Latest news with #Discuss
Forbes
30-07-2025
- Business
- Forbes
Vibe Coding And The 'Platformification' Of Market Insights
Vibe coding for faster, deeper consumer insights Vibe coding is a software development approach that uses AI, particularly (LLMs), to generate and refine code based on high-level NL instructions, saving a massive amount of manpower and time vs. manual coding. It enables non-coders to easily and accessibly achieve desired outcomes by letting AI handle the technical aspects of the development process. 'Platformification', my favorite new term this year which I'm seeing across many contexts, involves consolidating platforms, data, analysis and suppliers to achieve end to end insights and solutions, making information access and analysis across databases, departments and geographies far easier, faster and more cost-effective. In the past 5 months since the term vibe coding was coined, the concept has transformed software development lifecycles and it has jumped to an entirely different space: market insights. To understand more, I spoke with Discuss, a market insights platform I'd been hearing about from friends at CPG companies because it is at the forefront of the transformation to AI solutions spanning a broad spectrum of marketing research activities. Discuss takes a vibe coding approach to make it easier for non-researchers to gain in-depth human understanding of their consumers. The company accomplishes this by enabling users to tell AI agents who you want to talk to and what you want to ask them. AI handles the rest. To quote Adam Mertz, Chief Growth Officer at Discuss, 'marketing research has progressed more in the past 2 years, than in the previous 20 years'. Vibe coding marketing research has many advantages for gaining better insights for clients across sectors. One of the most important is that it enables anyone without a research background to look beyond what people do and buy in order to understanding why they engage in certain actions and make certain purchases. It also enables anyone to tap into the psychology of their audience in just hours instead of weeks or even months. Their agentic approach involves a myriad of different market insights tasks, from helping to create interview discussion guides, to recruiting interviewees and coordinating project logistics, to conducting interviews, translating interviews into multiple languages, extracting insights, capturing quotes and relevant videoclips, to creating reports and presentations. Advantages of vibe coding market insights include: AI interviewers are very conversational. They remember prior questions and answers, understand context, and can improvise relevant questions on the fly based on prior question responses from interviewees. Remarkably, it understands when interviewees pause because they are thinking. It's patient and interested in all they say to get at the why of their product preferences and behaviors. Clients can select moderator styles such as a more business-like vs. a more casual style and tone, or a British accent vs. an American accent. Other benefits and capabilities include: To quote Georgina Farmer, Insights and Customer Experience Leader at the healthcare company Dexcom, 'The ability to translate the consumer interviews and insight summaries we conduct with Discuss so all our offices around the world can hear them in real time, is a game changer. The ability to easily extract themes across many key databases, is a monumental time saver, and the accuracy of the insights has been impressive.' Humans are still better for certain types of insights. As Maria Rydzewski, Principal at Mastercard Data & Services shared, "for all the benefits of AI, nothing will replace human-to-human connection. Discuss is the only market insights platform we've found that offers both AI and human-moderated research. Their AI moderation is a great tool in our toolkit. When we're talking about something sensitive like people paying bills or financial stress, traditional human-led research is probably still going to be a better approach. But if it's message testing or product feedback, AI is great for scale, speed, and efficiency.' Take-Aways For CMO's Things are moving incredibly fast in transforming marketing research processes, in large part due to AI advances. There's a massive risk of firms being left behind if they aren't yet experimenting with GenAI market insights vibe coding. Since the cost savings can be enormous, more consumer questions can be explored and answered, the complexity of synthesizing multiple databases greatly simplified, and the time and manpower involved significantly reduced, there's no reason not to get started.
