Latest news with #GenZs
Business Standard
2 hours ago
- Business
- Business Standard
The New Buyer Mindset: What Gurugram's Young Affluent Homebuyers Want
NewsVoir Gurugram (Haryana) [India], July 23: Gurugram's luxury housing market is being led by a new generation of young, affluent homebuyers. These are upwardly mobile professionals, entrepreneurs, and global citizens who bring with them rising disposable incomes, international exposure, and aspirational mindsets. The younger generation, Millennials and Gen Zs, are paving the way for a new definition of luxury living, majorly shaped by unique experiences and values. Instead of the traditional notion of luxury living, these young buyers have started emphasizing sustainability, technology, and personalized living experiences. For young affluent buyers, luxury is defined by the quality of life it offers. This generation of homeowners craves experiences that reflect their values of self-care, exclusivity, and social standing. Today, Delhi-NCR, especially Gurugram, has become an abode of luxury homes. A report by Anarock reveals that NCR saw a steep 27% year-on-year rise in average residential prices in Q1 2025, driven by a surge in luxury and ultra-luxury housing (priced above Rs. 1.5 crore). In Q2 2025, these segments accounted for 82% of all new supply, 42% luxury and 40% ultra-luxury, totalling around 18,760 units. In Gurugram, emerging micro-markets like Dwarka Expressway have become hotspots for those who value time, access, and future appreciation. Its seamless connectivity to Delhi, IGI Airport, and upcoming metro lines makes it especially attractive. What's driving interest here is the rise of premium developments that strike the perfect balance between privacy and convenience, catering to those who seek sophistication without compromise. Additionally, with the influx of high-net-worth individuals and NRIs looking to invest back home and an emerging class of affluent millennials, the demand for premium homes soared to record levels in the region. In 2024, Rs. 79,000 crore worth of luxury homes were sold in Gurugram, which is about 50% of all luxury homes sold in India, according to PropEquity. Besides, young homebuyers are setting a new bar for luxury, one that seamlessly blends aesthetic sophistication with exclusive community living. Their preferences are shifting toward clean, modern, and flexible layouts that offer both functionality and flair. But it doesn't stop at interiors. These buyers are drawn to low-density, branded communities that prioritise privacy, curated experiences, and high-touch services. Private clubhouses, spa rooms, rooftop lounges, and concierge access have become essential components of a lifestyle that celebrates both personal space and social sophistication. Recognising this shift, developers are responding with projects that blend lifestyle, design, and long-term value. Rajjath Goel, Managing Director, MRG Group, says, "Gurgaon's luxury housing market is being redefined by young, discerning buyers who want more than just a premium address. They seek thoughtful amenities, privacy, and long-term value. Our project, MRG Crown, has been designed with this very ethos, offering an exclusive low-density living experience, seamlessly blending privacy, luxury, and urban connectivity." Thus, with the city's premium real estate consistently delivering healthy returns, homeownership has become a strategic blend of aspiration and legacy planning. As this wave of conscious, experience-driven buyers takes centre stage, Gurugram stands firmly as the epicentre of India's modern luxury real estate movement.
