Latest news with #DiriyahTan
Mid East Info
10-04-2025
- Business
- Mid East Info
Diriyah Company launches 'Diriyah Tan' – a new City of Earth color-in collaboration with Pantone - Middle East Business News and Information
The golden tan developed by Pantone is inspired by the traditional mud brick designs of Diriyah. Diriyah Tan to become a powerful symbol of The City of Earth in marketing activities. Diriyah: Diriyah Company is enhancing its ongoing marketing activities with the introduction of an exciting new Pantone Color – Diriyah Tan – that reflects its traditional mudbrick architecture. Diriyah Tan is the defining color of the city of Earth, inspired by the rich heritage and birthplace of Saudi Arabia, the golden tan hue embodies the essence of Diriyah and will become a powerful symbol of Diriyah in future marketing activities and merchandise. The unique Diriyah Tan shade has been derived from a rich blend of mud brick materials, capturing the essence of traditional Najdi construction and being used in numerous ways across The City of Earth. Diriyah Company Group CEO, Jerry Inzerillo said: 'We are proud to launch our unique new Pantone color Diriyah Tan – a timeless color that will be instantly recognizable to anyone who has visited our incredible At-Turaif UNESCO World Heritage Site and experienced our new assets across Bujairi Terrace and the Bab Samhan Hotel.' 'Diriyah Tan has the power to evoke Saudi Arabia's rich heritage while also symbolizing our vision for the future. Our new pantone shade will strengthen our message as we proudly share The City of Earth with the world, a global gathering place with humanity at its core.' Laurie Pressman, Vice President, Pantone Color Institute, emphasized the power of color and design in shaping experiences, stating: 'By selecting 'Diriyah Tan', a rich shade inspired by mud bricks with a warm golden tone, we honor Saudi Arabia's history while conveying a vision for the future. This color reflects the texture and essence of the natural building materials that define Diriyah, highlighting At-Turaif, a UNESCO World Heritage site, as a global gathering place. It stands as a beacon of education and knowledge, fostering inspiration and empowering youth to become the leaders of tomorrow.' Situated on the outskirts of Riyadh, Diriyah has welcomed over 3 million visits to the UNESCO World heritage site of At-Turaif and the premium dining destination of Bujairi Terrace since their opening in 2022. Construction work is now well underway on multiple assets across the Diriyah and Wadi Safar development areas that will include providing homes for an estimated 100,000 people, nearly 40 global hotel brands, the 20,000 multipurpose Diriyah Arena, Royal Diriyah Opera House, museums and art galleries, offices for tens of thousands of professionals, a Greg Norman designed championship golf course, retail districts, restaurants and casual dining outlets and parks, footpaths and cycleway. About Diriyah: Diriyah, Saudi Arabia's premier historical, cultural, and lifestyle destination, is a key component of Saudi Arabia's 2030 Vision. A short 15-minute drive from Riyadh's city center, this 14-square-kilometer development holds historical significance as the birthplace of the Kingdom of Saudi Arabia, dating back to 1727. Currently being developed by Diriyah Company, Diriyah is undergoing a transformation into an authentic Najdi-style mixed-use urban community. Diriyah's centerpiece is At-Turaif, the UNESCO World Heritage Site inscribed in 2010, showcasing the ancient adobe capital city of the First Saudi State, dating back to 1766. Upon completion, Diriyah will host more than 100,000 residents, workers, students, and visitors, offering a diverse range of cultural, entertainment, retail, hospitality, educational, and residential spaces. The first of those spaces include Bujairi Terrace, Riyadh's new premium dining hub with over 20 global and local restaurants and cafes that enjoy uninterrupted views of At-Turaif. Bab Samhan, a Luxury Collection Hotel is the first hospitality offering in Diriyah, providing a tranquil experience with panoramic views of Wadi Hanifah. Diriyah's development provides a dynamic environment that celebrates Saudi Arabia's rich cultural history. About Diriyah Company: Diriyah Company was launched in 2022 and joined the Public Investment Fund's (PIF) portfolio of giga-projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural, and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, 'The City of Earth', while adhering to the highest design, development, and preservation standards. The company ensures Diriyah's cultural landmarks are complemented by world-class retail offerings, fine-dining experiences, and leading hospitality brands. As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail, and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world's greatest gathering places.
