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AsiaOne
24-04-2025
- Automotive
- AsiaOne
AsiaOne clinches 5 awards for online strategies at Digital Media Awards Asia 2025, Singapore News
AsiaOne bagged five awards, including Best News Website and Best Fact Checking Project, at the Digital Media Awards Asia 2025. The 16th edition of the Digital Media Awards Asia saw 193 entries from news content companies across Singapore, Indonesia, Australia, and more. Organised by World Association of News Publishers, the awards were created to recognise news organisations for leadership and innovation in the adoption of media strategies for the digital age. Winners were awarded on Wednesday (Apr 23) at Pullman Kuala Lumpur City Centre, as part of the Digital Media Asia conference, Asia-Pacific's largest regional digital news media event. AsiaOne wins Best News Website for coverage on Pope Francis' visit Before his recent passing, last year in September, Singapore had the honour of welcoming the late Pope Francis for a historic papal visit. It marked the head of the worldwide Catholic Church's first visit to Singapore. He was rounding up his 45th Apostolic Journey abroad and held a Holy Mass at the Singapore National Stadium to some 50,000 attendees. To chronicle this momentous occasion, AsiaOne created a dedicated microsite, collaborating with the Roman Catholic Archdiocese of Singapore to bring audiences a behind-the-scenes look at the human-interest stories that shaped Pope Francis' visit. This captured the efforts of everyday Singaporeans from diverse backgrounds and faiths, who also tended to the pontiff's arrival, safety, and accommodation arrangements. For this project, AsiaOne emerged as the winner for Best News Website under the small/medium media category. Investigative piece on OBU for Singapore-registered vehicles AsiaOne also won Best Fact Checking Project for What the Fuss: What you need to know about ERP2.0's Onboard Unit (OBU). When Singapore rolled out the ERP 2.0 system in 2023, the on-board unit (OBU) was created in tandem to improve operations, with advanced technology to facilitate traffic monitoring and management. However, the initial launch of the OBU met with negative feedback, particularly around the placement of the card reader. In hopes to inspire more nuanced perspectives, AsiaOne produced an informative video to showcase the features and installation process of the new OBU for ERP 2.0, detailing the various decisions that went into the making of the device in a bid to create more objective and balanced views in the adoption of the new OBU. Recognising the heroes behind Team Singapore athletes' triumph To highlight Team Singapore's commitment to uplifting the careers of local athletes, AsiaOne worked in partnership with the Ministry of Culture, Community and Youth (MCCY) to a cast a spotlight on the diverse group of professionals working behind-the-scenes to nurture sporting success. The campaign featured personal stories of sporting professionals such as a biomechanist, dietitian and more as they journey with athletes for a more holistic approach in the pursuit of high-performance sports. "We used data insights from AsiaOne's in-house research to guide our content development and focused on creating engaging, educational content that resonates with sports enthusiasts, youth, and parents. By showcasing athletes' personal stories through relatable interviews, each video ended on an inspiring note, highlighting their dreams for Singapore's sports scene. The video series was complemented by four branded editorial articles aligning with AsiaOne's Off-Centre, On Trend brand voice, offering refreshing, less mainstream angles," shared Lynette Phua, Director of Clients and Brands Partnership at AsiaOne. [[nid:698480]] For this collaboration, AsiaOne clinched the winning title of Best Native Advertising / Sponsored Content Campaign in the small/medium media category. AsiaOne: Silver Winner for Best Use of AI in the Newsroom, Revenue Strategy AsiaOne was also recognised for its effective use of AI tools to gather audience insights and conduct social listening. This informs the publisher's content strategy, enhancing its ability to create alternative angles, reinforcing its positioning as a publication that values stories that are Off Centre, On Trend. "Being 'Off Centre, On Trend' was never just a slogan for us, it is our continuous promise to deliver to users unique content that they want, not what we think they should have. By using AI to conduct social listening and behavioural analysis, we are able to clearly identify what matters to our audience. With this we take one step further to deliver our promise to our audiences," said Edmund Chua, Head of Consumer Insights and Analytics Group. Further, AI integration is utilised for revenue generation, with content classification for in-depth behavioural analysis and precise ad targeting. For the meaningful implementation of the technology, AsiaOne bagged the Silver award in two technical categories: Best Use of AI in the Newsroom as well as Best Use of AI in Revenue Strategy. Summary of AsiaOne Awards News media content Winner (small/medium media category): Microsite on Pope Francis' State Visit to Singapore Winner (small/medium media category): What the Fuss: What you need to know about ERP2.0's Onboard Unit (OBU) Winner (small/medium media category): Supporting the Next Bound of Sports in Singapore: Beyond the Dream AI Strategies Silver Winner: AI-Assisted Content Classification Model for In-Depth Behavioural Analysis and Precise Ad Targeting Silver Winner: AI-assisted Social Listening for Impactful News Coverage Chief Executive Officer of AsiaOne, Sean Ler shares: "Now in our third year since privatisation, AsiaOne seeks to achieve excellence in not only the news front, but also on the media solutions front". "It is no longer just about the art of content or having a seasoned creative director that ideates advertising solutions, but about being able to marry the art and science together. The art is still relevant, but it must be paired with the science which tells us where the consumption patterns are, about who and what people are talking about," remarked Ler, as he noted how AsiaOne adopts AI and technology to facilitate its decision-making processes, shaping its products to be more relatable to audiences and effective for clients.