Fashion Value Chain
4 hours ago
- Business
- Fashion Value Chain
The New Buyer Mindset: What Gurugram's Young Affluent Homebuyers Want
Gurugram's luxury housing market is being led by a new generation of young, affluent homebuyers. These are upwardly mobile professionals, entrepreneurs, and global citizens who bring with them rising disposable incomes, international exposure, and aspirational mindsets. The younger generation, Millennials and Gen Zs, are paving the way for a new definition of luxury living, majorly shaped by unique experiences and values. Instead of the traditional notion of luxury living, these young buyers have started emphasizing sustainability, technology, and personalized living experiences. The New Buyer Mindset: What Gurugram's Young Affluent Homebuyers Want For young affluent buyers, luxury is defined by the quality of life it offers. This generation of homeowners craves experiences that reflect their values of self-care, exclusivity, and social standing. Today, Delhi-NCR, especially Gurugram, has become an abode of luxury homes. A report by Anarock reveals that NCR saw a steep 27% year-on-year rise in average residential prices in Q1 2025, driven by a surge in luxury and ultra-luxury housing (priced above Rs. 1.5 crore). In Q2 2025, these segments accounted for 82% of all new supply, 42% luxury and 40% ultra-luxury, totalling around 18,760 units. In Gurugram, emerging micro-markets like Dwarka Expressway have become hotspots for those who value time, access, and future appreciation. Its seamless connectivity to Delhi, IGI Airport, and upcoming metro lines makes it especially attractive. What's driving interest here is the rise of premium developments that strike the perfect balance between privacy and convenience, catering to those who seek sophistication without compromise. Additionally, with the influx of high-net-worth individuals and NRIs looking to invest back home and an emerging class of affluent millennials, the demand for premium homes soared to record levels in the region. In 2024, Rs. 79,000 crore worth of luxury homes were sold in Gurugram, which is about 50% of all luxury homes sold in India, according to PropEquity. Besides, young homebuyers are setting a new bar for luxury, one that seamlessly blends aesthetic sophistication with exclusive community living. Their preferences are shifting toward clean, modern, and flexible layouts that offer both functionality and flair. But it doesn't stop at interiors. These buyers are drawn to low-density, branded communities that prioritise privacy, curated experiences, and high-touch services. Private clubhouses, spa rooms, rooftop lounges, and concierge access have become essential components of a lifestyle that celebrates both personal space and social sophistication. Recognising this shift, developers are responding with projects that blend lifestyle, design, and long-term value. Rajjath Goel, Managing Director, MRG Group, says, 'Gurgaon's luxury housing market is being redefined by young, discerning buyers who want more than just a premium address. They seek thoughtful amenities, privacy, and long-term value. Our project, MRG Crown, has been designed with this very ethos, offering an exclusive low-density living experience, seamlessly blending privacy, luxury, and urban connectivity.' Thus, with the city's premium real estate consistently delivering healthy returns, homeownership has become a strategic blend of aspiration and legacy planning. As this wave of conscious, experience-driven buyers takes centre stage, Gurugram stands firmly as the epicentre of India's modern luxury real estate movement.
The Star
8 hours ago
- Entertainment
- The Star
Fashion's new power move? Turning away from influencers and the overhyped
Fashion has always been about the thrill of the new – seasonal drops, viral must-haves and fresh trends, but a change in thinking is happening. Growing awareness regarding overconsumption is prompting style-conscious consumers to take a step back. In its place? A more thoughtful, intentional approach to getting dressed – one that values longevity, personal aesthetic, and saying no just as confidently as saying yes. This movement, known as 'deinfluencing', is a pushback against the so-called influencers who encourage constant shopping, even when the promoted products are not truly needed. Gen Zs are leading the charge in questioning the pressure to keep up with every trend. Asfaq Luthfiya Kuthubtheen, 18, says she does not get influenced easily, but she understands why some people give in. 'Social media makes it seem like you always need something new to stay relevant, or to be seen as stylish,' she explains. Asfaq stresses that not every viral item deserves a spot in our wardrobes. 'It's nice to see people being 'real' about this. It also reminds us that we don't need every single thing we see on TikTok or Instagram just because it's trending.' According to her, fashion overconsumption is being talked about more now because everything moves so fast on social media. 