Latest news with #DiscoverPuertoRico
Yahoo
3 days ago
- Business
- Yahoo
Bad Bunny is making Puerto Rico the hottest trip of 2025
When we talk about tourism trends, we usually focus on airlines, prices and algorithms. But what if the most significant driver of travel to a destination wasn't an ad campaign or a seasonal super deal, but its people represented by an artist? That is precisely what's happening in Puerto Rico. Bad Bunny's residency, "No me quiero ir de aquí," in San Juan, is not only breaking records in sales and attendance, but has become one of the most powerful economic and cultural catalysts the island has seen in recent years. Its impact is not anecdotal: according to an analysis by Moody's Analytics cited by Bloomberg, Puerto Rico is defying the tourism slowdown that many markets in the United States are experiencing. While hotel occupancy in several U.S. cities has decreased, in Puerto Rico it has increased. And it's no coincidence. While the World Travel & Tourism Council projects a loss of $12.5 billion in international travel spending this year in the United States, Puerto Rico is headed in the opposite direction. According to Discover Puerto Rico, the island recorded a 25% increase in hotel occupancy in the first quarter of 2025 and an 11% growth in lodging revenue, compared to the same period last year. At a time when the global tourism economy is showing signs of cooling, Puerto Rico stands out as an example of how culture can become a real economic engine. The experience is worth it The Puerto Rican economy, historically tied to the ups and downs of the U.S. economy, rarely grows on its own. But this time, there is a cultural factor that is tipping the balance: identity. Bad Bunny's new album, in addition to being a musical phenomenon, is a declaration of principles – a love letter to his homeland. From the lyrics to the visual promotion, the artist has made it clear that traveling to the island is more than tourism: it is an experience, it is pride, it is connection. Those of us who work in the travel and digital content industries need to reflect. For years, the equation seemed simple: look for the cheapest fare, even if the trip was mediocre. But the consumer has evolved. Today, more than ever, it wants to save, yes, but without sacrificing what really matters: experience. Travel should be transformative, not transactional. Travelers want to get to know a country, not just visit it. They want to savor its cuisine, understand its history, and walk its streets with local music in the background. Bad Bunny has organically created that with his music and platform. It has turned Puerto Rico into an emotional desire, not just a geographical destination. At a time when so many tourism markets are facing decline, Puerto Rico is teaching us a powerful lesson: culture drives the economy. Authenticity isn't just good for the soul; it's also good for hotels, restaurants, and airlines. The future of tourism is not measured only in hotel occupancy or the number of flights. It is also measured in songs, in identity, in how a place makes us feel. That's why, when we hear about Bad Bunny, let's remember that his impact goes far beyond reggaeton: he's redefining how and why we travel. Wilson "Wil" Santiago Burgos is the founder of one of the largest travel platforms in Puerto Rico and the Latin American market in the U.S. This article originally appeared on USA TODAY: Bad Bunny's concerts are doing what ads can't
MTV Lebanon
5 days ago
- Entertainment
- MTV Lebanon
17 Jul 2025 21:47 PM Bad Bunny brings tourism surge to Puerto Rico
The day before Bad Bunny kicked off his blockbuster residency that's expected to bring hundreds of millions of dollars to Puerto Rico while showcasing its rich culture, he posted a simple message: Shop Local. The ethos is core to his 30-show concert series in San Juan which, after nine performaces exclusive to residents, will open up to fans from elsewhere -- what many Boricuas, as Puerto Ricans are known, are hoping will serve as an exercise in responsible tourism. "It's an incredible moment for the island," said Davelyn Tardi of the promotional agency Discover Puerto Rico. The organization conservatively estimates the residency will bring in some $200 million to Puerto Rico over the approximately three-month run, which falls during the typically less-trafficked summer months. Azael Ayala works at a bar in one of San Juan's popular nightlife zones, telling AFP that business was already booming even though the residency was only in its first weekend. It's "completely changed," the 29-year-old said, as crowds buzzed about La Placita where some bars were slinging Bad Bunny-themed cocktails. "We're thrilled," Ayala said. "The tips are through the roof." The fact that people are coming from across the globe to see Bad Bunny "is a source of pride for Puerto Rico, too," he added. Arely Ortiz, a 23-year-old student from Los Angeles, couldn't score a ticket to a show -- but said Bad Bunny was still the draw that prompted her to book her first trip to Puerto Rico. "I really love how outspoken he is about his community," she said. "Just seeing him, that he can get so far, and he's Latino, it encourages more Latinos to be able to go for what they want." "He has for sure empowered Latinos, like 100 percent." But while tourism has long been an economic engine for the Caribbean island that remains a territory of the United States, the relationship is complicated. Concerns around gentrification, displacement and cultural dilution have magnified on the archipelago beloved for stunning beaches with turquoise waters -- especially as it's become a hotspot for luxury development, short-term rentals and so-called "digital nomads" who work their laptop jobs remotely while traveling the world. Visiting foreigners sample the island's beauty but are shielded from the struggle, say many locals who are coping with a chronic economic crisis exacerbated by natural disasters, as rents soar and massive blackouts are routine. Bad Bunny -- who was born and raised Benito Antonio Martinez Ocasio -- himself has pointed to such issues and more in his metaphor and reference-laden lyrics. "In my life, you were a tourist," reads one translation of his track "Turista." "You only saw the