Latest news with #Disguise
ILoveQatar.net
6 days ago
- Entertainment
- ILoveQatar.net
Ventum Tech partners with Disguise to expand content technologies in the GCC
Ventum Tech, a Doha-based system integrator operating across the Middle East and specializing in AV, lighting, immersive technologies, and ELV systems, has announced a strategic partnership with global media and entertainment platform Disguise, focused on expanding real-time content technologies across the GCC region. The event, hosted in collaboration with Stype — a leader in real-time camera tracking systems — and Chauvet, renowned for professional lighting solutions, welcomed top-tier professionals from the broadcast, design, and creative industries — including first-tier broadcasters such as Al Jazeera TV, Al Araby TV, and Qatar TV, as well as producers like Katara Studios — for live demonstration. Attendees experienced real-time 3D content creation, XR production, and advanced content management workflows — all powered by Disguise and integrated by Ventum Tech. 'The Middle East is rapidly embracing immersive content technologies and showing a bold vision,' said Ben Gunkel, EMEA Broadcast Sales Manager at Disguise. 'Partnering with Ventum Tech enables us to deliver scalable, real-time solutions that empower regional broadcasters and creatives.' The Open House marked a milestone in Ventum Tech's mission to bring global-standard technologies to the region. This partnership with Disguise is a natural alignment of vision,' said Tarek Mrad, Managing Partner at Ventum Tech. 'We're opening up new dimensions for broadcasters, producers, consultants, and designers across the region.' Over 120 curated attendees — from media, production, and creative sectors — explored how technologies from Disguise and Stype are reshaping storytelling across industries. Source and cover image credit: Press release
Broadcast Pro
6 days ago
- Business
- Broadcast Pro
Ventum Tech and Disguise announce strategic GCC partnership
The partnership was announced during the Open House Demo Experience in Doha, a two-day event showcasing real-time XR and broadcast demonstrations featuring Disguise and Stype. Ventum Tech, a Doha-based system integrator operating across the Middle East and specialising in AV, lighting, immersive technologies, and ELV systems, has announced a strategic partnership with global media and entertainment platform Disguise, focused on expanding real-time content technologies across the GCC region. Doha-based systems integrator Ventum Tech has announced a strategic partnership with global media technology company Disguise, aimed at accelerating the adoption of real-time content solutions across the Gulf Cooperation Council (GCC) region. The collaboration was officially unveiled during an industry Open House in Doha, held in partnership with Stype, a provider of real-time camera tracking systems. The event attracted more than 120 curated professionals from the broadcast, design, and creative sectors, including major regional broadcasters such as Al Jazeera TV, beIN Sports and Qatar TV. Attendees experienced live demonstrations of advanced media workflows, including real-time 3D content creation, XR production, and dynamic content management—all powered by Disguise technology and integrated by Ventum Tech. Speaking about the collaboration, Ben Gunkel, EMEA Broadcast Sales Manager at Disguise, said: 'The Middle East is rapidly embracing immersive content technologies and showing a bold vision. Partnering with Ventum Tech enables us to deliver scalable, real-time solutions that empower regional broadcasters and creatives.' The Open House marked a milestone in Ventum Tech's mission to bring global-standard technologies to the region. Tarek Mrad, Managing Partner at Ventum Tech, added: 'This partnership with Disguise is a natural alignment of vision. We're opening up new dimensions for broadcasters, producers, consultants, and designers across the region.' Over 120 curated attendees — from media, production, and creative sectors — explored how technologies from Disguise and Stype are reshaping storytelling across industries.
