Latest news with #DenimDeal
Yahoo
17-03-2025
- Business
- Yahoo
Denim Deal Brings Its Circular Mission to France
Denim Deal, the industry-leading initiative committed to driving circularity in denim established in Amsterdam in 2020, is expanding its reach in Europe. The public and private organization is launching in France, an initiative that targets all players across the French textile supply chain including brands, collection agencies, recyclers and weavers. Denim Deal France aims to promote the integration of post-consumer recycled cotton, strengthen traceability and encourage more responsible production practices across the French supply chain. More from Sourcing Journal Pact Group and BlockTexx Partner on Fashion Recycling in Australia Unifi's Sustainability Report Highlights Circular Fiber Launch No44 Partners With Elleti Group and Re&Up for Circular Program Denim Deal will kick off the effort on March 27 with an event at The Netherlands Embassy in Paris. The event will review Denim Deal's goals, the advantages of joining the collective, testimonials from participants and conversations with industry experts. The event will also highlight the environmental benefits of building circularity into manufacturing processes and how circularity can be achieved without sacrificing durability and quality. 'France is a strategic market for our collaborative platform, building on our success in the Netherlands. With its dynamic denim industry and diverse range of retailers and brands, France presents a unique opportunity for growth. Additionally, the country is at the forefront of Extended Producer Responsibility (EPR) and EU regulations, making it an ideal environment for us to explore and address the operational implications of these regulations with our partners in the industry,' Nicolas Prophte, Denim Deal board member, told SJ Denim. Originally known as the Dutch C-233 Green Deal on Circular Denim, Denim Deal was a pact made between mills, manufacturers, brands and the city of Amsterdam in 2020 to increase the industry's use of recycled content. It ended in 2023 exceeding its goal of producing 3 million pairs of jeans with at least 20 percent post-consumer recycled content. The initiative has evolved, driven by a renewed strategy that involves establishing key regional hubs. With a new goal to produce 1 billion pairs of jeans containing at least 20 percent PCR by 2030, Denim Deal is focused on growing brand memberships, as they're in the driver seat to achieve its goal. 'We are confident that our expansion strategy, starting with France and extending to Germany, will create a resilient platform in Europe. Together, we can tackle significant challenges related to circular business models and compliance with EU regulations while simultaneously offering consumers a desirable pair of jeans,' Prophte said. In September, the organization released its first list of members (mostly denim mills) since spinning off from the Dutch framework. It also unveiled a collection of Denim Deal approved fabrics that contain a minimum of 20 percent PCR cotton and adhere to the group's guidelines for quality and durability.
Yahoo
12-03-2025
- Business
- Yahoo
Denim Deal France sets stage for sustainable change in textile industry
This planned expansion of the initiative follows its successful implementation and achievements in the Netherlands. The Denim Deal took shape when 30 brands and industry organisations collaborated with Amsterdam's municipal government and the Dutch Ministry of Infrastructure and Water Management to make denim textile chain more sustainable. The collaboration culminated in a formal agreement in 2020. The initiative's objectives include increasing the use of post-consumer recycled cotton, enhancing traceability, and encouraging sustainable production methods. The Netherlands Embassy in Paris will host the inaugural event for Denim Deal France on 27 March 2025. This event represents a significant opportunity to engage entities such as brands, sorting and collection agencies, recycling firms, weaving companies, and other critical components of the supply chain. The launch event of Denim Deal France will focus on several key points including: - The ambitions and commitments underlying the Denim Deal - The advantages of joining the initiative and the prerequisites for participation - Testimonials from participants in the Dutch Denim Deal - Discussions with industry experts and leading figures Denim, an enduring representation of fashion, now faces a significant challenge: minimising its environmental footprint and fully embracing a circular model. The Denim Deal is committed to establishing a genuinely circular supply chain both within Europe and globally. It aims to produce over one billion jeans under this model by 2030. To reach this milestone, the programme focuses on tangible commitments such as encouraging the integration of recycled cotton in new jeans manufacturing and enhancing product lifecycle traceability, minimising denim's environmental impact throughout its production process It also seeks to prolong product lifespan to foster sustainable fashion. Entities participating in the Denim Deal will have access to expert guidance on textile recycling, traceability, eco-design and to exclusive materials, webinars, and best practices. They will also benefit from a network of dedicated members for sharing opportunities and innovations. In addition, participants will gain from heightened visibility among consumers and business partners as well as a proactive stance on regulatory developments through collective strength. "Denim Deal France sets stage for sustainable change in textile industry" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