best of me and not how I was suffering." Historian Jorell Melendez Badillo told AFP that Puerto Rico by design has long catered to foreign investment: "A lot of people see tourism as sort of like this colonial undertone," he said. But when it comes to Bad Bunny and his residency at the affectionately nicknamed venue El Choli, "we cannot negate the fact that it's going to bring millions of dollars" to the island, he added. "We can celebrate what Benito is doing while also looking at it critically, and having a conversation around what type of tourism will be incentivized by this residency." Ana Rodado traveled to Puerto Rico from Spain after a friend native to the island gifted her a ticket. She booked a five-day trip with another friend that included a visit to beachside Vega Baja, the municipality where Bad Bunny grew up and worked bagging groceries before gaining fame. After posing for a photo in the town square, Rodado told AFP that she'd been trying to take the artist's "shop local" plea to heart. "Tourism is a global problem," she said. "To the extent possible, we have to be responsible with our consumer choices, and above all with the impact our trip has on each place." "We try to be respectful, and so far people have been really nice to us." Ultimately, Bad Bunny's residency is a love letter to his people -- a show about and for Puerto Ricans whose narrative centers on heritage, pride and joy. "We're here, damn it!" he shouted to ecstatic screams during his sweeping first show, which at times felt like a giant block party. "I'd come back for the next 100 years -- if God lets me, I'll be here."
Vancouver Sun
6 days ago
- Entertainment
- Vancouver Sun
Bad Bunny brings tourism surge to Puerto Rico
San Juan (AFP) — The day before Bad Bunny kicked off his blockbuster residency that's expected to bring hundreds of millions of dollars to Puerto Rico while showcasing its rich culture, he posted a simple message: Shop Local. The ethos is core to his 30-show concert series in San Juan which, after nine performaces exclusive to residents, will open up to fans from elsewhere — what many Boricuas, as Puerto Ricans are known, are hoping will serve as an exercise in responsible tourism. 'It's an incredible moment for the island,' said Davelyn Tardi of the promotional agency Discover Puerto Rico. Plan your next getaway with Travel Time, featuring travel deals, destinations and gear. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Travel Time will soon be in your inbox. Please try again Interested in more newsletters? Browse here. The organization conservatively estimates the residency will bring in some $200 million to Puerto Rico over the approximately three-month run, which falls during the typically less-trafficked summer months. Azael Ayala works at a bar in one of San Juan's popular nightlife zones, telling AFP that business was already booming even though the residency was only in its first weekend. It's 'completely changed,' the 29-year-old said, as crowds buzzed about La Placita where some bars were slinging Bad Bunny-themed cocktails. 'We're thrilled,' Ayala said. 'The tips are through the roof.' The fact that people are coming from across the globe to see Bad Bunny 'is a source of pride for Puerto Rico, too,' he added. Arely Ortiz, a 23-year-old student from Los Angeles, couldn't score a ticket to a show — but said Bad Bunny was still the draw that prompted her to book her first trip to Puerto Rico. 'I really love how outspoken he is about his community,' she said. 'Just seeing him, that he can get so far, and he's Latino, it encourages more Latinos to be able to go for what they want.' 'He has for sure empowered Latinos, like 100 percent.' But while tourism has long been an economic engine for the Caribbean island that remains a territory of the United States, the relationship is complicated. Concerns around gentrification, displacement and cultural dilution have magnified on the archipelago beloved for stunning beaches with turquoise waters — especially as it's become a hotspot for luxury development, short-term rentals and so-called 'digital nomads' who work their laptop jobs remotely while travelling the world. Visiting foreigners sample the island's beauty but are shielded from the struggle, say many locals who are coping with a chronic economic crisis exacerbated by natural disasters, as rents soar and massive blackouts are routine. Bad Bunny — who was born and raised Benito Antonio Martinez Ocasio — himself has pointed to such issues and more in his metaphor and reference-laden lyrics. 'In my life, you were a tourist,' reads one translation of his track 'Turista.' 'You only saw the best of me and not how I was suffering.' Historian Jorell Melendez Badillo told AFP that Puerto Rico by design has long catered to foreign investment: 'A lot of people see tourism as sort of like this colonial undertone,' he said. But when it comes to Bad Bunny and his residency at the affectionately nicknamed venue El Choli, 'we cannot negate the fact that it's going to bring millions of dollars' to the island, he added. 'We can celebrate what Benito is doing while also looking at it critically, and having a conversation around what type of tourism will be incentivized by this residency.' Ana Rodado traveled to Puerto Rico from Spain after a friend native to the island gifted her a ticket. She booked a five-day trip with another friend that included a visit to beachside Vega Baja, the municipality where Bad Bunny grew up and worked bagging groceries before gaining fame. After posing for a photo in the town square, Rodado told AFP that she'd been trying to take the artist's 'shop local' plea to heart. 'Tourism is a global problem,' she said. 'To the extent possible, we have to be responsible with our consumer choices, and above all with the impact our trip has on each place.' 'We try to be respectful, and so far people have been really nice to us.' Ultimately, Bad Bunny's residency is a love letter to his people — a show about and for Puerto Ricans whose narrative centers on heritage, pride and joy. 'We're here, damn it!' he shouted to ecstatic screams during his sweeping first show, which at times felt like a giant block party. 'I'd come back for the next 100 years — if God lets me, I'll be here.'
