thrive clinches silver for Best Newsletter at Wan-Ifra Digital Media Awards Asia
[KUALA LUMPUR] thrive, the young audience initiative by The Business Times (BT), clinched the silver award for Best Newsletter at the Wan-Ifra Digital Media Awards Asia 2025.
This recognition marks a significant milestone in BT's journey to provide relevant, actionable insights for Gen Zs and millennials navigating their adulting journey.
Organised by the World Association of News Publishers (Wan-Ifra), the annual Digital Media Awards Asia celebrate news publishers across the region that have displayed leadership and innovation in digital media strategies.
The silver award for Best Newsletter was presented at a ceremony to SPH Media editor of special projects Chan Cheow Pong (middle), one of the founding team members of thrive, on Apr 23 at the Pullman Kuala Lumpur City Centre. PHOTO: SPH
The Best Newsletter category honours editorial newsletters that stand out for their innovative content, fresh formats and strong audience engagement.
Launched in end-2022, thrive was conceived to build a community for young adults to have honest conversations on career, money and life that is both informative and engaging.
This marks thrive's first award since its inception. 'thrive's success shows that good journalism can be reimagined for a new audience without losing its credibility or purpose,' said Chen Huifen, editor of BT. 'Seeing the team win this award two years on is an affirmation of that vision.'
'This milestone isn't just about the award – it's about what thrive represents: the future of quality journalism, adapted for the way young audiences consume and engage with information today.'
The Best Newsletter award was presented at a ceremony to SPH Media editor of special projects Chan Cheow Pong, one of the founding team members of thrive, on Apr 23 at the Pullman Kuala Lumpur City Centre.
The Best Newsletter category honours editorial newsletters that stand out for their innovative content, fresh formats and strong audience engagement. PHOTO: CHAN CHEOW PONG, BT
'This is a tremendous achievement for a young brand like thrive,' said Vivien Shiao, young audience editor of BT. 'I would like to give a special shout-out to the team members past and present who have worked on each newsletter with so much heart, in particular Daryl Choo and Chloe Lim.'
'Moving forward, we want to keep evolving with our readers, and to keep making financial and career insights more accessible, engaging and relatable for young adults.'
thrive's newsletter is published every Friday, featuring a deep-dive into topics that are top-of-mind for fresh graduates and first-jobbers, alongside curated news articles and polls to engage readers.
Beyond newsletters, thrive is also on Instagram and TikTok, with content ranging from street interviews, explainers and profile interviews of young adults in Singapore.
SPH Media won five gold and four silvers this year. Other winners include The Straits Times, which won gold for Best News Website, Best Lifestyle or Sports Site, Best Data Visualisation, Best Podcast and Best in Audience Engagement. SPH Media was the biggest winner at this year's Digital Media Awards Asia, bagging a total of nine prizes.
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