'People are getting tired of it. Also, with how expensive everything is lately, I think more of us are just trying to save money and not fall for every trend,' she adds. Those who encourage others to spend indiscriminately are being called out for their unhealthy social media practices. Photo: Pexel Leong Yew Keong, 22, shares that he used to shop excessively. He has since stopped and now prefers thrifting – but even buying second-hand, he notes, can still lead to overconsumption. 'Overall, I do really consider the prices and my purchasing choices, where I only pull the 'trigger' if it's actually worth my money,' he says. Leong confirms that he has noticed growing calls for deinfluencing. Ironically, the message is reaching him through social media itself. Although he supports the idea, he believes the real issue lies in how fashion is approached. 'People should still have the freedom to shop. Buying clothes isn't wrong – as long as they're worn. The problem arises when people buy things they don't need, which ultimately leads to wastage.' Read more: 'Moving far too slow': Fashion labels lag behind on sustainability pledges 'Not about guilt or shame' Dr Alshaimaa Bahgat Ezzat Alanadoly, senior lecturer at Taylor's University design school, says deinfluencing began gaining traction in 2023. She believes the trend is spreading quickly in the fashion world, even giving rise to 'deinfluencers' who call out products that are overhyped, overpriced or unsustainable. 'It is a form of reverse marketing – or demarketing – that encourages people to pause, reflect, and make more intentional choices before spending.' This pushback, she points out, is largely a reaction to the extremes of influencer culture, where endless consumption and trend-chasing have become commonplace. Deinfluencing invites consumers to question that norm, overcome the fear of missing out, and embrace habits like decluttering, reducing waste, and buying less, but better. 'At its heart, deinfluencing is not about guilt or shame – it's about balance. Buy what you love, but make it last. Maybe skip that tenth pair of jeans that looks just like the rest.' Drawing on over a decade of experience spanning both academia and the broader fashion industry, Alshaimaa sees deinfluencing as part of a larger cultural shift. Conscious consumption, she adds, is no longer a niche trend – it's a growing movement that is actively reshaping the future of fashion. Alshaimaa further notes that economic pressure is a major driving force, with many Malaysians – especially youths – rethinking their discretionary spending, including frequent fashion purchases. 'Platforms such as Carousell and the proliferation of local thrift stores have gained popularity, while renting outfits, especially during festive seasons, is becoming a more practical and eco-friendlier common trend.' Education and digital platforms are also playing a role, she says. A growing awareness of overconsumption is prompting fashion consumers to loosen their hold on fleeting trends. Photo: Freepik She applauds homegrown brands and initiatives such as Biji-Biji Initiative, Kloth Circularity, as well as global players such as all of which are helping consumers see that greener alternatives exist. Alshaimaa's advice for anyone struggling to resist shopping is to ask what they want their clothes to say about themselves. 'When you do shop, focus on quality over quantity. Invest in pieces you love and can wear repeatedly. Trends will pass, but well-chosen items will remain staples,' she adds. 'Most importantly, be your own influence. Show others that mindful fashion – grounded in values and personality – is just as inspiring as the latest trend.' Read more: Can the fashion industry turn to technology to solve its massive waste problem? Style beyond the 'likes' Fashion brands are certainly taking notice of the deinfluencing movement, with some acknowledging past excesses. The Shirt Bar, a menswear brand with a presence in both Malaysia and Singapore, is making efforts to become more transparent and sustainable. It is also working to align closely with the values of conscious consumers. Founder Serene Ang says her business is using social media in a different way. Instead of needlessly hyping up trends, the brand focuses on sharing smart styling tips, slow fashion education, and deep dives into product features or benefits. She insists that this will not take the fun out of fashion, but bring more intention, purpose and longevity into it. Regarding those on social media chasing numbers, Ang reminds users that deinfluencing is a powerful call to keep fashion focused on people, not on 'likes'. 'We also believe that good design shouldn't chase trends, it should outlast them.' Ang describes The Shirt Bar as a 'sustainable fashion tech brand that champions slow fashion'. She highlights the innovative features of her products – such as anti-bacterial, anti-odour and spill-resistant properties – rather than focusing solely on colour or cut. The reason, she says, is simple: 'It's no longer about owning more, it's about owning better.' As it is, Ang has noticed that today's fashion lovers are indeed rethinking their approach to style. 'We're seeing customers asking smarter questions. They want pieces that work harder in their wardrobe, not just for a single occasion or trend,' she comments. 'Our customers aren't just buying clothes – they're investing in pieces that feel good, last longer, and support a more thoughtful, intentional way of living.'