Associated Press
29-05-2025
- Business
- Associated Press
Discuss Launches New AI Interview Solution 'Discuss Now'
Seattle, Washington, May 29, 2025 (GLOBE NEWSWIRE) -- With global tariffs, regulatory shifts, and changing consumer preferences challenging how brands make decisions about packaging, product design, and messaging, companies need the ability to capture high-quality market insights at the speed of a survey. Discuss today announced the launch of Discuss Now, a self-paced AI interview solution that automates every stage of in-depth customer feedback with AI agents that find the right audiences, conduct interviews, and deliver insights in hours, not days or weeks. These same agents can be integrated into the broader Discuss platform to combine human-led and AI-led research into one place, with the option to layer on key services as needed. This makes Discuss the first company to bring everything together in one platform, blending the nuance and depth of human-led conversations and the speed and scale of AI-led interviews. 'Our vision at Discuss has always been to help global organizations shatter assumptions by removing the barriers to understanding their customers,' said Simon Glass, CEO of Discuss. 'Human-led conversations will always be a central part of that equation, but we also see that AI-led interviews can help time-strapped marketers, UX, and insights teams quickly and easily keep a pulse on customer perceptions and feedback. We're excited to be the first offering solutions for either scenario.' Discuss Now: Backed By 3 AI Agents As customer loyalty becomes harder to earn and easier to lose, with preferences to purchase from the same company again dropping from 76% to 53% in just the past five years, according to Harvard Business Review, companies can't afford to get key decisions wrong. Discuss Now empowers teams to move faster, make more confident high-stakes decisions, and stay closer to their consumers with a direct line to the emotions and experiences of their audiences as they shop along in-store, unbox and test products at home, or react to a new campaign. The Discuss Now solution is made up of three AI agents, each designed to automate a specific step in capturing emotionally-rich insights. The best of both worlds: Human-led or AI-led conversations By also integrating these AI agents directly into the broader Discuss platform, Discuss gives teams all they need from start to finish, in one solution. There's no need to buy and stitch together multiple tools to achieve their objectives. With Discuss, they can easily move from an AI-led approach for quick-turn insights to a human-led approach for nuanced understanding, or a blend of both—all within a single platform. This 'best of both worlds' offering makes in-depth human understanding accessible for all. It empowers insights teams to drive greater impact as strategic advisors to their business, while equipping marketing, product, CX, and UX teams with instant access to customer voices. Powered by the most advanced AI engine for market insights Discuss' AI agents are purpose-built for the unique challenges and demands of in-depth customer feedback—tailor-made using decades of firsthand industry knowledge and millions of conversations conducted on the Discuss platform. The agents are powered by a dynamic training layer that allows teams to bring in their expertise and personalize the AI's understanding of their business and project goals. Using advanced techniques like Retrieval-Augmented Generation (RAG), teams can augment how Discuss' AI agents ask questions and deliver insights by informing it with external data like project briefs, participants' past responses, industry reports, or even the interview styles used by the best human moderators. For example, when a participant responds to a question, the Interview Agent instantly uses their answer along with the external data provided to it previously to create the most tailored follow-up questions while keeping the conversation focused on the objective. The Insights Agent uses the same contextual data to generate tailored summaries and answers to the specific questions businesses need answers to. The result is deeper, more accurate market insights tailored to the unique objectives of each business, delivered in a fraction of the time. Fueled by the most advanced AI for in-depth human understanding, with the innovations of this release, global organizations have a better way to hear the real voices, see the real emotions, and create real connections with their audiences. Whether teams need the speed and scale of AI or the depth of human-led conversations, Discuss gives them both. See Discuss and these AI agents in action at Quirk's New York on July 23rd - 24th. Don't miss our speaking session as we share how to blend human intelligence and artificial intelligence to scale the impact of real consumer connection. Click here to register for the event. ### About Discuss At Discuss, we exist to shatter assumptions and bring human connection back to the heart of every decision. Our all-in-one market insights platform, complete with advanced AI Agents and coupled with key services, enables organizations to collect, analyze, and share in-depth feedback from audiences around the globe. Discuss' solutions give teams the option to choose the speed and scale of a fully agentic AI approach, the depth and nuance of human-led conversations, or a blend of both. Trusted by leading Insights, Marketing, Product, CX, and UX professionals worldwide, Discuss is the preferred choice for leading brands and agencies—including 3M, Suntory Global Spirits, Mastercard, HelloFresh, Reckitt, The Standard, Mondelez, Ipsos, and Escalent. Discover how Discuss can help you make faster, smarter decisions, without losing the human touch, at Kendra Gray Discuss 303-906-4301 [email protected]
Yahoo
29-05-2025
- Business
- Yahoo
Discuss Launches New AI Interview Solution 'Discuss Now'
