Latest news with #DigitalEyeStrain
Malaysian Reserve
4 days ago
- Business
- Malaysian Reserve
DDB Technology Redefines Innovation by Transforming Business Models, Not Just Products
NEW YORK, Aug. 9, 2025 /PRNewswire/ — At a time when the term 'innovation' is often confined to gadgets and features, DDB Technology, LLC is shifting the conversation. The New York–based firm, named Private Equity Company of the Year – United States by the Innovation & Excellence Awards in 2023 and again this year, is leading a new wave of innovation—one that begins at the business model level. Founded by Denise Drace-Brownell, JD, MPH, DDB Technology stands apart in its belief that innovation is not just about developing new technologies, but about restructuring how value is created, captured, and scaled. This philosophy underpins the company's work across its three core focus areas: technology, med-tech, and intellectual property commercialization. 'What I discovered over the course of my career is that we rarely think of business models themselves as vehicles for innovation,' said Drace-Brownell. 'That's a blind spot—because in today's world, the real competitive edge is often not in what you build, but in how you bring it to market, fund it, and sustain it. That's where we shine.' Drace-Brownell's multidisciplinary background—in law, marketing, science, and private equity—has shaped DDB Technology's distinctive approach. The company is best known for helping founders retain equity by unlocking the latent commercial value in their innovation, before they seek external funding. In doing so, DDB helps avoid premature dilution and gives innovators greater strategic control over their ventures. Pioneering Steps by DDB Technology The company pioneers advanced lens optics and specialised eyewear to improve visual performance amid rising digital screen use. These innovations address growing public health challenges like Digital Eye Strain and BV Disorder, conditions that significantly impact productivity and wellbeing. The company's engineering advances extend into AR/VR, industrial equipment, and digital interface design. In the climate sector, DDB Technology offers AI-powered environmental risk management solutions for well-capitalised B2B clients. Specifically, helping them identify vulnerabilities, mitigate risks, and convert climate challenges into competitive advantages – including supply chain differentiation and innovation leadership. In intellectual property, the firm empowers organisations to unlock hidden value in their intangible assets through its patented IP Pro platform; this enables clients to assess, prioritise, and capitalise on innovation to maximise revenue, financing, and long-term market share. This cross-domain innovation is supported by a flexible, equity-minded operating model. DDB Technology builds strategic partnerships while maintaining a lean in-house structure based out of Rockefeller Center, where even the office design reflects the company's ethos. Creative use of multi-functional spaces—including rooftop gardens for meetings—mirrors the company's core belief in unlocking untapped value from overlooked assets. This approach caught the attention of the judging panel at the 2023 and 2025 Innovation & Excellence Awards, who commended the firm's 'unrivalled expertise in markets and capital' and its ability to 'help business leaders uncover the real value of their organizations.' Drace-Brownell sees this award not as a capstone, but as a call to deepen the company's mission: 'Our clients come to us with powerful ideas, many of which have been overlooked or underleveraged. We help them turn those ideas into fully formed strategies—combining technical innovation with market positioning and structural ownership advantages.' In a competitive landscape where innovation is often reduced to buzzwords or app updates, DDB Technology is restoring depth and purpose to the term. The firm believes that the most transformative innovations are those that empower individuals and organizations to think differently about the systems they operate in—whether that's reimagining the optics industry, designing climate-resilient business models, or helping founders retain what they've built. For companies and creators looking for a partner in real innovation—not just execution—DDB Technology is redefining what's possible. About DDB Technology Founded in 2000, DDB Technology, LLC is a New York–based alternative private equity and innovation strategy firm focused on unlocking untapped value in overlooked markets. Specializing in technology, med-tech, and intellectual property strategy, the firm helps clients rethink how innovation is structured, funded, and delivered to the world. Photo – View original content:
News18
27-07-2025
- Health
- News18
Staring At Screens All Day? Ophthalmologist Shares How To Save Your Sight
Last Updated: In a screen-dominated world, young professionals are staring at their screens for increased durations. This has led to a rise in cases of Digital Eye Strain. In today's hyperconnected lifestyle, screens are everywhere – from laptops and tablets to smartphones and smart TVs. While technology has made life more efficient and accessible, prolonged screen use has introduced a new health concern: digital eye strain. Also known as computer vision syndrome, this condition affects millions of people who spend long hours staring at digital devices. Understanding Digital Eye Strain ' Digital eye strain is not a disease but a collection of eye and vision-related problems resulting from extended screen use. As we enter a new age of increased technology use, more attention is being focused on the emerging cases of Digital Eye Strain or Computer Vision Syndrome, especially among young professionals, college students and even school-age children," explains Dr Monesh Moolchandani, MS, Ophthalmic Surgeon at Inamdar Multispeciality Hospital, Pune. Some of the symptoms of Digital Eye Strain include eye fatigue, temporary vision loss, dry eyes, and spasms of the eye. Some of the factors which bring this condition about are low blinking rates, excessive near-sighted focus, bad screen posture, and too much HEV blue light. 'Poor posture, improper lighting, screen glare, and uncorrected vision problems can worsen these symptoms. With the average adult spending more than seven hours a day in front of screens, often longer for remote workers and students, the need to take preventive measures has never been greater," stresses Dr Moolchandani. Fortunately, a few mindful habits can help prevent or reduce digital eye strain. Symptoms of eye strain can be managed with adequate measures. To manage stress on the eyes caused by technology screens, the '20-20-20" rule permits one to take a break every twenty minutes to focus on an object located 20 feet away for 20 seconds. Each time the eyes are lubricated with preservative-free drops, the discomfort fades. 'Filters which block blue lights or glasses which are treated with special coatings which are claimed to reduce HEV light may be able to lower possible risks of phototoxic damage. However, further research on this remains to be seen," said Dr. Moolchandani Optimise Your Workspace Ergonomics play a key role in preventing discomfort. Position your screen so that it is slightly below eye level and about an arm's length away. Use chairs that support good posture and avoid sitting in dim lighting, which forces your eyes to work harder. Anti-glare screen protectors or blue light filters can also reduce strain. Blink More, Blink Often When concentrating on a screen, people tend to blink less frequently, sometimes up to 50% less. This leads to dry, irritated eyes. Making a conscious effort to blink more can help maintain natural eye moisture. Keeping a bottle of lubricating eye drops handy can also relieve dryness, especially in air-conditioned environments. Adjust Screen Settings Most devices allow customisation of brightness, contrast, and font size. Adjusting screen brightness to match your surroundings reduces strain. Enlarging text size makes reading easier, and switching to dark mode can be gentler on the eyes during prolonged reading. Limit Unnecessary Screen Time Being intentional with screen use is also crucial. Reducing unnecessary scrolling, especially before bedtime, can improve sleep quality and overall eye comfort. Set screen-free zones or time blocks in your day to allow your eyes regular breaks from digital exposure. Annual Eye Checkups Matter Dr. Moolchandani further says, 'A thorough eye examination is needed when refractive errors, dry eye syndrome, or problems with eye teaming skills are suspected. While digital screens and other devices may be essential in today's society, they can be mitigated with preventive measures and proper eye care. In a world where screens are unavoidable, taking steps to protect your vision is essential. Small, consistent changes in daily habits can help minimise digital eye strain and preserve long-term eye health. First Published: July 27, 2025, 17:52 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