South China Morning Post
24-04-2025
- Business
- South China Morning Post
SCMP Plus wins gold at Digital Media Awards Asia
SCMP Plus, the South China Morning Post's premium subscription service, won a top honour on Wednesday in recognition of its innovative approach to giving readers more context and analysis on China-related topics. Advertisement The gold in the digital subscription/reader revenue project category was one of two top awards picked up by the Post at the Digital Media Awards Asia in Kuala Lumpur. Morning Studio, the Post's commercial content arm, got top prize in its category for a project with Cathay Pacific's air-cargo unit about carrying pandas to Hong Kong. 'We are proud to be recognised with top honours at the Wan-IFRA Digital Media Awards Asia, a testament to SCMP's leadership in editorial excellence and exceptional creativity. The success of SCMP Plus reaffirms the indispensable value we deliver to subscribers seeking world-class expertise and analysis on the complexities of China,' said Catherine So, CEO of the Post. 'Furthermore, our Morning Studio team's exceptional talent in crafting compelling branded narratives with partners continues to set industry standards in marketing. We remain dedicated to driving impactful journalism and creative storytelling for our readers and partners.' With the launch of SCMP Plus on May 6, 2024, the Post introduced a full suite of subscription tiers: standard, which provides access to Plus, which comprises digital access and SCMP Plus , a premium analysis and opinion platform; and Bundle Plus, which adds delivery of the print newspaper to the other two platforms. 'The award affirms that a product built on journalism, news judgment, experience, user needs and curation has a place in an industry that is coming to grips with AI-generated content and short videos,' said Chow Chung Yan, the executive editor of the Post. 'It is encouraging to see that discerning readers are still reaching to experienced journalists and credible brands to keep themselves informed.' Advertisement Wan-IFRA, which organised the awards, said in a request for submissions in the digital category that it was seeking entries that 'demonstrate real results and metrics, understanding of brand strengths, clarity for the reader or customer, and an effective call to action'.

Straits Times
23-04-2025
- Entertainment
- Straits Times
The Straits Times snags 7 awards at annual digital media awards
The Straits Times' Taylor Swift project won gold for the Best in Audience Engagement category at the Digital Media Awards (Asia) 2025. ST PHOTO: CHAN CHEOW PONG SINGAPORE – The thousands of Taylor Swift fans who descended on the Singapore Sports Hub during her Eras Tour in Singapore in March 2024 were able to get a taste of the concert high in February of the same year by collecting nine posters with hand-drawn illustrations that mark the 35-year-old pop queen's music eras. On April 23, this project won The Straits Times the gold award for Best in Audience Engagement at the 17th edition of the Digital Media Awards Asia, which was presented at a ceremony at the Pullman Kuala Lumpur City Centre hotel in Malaysia. The annual awards are organised by the World Association of News Publishers (Wan-Ifra) to recognise publishers that have adopted digital media and mobile strategies. The brainchild of correspondent Yamini Chinnuswamy and executive artist Billy Ker, each of the nine posters represents one album – or a music era – in the singer's record-breaking Eras Tour from Fearless through to Midnights . The hand-drawn illustrations and photographs match the aesthetic of each era, packed with information such as factoids, achievements and news from that period. The nine posters come together to form a composite image of the singer. 'From the very beginning, we wanted to create a must-have piece of memorabilia for fans,' said Mr Ker, 36, who was the creative genius behind the work. 'Each piece needs to capture the unique aesthetic and spirit of Swift's respective albums, or musical eras, while still functioning as a compelling standalone design. When pieced together, the nine posters also have to form a visually coherent narrative that told the full story of Swift's evolving career,' he said. The winning project saw an increase in print sales of the English-language daily by more than 8,000 copies over the nine days it ran, and over 4,000 downloads of the soft copies of the nine posters. This was made possible with social media marketing, including a TikTok contest, to engage readers of The Straits Times, said Ms Chinnuswamy, 37. 'In the era of the rapidly developing news cycle, it's very heartening to see that a journalistic project can resonate in such a long-term and personal way with readers,' she added. 