Helping Global Teams React Faster to Market Shifts with Real-Time Insights Seattle, Washington, May 29, 2025 (GLOBE NEWSWIRE) -- With global tariffs, regulatory shifts, and changing consumer preferences challenging how brands make decisions about packaging, product design, and messaging, companies need the ability to capture high-quality market insights at the speed of a survey. Discuss today announced the launch of Discuss Now, a self-paced AI interview solution that automates every stage of in-depth customer feedback with AI agents that find the right audiences, conduct interviews, and deliver insights in hours, not days or weeks. These same agents can be integrated into the broader Discuss platform to combine human-led and AI-led research into one place, with the option to layer on key services as needed. This makes Discuss the first company to bring everything together in one platform, blending the nuance and depth of human-led conversations and the speed and scale of AI-led interviews. 'Our vision at Discuss has always been to help global organizations shatter assumptions by removing the barriers to understanding their customers,' said Simon Glass, CEO of Discuss. 'Human-led conversations will always be a central part of that equation, but we also see that AI-led interviews can help time-strapped marketers, UX, and insights teams quickly and easily keep a pulse on customer perceptions and feedback. We're excited to be the first offering solutions for either scenario.' Discuss Now: Backed By 3 AI Agents As customer loyalty becomes harder to earn and easier to lose, with preferences to purchase from the same company again dropping from 76% to 53% in just the past five years, according to Harvard Business Review, companies can't afford to get key decisions wrong. Discuss Now empowers teams to move faster, make more confident high-stakes decisions, and stay closer to their consumers with a direct line to the emotions and experiences of their audiences as they shop along in-store, unbox and test products at home, or react to a new Discuss Now solution is made up of three AI agents, each designed to automate a specific step in capturing emotionally-rich insights. Project Agent: Consults on teams' target profiles and instantly finds, evaluates, and identifies the best audiences from a pool of millions of vetted individuals across 150+ countries, 100k+ job titles, and 290k+ skills—delivering responses in minutes. Interview Agent: Executes audio-led and video-led conversations 24/7, across the globe—using advanced techniques to adapt in real-time and ask sharper questions that deliver richer feedback. Insights Agent: Distills thousands of hours of interviews into actionable insights and delivers answers to teams' most pressing research questions—surfacing key themes, takeaways, and linking findings to the research objective to ensure every conversation drives business growth. The best of both worlds: Human-led or AI-led conversations By also integrating these AI agents directly into the broader Discuss platform, Discuss gives teams all they need from start to finish, in one solution. There's no need to buy and stitch together multiple tools to achieve their objectives. With Discuss, they can easily move from an AI-led approach for quick-turn insights to a human-led approach for nuanced understanding, or a blend of both—all within a single platform. This 'best of both worlds' offering makes in-depth human understanding accessible for all. It empowers insights teams to drive greater impact as strategic advisors to their business, while equipping marketing, product, CX, and UX teams with instant access to customer voices. Powered by the most advanced AI engine for market insights Discuss' AI agents are purpose-built for the unique challenges and demands of in-depth customer feedback—tailor-made using decades of firsthand industry knowledge and millions of conversations conducted on the Discuss platform. The agents are powered by a dynamic training layer that allows teams to bring in their expertise and personalize the AI's understanding of their business and project goals. Using advanced techniques like Retrieval-Augmented Generation (RAG), teams can augment how Discuss' AI agents ask questions and deliver insights by informing it with external data like project briefs, participants' past responses, industry reports, or even the interview styles used by the best human moderators. For example, when a participant responds to a question, the Interview Agent instantly uses their answer along with the external data provided to it previously to create the most tailored follow-up questions while keeping the conversation focused on the objective. The Insights Agent uses the same contextual data to generate tailored summaries and answers to the specific questions businesses need answers to. The result is deeper, more accurate market insights tailored to the unique objectives of each business, delivered in a fraction of the time. Fueled by the most advanced AI for in-depth human understanding, with the innovations of this release, global organizations have a better way to hear the real voices, see the real emotions, and create real connections with their audiences. Whether teams need the speed and scale of AI or the depth of human-led conversations, Discuss gives them Discuss and these AI agents in action at Quirk's New York on July 23rd - 24th. Don't miss our speaking session as we share how to blend human intelligence and artificial intelligence to scale the impact of real consumer connection. Click here to register for the event. ### About Discuss At Discuss, we exist to shatter assumptions and bring human connection back to the heart of every decision. Our all-in-one market insights platform, complete with advanced AI Agents and coupled with key services, enables organizations to collect, analyze, and share in-depth feedback from audiences around the globe. Discuss' solutions give teams the option to choose the speed and scale of a fully agentic AI approach, the depth and nuance of human-led conversations, or a blend of both. Trusted by leading Insights, Marketing, Product, CX, and UX professionals worldwide, Discuss is the preferred choice for leading brands and agencies—including 3M, Suntory Global Spirits, Mastercard, HelloFresh, Reckitt, The Standard, Mondelez, Ipsos, and Escalent. Discover how Discuss can help you make faster, smarter decisions, without losing the human touch, at CONTACT: Kendra Gray Discuss 303-906-4301 kendra@ in to access your portfolio