Yahoo
20-05-2025
- Entertainment
- Yahoo
WePlay Studios will host a conference dedicated to virtual production technology, the POSTNAB Production Open House
WePlay Studios, a content-driven production company, is hosting the POSTNAB Production Open House, a three-day event focused on knowledge exchange about video production excellence. The POSTNAB Production Open House will take place on May 28-30, 2025, in the company's newly opened venue for content filming in Inglewood, California. INGLEWOOD, Calif., May 20, 2025 /PRNewswire/ -- POSTNAB Production Open House will serve as a networking and educational event for current industry leaders and practitioners who are shaping the future of film, television, media production and broadcasting today. During workshops and keynote presentations, participants will discuss emerging trends and challenges of the production sphere, as well as the possibilities and future of virtual production technology in content making. Among the confirmed participants of the event will be such production industry leaders as Disguise, AJA Video Systems, HP, The Hollywood Professional Association (HPA), Leica, KeyCode Media, CG Pro, ARRI, Illumination Dynamics, Vizrt, Evertz, True Performance, Global Objects, Filmotechnic. "This initiative was born from the desire to unite the best of broadcast, cinema, and real-time technology under one roof – not to impress, but to inspire. The POSTNAB Production Open House is a celebration of creativity, technology, and human passion to reimagine storytelling. We build this experience in partnership with the industry's most forward-thinking minds because shared innovation drives meaningful change. At WePlay Studios, we believe virtual production is a tool and language that brings together directors, engineers, artists, broadcasters, and visionaries to craft the future of content. We are not just building pipelines – we are building the future of production all together," said Aleksii Gutiantov, head of virtual production at WePlay Studios. Speakers of the POSTNAB Production Open House: Nicholas Lucin, key account manager at Vizrt Ely Stacy, technical solutions lead at Disguise Jake Stone, senior vice president of commercial at Disguise Barry Goch, product marketing manager at AJA Video Systems Stephan Ukas-Bradley, vice president of solutions at ARRI Jacqueline Cooper, сo-founder of CG Pro Art Adams, product specialist, at ARRI Jess Loren, chief executive officer at Global Objects Erick Geisler, chief technology officer at Global Objects Carin Mazaira, marketing manager in media and entertainment at Leica Henry Mountain, sales manager in media and entertainment at Leica Kevin Descheemaeker, general manager at Filmotechnic The event is powered by WePlay Studios in partnership with the industry-leading visual experience platform Disguise under the leadership of the Сity of Inglewood. View original content to download multimedia: SOURCE WePlay Studios
Yahoo
13-05-2025
- Entertainment
- Yahoo
Make-a-Wish Kids Get Royal Treatment During First-Ever Disney Week of Wishes
Every year, on April 29, Disney partners with Make-A-Wish to celebrate World Wish Day–where they work to grant wishes for more than 165,000 children worldwide with critical illnesses. Whether it's creating space for a kid to meet their on-screen hero, or opening the door to a once-in-a-lifetime experience, World Wish Day is about making memories that inspire and give hope. This year, Disney took things up a notch by kicking off its first-ever Disney Week of Wishes. Between April 26–May 2, 2025, they shared stories of granting wishes through specially-designed experiences across the company. And we got a look at how some of the wish-granting designs came together. A big component of the week was the granting of Disney Princess wishes, where families were treated with immersive character experiences across the Disney parks and resorts. Some of these princess wish experiences included: immersive story-focused adventures princess breakfasts and boutique transformations baking sessions cruiseline experiences shopping sprees special character meet & greets and photo shoots And kids received their very own princess character costumes to wear during these experiences to make the magic even more real for them. Ariella Hendrix, Product Design Manager at Disney Consumer Products, works directly with the design company Disguise to create these costumes. She spoke with Parents about what went into making these princess wishes special for families this year. How long have you been designing costumes for Week of Wishes, and how does the experience align with what you envisioned? AH: I've been a Costume Designer at Disney Consumer Products for 12 years. I'm so excited that some of the costumes I helped develop, like Elsa & Rapunzel were requested by kids who wished for princess-themed experiences! It was so special to be a small part of developing these costumes, and that children around the world were able to immerse themselves in becoming their favorite characters. Can you speak a bit to the level of detail that goes into the design of the costumes, and how important it is for each one to be character-accurate? AH: The design process in licensed costume development is collaborative. We partner [with Disguise] in ensuring that the designs are authentic to the characters, while also finding meaningful ways to weave details of their stories into the costume designs and their artwork. It is also very important to ensure that the costumes are comfortable for all children. Is there a most-requested Disney Princess costume that you find among wish kids, and are they able to keep the costumes? AH: Costumes from Disney's Frozen are always some of our most popular costume requests, and that was certainly the case this World Wish Day. [And] Yes! The kids (and their siblings) get to keep any costumes and accessories they receive during the princess makeovers as well as any toys, books, and goodies they receive throughout the wish itself. This allows them to bring a piece of the magic home with them, making the wish even more unforgettable. One phase of the Disney Princess wish experience came via the Once Upon A Wish Party–where nearly 50 kids and their families were invited to Walt Disney World to take part in a two-day immersive storybook adventure. During this time, the kids are treated like royalty, as their families were given some inspiration designed to help them through their medical journeys. 