2 days ago
- Entertainment
- Wales Online
Sainsbury's 'gorgeous' £24 summer top reminds fans of Damson Madder
Sainsbury's 'gorgeous' £24 summer top reminds fans of Damson Madder
The retailer has delighted fashion fans with the 'stunning' top that has some saying it resembles another popular brand
Fashion lovers said they 'need' the denim look
(Image: Sainsbury's Tu)
Shoppers say they love a 'gorgeous' £24 top that looks like it could be from Damson Madder. Sainsbury's Tu shoppers heaped praise on the retailer's Denim Gingham Bow Tie Blouse when it was highlighted on TikTok.
The trending blouse is available in sizes eight to 26. There's also a £26 Denim Gingham Collared Mini Dress for fans looking for a similar style. For those with their heart set on the blouse, the denim top is available to shop online or in-store.
The style boasts a striking gingham print, which could be styled with summer or autumn looks. There's also an attention-grabbing bow, inspired by one of 2025's most popular trends.
The product description states: "A modern take on the classic blouse, this piece comes in blue denim with a gingham print throughout - featuring a tie neck collar, button fastening, and long sleeves. It's a staple choice for weekend outings, great styled with neutral camel tones." Sainsbury's adds that the style is 100% cotton and it is machine washable.
The style went viral in a post shared by TikTok user @thesoloshopper, which gained over 25,000 views and thousands of likes. The caption said: "Damson Madder [alternative] at TU Sainsburys? TU new in is giving autumn vibes and I am here for it!"
Content cannot be displayed without consent
Article continues below
Fashion fans shared the sentiment. One commenter said: "I looked at that yesterday. Lovely quality too," and @ thesoloshopper agreed: " It really is! They've done well with this one."
Another wrote: "Oh wow." Someone else shared: "OMG I LOVE HERRRR." More praise read: "This is stunning," while a keen shopper added: "No stop it!! I simply need it."
Replying to a different comment, @ thesoloshopper wrote: "Gorgeous isn't she." Yet another positive comment said: "RUNNING TO SAINOS," and a Sainsbury's fan added: "TU clothing always has good stuff!" @ thesoloshopper agreed, saying: "Always!! So much better than a lot of high street shops now."
Although the shopper didn't reference a particular Damson Madder style, the Sainsbury's blouse arguably looks similar to something shoppers could find from the sustainable fashion brand. The brand's designs often go viral, featuring details such as colourful prints, oversized collars, and bows, reports the Mirror.
Sainsbury's Denim Gingham Bow Tie Blouse
(Image: Sainsbury's)
For shoppers who aren't familiar with the brand, Damson Madder says quality is central to its design ethos. The website states: "Every Damson Madder piece is crafted to endure, to be worn, loved, and reworn. Our hope is that through considered design and intentional production, our garments become long-standing fixtures in your wardrobe — never destined for landfill, but made to last."
Article continues below
The beloved brand does offer sales, but the prices are usually higher than those offered by supermarket retailers such as Sainsbury's. For example, Damson Madder's Mari vest top- red gingham costs £42.50 on sale, marked down from £85.
Of course, shoppers will have their own preferences. However, for those seeking a denim blouse under £30, the Sainsbury's style might be just the thing. Alternatively, fashion fans could prefer the Denim Gingham Collared Mini Dress. The product description says: "This denim dress is an easy-to-wear piece which adds classic styling to your wardrobe. Designed in a gingham print, it comes in a mini length. Adorned with a collar detail and tie-fastening, finished with buttons at the front."