Martechvibe
04-03-2025
- Business
- Martechvibe
Discuss Announces 3 AI Agents Built for Market Insights
Discuss' AI Agents automate the manual tasks of collecting, analysing and presenting in-depth market insights. Staff Writer less than a minute ago Discuss, the end-to-end global market insights platform announced its 3 AI Agents that deliver 'always-on', in-depth market insights, helping marketers win in the current relationship economy where emotional connections are the new currency. For decades, third-party 'agents,' usually ad or marketing agencies, have been used for delivering market insights, which is typically expensive and can take months to get a final report on target audience perspectives. While live, human-led research is still an invaluable element of the greater research strategy, in this new 'Agentic Era,' AI Agents offer a new alternative and the possibility of a better, faster way to get customer or user experience feedback across the world. Building on its groundbreaking work as the first market insights platform to harness GenAI with the launch of Genie in 2023, Discuss continues to lead the industry with its agentic approach to collecting real-time feedback and enabling emotional marketing on a global scale. ALSO READ: Ramdam To Scale AI-Powered Creator Ad Platform (Opens in a new browser tab) 'At Discuss, we're not just building AI tools—we're shaping a new way to understand people,' said Jilleun Eglin, Senior Director of Product, at Discuss. 'Our AI Agents are empowering teams to build deep emotional connections with their target audiences at a speed and scale that's never been possible before. And we also know that innovation requires responsibility—that's why this release is as much about data privacy as it is about groundbreaking AI.' Highlights of the latest release include: AI Agents: Create campaigns backed by 10x more consumer insights in half the time Discuss' AI Agents automate the manual tasks of collecting, analysing and presenting in-depth market insights. Combined with the power of the platform's industry-leading live research capabilities, these agents are reinventing how teams tap into their consumers' thoughts, emotions, and sense of identity. With the ability to engage customers 24/7, teams can more easily understand the 'why' and create campaigns and products that not only drive ROI, but ultimately build a deep emotional bond with their audiences. Interview Agent Up until now, getting in-depth feedback quickly has been difficult due to the time and logistical challenges. Live conversations with target audiences have often been out of the question because teams don't have the resources or bandwidth to prioritise this in addition to their core responsibilities. Interview Agent solves this problem by delivering rich, always-on in-depth market insights that operate 24/7 and on a global level. It engages respondents in natural conversations, in their native tongue, dynamically probing for deeper feedback. This continuous stream of market insights allows teams to spend their time on more strategic work, while unlocking empathy at speed and at scale. ALSO READ: ZoomInfo Helps Customers Increase Productivity by 60%: Report (Opens in a new browser tab) Translate Agent Understanding global audiences has long been made impossible by language barriers. Translate Agent empowers teams to overcome these barriers with the ability to instantly understand their global audiences, wherever, whenever. With GenAI-powered English translations for live, unmoderated, and uploaded research in 100+ countries—marketing, product and insights teams can capture in-depth feedback while preserving audiences' tone, body language, and emotions. And sharing findings from international research has never been easier with the ability to embed English-translated subtitles on every recording, clip, and highlight reels. Insights Agent Discuss has long been the leader in delivering comprehensive, AI-driven answers to teams' most pressing research questions from live session feedback. Now, Insights Agent analyses thousands of unmoderated feedback alongside live and uploaded research, helping businesses uncover the insights they need faster than ever. This innovation not only makes it easier to understand global audiences, but also makes it easier to bring consumer voices into key business decisions. And with segment analysis capabilities, teams can compare insights across tasks or regions—helping them quickly spot trends and keep pace with evolving customer preferences. ALSO READ: Meta Reportedly Planning Retail Stores As It Pushes Into Metaverse (Opens in a new browser tab) Data privacy and protection Discuss continues to set the standard in data protection, helping brands and research agencies remain compliant without compromising research quality. New centralised privacy controls allow users to automatically apply PII settings—such as pseudonyms for respondent anonymisation—across all projects, eliminating the risk of non-compliance and giving teams peace of mind especially when navigating complex data privacy regulations. Additionally, Discuss' blur recording feature now offers flexible settings to control the visibility of shared stimuli, shared screens, and mobile screen shares—all while safeguarding participant anonymity. For example, a researcher can unblur a product prototype shown during a session to analyse reactions while still keeping participant identities hidden. ALSO READ: Ramdam To Scale AI-Powered Creator Ad Platform (Opens in a new browser tab) The Martechvibe team works with a staff of in-house writers and industry experts. View More AI agentsDiscussmarket insights Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. 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Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Yahoo
