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Khaleej Times
01-08-2025
- Business
- Khaleej Times
The property playbook 2025: Inside the UAE's real estate reset
The UAE property market has always been a powerhouse of ambition and innovation, but 2025 marks a new chapter; one defined by precision, purpose, and a pivot towards long-term sustainability. No longer is success in real estate about chasing the biggest or most luxurious asset. Today's investor is discerning, data-driven, and highly attuned to lifestyle shifts. They're asking tougher questions, seeking smarter returns, and demanding properties that offer more than just four walls; they want flexibility, community, tech-savvy features, and enduring value. From the bustling mid-market hubs of Dubai to the quietly booming emirates of Ras Al Khaimah and Sharjah, the UAE's real estate scene is being redefined. Factors like hybrid work culture, affordability, branded residences, and energy efficiency are no longer perks; they're prerequisites. As government policies focus on urban planning, affordability, and smart city ambitions, developers and investors are recalibrating their strategies to stay ahead. Against this dynamic backdrop, BTR spoke to Hamdan Al Kaitoob, Senior Vice President of Sales and Marketing at Deyaar, and Cherif Sleiman, Chief Revenue Officer at Property Finder on what's next. Their exclusive insights unpack the forces shaping investor priorities from shifting buyer profiles and pricing sweet spots to geographic trends and the growing demand for tech-integrated, community-centric living. Exploring what it truly means to make a 'smart investment' in 2025 and why the smartest decisions start with understanding what people really want from their homes, their communities, and their futures. "In 2025, when people talk about 'investment-grade' properties, they're usually looking at a combination of location, design, and operational efficiency," says Hamdan Al Kaitoob of Deyaar. 'Prime locations near urban hubs, transport links, and essential amenities like schools and hospitals are key here. But now, properties that are move-in ready with modern tech and energy-efficient systems and feature flexible layouts, are catching investors' eyes. For instance, homes with keyless entry, high-speed Wi-Fi, and adaptable spaces for remote work are commanding higher rental yields,' he added. 'Investors are also prioritising properties with professional management and tech-enabled operations, which can boost revenue retention,' he said. Technological advancements in property management are making a notable difference. "AI-powered analytics and IoT-enabled smart buildings have helped reduce operational costs by up to 20 per cent," he adds, citing US firm Primior's findings. At Deyaar's Park Five, for example, wellness features, sustainable systems, and community-centric design reflect these priorities. Community vs independent living: What do Investors prefer? Investor sentiment is clearly leaning toward community-focused developments, notes Al Kaitoob. Post-Covid shifts in lifestyle have made mixed-use communities with residential, commercial, and recreational elements more attractive than ever. "Projects like Midtown and Park Five were designed to create opportunities for social connection," he explains. Shared spaces like rooftop gardens, co-working areas, and wellness zones are more than amenities; they're key selling points. Even Deyaar's new AYA Beachfront Residences in Umm Al Quwain reflects this trend with its community hub that combines dining, social, and recreational facilities. This mirrors a global movement towards boutique-style living; exclusive yet communal, offering connection without compromising on privacy. Flexibility is booming: "Absolutely, this segment is on the rise," confirms Al Kaitoob. Residences like DWTN Residences offer the prestige and amenities of top-tier hotels with the stability of private property ownership. It's a formula that's increasingly attracting high-net-worth individuals. Meanwhile, hybrid work culture has intensified the demand for flexible-use properties. "Park Five integrates outdoor coworking zones and wellness areas to serve both professionals and families," he says. The focus is clear: versatility, well-being, and functionality in one package. Investor priorities: It's no longer just yields Investors today are more strategic. While Dubai's healthy 6.31 per cent city-wide rental yield (Global Property Guide) remains attractive, they're also betting on long-term capital growth and resale potential, according to Al Kaitoob. "Our ELEVE project in Jebel Ali targets all three objectives: income, appreciation, and exit potential," Al Kaitoob says. Branded projects and those with green or smart certifications are especially appealing for their value retention and resale advantages. Hybrid work is now a real estate factor: The lines between work and home have blurred permanently. "Homes are now expected to be offices, gyms, and wellness retreats all at once," says Al Kaitoob. Deyaar has responded with properties like Park Five, which offers