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Venmo Unleashes Next Phase of Commerce with the Venmo Debit Card and Venmo Checkout
Venmo Unleashes Next Phase of Commerce with the Venmo Debit Card and Venmo Checkout

Yahoo

time5 days ago

  • Business
  • Yahoo

Venmo Unleashes Next Phase of Commerce with the Venmo Debit Card and Venmo Checkout

New Brand Campaign Reinforces Accelerated Expansion of Commerce Solutions with Enhanced Rewards In-Store and Online SAN JOSE, Calif., June 4, 2025 /PRNewswire/ -- Venmo, a leading social payments platform, today announced an accelerated expansion of its commerce capabilities, introducing even more benefits for customers to use their Venmo balance beyond peer-to-peer payments - from everyday purchases to earning enhanced rewards in-store and online with the Venmo Debit Mastercard®1. Venmo has been a go-to solution for sending money to family and friends, with over 64 million U.S. accounts using Venmo every month to split meals, send birthday gifts, and pay their portion of rent and utilities. Now, with consumers looking to simplify their financial lives and optimize their spending, Venmo is evolving into a more flexible and rewarding way to spend a Venmo balance on everything from rideshares to cookware. Venmo's growth is continuing to accelerate as more consumers use their balances for everyday commerce. In the first quarter, Venmo revenue grew 20 percent year-over-year. Pay with Venmo usage surged, with total payment volume up more than 50 percent, and monthly active accounts are up 30 percent. The Venmo Debit Card is also gaining momentum, with monthly active cardholders up 40 percent as more people use it to pay in-store and online. "Not only does Venmo deliver best-in-class peer-to-peer payment experiences, but we're transforming from a payments app into a full-service commerce experience for users to spend their balance on everything, in-store and online," said Diego Scotti, EVP, General Manager – Consumer Group. "Venmo users trust Venmo to move money, so we're making it easier – and more rewarding – to spend and live their lives with an app that moves as fast as they do." A More Rewarding Way to PayJust in time for summer, Venmo is supercharging its debit card rewards with new, limited-time cash back2 offers at some of its users' favorite brands. Venmo Debit Card users can now earn 15% cash back from Sephora, Walmart, Lyft, McDonald's, and Walgreens by activating their offers in the Venmo app to earn cash back on their eligible purchases in-store and online. Venmo Debit Card users can also enjoy these added features: Tap-to-Pay: Add the Venmo Debit Card to your mobile wallet to conveniently tap-to-pay in-store. Automatically add funds: Easily manage and top up your Venmo balance by setting up automatic transfers—either on a preset schedule or when your balance drops below a certain point. Pay internationally: Use the Venmo Debit Card for purchases anywhere Mastercard is accepted around the world, with no international transaction fees on purchases. Pass-through FDIC Insurance: With your Venmo Debit Card, your USD Venmo funds are held in Program Banks, where they are, subject to certain conditions, eligible for pass-through FDIC insurance up to $250,000 at each Program Bank. FDIC insurance protects against the failure of a Program Bank, not Venmo. Venmo is not a bank, does not take deposits, and is not FDIC-insured. See Venmo User Agreement. Pay with Venmo In-App and OnlineVenmo has also expanded its presence at checkout in-app and online, making it easier than ever to pay with Venmo at a wide range of top brands, such as TikTok Shop, Uber, Instacart, Domino's, and many more. Introducing 'Venmo Everything'To further accelerate the adoption of the Venmo Debit Card and checking out with Venmo, the brand has launched a high-energy brand campaign starring Aimee Lou Wood and Patrick Schwarzenegger, set to a reimagined version of the iconic rap song, "The Choice is Yours." Debuting today, the campaign features a vibrant brand film that follows Wood and Schwarzenegger as they seamlessly pay for everything – from everyday essentials like groceries to extras like records and hats – in-store and online. View the full ad starring Aimee Lou Wood and Patrick Schwarzenegger here. "Everybody I know uses Venmo. For splitting costs for dinners, concert tickets and vacations, so I had to get Aimee Lou on board to make her life easier," says Schwarzenegger. "As an entrepreneur, I'm really serious about my 'rewards game,' so it's a win I can earn cash back when I pay with the Venmo Debit Card. I love a rewards hack." "Hanging out with my lovely friend, Patrick, I quickly found out that Venmo is a go-to way for people in the States to send money to friends, but it's so much more than that," says Wood. "As an Aquarius, I tend to be quite clever with money, so I love that you can earn some serious cash back when you spend your balance with the Venmo Debit Card – that means another astrology reading for me!" The fully integrated campaign goes live today and will run across culturally relevant touchpoints, including social media, network TV during the NBA finals, podcasts, and gaming platforms to help expand consumers' understanding of all the ways they can spend with Venmo. 1 The Venmo Mastercard® is issued by The Bancorp Bank, N.A., pursuant to license by Mastercard International Incorporated. Card may be used everywhere Mastercard is accepted. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. The Bancorp Bank, N.A. is issuer of the Card only and not responsible for the associated accounts or other products, services, or offers from Venmo. 2 Max $8 avail. monthly per participating merchant. See terms at About VenmoVenmo is the go-to money movement app of the next generation, offering fast, safe, and social payments. With best-in-class experiences for users to send, split, shop, and sell, Venmo enables a seamless flow of money between the people and places that matter most to millions of users across the United States. For more information, go to: Media Relations Contactv-press@ View original content to download multimedia: SOURCE PayPal Holdings, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Venmo adds debit card perks, checkout options in push to catch rival Cash App
Venmo adds debit card perks, checkout options in push to catch rival Cash App