The Hindu
a day ago
- Business
- The Hindu
Earn and learn is the new mantra for Gen Z in Kozhikode
Twenty-year-olds Malavika P., Rinisha Fathima, and Fahmitha Sherin clock in to their job at a hypermarket at Vandipetta in Kozhikode as soon as their classes at a management institute get over. 'Our classes end at 10 a.m. What are we supposed to do all day? We come here,' said Rinisha. Finding a fresh-faced cashier at the local grocery store has become increasingly common as more college students join part-time jobs. These Gen Zs are seeking more financial autonomy as well as essential life lessons. 'I wanted to be able to support myself,' said Malavika, while Rinisha and Fahmitha jokingly said it was a 'pastime'. 'When we come here, we can be productive. It's better than watching reels on Instagram all day,' they added. Vineeth S.S., a store manager at a hypermarket, said, 'We give opportunities to students who are financially struggling so that they can stand on their own feet. The students here receive all the benefits of a regular employee.' He added that the students were on equal footing with the other staff. Darshana Manoj, a 19-year-old student at the Government Residential Industrial Training Institute, Koduvally, has been working at a hypermarket in Kunnamangalam for the past seven months. 'It's not common to find girls working, but I saw that my neighbour [a boy] had got a job, and I thought I could do it too,' she said. Hiba Sherin C.K., another student working at a textile showroom, said the job provided soft skills for her future career in aviation industry. 'Working here has helped me develop my customer service skills, which are critical in airline and airport jobs,' she said. Her co-worker Misbah Sherin shared that she had two motivations. 'I wanted to support myself and learn skills relevant to my career as well,' she said. Hinzam, a 21-year-old student at St. Xavier's Arts and Science College, said his job at a phone showroom on Mavoor Road had given him the opportunity to purchase things for himself and his family. 'I pay my own tuition fees. I've also been able to buy gifts for my family members and a bike for myself,' he added. Adarsh P., a student at Malabar Institute, working part-time at a local store in Chevayur, said part-time jobs exposed students to financial management. 'When you get older and earn a big salary, many people have no idea how to manage that money. Once you start earning earlier, you get an idea of how to handle your finances,' he said. His classmate and co-worker, 20-year-old Amal Raj had a more sobering response. 'At this age everybody wants to be care-free. However, my situation prompted me to take up a job,' he said. Amal clarified that his parents had always supported him. 'But I can't rely on them forever. Working has given me so much exposure and confidence. Now, I know that wherever I go, I'll survive, ' he said.
Time of India
a day ago
- Health
- Time of India
Long screen time is a pain in more than just the neck
Lifestyle ailments that are increasingly becoming commonplace among young professionals who spend long hours at work often have a common underlying cause: their sitting posture in front of the screen. The number of working professionals visiting hospitals with muscular, spinal, eye and heart disorders and mental concerns has increased 30-40% now compared with last year, doctors said. Many of these patients are millennials and Gen Zs, who spend long hours at work to stay relevant in workplaces that are changing fast with the disruption caused by artificial intelligence. The rise in disorders linked to long hours working on computers has also led to terms like Tech Neck , Text Claw, Sitting Disease, Temporomandibular Joint Disorder, Dead Butt Syndrome and Digital Fatigue Syndrome finding their way into the medical vocabulary. Doctors said many cases are so severe that they need medical intervention and at times even surgeries. At Delhi's Indraprastha Apollo Hospitals, 70% OPD walk-in patients were elderly, mostly 60-plus, until four-five years ago, said Seema Grover, head of the Department of Physiotherapy & Rehabilitation. But now they are much younger. 'Around 60-70% are now 20-40 years of age. This is especially true of younger professionals in corporates with long working hours who come with biomechanical and postural concerns.' Among these patients, degenerative changes are seen much earlier in the spine due to muscular imbalance and repetitive stress injuries. Excessive screen usage is damaging, especially with wrong posture, said Grover. Use of screen compels one to bend his/her neck at an around 60-degree angle and the neck has to strain to maintain the head position to bear 10 pounds (about 4.5 kg) load in neutral. 'This is six times the strain/load the muscles take compared to when in an upright position,' she explained. Long screen hours also cause damage to the heart, brain, muscles, and even lead to mental disorders, say doctors. 'We have seen an unprecedented surge — an almost 25–30% rise — in OPD visits over the last year alone due to sedentary lifestyles,' said Ripen Gupta, principal director and unit head of Cardiac Sciences, Cardiology, at Max Smart Super Speciality Hospital. More and more 25- to 35-year-olds are coming with hypertension, obesity-related issues, and even pre-clinical heart disease, he said.
