20-05-2025
- Entertainment
- Fashion Value Chain
Tonello Unveils Dual Innovations in Milan & Hangzhou
From May 21–23, Tonello will spotlight its latest breakthroughs at two global stages—Denim Première Vision Milan and Kingpins China, Hangzhou—highlighting its continued evolution in sustainable dyeing and garment finishing.
In Milan, Tonello transforms its booth into a creative lab. Visitors can witness live dyeing sessions featuring the G1 Lab, the brand's most compact dyeing machine, and Wake technology, which uses plant-based waste like dried flowers and roots. The spotlight will also be on Sulfur Essence, a new dye collection exploring the artistic potential of sulfur and indigo through DyeMate, the industry's first indigo garment dyeing system that also works with sulfur and VAT dyes.
Tonello's Fashion Designer Marco Visentin will take the Pitch Area stage on May 22 with 'Where Indigo Wanders'—a visual and conceptual exploration of the evolving aesthetics in sulfur and indigo dyeing.
Simultaneously in Hangzhou, Tonello introduces a new generation of energy-efficient dryers at Kingpins China, emphasizing performance, streamlined processes, and sustainability. This is the latest advancement in Tonello's Laundry (R)Evolution.
At the venue entrance, Tonello presents DENIM RENAISSANCE: The Beauty of Time, a collection that reflects the brand's commitment to fusing heritage craftsmanship with future-forward design.
From Milan to Hangzhou, Tonello reaffirms its mission to lead the future of denim—uniting innovation, sustainability, and creativity across continents.