29-01-2025
- Business
- Yahoo
Discuss Marks Another Landmark Year: Celebrating Record-Breaking Growth and Industry-First Innovation in 2024
Seattle, Washington, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Discuss, the end-to-end, global market insights platform celebrates another year of record growth, innovation, and industry leadership as it continues to eliminate the complex and expensive nature involved in scaling market insights. A year of record growth In 2024, Discuss experienced a 48% year-over-year (YoY) increase in platform usage and 60% YoY growth in annual recurring revenue. With a total customer base of over 300 organizations, the platform welcomed leading brands across a wide range of industries. These include tech leaders such as three of the top ten largest global brands by market cap, retail leaders like Tesco, Tommy Hilfiger and Calvin Klein (PVH Corp,) and Adeo Group (known for its stores including Leroy Merlin, Bricoman, and Bricomart) along with food and beverage industry giants such as Danone, Mondelez International, and Jägermeister, as well as many other industries like healthcare and finance with The Standard and Dow Jones. Leading research agencies including Verve, Mozaic Group, MindFrog Group, and CMB, have also partnered with Discuss, further establishing the platform as the go-to partner for scaling human-centric support its rapidly growing customer base, Discuss expanded its global workforce by 25%, adding talent across every business unit, with its world-class teams spanning over a dozen countries. Innovation driving the future of market insights Next Gen Tech Discuss greatly expanded the global capabilities of Genie, its GenAI market insights agent. With advanced analysis and new translation capabilities, Genie supports market research conducted in 100+ countries, making it easier than ever to understand global audiences. With its robust Q&A-centric experience, Genie delivers summaries, quotes, and video clips tailored to specific research questions, helping users find the right answers that drive faster, smarter business also launched never-before-seen GenAI innovations with the ability to create custom libraries, whether it be for medical terminology or company or industry-specific terms, ensuring accurate transcription every time. With these unique innovations and its best-in-class transcriptions, teams can unlock more precise Insight Platform Discuss expanded its capabilities to make it simple for teams to keep all their market insights under one roof. Users can create a global repository by uploading past research alongside research conducted on Discuss, and use GenAI to surface key insights from these company also enhanced its auto-moderated research analysis capabilities and introduced quant-style questions alongside its existing qual features – giving teams a better understanding of both the 'what' and the 'why' behind consumer further support its customers, Discuss launched Discuss University, an on-demand virtual hub offering resources, trainings, and certifications to help users be successful in gleaning smarter insights. Unlimited Research Model Discuss introduced two new solution tiers – Consumer Reach and Consumer Reach+ – to empower global organizations with a true one-stop-shop for market insights. Designed to support any team from insights to marketing and R&D, these solutions make it easy to stay connected with target audiences and offer a budget-friendly way to understand target audiences and make market-driven strategic decisions 2-3x faster than traditional ways. With these solutions, teams can bypass the time-consuming tasks that managing a research project requires, like crafting discussion guides, recruiting participants, or moderating interviews – freeing up internal resources for more strategic work. Industry recognition and leadershipThe company received widespread recognition in 2024, including its ninth consecutive quarter as a G2 Leader in Consumer Video Feedback and User Research, alongside #1 rankings for Best Results, Relationships, and Usability. Discuss was also named in Greenbook's GRIT Top 10 Most Innovative Technology Suppliers and received special recognition in the Best Online Qual category at the Market Research Society Operations Awards. The company also led conversations at major industry events including TMRE, IIEX Europe, and Quirk's, sharing the stage with leading brands like PepsiCo, Reckitt, Suntory Global Spirits, and Haleon. 'As we embark on 2025, we are staying laser focused on delivering an innovative market insights solution that challenges the status quo of what's been possible and what's been done before,' said Simon Glass, CEO of Discuss. 'We are constantly reimagining the world of market insights and are excited to continue helping our customers not only keep up with the pace of change, but lead it.' The next opportunity to see Discuss will be at Quirk's Los Angeles, where we will be speaking alongside global tech leader, HP. Click here to register for the event. ### About Discuss Discuss eliminates the complex, time-consuming, and costly nature traditionally associated with market insights. Our innovative platform, coupled with key services and a powerful suite of GenAI tools, enables everyone—from insights professionals to marketing and product teams—to extract valuable insights faster than ever before and drive smarter, more informed business decisions on a global scale. Trusted by leading Consumer Insights, marketing, CX, and UX professionals worldwide, Discuss is the preferred choice for global brands and agencies, including 3M, Jägermeister, Unilever, PepsiCo, Mastercard, Suntory Global Spirits, Mondelez, Reckitt, Ipsos, Human8, and Buzzback. Discover how Discuss is delivering innovation driving next gen market insights CONTACT: Kendra Gray Discuss 3039064301 kendra@ in to access your portfolio