CNBC

time6 days ago

  • Business
  • CNBC

Venmo adds debit card perks, checkout options in push to catch rival Cash App

Venmo, long known for helping friends split dinner bills and birthday gifts, is jumping into the heart of consumer commerce. The PayPal-owned platform on Wednesday rolled out several updates designed to move beyond peer-to-peer transfers, transforming Venmo into a more robust fintech tool for everyday spending. The changes include upgraded rewards for Venmo Debit Mastercard users, expanded checkout options at major retailers, and a new brand campaign aimed at positioning Venmo, which has more than 64 million monthly active users, as a full-service commerce platform. "We're transforming from a payments app into a full-service commerce experience for users to spend their balance on everything, in-store and online," said Diego Scotti, EVP and general manager of PayPal's Consumer Group. It's a shift that sees Venmo trying to catch up to rivals in a key fintech growth area and capture more of the daily consumer wallet. Venmo's debit card penetration is still in the single digits, compared to 44% of users for Cash App, according to Bernstein. And while Venmo debit card transaction volume totaled $13 billion, Cash App's reached a massive $152 billion in 2024. PayPal has doubled down on competing with platforms like Cash App. On a recent earnings call, PayPal CEO Alex Chriss said more than 45% of U.S. branded checkout now runs through the company's upgraded experience — a figure the company expects to climb further as it expands across Europe. He also pointed to strong debit card momentum, with nearly two million people using a PayPal or Venmo debit card for the first time last quarter, a 90% increase from the year prior. Venmo is accelerating on multiple fronts but still has areas to improve. Revenue grew 20% year over year, though PayPal didn't break out a dollar figure. Total payment volume for Venmo increased 10% to $75.9 billion. Transaction volume for Pay with Venmo climbed 50%, and monthly active users of the Venmo debit card rose about 40%. Chriss has made it a priority to better monetize acquisitions like Braintree and Venmo. Major brands including DoorDash, Starbucks and Ticketmaster now accept Venmo at checkout, a move that further integrates the app into daily consumer spending. Venmo and Cash App have both lost share in U.S. peer-to-peer payments over the past year as Zelle surged to 66% of market volume, up from 55% in 2019. Venmo now holds 19%, down from 21% last year, signaling the pressure to expand beyond basic transfers. Venmo is banking on its brand recognition, social roots, and user loyalty to drive adoption among younger, mobile-first consumers. The updated Venmo Debit Card now offers 15% cash back at major retailers including Sephora, Walmart, Lyft, McDonald's, and Walgreens, with offers activated directly in the app. Cardholders can also tap to pay in stores using their mobile wallets, make purchases internationally without foreign transaction fees, and enable auto-reloads when balances drop. In parallel, Venmo is expanding its presence at checkout. The ability to pay with Venmo is now live at brands like TikTok Shop, Uber, Instacart, and Domino's. The company hopes this growing merchant network will further entrench Venmo as a go-to payment method—especially at a time when consumers are seeking both convenience and rewards.

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