access your portfolio

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