Latest news with #DiamondTurf
Time of India
2 days ago
- Sport
- Time of India
Nike's five-word bombshell turns Shedeur Sanders' Browns debut into NFL's hottest talking point
Shedeur Sanders five-word Nike slam steals Browns' spotlight (Image via X) Shedeur Sanders lit up his NFL preseason debut with composure, precision, and two touchdown strikes that silenced doubters and electrified fans. Hours later, Nike dropped a viral five-word ad that didn't just celebrate the moment—it set the internet on fire. The message was clear: his time isn't coming, it's here. And the world of football is watching. Shedeur Sanders' ice-cold Browns debut silences doubters and ignites NFL hype In his first outing for the Cleveland Browns against the Carolina Panthers, Sanders completed 14 of 23 passes for 138 yards and two touchdowns. The rookie looked unshaken under pressure, commanding the offense like a seasoned pro. Analysts hailed it as a statement game that redefined his place in the Browns' quarterback race. Fans left the stadium and screens buzzing over his undeniable readiness. Nike's five words caption becomes the viral moment every NFL fan is talking about Minutes after the game, Nike's official channels posted an image of Sanders flashing his signature watch pose with the bold caption: 'Only a matter of Time.' Those five words lit up social media feeds, sparking debate, excitement, and speculation about his future. It was a masterclass in minimalist marketing—turning a single preseason game into a national talking point. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Get ₹2Cr life cover@ ₹700 p.m. ICICI Pru Life Insurance Plan Get Quote Undo Nike's confidence mirrored what many had just witnessed. From NIL trailblazer to NFL QB contender—How legacy, branding and performance collided in one night Sanders' connection with Nike runs deep. He signed an NIL deal with the brand in college, becoming one of its most prominent young ambassadors. On debut night, he wore custom Browns-colored cleats inspired by his father Deion Sanders' iconic Diamond Turf line. Now, the rookie is in a four-way battle for the Browns' starting quarterback job, and Nike's post has only intensified the spotlight on him. Sanders' journey is more than stats—it's a storyline built on performance, legacy, and expectation. Nike's bold message isn't just marketing; it's a public vote of confidence from one of the biggest brands in sports. Whether he wins QB1 in Week 1 or not, the narrative is already set. For Browns fans and NFL watchers worldwide, 'Only a matter of Time' feels less like a slogan—and more like a prophecy. Also read: Chiefs heiress Gracie Hunt sets social media ablaze with glamorous Chiefs game-day look at NFL preseason opener Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Yahoo
08-07-2025
- Entertainment
- Yahoo
Deion Sanders' Nike Air Diamond Turf 'Emerald' Release Date With OG Treatment
Deion Sanders' Nike Air Diamond Turf 'Emerald' Release Date With OG Treatment originally appeared on Athlon Sports. The Diamond Turf 1 has multiple impressive colorways, but none deviate from the original design more beautifully than the Emerald. The primary original colorways all tell a slightly different story. 'The Falcons' is a measured chaos with competing panels and abrupt line changes, along with being half-white and half-black. The primarily black are almost completely black. The 'Must Be The Money,' expected to be released in September, are mostly white. However, the Diamond Turf 1 'Emerald' finds a happy medium between chaos and uniformity. Advertisement The colorway pushes back on the chaos of the OG but is unwilling to be completely anything as uniform as the 'Signing Day' and 'Ravens' colorways. The 'Emerald' has a predominantly a black base. A black upper, midsole and outsole. Nike saw an opportunity to color outside the lines on this one and to create something subtly unique within the Diamond Turf line. With a black base shoe, they make the entire forefoot strap pure white but doesn't stop there. The panel running under the forefoot strap starts low at the end of the toe box and rises gradually as you move towards the back of the shoe. This creates a slope that is also white gives the perception that the strap is part of a larger piece. The Deion Sanders gold motif continues with this model. It's similar to every other Diamond Turf, except for 'Love Letter to Connie.' The feature in the 'Emerald' that every Sneakerhead should take note of and likely rejoice over is the return to the original inner sock/tongue detailing. It's a detailed Nike innovation that is beloved by Sneakerheads on models throughout the 90s. In most cases, they are a base color. The Diamond Turf 1 'Emerald' asks the question, why does the inner sock have to be basic? The simplest way to describe it is shattered Emerald green glass over a black background. In 2009, Nike re-released the Emerald DT1 with a solid black inner sock. This was to the dismay of Sneakerheads everywhere. The confirmed images show the return of the inner sock detailing. Advertisement Related: Deion Sanders' Sends Tear-Jerking Message to Mother in Nike Tribute The other big news to report on the DT1 Emerald has a confirmed release date. While many outlets and platforms are still quoting 'Fall 2025', a specific release date of August 29, 2025 has emerged, according to Sneaker News. Which does track with Nike's Diamond Turf schedule as previously laid out. View the 6 images of this gallery on the original article Nike Air Diamond Turf "Emerald" SKU: IB2240-001 Retail Price: $155 Release Date: Aug 29, 2025 The Diamond Turf 1 'Emerald' releasing that day is not arbitrary. It's a Friday and coincides with Coach Prime's first regular season game for Colorado's 2025 schedule, which is against Georgia Tech. Which should allow enough time for fans to secure their pair before heading to Folsom Field to watch the Buffs play on national television later that night. Related: Deion Sanders' Return to Colorado Expected Soon, Says Former NFL All-Pro This story was originally reported by Athlon Sports on Jul 6, 2025, where it first appeared.