outdoor coworking and fitness centres. Their flagship DWTN Residences takes it even further with AI meditation pods, air yoga zones, and playrooms; reimagining what holistic urban living can look like. Globally too, apartments with convertible spaces are outperforming traditional layouts in terms of occupancy, he continues. Mid-market momentum: What the numbers say The Dh1-3 million bracket is powering the UAE's real estate momentum, says Cherif Sleiman of Property Finder. "It's consistently clocking over 8,000 transactions per month, double that of the sub-Dh1 million segment." Affordability has become a cornerstone of buyer decisions, especially after Dubai's government announced affordable housing initiatives aligned with the 2040 Urban Master Plan. "This segment contributes to about 30 per cent of monthly transaction value and shows high stability and mortgage activity," Sleiman adds. Apartment sizes in demand: Apartment living remains king, but size matters. Property Finder data shows that 34 per cent of renters are looking for one-beds, 30 per cent for two-beds, and only 11 per cent for studios. That means compact but practical spaces are in high demand, especially among first-time buyers and young families. Shift toward ready properties in mid-tier segment: There's a noticeable pivot away from off-plan properties in the Dh1-3 million range. "We saw a 5 per cent dip in off-plan interest and an 8 per cent rise in demand for ready units from January to May 2025 compared to last year," says Sleiman. While off-plan properties still have their appeal, especially with flexible payment plans, ready units are gaining traction for their immediate rental returns and reduced risk. Geographic hotspots: The unexpected winners Data from Dubai Land Department pinpoints several emerging communities leading the mid-market charge: Culture Village, Wasl Gate, and Motor City have seen transaction volume growth of over 100 per cent. Meanwhile, Jebel Ali, Al Safa, Al Wasl, and Wadi Al Safa 3 have each recorded over 50 per cent growth. Is oversupply a risk? "From a top-line perspective, we are not seeing an oversupply,' assures Sleiman. The market is healthy, particularly in the apartment category. Studio, one-bed, and two-bed options still dominate searches. Meanwhile, the villa and townhouse segment, which historically faced a shortage, is now seeing a healthy pipeline of new launches. International vs local demand: International interest in mid-market properties is robust, led by buyers from the USA, UK, India, Egypt, and Germany. Interestingly, Sleiman notes a rise in Ultra High Net Worth Individuals from these regions showing interest in premium offerings too, suggesting that Dubai's market appeal spans the full investment spectrum. Beyond Dubai: RAK and Sharjah surge forward Property Finder Data reveals that RAK and Sharjah are making quiet but powerful moves. Ras Al Khaimah recorded a 40 per cent spike in monthly interest from January to May 2025 compared to 2024, buoyed by big-ticket projects like Wynn Al Marjan Island. Sharjah saw an even more impressive 63 per cent surge. Improved infrastructure, expanding developer activity, and more accessible pricing have made it a standout for end-users and investors alike. Al Ain remains stable, an ideal choice for conservative long-horizon investments. Off-plan vs ready, primary vs secondary: What's the balance? "Investors are diversifying strategies more than ever," notes Sleiman. In 2025, off-plan deals average 3,200 monthly, still leading the charts, but down from a peak of 6,000 in October 2024. Ready properties are rebounding, averaging 2,400 deals a month, a sign that immediate yield and lower risk are gaining ground. Preference for primary properties is also strong, with transaction volumes 33 per cent higher than secondary sales. "Buyers are drawn to new designs, smart features, and long-term appreciation prospects," Sleiman says. As Hamdan Al Kaitoob puts it, "The post-pandemic investor is more informed, more selective, and more lifestyle-driven." And as Cherif Sleiman adds, "We're seeing the rise of a holistic investor, someone who balances financial logic with livability." Final take: Investing where vision meets value As 2025 unfolds, one thing is clear: UAE real estate is no longer about playing it safe or chasing trends. It's about anticipating lifestyle shifts, embracing tech-forward development, and aligning with a more holistic sense of value. The line between home and investment continues to blur, demanding that buyers consider emotional comfort alongside economic gain. Investors are becoming strategists, weighing mid-market affordability against premium branded experiences, choosing between ready convenience and off-plan potential, and eyeing new destinations like Ras Al Khaimah and Sharjah with fresh optimism. They're thinking beyond square footage; to connectivity, wellness, sustainability, and community. In this environment, the winners won't just be those who follow the data, but those who also understand the desires behind the demand. Whether you're a seasoned investor or a first-time buyer, the most important question in 2025 isn't just 'where?' or 'what?' it's 'why now, and for whom?' The answers, as this playbook reveals, lie at the intersection of insight, innovation, and impact. And in the UAE, the future of real estate isn't just being built—it's being reimagined. The 2025 property playbook is clear: the future of UAE real estate belongs to those who adapt quickly, think long-term, and invest smartly. What smart investors are doing now 2025 has introduced a far more nuanced real estate landscape. Gone are the days of single-strategy investment. Today's buyer wants:
Al Etihad
31-07-2025
- Business
- Al Etihad
Deyaar reports Dh266.6 million net profit before tax in H1 2025
31 July 2025 20:29 ABU DHABI (ALETIHAD) Deyaar Development, an integrated real estate leader in Dubai, posted a 31.6% surge in net profit before tax to Dh266.6 million in the first half of company's results significantly outpaced market expectations, with total revenue climbing 39.2% year-on-year to Dh925.4 million in H1 2025, compared to Dh664.4 million in the same period last year. Earnings per share jumped 33.1% to 5.74 fils, from 4.31 fils in H1 2024 and revenue from other businesses also increased by 6.3%, reaching Dh170 million in H1 2025, as compared to Dh159.1 million in H1 addition, net profit before tax for Q2 2025 amounted to Dh146.8 million, a significant growth from Dh125.1 million in Q2 strong financial performance comes on the heels of strategic project launches across the UAE, including the February debut of AYA Beachfront Residences in Umm Al Quwain – the real estate leader's first residential venture in the northern emirate – and the ambitious Downtown Residences in Dubai, poised to be one of the UAE's tallest residential on the strong performance, Saeed Mohammed Al Qatami, CEO of Deyaar Development, said, 'We have achieved strong results during the first half of the year and successfully launched remarkable projects. Additionally, we have capitalised on emerging opportunities across the UAE. We have successfully expanded Deyaar's strategic investments in high-potential locations, yielding significant returns and delivering exceptional value to our stakeholders.' As Deyaar expands its strategic investments in high-potential locations, the company anticipates the handover of five major projects in the second half of the year. With approximately 2,000 units, these developments are expected to significantly enhance liquidity and contribute positively to the overall financial stability.
Zawya
31-07-2025
- Business
- Zawya
Deyaar continues its growth journey and achieves
H1 Key financial highlights: Total revenue for H1 2025 ending 30 June 2025 reached AED 925.4 million, as compared to AED 664.4 million in H1 2024, a 39.2% YOY increase. Net profit before corporate tax for H1 2025 soared to AED 266.6 million, a significant increase of 31.6% from AED 202.6 million in H1 2024. Total Assets increased by 7.5%, reaching 7,342.8 as of 30 June 2025 from AED 6,832.9 million as of 30 June 2024. Earnings per share increased by 33.1%, from 4.31 fils in H1 2024 to 5.74 fils in H1 2025. Key Announcements: The launch of the 'Downtown Residences' in Q2; one of the tallest vertical residential projects in the UAE, reaching a height of 445 meters and featuring residential units with advanced architectural designs. Positive aspirations and strong pipeline for H2 supported by the delivery of five major projects and a distinguished operational model focused on efficiency and rapid execution Dubai, UAE: Deyaar Development PJSC ("Deyaar"), an integrated real estate leader in Dubai, has released its financial results for the first half of 2025, showcasing consistent resilient performance and operational efficiency. Deyaar posted a 31.6% surge in net profit before tax to AED 266.6 million, signalling the company's agility and its ability to achieve its strategic vision and sustain its financial performance. The company's results significantly outpaced market expectations, with total revenue climbing 39.2% year-on-year to AED 925.4 million in H1 2025, compared to AED 664.4 million in the same period last year. This performance is driven by the increasing confidence of investors and the strong demand observed in Dubai's real estate market, in addition to the company's high efficiency in project execution. Earnings per share jumped 33.1% to 5.74 fils, from 4.31 fils in H1 2024 and revenue from other businesses also increased by 6.3%, reaching AED 170 million in H1 2025, as compared to AED 159.1 million in H1 2024. In addition, net profit before tax for Q2 2025 amounted to AED 146.8 million, a significant growth from AED 125.1 million in Q2 2024. Deyaar's strong financial performance comes on the heels of strategic project launches across the UAE, including the February debut of AYA Beachfront Residences in Umm Al Quwain – the real estate leader's first residential venture in the northern emirate – and the ambitious Downtown Residences in Dubai, poised to be one of the UAE's tallest residential communities. Commenting on the strong performance, Saeed Mohammed Al Qatami, CEO of Deyaar Development, said: 'We have achieved strong results during the first half of the year and successfully launched remarkable projects. Additionally, we have capitalized on emerging opportunities across the UAE. We have successfully expanded Deyaar's strategic investments in high-potential locations, yielding significant returns and delivering exceptional value to our stakeholders.' 