'The posters became keepsakes for fans and readers would forever link the Eras Tour Singapore with The Straits Times.' Swift's sold-out concert ran in Singapore from . Singapore was the only nation the pop star performed in Asia outside of Japan. The last of her six-night concert was the largest ever staged in Singapore, with 63,000 attendees. The Straits Times, which is part of SPH Media, also bagged six other awards, walking away with the accolades among news publishers. ST clinched five golds and two silvers across multiple categories. 'The two most important ways through which newsrooms get affirmation for the work we do are firstly, in the quiet but growing trust that we have within our audiences and community. Secondly, it is through awards such as these, when our fellow professionals around the world recognise our work as world-leading,' said ST editor Jaime Ho. 'One may be more visible than the other, but both are equally important and appreciated, and both drive The Straits Times to do even better in our pursuit of public service journalism,' he added. The SPH team with awards won by the organisation during the WAN-Ifra Digital Media Asia Awards 2025. ST PHOTO: YAMINI CHINNUSWAMY Golds Best News Website Best News Website for the visual story 'How food diary videos on social media can impact your body image'. Put together by digital graphics designer Alyssa Mungal, digital graphics journalists Charlene Chua and Stephanie Adeline, data visualisation developer Chee Wei Xian and correspondent Elizabeth Law in December 2024, this story discusses the psychological impact of 'What I eat in a day' TikTok videos on viewers. The team conducted a frame-by-frame analysis of 113 such TikTok videos and identified various elements, including the narrative structure, specific shots and audio, that could encourage social comparison and poor body image among young people. Best Data Visualisation ST also won a gold in Best Data Visualisation for the visual story 'Drowning in plastic: The oceans' growing constellations of trash' published in November 2024. This story was constructed by digital graphics journalist Laura , digital graphics designer Claire Xu, data visualisation developer Roman Sverdan and senior data visualisation developer Youjin Shin. This story explores how the everyday actions of humans, like the purchasing and washing of fast-fashion items, have unknowingly accumulated in an estimated 170 trillion microplastic particles in the oceans, and more in the air and soil, globally. These plastics make way into the digestive tracts of marine species and welcome a whole gamut of environmental and ecological concerns. Such toxic chemicals in the food chain eventually humans through seafood consumption. Best Lifestyle or Sports Site When Singaporean kitefoiler Max Maeder won bronze at the Paris 2024 Summer Olympics, a team of 30 comprising sports correspondents, digital visualisation developers, digital graphics journalists and more sprung into action. A package of three interactive pieces, 'Max Maeder's ultimate guide to kitefoiling', 'Max Maeder and the art of kitefoiling' and 'How Max Maeder won Olympic bronze for Singapore' were published between May and August 2024. The stories 3D animations, 360- degree panoramic videos and quizzes to offer readers an immersive experience on the sport, techniques adopted by in races and his success story at the Olympics. This cross-desk collaboration involved a 3D scan of for the team to animate his avatar, earned a gold for Best Lifestyle or Sports Site. Best Podcast In November 2024, ST Podcasts uploaded its fourth and final episode of Green Trails – an environment podcast special where ST hits the ground with experts to explore how the natural environment can make an impact on the lives of the layman. This outdoor podcast series experiments with the recording of nature sounds and offers listeners a captivating experience, gold award for Best Podcast. Hosted by correspondents Shabana Begum and Ang Qing, and produced by the ST Podcasts team, the four-part discusses the environmental crises facing four spaces in Singapore with people who know these spaces well and what the future holds for them. The episodes into topics including land reclamation as a solution to counter rising sea levels, foraging insects for consumption and human-wildlife coexistence. Silvers Best Data Visualisation ST also snagged the runner-up position in the Best Data Visualisation category for the visual story 'No mere child's play: How Singapore builds playground culture' published in October 2024. The story takes readers through a time capsule of playgrounds in Singapore, they have evolved from the early days of Singapore's independence to the present. Using a combination of photos, videos, illustrations and animations, the team of 12 highlighted how the traditional concrete and mosaic tile playgrounds that typically stood in