Int'l Business Times
6 days ago
- Entertainment
- Int'l Business Times
'Shop Local': Bad Bunny Brings Tourism Surge To Puerto Rico
The day before Bad Bunny kicked off his blockbuster residency that's expected to bring hundreds of millions of dollars to Puerto Rico while showcasing its rich culture, he posted a simple message: Shop Local. The ethos is core to his 30-show concert series in San Juan which, after nine performaces exclusive to residents, will open up to fans from elsewhere -- what many Boricuas, as Puerto Ricans are known, are hoping will serve as an exercise in responsible tourism. "It's an incredible moment for the island," said Davelyn Tardi of the promotional agency Discover Puerto Rico. The organization conservatively estimates the residency will bring in some $200 million to Puerto Rico over the approximately three-month run, which falls during the typically less-trafficked summer months. Azael Ayala works at a bar in one of San Juan's popular nightlife zones, telling AFP that business was already booming even though the residency was only in its first weekend. It's "completely changed," the 29-year-old said, as crowds buzzed about La Placita where some bars were slinging Bad Bunny-themed cocktails. "We're thrilled," Ayala said. "The tips are through the roof." The fact that people are coming from across the globe to see Bad Bunny "is a source of pride for Puerto Rico, too," he added. Arely Ortiz, a 23-year-old student from Los Angeles, couldn't score a ticket to a show -- but said Bad Bunny was still the draw that prompted her to book her first trip to Puerto Rico. "I really love how outspoken he is about his community," she said. "Just seeing him, that he can get so far, and he's Latino, it encourages more Latinos to be able to go for what they want." "He has for sure empowered Latinos, like 100 percent." But while tourism has long been an economic engine for the Caribbean island that remains a territory of the United States, the relationship is complicated. Concerns around gentrification, displacement and cultural dilution have magnified on the archipelago beloved for stunning beaches with turquoise waters -- especially as it's become a hotspot for luxury development, short-term rentals and so-called "digital nomads" who work their laptop jobs remotely while traveling the world. Visiting foreigners sample the island's beauty but are shielded from the struggle, say many locals who are coping with a chronic economic crisis exacerbated by natural disasters, as rents soar and massive blackouts are routine. Bad Bunny -- who was born and raised Benito Antonio Martinez Ocasio -- himself has pointed to such issues and more in his metaphor and reference-laden lyrics. "In my life, you were a tourist," reads one translation of his track "Turista." "You only saw the best of me and not how I was suffering." Historian Jorell Melendez Badillo told AFP that Puerto Rico by design has long catered to foreign investment: "A lot of people see tourism as sort of like this colonial undertone," he said. But when it comes to Bad Bunny and his residency at the affectionately nicknamed venue El Choli, "we cannot negate the fact that it's going to bring millions of dollars" to the island, he added. "We can celebrate what Benito is doing while also looking at it critically, and having a conversation around what type of tourism will be incentivized by this residency." Ana Rodado traveled to Puerto Rico from Spain after a friend native to the island gifted her a ticket. She booked a five-day trip with another friend that included a visit to beachside Vega Baja, the municipality where Bad Bunny grew up and worked bagging groceries before gaining fame. After posing for a photo in the town square, Rodado told AFP that she'd been trying to take the artist's "shop local" plea to heart. "Tourism is a global problem," she said. "To the extent possible, we have to be responsible with our consumer choices, and above all with the impact our trip has on each place." "We try to be respectful, and so far people have been really nice to us." Ultimately, Bad Bunny's residency is a love letter to his people -- a show about and for Puerto Ricans whose narrative centers on heritage, pride and joy. "We're here, damn it!" he shouted to ecstatic screams during his sweeping first show, which at times felt like a giant block party. "I'd come back for the next 100 years -- if God lets me, I'll be here." Bad Bunny is hosting a blockbuster residency in the Puerto Rican capital San Juan that's expected to bring hordes of tourists to the island during its traditional low season AFP Conservative estimates say Bad Bunny's residency will bring in some $200 million to Puerto Rico over its approximately three-month run, which falls during the typically less-trafficked summer month AFP A man photographs a woman in front of a Puerto Rican flag mural in Old San Juan, Puerto Rico on May 13, 2025 AFP Puerto Rican influencer Astrid Nahir poses for a photo in front of Puerto Rican singer Bad Bunny (L) and Puerto Rican flag murals in Old San Juan AFP People on their way to the beach walk past a mural of Puerto Rican singer Bad Bunny in Vega Baja, Puerto Rico, the municipality where the global superstar grew up AFP
