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American virtual restaurant brand MrBeast Burger debuts as delivery-only concept via Dignity Kitchen
American virtual restaurant brand MrBeast Burger debuts as delivery-only concept via Dignity Kitchen

Straits Times

time16 hours ago

  • Business
  • Straits Times

American virtual restaurant brand MrBeast Burger debuts as delivery-only concept via Dignity Kitchen

Sign up now: Get ST's newsletters delivered to your inbox The menu here and at its overseas outlets are the same. SINGAPORE – You may recognise famed American YouTuber MrBeast from his viral videos and outrageous stunts. No, he is not in Singapore, but you can try the burgers from his delivery-only virtual restaurant brand MrBeast Burger. Established since 2020, the brand is also available in countries including Australia, Switzerland and Mexico. Launched on Aug 15, its first operator here is social enterprise Dignity Kitchen. Its seven stalls in Boon Keng Road are run by the differently-abled and disadvantaged. The site went live on Aug 15, and food will be available for delivery via GrabFood and Foodpanda from Aug 18. The menu here and at its overseas outlets are the same. The signature Beast Style Burger ($14) features two smashed beef patties with cheese, pickles and onions, while the crispy chicken burgers are priced from $10.50. Sides of crinkle-cut fries are priced from $7. In collaboration with home-grown baker Bob the Baker Boy, it has come up with Singapore-exclusive cookie 'fries' and a burger-shaped cake, as part of a Party Bundle ($378.80) that includes a mix of 10 burgers and fries. There are plans to bring more operators on board, since Dignity Kitchen runs only from 8am to 3pm, Mondays to Saturdays. Top stories Swipe. Select. Stay informed. Singapore Ong Beng Seng fined $30k in case linked to ex-minister Iswaran after judge cites judicial mercy Asia Sun Haiyan, ex-China ambassador to S'pore, detained for questioning: Sources Life Online travel agencies Klook and make debut at Natas Travel Fair Singapore Jail for drink-driving cop in hit-and-run accident, victim suffered multiple fractures Life How do household bomb shelters in Singapore really work? Life Blank canvas: JTC offers black-and-white bungalows for lease at Rochester Park MrBeast Burger's entry into Singapore is via Xolutions Int, helmed by chief executive Nichol Ng, 47, who also runs non-profit organisation The Food Bank Singapore. Her connection to MrBeast started a few months ago, as her retail distribution business GroXers in Thailand distributes the brand's popular Feastables chocolates. The business model is the same here: Operate out of existing restaurant kitchens, so that food and beverage (F&B) operators can optimise under-utilised kitchen capacity. This would allow them to tap new revenue streams without disrupting their core business. She hopes trendy brands like this will project some positivity into the dismal food scene, and is looking to bring in more. She says: 'It's more than just burgers – it's a smart, scalable opportunity for local kitchens to grow while delivering bold, crave-worthy food to a new generation of diners.'

CNA938 Rewind - Singapore-India: Powering semiconductors, skills & sustainability
CNA938 Rewind - Singapore-India: Powering semiconductors, skills & sustainability

CNA

time2 days ago

  • Business
  • CNA

CNA938 Rewind - Singapore-India: Powering semiconductors, skills & sustainability

CNA938 Rewind - X-Inc – Bringing MrBeast's Burger Culture to Singapore In 'Culture Club', Melanie Oliveiro finds out about importing the culture and cult status of the MrBeast Burger brand to Singapore; MrBeast being the social media star and businessman. X-Inc's Nichol Ng, CEO of Xolutions – a food industry strategy and solutions provider – will talk about how MrBeast Burger, a virtual brand, will operate out of existing restaurant kitchens, allowing F&B operators – including social enterprises like Dignity Kitchen - to tap into alternative revenue streams. She'll also talk about the pop culture appeal of MrBeast and his business acumen. Ng will then discuss Xcelerate Academy, a training and transformation IHL which is also aimed at Singapore's foodservice and wholesale businesses.

