15 hours ago
- Business
- Fashion Value Chain
Poltrona Frau Marks 60 Years of Dezza with Rare Reissue
Poltrona Frau pays tribute to one of its most iconic creations with the release of a limited-edition reissue of the Dezza armchair, originally designed by the legendary Gio Ponti in 1965. The commemorative collection, limited to just 60 individually numbered and certified pieces, celebrates six decades of design excellence and marks a pivotal moment in the brand's legacy.
The Dezza armchair was the first product to define Poltrona Frau's new identity post its move to Tolentino in 1962. Known for its geometric minimalism blended with subtle curves, the armchair remains a hallmark of timeless modernist design.
This exclusive 60th anniversary edition is upholstered in Pelle Frau® ColorSphere Impact Less leather, reflecting the brand's sustainability ethos introduced in 2022. Available in sophisticated Panna and Iris shades, the palette recalls the serene coastal interiors of the Hotel Parco dei Principi in Sorrento—also designed by Ponti.
The standout element of this re-edition is a unique pattern based on a previously unpublished illustration by Gio Ponti, featuring 26 stylized hands, each named and imbued with whimsical identity—from 'the gloved hand' to 'the fortune teller's hand'. This motif symbolizes the craftsmanship and 'intelligence of the hands' central to Poltrona Frau's values.
Each of the 60 pieces includes a metal tag with its edition number and is accompanied by a certificate of authenticity, reinforcing its status as a collectible design object.
Poltrona Frau CEO Nicola Coropulis said, 'This limited edition not only honors Gio Ponti's creative vision but also enriches its cultural value through material innovation and a deeper design narrative.'
Available online in select European markets from February 13 to April 1, the Dezza limited edition will then be made available through selected Poltrona Frau stores worldwide.
The reissue not only revives a design masterpiece—it also bridges past and future, celebrating a legacy of craftsmanship with a sustainable, contemporary spirit.