'By leveraging our focused vision and effective execution strategy, we aim to continue our journey of growth by adopting a strategy focused on creating added value for all stakeholders, founded on gaining the trust of investors for the long term. We remain optimistic about our outlook for the second half of the year, confident that our proactive strategies and robust project pipeline will further reinforce our financial stability and unlock additional value for our stakeholders.' As Deyaar expands its strategic investments in high-potential locations, the company anticipates the handover of five major projects in the second half of the year. With approximately 2000 units, these developments are expected to significantly enhance liquidity and contribute positively to the overall financial stability. Deyaar's robust pipeline is set to support revenue generation and operational efficiency, reinforcing its competitive edge in a market characterized by strong end-user demand and heightened interest from global investors. The underlying strength of the UAE economy, supported by pro-growth policies and a business-friendly environment, bolsters confidence in Deyaar's growth trajectory.
Arabian Post
18-06-2025
- Business
- Arabian Post
Deyaar Aims High with AED 2 Billion Flagship Residential Tower
Dubai-listed Deyaar Development has announced ambitions to achieve sales of nearly AED 2 billion from its Downtown Residences project in Business Bay, CEO Saeed Mohammed Al Qatami confirmed to CNBC Arabia. The mammoth twin‑tower, rising over 110 storeys and reaching 445 metres in height, is slated to commence construction in the fourth quarter of 2025. Completion is targeted for the end of 2030, with the project offering 522 residences, including one‑ to three‑bedroom apartments, duplexes, penthouses and an exclusive 'royal palace' at its summit. Al Qatami emphasised the strength of Deyaar's current development pipeline, valued at AED 1.1 billion and sufficient to sustain operations for the next two years. To complement this, the firm maintains liquidity of AED 1.8 billion alongside bank facilities totalling AED 900 million. The CEO also said that Deyaar will deliver five projects beginning July, indicating a phase of robust execution. Those five developments, amounting to approximately AED 8 billion, align with Deyaar's strategy of capitalising on strong demand in the UAE residential market. In February, the company confirmed plans to launch four projects in Dubai and one in another emirate, targeting AED 4 billion in sales this year. The earlier debut of Rivage on Al Reem Island, a waterfront community in Abu Dhabi, was fully sold, marking a successful expansion beyond Dubai. ADVERTISEMENT Financially, Deyaar recorded a strong start to the year, posting a net profit before tax of AED 119.8 million in the first quarter—up 54 per cent year‑on‑year. This reflects the combined impact of project launches and rental income from retained retail and office assets. Downtown Residences has been described as Deyaar's most ambitious undertaking, set within Dubai's 'golden triangle' and adjacent to the Business Bay metro station. Positioned for residents to enjoy sweeping views of Downtown Dubai, Sheikh Zayed Road, the Burj Khalifa and the Arabian Gulf, the development promises a transformative living experience. The vertical twin towers will feature five lifestyle zones—a ground‑level urban oasis, wellness‑focused sensory podiums with floating gardens and AI‑enabled meditation pods, executive business lounges, and a 'Sky Mansion' at the summit. The top floor will house a private dining club, exclusive lounges and a screening room. Dubai's property market backdrop remains bullish. Last year, real estate deals in Dubai reached AED 761 billion—a 20 per cent gain—while property prices climbed 19 per cent, according to Knight Frank. Ultra‑luxury sales soared, particularly in early 2025. However, Fitch Ratings recently warned of a potential 15 per cent price correction amid anticipated project deliveries doubling over the next two years. Deyaar's financial posture remains conservative yet opportunistic. Majority owned by Dubai Islamic Bank, the developer has restructured financial liabilities and reduced legacy losses over the past years. Its blend of equity-backed and bank‑funded new launches, along with retained rental assets, supports a balanced business model. Analysts note that with demand supported by long‑stay visas for retirees and remote workers, as well as the 10‑year golden visa programme, Dubai's property sector continues to attract international buyers. Deyaar's move to reserve rental components within its developments will allow it to tap both sale and leasing markets.