CNA938 Rewind - X-Inc – Bringing MrBeast's Burger Culture to Singapore
CNA938 Rewind - X-Inc – Bringing MrBeast's Burger Culture to Singapore

CNA

time2 days ago

  • Business
  • CNA

CNA938 Rewind - X-Inc – Bringing MrBeast's Burger Culture to Singapore

CNA938 Rewind - X-Inc – Bringing MrBeast's Burger Culture to Singapore In 'Culture Club', Melanie Oliveiro finds out about importing the culture and cult status of the MrBeast Burger brand to Singapore; MrBeast being the social media star and businessman. X-Inc's Nichol Ng, CEO of Xolutions – a food industry strategy and solutions provider – will talk about how MrBeast Burger, a virtual brand, will operate out of existing restaurant kitchens, allowing F&B operators – including social enterprises like Dignity Kitchen - to tap into alternative revenue streams. She'll also talk about the pop culture appeal of MrBeast and his business acumen. Ng will then discuss Xcelerate Academy, a training and transformation IHL which is also aimed at Singapore's foodservice and wholesale businesses.

Hong Kong restaurant run by disabled looking for new partner to keep mission going
Hong Kong restaurant run by disabled looking for new partner to keep mission going

South China Morning Post

time28-06-2025

  • Business
  • South China Morning Post

Hong Kong restaurant run by disabled looking for new partner to keep mission going

Hong Kong's social enterprises empowering vulnerable communities are struggling to survive amid a dire economy. In the first of a two-part series, the Post looks at how a Singapore-based catering business is trying to chart a new path forward for its disabled workers. Dignity Kitchen, a beacon of hope for disabled people seeking training and employment in Hong Kong, is at a crossroads. The Singapore-based social enterprise restaurant is urgently looking for a local partner because its founder, Koh Seng Choon, can no longer fly often to the city to manage the business after undergoing heart surgery in March. Over the past six years, the 66-year-old travelled from the city state to Hong Kong every two months to set up and run the hawker-style restaurant in Mong Kok that has so far trained and placed more than 200 disabled people in jobs. 'The only thing I regret now is I don't have the health to carry on,' he told the Post earlier this week, three months after his surgery. 'I'm not selling the business. The idea is to find a partner with a good heart, commitment, and experience working with disabled people, letting Hongkongers help Hongkongers.'

Canadian's favourite Hong Kong restaurants for Singaporean, Indian, seafood and more
Canadian's favourite Hong Kong restaurants for Singaporean, Indian, seafood and more

South China Morning Post

time12-03-2025

  • General
  • South China Morning Post

Canadian's favourite Hong Kong restaurants for Singaporean, Indian, seafood and more

Canadian Jeff Rotmeyer is the founder of ImpactHK, a non-profit organisation that helps homeless people find work and shelter. Its annual Kindness fundraising gala takes place this year on March 22. He spoke to Andrew Sun. Advertisement When it comes to food, I pretty much like it all. I especially love chocolate and ice cream, so when I hear people say some desserts are too sweet, it blows my mind. Having lived in Asia for 19 years, I am obviously fond of Asian cuisine. These days, I am mostly vegetarian, trying to stay as healthy as possible. But I am not a big salad eater. I enjoy a lot of Indian and Thai throughout the week. Dignity Kitchen (2/F, 618 Shanghai Street, Mong Kok. Tel: 2561 2633). It is a Singaporean restaurant that I guess I am quite old school when it comes to choosing the restaurants that I go to, because I am quite loyal. A favourite restaurant of mine is(2/F, 618 Shanghai Street, Mong Kok. Tel: 2561 2633). It is a Singaporean restaurant that employs the neurodiverse community and others with physical challenges There, you will always find the best customer service and get a good meal at an affordable price. I usually get the vegetarian nasi lemak, which is so uniquely presented and filling. Laksa at Dignity Kitchen. Photo: Winson Wong Museum Cafe 8 (Hong Kong Maritime Museum Roof, Pier 8, Central Pier) is a consistent go-to for coffees and light lunches when I have business meetings on Hong Kong Island. It is another social enterprise helping the neurodiverse community.

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