France 24
6 days ago
- Entertainment
- France 24
'Shop local': Bad Bunny brings tourism surge to Puerto Rico
The ethos is core to his 30-show concert series in San Juan which, after nine performaces exclusive to residents, will open up to fans from elsewhere -- what many Boricuas, as Puerto Ricans are known, are hoping will serve as an exercise in responsible tourism. "It's an incredible moment for the island," said Davelyn Tardi of the promotional agency Discover Puerto Rico. The organization conservatively estimates the residency will bring in some $200 million to Puerto Rico over the approximately three-month run, which falls during the typically less-trafficked summer months. Azael Ayala works at a bar in one of San Juan's popular nightlife zones, telling AFP that business was already booming even though the residency was only in its first weekend. It's "completely changed," the 29-year-old said, as crowds buzzed about La Placita where some bars were slinging Bad Bunny-themed cocktails. "We're thrilled," Ayala said. "The tips are through the roof." The fact that people are coming from across the globe to see Bad Bunny "is a source of pride for Puerto Rico, too," he added. Arely Ortiz, a 23-year-old student from Los Angeles, couldn't score a ticket to a show -- but said Bad Bunny was still the draw that prompted her to book her first trip to Puerto Rico. "I really love how outspoken he is about his community," she said. "Just seeing him, that he can get so far, and he's Latino, it encourages more Latinos to be able to go for what they want." "He has for sure empowered Latinos, like 100 percent." Tourism: it's complicated But while tourism has long been an economic engine for the Caribbean island that remains a territory of the United States, the relationship is complicated. Concerns around gentrification, displacement and cultural dilution have magnified on the archipelago beloved for stunning beaches with turquoise waters -- especially as it's become a hotspot for luxury development, short-term rentals and so-called "digital nomads" who work their laptop jobs remotely while traveling the world. Visiting foreigners sample the island's beauty but are shielded from the struggle, say many locals who are coping with a chronic economic crisis exacerbated by natural disasters, as rents soar and massive blackouts are routine. Bad Bunny -- who was born and raised Benito Antonio Martinez Ocasio -- himself has pointed to such issues and more in his metaphor and reference-laden lyrics. "In my life, you were a tourist," reads one translation of his track "Turista." "You only saw the best of me and not how I was suffering." Historian Jorell Melendez Badillo told AFP that Puerto Rico by design has long catered to foreign investment: "A lot of people see tourism as sort of like this colonial undertone," he said. But when it comes to Bad Bunny and his residency at the affectionately nicknamed venue El Choli, "we cannot negate the fact that it's going to bring millions of dollars" to the island, he added. "We can celebrate what Benito is doing while also looking at it critically, and having a conversation around what type of tourism will be incentivized by this residency." Ana Rodado traveled to Puerto Rico from Spain after a friend native to the island gifted her a ticket. She booked a five-day trip with another friend that included a visit to beachside Vega Baja, the municipality where Bad Bunny grew up and worked bagging groceries before gaining fame. After posing for a photo in the town square, Rodado told AFP that she'd been trying to take the artist's "shop local" plea to heart. "Tourism is a global problem," she said. "To the extent possible, we have to be responsible with our consumer choices, and above all with the impact our trip has on each place." "We try to be respectful, and so far people have been really nice to us." Ultimately, Bad Bunny's residency is a love letter to his people -- a show about and for Puerto Ricans whose narrative centers on heritage, pride and joy. "We're here, damn it!" he shouted to ecstatic screams during his sweeping first show, which at times felt like a giant block party. "I'd come back for the next 100 years -- if God lets me, I'll be here." © 2025 AFP
