5 days ago
Saiyaara actor Varun Badola makes shocking revelations about the movie's promotions: 'Little overboard…, man in drip was…'
Ahaan Panday and Aneet Padda's debut film Saiyaara has created a stir in Indian cinema. Directed by Mohit Suri, this film is not only breaking records at the box office, but has also set a new example in the romantic musical genre. It has become the first romantic film to earn such a huge amount. It has received a tremendous response from the audience, so tremendous that videos of fans' emotional reactions on social media have become a viral sensation. Now, an actor of the film has given a big statement regarding Saiyaara, which is surprising everyone. This actor is none other than Varun Badola, who plays the onscreen role of Krish Kapoor's father. Varun Bodala is a popular TV star who is known for his work in Meri Dad Ki Dulhan, Des Mein Nikla Hoga Chand, Kohra, Kumkum and Qubool Hai . Were people paid for indirectly promoting Saiyaara?
As soon as the film was released, several videos surfaced showing young people lying on the floor inside and outside theatres, tearing their T-shirts, crying uncontrollably, and even fainting. The most attention-grabbing of these was a video of a young man named Faizal, a resident of Sadana, who came to watch the film in a theatre with an IV drip attached, leaving people shocked.
After the video went viral, the focus shifted from the man's emotions to the film's marketing strategy. Many began speculating that this was a PR stunt by the makers to ensure the film's success. Some argued that such actions couldn't have come from regular moviegoers and claimed that these people were paid participants, questioning, 'Why would a common man do something like this in a theatre?'
Varun Badola clarified that he understands the need and process of promotion, but it feels good only within a limit. He told Screen, 'No film can earn 500 crores based on Instagram promotion alone. This means that people are actually going and watching the film and they are liking it very much.'
'By the third or fourth day, the film was being talked about. I saw the euphoria on Instagram. Log jo chudiyaan tod rahe hain, chhaatiyaan peet rahe hai (People were breaking their bangles, beating their chest). I think the promotions team went a little overboard there, where people are going to see the film, putting IV drips', he added.
He concluded, 'Those people must have been told to give content in some way; thank god, people didn't get their legs broken and went crawling to see the film. It's okay. We understand promoting the film, but it's good only up to a certain level. However, the film cannot earn so much money just based on Instagram promotions. People have gone and seen the film, and they have loved it.'