ME Construction
13-06-2025
- Business
- ME Construction
Deyaar unveils Downtown Residences in Dubai
Property Deyaar unveils Downtown Residences in Dubai By Downtown Residences aims to re-imagine urban living by drawing inspiration from Maslow's Hierarchy of Needs Deyaar Development has unveiled Downtown Residences, a 445m tall residential development that will feature twin towers designed around the concept of vertical living. By presenting the concept of vertical living, Downtown Residences reinforces Deyaar's commitment to luxury living. Offering 522 units with views of downtown Dubai and the Burj Khalifa the project will feature a diverse range of one to three bedroom apartments, duplexes, penthouses, and an exclusive Royal Palace at the tower's summit. The residences will provide a blend of luxury and convenience, said a statement from the developer. The launch follows the success of Deyaar's previous developments in Business Bay, showcasing its contribution to shaping Dubai's urban living. Dynamic Avenue, a wellness and social hub will offer a curated lifestyle for residents while Sky Pinnacle 360, aims to provide amenities tailored to every dimension of elite urban living. Dynamic Avenue will also feature playrooms, multi-function lounges, kids' creative havens, and curated social retreats. Saeed Mohammed Al Qatami, CEO of Deyaar Development said, 'We are proud to announce Downtown Residences, Deyaar's most ambitious project to date, situated in one of Dubai's most prestigious locations. This luxury high-rise is designed to transform urban living, offering residents an elevated experience that combines comfort, style, and modern amenities. Each floor has been carefully crafted to enhance the quality of life, creating spaces that foster connection and inspiration.' 'Our vision for Downtown Residences goes beyond mere construction; it is a commitment to excellence and innovation in real estate. We are confident that this landmark project will not only set a new standard for luxury living but also create exciting investment opportunities. Investors can trust that Downtown Residences will be a vital part of Dubai's ongoing growth and development, aligning with the aspirations of the city and its vibrant community,' he added. 'Downtown Residences re-imagines urban living by drawing inspiration from Maslow's Hierarchy of Needs, transforming traditional residential design into a structured journey of luxury, community, and self-actualisation. This transformative concept evolves traditional residential design into a structured journey of luxury, community, well-being, and self-actualisation,' added Patrick Bernard Rouse, Chief Development Officer at Deyaar Development. Midway through the tower a Sensory Oasis will offer floating gardens, air yoga zones, AI meditation pods, an invisible spa, and luxury fitness spaces. At 100 storeys up, the Summit Society will boast dining concepts, exclusive lounges, a screening room, and Legacy Lounge. Downtown Residences will also have a residents Club with AI-powered workspaces, private executive pods, and networking hubs for business leaders. The project will feature a dramatic central slit and five vertical zones that ascend from the Urban Oasis at podium level to the Sky Mansion. The integrated landscape design blurs the lines between nature and built space, offering serene moments within the high-energy bustle of the city, the developer said.