Zawya
10-04-2025
- Business
- Zawya
Diriyah Company launches 'Diriyah Tan' - a new City of Earth color-in collaboration with Pantone
Diriyah Tan to become a powerful symbol of The City of Earth in marketing activities Diriyah: Diriyah Company is enhancing its ongoing marketing activities with the introduction of an exciting new Pantone Color – Diriyah Tan – that reflects its traditional mudbrick architecture. Diriyah Tan is the defining color of the city of Earth, inspired by the rich heritage and birthplace of Saudi Arabia, the golden tan hue embodies the essence of Diriyah and will become a powerful symbol of Diriyah in future marketing activities and merchandise. The unique Diriyah Tan shade has been derived from a rich blend of mud brick materials, capturing the essence of traditional Najdi construction and being used in numerous ways across The City of Earth. Diriyah Company Group CEO, Jerry Inzerillo said: 'We are proud to launch our unique new Pantone color Diriyah Tan - a timeless color that will be instantly recognizable to anyone who has visited our incredible At-Turaif UNESCO World Heritage Site and experienced our new assets across Bujairi Terrace and the Bab Samhan Hotel.' 'Diriyah Tan has the power to evoke Saudi Arabia's rich heritage while also symbolizing our vision for the future. Our new pantone shade will strengthen our message as we proudly share The City of Earth with the world, a global gathering place with humanity at its core.' Laurie Pressman, Vice President, Pantone Color Institute, emphasized the power of color and design in shaping experiences, stating: "By selecting 'Diriyah Tan', a rich shade inspired by mud bricks with a warm golden tone, we honor Saudi Arabia's history while conveying a vision for the future. This color reflects the texture and essence of the natural building materials that define Diriyah, highlighting At-Turaif, a UNESCO World Heritage site, as a global gathering place. It stands as a beacon of education and knowledge, fostering inspiration and empowering youth to become the leaders of tomorrow." Situated on the outskirts of Riyadh, Diriyah has welcomed over 3 million visits to the UNESCO World heritage site of At-Turaif and the premium dining destination of Bujairi Terrace since their opening in 2022. Construction work is now well underway on multiple assets across the Diriyah and Wadi Safar development areas that will include providing homes for an estimated 100,000 people, nearly 40 global hotel brands, the 20,000 multipurpose Diriyah Arena, Royal Diriyah Opera House, museums and art galleries, offices for tens of thousands of professionals, a Greg Norman designed championship golf course, retail districts, restaurants and casual dining outlets and parks, footpaths and cycleway. About Diriyah: Diriyah, Saudi Arabia's premier historical, cultural, and lifestyle destination, is a key component of Saudi Arabia's 2030 Vision. A short 15-minute drive from Riyadh's city center, this 14-square-kilometer development holds historical significance as the birthplace of the Kingdom of Saudi Arabia, dating back to 1727. Currently being developed by Diriyah Company, Diriyah is undergoing a transformation into an authentic Najdi-style mixed-use urban community. Diriyah's centerpiece is At-Turaif, the UNESCO World Heritage Site inscribed in 2010, showcasing the ancient adobe capital city of the First Saudi State, dating back to 1766. Upon completion, Diriyah will host more than 100,000 residents, workers, students, and visitors, offering a diverse range of cultural, entertainment, retail, hospitality, educational, and residential spaces. The first of those spaces include Bujairi Terrace, Riyadh's new premium dining hub with over 20 global and local restaurants and cafes that enjoy uninterrupted views of At-Turaif. Bab Samhan, a Luxury Collection Hotel is the first hospitality offering in Diriyah, providing a tranquil experience with panoramic views of Wadi Hanifah. Diriyah's development provides a dynamic environment that celebrates Saudi Arabia's rich cultural history. About Diriyah Company: Diriyah Company was launched in 2022 and joined the Public Investment Fund's (PIF) portfolio of giga-projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural, and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, 'The City of Earth', while adhering to the highest design, development, and preservation standards. The company ensures Diriyah's cultural landmarks are complemented by world-class retail offerings, fine-dining experiences, and leading hospitality brands. As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail, and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world's greatest gathering places. Social Handles: X | @DiriyahCo - Instagram | @Diriyahco - LinkedIn | Diriyah-Company | Website Diriyah Company
Arab News
09-04-2025
- Business
- Arab News
Diriyah Co. debuts Diriyah Tan with Pantone to celebrate Saudi heritage
RIYADH: Diriyah Co. announced today the launch of Diriyah Tan, a custom Pantone color inspired by the iconic mudbrick architecture of the At-Turaif UNESCO World Heritage Site, in collaboration with the Pantone Color Institute. According to the statement, the golden tan shade, derived from traditional Najdi building materials, will serve as a cornerstone of branding for Diriyah's City of Earth initiative, symbolizing its historical roots and aspirational future. 'Diriyah Tan is a timeless tribute to At-Turaif and our new landmarks like Bujairi Terrace and Bab Samhan Hotel. It instantly connects people to Saudi Arabia's cultural soul,' said Diriyah Co. Group CEO Jerry Inzerillo. He emphasized that the color encapsulates Diriyah's dual identity as a guardian of heritage and a global hub for community and innovation. Laurie Pressman, vice president of the Pantone Color Institute, highlighted the shade's symbolic depth, stating: 'Diriyah Tan bridges history and progress. Its earthy warmth mirrors the textures of At-Turaif's structures, reinforcing Diriyah's role as a beacon of learning and youth empowerment.' Kiran Haslam, chief marketing officer of Diriyah Co., revealed to Arab News the future collaborations and community involvement in shaping the city's visual identity. 'The launch of Diriyah Tan — our collaboration with the Pantone Color Institute — was not simply about identifying a hue; it was about capturing the soul of a place,' said Haslam. He added that future color explorations could draw inspiration from Wadi Hanifah's lush landscapes, traditional Najdi craftsmanship, or Saudi Arabia's contemporary art scene. These initiatives, he noted, would deepen Diriyah's narrative as a global cultural destination where heritage fuels innovation. 'Diriyah Tan is, in many ways, the truest representation of The City of Earth. It is one brushstroke among many, but one that evokes the majesty of what Diriyah is,' Haslam remarked. While formal plans remain unannounced, he emphasized that evolving the city's palette would naturally involve collaboration with Saudi artists and cultural custodians. Diriyah's legacy as a hub for exchange, he explained, makes local voices essential to crafting a visual identity that honors authenticity while embracing a dynamic future. Since 2022, Diriyah has drawn over 3 million visitors to its historic and modern attractions. Current projects include luxury hotels, residential communities, and cultural venues like the Diriyah Arena and Royal Opera House. The company ensures retail offerings, fine-dining experiences, and leading hospitality brands complement Diriyah's cultural landmarks. Upon completion, Diriyah will host more than 100,000 residents, workers, students, and visitors, offering a diverse range of cultural, entertainment, retail, hospitality, educational, and residential spaces. The first of those spaces include Bujairi Terrace, Riyadh's new premium dining hub with over 20 global and local restaurants and cafes.