Yahoo
21-05-2025
- Entertainment
- Yahoo
Deion Sanders announces addition to signature Nike line coming soon
Deion Sanders and Nike have been steadily releasing models and colorways of his signature Diamond Turf shoe and cleat since mending their relationship in 2023. Starting with the Air DT Max '96 throughout most of 2024. If last year l was the year of the Diamond Turf 3, then 2025 might shape up to be the year of the Diamond Turf 1. Sanders' original that blended the two sports in his professional life of Football and Baseball, hence the name 'Diamond Turf'. Regardless of the specific colorway, each that has been released fits into two categories. Retro release of a colorway previously released already (the wht/blk/red/gold DT1, Signing Day DT1 or the OG Maize DT3) or a Colorado Buffaloes specific colorway (Colorado Road/Home DT3s). The May 29th release adds a new lane to the Diamond Turf line colorways. Advertisement 'White/Black' is a completely unique concept to the line The Nike official name for this colorway is the Nike Air Diamond Turf '93 TD 'White/Black'. This marks a first for Nike with this particular line of cleats and sneakers. To a trained eye, the colorway feels almost like a greyscale interpretation of the original, yet somehow 'cleaner'. In both the White/Black and the Original wht/blk/red/gold, the white and the black are in the same places. The interesting twist is that if this was just a grey scaled version of the original, the red areas on the predecessor would create a medium grey. In the White/Black there is no pronounced grey. What would've been red simply becomes black, adding to the 'cleanness' of the shoe. The one area of grey or metallic silver on the White/Black is the gold. Up until the release of the 'Love Letter to Connie' colorway of the Diamond Turf 3s, all of them had an intentional area of gold. Gold was very important to a kid growing up in Ft. Myers, Florida in the 1980s. The White/Black is the first Diamond Turf (that isn't completely two shades of one color) that does not highlight any gold. View the 9 images of this gallery on the original article Advertisement 'White/Black' has a long history of Nike success and popularity One of the biggest and most long running design motifs that has sold well for Nike has been the very common Black and White. This design choice can be seen virtually everywhere, with every type of significant athletic shoe that Nike has made for 40 years. Think of any shoe you've ever seen that is predominantly black with some white logos and highlighting. Throughout their entire catalogue, a significant number of models have been available in a Black and White colorway. What has been less prevalent but almost always does well is a White/Black colorway of an elite shoe model, or the complete inverse. Mostly white with black as the secondary color. The number one example of this is arguably the most iconic sneaker of all time, the Air Jordan XI concord. Once claimed to be a shoe you can wear on the court and with a tuxedo, the Concord 11s added something to the colorway conversation. The White/Black Diamond Turf 1 does that. It has that effect. Now the Jordan 11 is white on top of black on top of a clear or 'ice' sole. Whereas the Diamond Turf White/Black takes that idea and sets it to 'shuffle'. Giving the DT1 that same controlled chaos look it always had, while adding a tone of a White/Black drip found in less chaotic models. Marrying two intriguing concepts, the controlled chaos of a DT1 with the 'dressing up' sense that comes with a White/Black (as opposed to a Black/White) just feels like something we should've seen by now. Advertisement Related: Five-star recruit sends clear message to Deion Sanders after Colorado visit Stepping out of niche decisions and into mainstream ones Each and every Diamond Turf model, with few exceptions to date, has fit into one two categories. A throwback to something inherently Deion Sanders or Colorado Buffaloes specific. The original Diamond Turf 1 colorways (blk/wht/red/gold) are essentially Falcons colors with gold added. The Diamond Turf 2 has a 49ers specific colorway. The Diamond Turf 3 boasts a Dallas Cowboys specific colorway. Even after the signature line began to fade in the early 2000s, we would see previous models in updated, team specific, colorways for Deion Sanders. There is a Baltimore Ravens DT1, Atlanta Braves DT1, Florida State DT 2. Also, the Emerald Diamond Turf 1 colorway returns soon. Despite Oregon being a big deal to Nike, the Ducks' Diamond Turf colorways still feel wrong but they exist. Advertisement Related: ESPN says Deion Sanders and Colorado will show true colors in 2025 Everything new or discussed in 2023-2025 adds the possibility of University of Colorado Buffaloes specific colorways. The White/Black is the first departure from something specific to Deion's playing career or something specific to his current coaching job. The show also adds a versatility aspect that the Diamond Turf line simply never worried about before. It's Sanders shoe non-conforming to design norms is not necessary with the power of Primetime behind it. The White/Black is the first attempt by Nike to make a model fit a colorway that is a more versatile footwear option. If the Love Letter to Connie (red on red) or the Colorado Away (white/gold) wasn't your cup of tea, there is a very good chance the White/Black very much is. Related: Shedeur Sanders makes major personal announcement about future with Browns The White/Black put two feet down in two different worlds The Diamond Turf signature line will always be classics within the realm of the signature shoe space. The Diamond Turf 1 is particularly noteworthy as it was designed with Deion Sanders in mind and it was a significant shift in design thinking of the time. It took a design concept that had been successful and suggested they could color outside the lines because of who it was for. Advertisement It combines cross trainer needs with the agility needs of a basketball shoe while adding design advancements suitable for an athlete of Sanders' caliber, the Diamond Turf 1 sits among an elite company of innovative and pushing the envelope design concepts. Related: Travis Hunter roasts Shedeur Sanders over being broke from NFL Draft slide The Tinker Hatfield (famous Nike shoe designer responsible for most of the classics) creation is one of the best. While everything from a design standpoint radiates 'Prime', everything about the shoe was specific, niche or not intended for all audiences. The White/Black takes that idea and asks the question, why can't it be both? Can the Diamond Turf 1 break the normative mold while at the same time be suitable and versatile enough for every sneakerhead type? The White/Black colorway of the Diamond Turf 1 releases on the last Thursday in May 29, and currently, only the cleat has a confirmed release date. However, if the White/Black does good sales numbers, the colorway could be successful enough to ensure a wide sneaker release in the same colorway.
