Latest news with #DevendraMeel
Fashion Value Chain
21-05-2025
- Business
- Fashion Value Chain
Libas Partners with Zepto for 10-Min Fashion Delivery
Libas, one of India's top ultra-fast fashion brands, joined hands with Zepto to offer fashion delivery in just 10–12 minutes across 50+ cities. This partnership marks a bold step in blending fast fashion with quick commerce, making stylish apparel instantly accessible for India's digitally-driven consumers. Libas' popular kurtas, co-ord sets, and wardrobe staples are now available via Zepto in key metros like Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. The collaboration merges Libas' trendy offerings with Zepto's hyperlocal logistics, delivering instant fashion at scale. Sidhant Keshwani, Founder & CEO of Libas, emphasized that this move empowers Indian women with instant access to style. Devendra Meel, CBO at Zepto, noted that fast fashion now matches the pace of everyday life. To promote the launch, a relatable ad film showcases the everyday fashion dilemmas solved in minutes, highlighting that if food and makeup can be delivered quickly, so can your outfit. This partnership is tailored for today's spontaneous, fast-paced lifestyle.
Fashion Network
20-05-2025
- Business
- Fashion Network
Libas partners with Zepto for quick commerce
Libas, a women's ethnic wear brand has partnered with quick commerce platform Zepto to offer delivery of its products within 10–12 minutes. With this partnership, Libas aims to strengthen its digital-first strategy by offering quick delivery to customers in over 50 cities including key metropolitan hubs such as Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. Libas product range on Zepto includes kurta sets, co-ord sets, and everyday fashion essentials. Commenting on the partnership, Sidhant Keshwani, founder CEO of Libas in a statement said, 'At Libas, we're constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery—it's about empowering our customers with instant access to style, no matter the occasion. We're excited to be among the first fashion brands in India to embrace quick commerce at this scale.' Devendra Meel, chief business officer at Zepto added, 'Our mission has always been to make lives easier—this time, we're bringing that promise to your wardrobe. Fast fashion isn't just a trend—it's now a timeline and we are glad to have Libas trust Zepto to reach their customers.' Founded in 2004, Libas retails from its offline store network and direct-to-customer e-commerce store.
