3 days ago
Dhofar launches award to promote creativity and tourism
Salalah – Dhofar has launched Dhofar Award for Inspiration and Creativity to consolidate its position as a leading cultural and tourism destination. The announcement was made at the Media and Partners Meeting in Attin Square on Tuesday.
Dr Ahmed bin Mohsen al Ghassani, Chairman of Dhofar Municipality, said the award will serve as a platform to showcase innovation and nurture talent. 'This initiative is a practical step towards our strategic vision for Dhofar, supporting the creative industries while enhancing Oman's reputation as a centre for cultural and innovation,' he said.
Ghassani outlined the award's objectives which include contributing to national economic diversification through creative industries, empowering local talent, and reinforcing Dhofar's standing as a sustainable global destination. A board of trustees, made up of experts from the creative, cultural and media sectors, will oversee the award, with international arbitration and evaluation standards ensuring transparency and fairness.
H H Sayyid Marwan bin Turki al Said, Governor of Dhofar and patron of Media and Partners Meeting, praised the partnerships between the governorate and various institutions. 'Such collaborations have been crucial to a season that welcomes nearly 1mn visitors, improving visitor satisfaction and service quality through tourism projects and upgraded facilities,' he said.
The governor added that ongoing cooperation with different entities helps create a distinctive tourism experience that reflects the sultanate's cultural identity. 'Our success is the result of integrated efforts.'
The event also honoured partners who contributed to the success of Dhofar Khareef 2025, recognising their role in advancing projects that align with the governorate's long-term development plans. The meeting concluded with a renewed pledge to conduct innovative initiatives that create sustainable opportunities, further establishing Dhofar as a hub for creativity and a model for balancing heritage with modernity.
