28-05-2025
Tech Tactics: Vicci Eyewear Looks to Seek AI for Online Growth and a ‘Data-Driven Culture'
Tech Tactics is Sourcing Journal's series with brands and technology companies to discuss their latest innovations.
Vicci Eyewear is on a mission to boost its e-commerce business with help from a new artificial intelligence (AI) partner.
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Last week, the Miami-based prescription eyewear brand announced a partnership with Seek AI, a multi-agent system designed to deliver accurate, understandable and secure autonomous analytics for both data teams and non-technical users. By leveraging Seek AI's agentic tools—an advanced form of AI that operates autonomously to make decisions and take action toward specific goals—Vicci Eyewear plans to enhance its data strategy and accelerate online growth.
'Seek gave me data I could confidently put in front of investors. Instead of rough estimates, I had real metrics—average order value, return rates [and] conversion data—all backed by our own sources,' said Steven Geduld, CEO at Vicci Eyewear. 'That level of detail saved me time and added credibility. I'm excited to have Seek help Vicci drive a data-driven culture.'
To achieve these results, Vicci Eyewear is leveraging Seek's suite of solutions. This includes the Dialogue Agent, which allows both data teams and non-technical users to interact with structured data through natural language queries, and the Explanation Agent, which analyzes query results and provides clear, summarized insights.
By combining Seek's managed services, brands like Vicci Eyewear can unlock more advanced reasoning and problem-solving capabilities tailored to their business goals, according to the New York-based company.
'We are excited to partner with Vicci Eyewear and implement our Seek AI agentic data platform to deliver faster speed to meaningful insights,' said Sarah Nagy, CEO at Seek AI. 'In today's world, the retailer with the best data-driven edge will be best equipped to navigate toward better business outcomes, and our Seek data agents are ready to meet that need.'
While this marks the first collaboration between Vicci Eyewear and Seek AI, the software company has already helped several other retailers drive measurable improvements since its founding in 2021.
One recent example is Welles, a sustainable clothing brand that used Seek AI's tools to transform its e-commerce operations. Within one month, Welles saved 30 minutes per day on data-related tasks, re-engaged over 4,000 dormant customers and reduced product returns by 50 percent.
'Seek AI has been transformative for our operations,' said Rachel Rothenberg-Saenz, co-founder and CEO of Welles. 'We saw measurable results almost immediately—recovering potential sales, reducing returns and gaining actionable insights that validate our marketing and operational decisions. It's the clarity and efficiency we needed to scale smarter.'