a pit of sand transitioned into the plastic ones seen today. This was further supplemented by the use of 3D-modelling and mapping. Best Lifestyle or Sports Site 'Sounds of Singapore, rhythm of home' – a National Day feature with a heavy audio element published in August 2024 – clinched silver Best Lifestyle or Sports Site . This story incorporates soundbites characteristic of life in Singapore. The sound data was fed into artificial intelligence programs that visualise the sound data according to the different aspects – rhythm, texture and musical tones. Every soundbite is introduced in a quiz, encouraging readers to discern the source of the sound. This is accompanied by vibrant data-generated animations that transform the audio into a larger, poetic art piece. The success of this feature was even reflected in the data journalism newsletter Data Vis Dispatch on Aug 13, 2024. Summary of awards Gold Best Data Visualisation - Drowning in plastic: The oceans' growing constellations of trash Best Lifestyle or Sports Site - An inside look into kitefoiler Max Maeder's Olympic quest Best News Website - How food diary videos on social media can impact your body image Best in Audience Engagement - 9-part Taylor Swift infographics that make up a giant poster Best Podcast - Green Trails - An audio trail bringing green issues alive Silver Best Data Visualisation - No mere child's play: How Singapore builds playground culture Best Lifestyle or Sports Site - Sounds of Singapore, rhythm of home Join ST's WhatsApp Channel and get the latest news and must-reads.
Business Times
23-04-2025
- Business
- Business Times
thrive clinches silver for Best Newsletter at Wan-Ifra Digital Media Awards Asia
[KUALA LUMPUR] thrive, the young audience initiative by The Business Times (BT), clinched the silver award for Best Newsletter at the Wan-Ifra Digital Media Awards Asia 2025. This recognition marks a significant milestone in BT's journey to provide relevant, actionable insights for Gen Zs and millennials navigating their adulting journey. Organised by the World Association of News Publishers (Wan-Ifra), the annual Digital Media Awards Asia celebrate news publishers across the region that have displayed leadership and innovation in digital media strategies. The silver award for Best Newsletter was presented at a ceremony to SPH Media editor of special projects Chan Cheow Pong (middle), one of the founding team members of thrive, on Apr 23 at the Pullman Kuala Lumpur City Centre. PHOTO: SPH The Best Newsletter category honours editorial newsletters that stand out for their innovative content, fresh formats and strong audience engagement. Launched in end-2022, thrive was conceived to build a community for young adults to have honest conversations on career, money and life that is both informative and engaging. This marks thrive's first award since its inception. 'thrive's success shows that good journalism can be reimagined for a new audience without losing its credibility or purpose,' said Chen Huifen, editor of BT. 'Seeing the team win this award two years on is an affirmation of that vision.' 'This milestone isn't just about the award – it's about what thrive represents: the future of quality journalism, adapted for the way young audiences consume and engage with information today.' The Best Newsletter award was presented at a ceremony to SPH Media editor of special projects Chan Cheow Pong, one of the founding team members of thrive, on Apr 23 at the Pullman Kuala Lumpur City Centre. The Best Newsletter category honours editorial newsletters that stand out for their innovative content, fresh formats and strong audience engagement. PHOTO: CHAN CHEOW PONG, BT 'This is a tremendous achievement for a young brand like thrive,' said Vivien Shiao, young audience editor of BT. 'I would like to give a special shout-out to the team members past and present who have worked on each newsletter with so much heart, in particular Daryl Choo and Chloe Lim.' 'Moving forward, we want to keep evolving with our readers, and to keep making financial and career insights more accessible, engaging and relatable for young adults.' thrive's newsletter is published every Friday, featuring a deep-dive into topics that are top-of-mind for fresh graduates and first-jobbers, alongside curated news articles and polls to engage readers. Beyond newsletters, thrive is also on Instagram and TikTok, with content ranging from street interviews, explainers and profile interviews of young adults in Singapore. SPH Media won five gold and four silvers this year. Other winners include The Straits Times, which won gold for Best News Website, Best Lifestyle or Sports Site, Best Data Visualisation, Best Podcast and Best in Audience Engagement. SPH Media was the biggest winner at this year's Digital Media Awards Asia, bagging a total of nine prizes.