4-year-old Lila Tenney was one of the 50 wish kids invited to the party this year. Here's a look at her family's experience: It's easy to get emotional over stories like these, watching families get to experience some joy amidst some challenging times. 'This means everything,' said Lila's dad. 'With this experience that Make-A-Wish and Disney allows us, it puts us at ease and gives us a moment to relax and enjoy.' When discussing what it takes to bring something like this to life for families, Hendrix highlights the attention to detail. "So much goes into making each wish as special as possible," she says. "While every wish is different, we're always putting the same attention to detail and level of care into every wish experience we grant. At Once Upon A Wish Party, each child's experience was tailored to their specific interests and included fun moments. No matter the wish, our products help create a truly unforgettable experience and lasting memories for the kids and their families." As Disney and Make-A-Wish continue their partnership with a yearly week-long focus of granting wishes, the expansion should provide even more opportunities to fill a family's day with magic. Stories like these should also serve as a reminder to create memorable experiences daily with family, no matter what you may be going through. 'Creating happiness for the children who need it most is an incredible privilege,' said Tasia Filippatos, President of Disney Consumer Products and Make-A-Wish International Board Member. 'Disney products are a special piece of the Disney wish experience that create lasting memories, spread hope and bring the magic home for wish kids and their families.' Hendrix seconds this notion with, 'Words can't describe how special it feels to know that the work I'm so passionate about is directly helping wish kids around the world. My dream is that everyone has a costume that they feel seen in. Knowing the costumes I design create a more fun and immersive experience for kids in need, seeing the smiles on their faces, that's exactly why I do what I do.' Read the original article on Parents
Broadcast Pro
09-05-2025
- Entertainment
- Broadcast Pro
Disguise to demo entertainment technology at Middle East trade shows
The technology platform and solutions provider will be attending a range of key industry events as it tours the Middle East region in May. Disguise, the technology platform and solutions provider behind visual spectacles at events like MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and the iconic displays on the Burj Khalifa, is set to make a major presence across the Middle East's top trade shows this May. The company will spotlight emerging trends and innovations shaping the future of entertainment, offering immersive demonstrations and insights into the transformative potential of its technology. At these events, broadcasters, filmmakers and sports franchises will have the opportunity to meet the Disguise team and explore how extended reality (xR), virtual production and augmented reality (AR) can elevate their storytelling. Disguise's state-of-the-art solutions aim to empower creators across industries—from thrilling sports fans in modern stadiums to mesmerising cinema audiences and lighting up urban landmarks. Rebecca Knight, vice president of sales EMEA at Disguise, said: 'With mega projects like Neom and Qiddiya, and global events such as World Expo 2030 on the horizon, there's more demand for incredible visual spectacles in the Middle East than ever before. The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region's top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise's software, hardware and services solution.' Disguise will first appear at CABSAT 2025, running from May 13–15 at the Dubai World Trade Centre (Booth S1-H22), where its team will demonstrate cutting-edge solutions for virtual production and next-gen broadcast studios. Attendees of the co-located Integrate Middle East event can also explore Disguise's tools for crafting location-based experiences and see firsthand how immersive, data-driven visuals can heighten fan engagement across live events and sports. Next, Disguise will participate in the Stadiums and Sports Innovation Summit KSA 2025, taking place from May 19–20 at the Hyatt Regency Riyadh Olaya. As a proud sponsor of the summit, Disguise will showcase how its technology can transform sports venues—enhancing fan engagement and pushing innovation across the region's fast-developing sports sector. From May 20–22, Disguise will exhibit at the Saudi Entertainment and Amusement (SEA) Expo 2025 at the Riyadh Front Exhibition and Conference Centre (Booth 4C441), where Sales Manager Josh Darlington will engage with key regional stakeholders as part of the UK Pavilion. The company will highlight its capabilities in themed entertainment and share success stories from major projects across the Middle East. Finally, Disguise will join production partner mediaPro at the Saudi Light & Sound (SLS) Expo, also taking place from May 20–22 at the same venue (Stand 2B231). After powering mediaPro's recent high-profile events such as the Dakar Rally Closing Ceremony, The Agenda Funtico launch, and the ADIB Cup 2025, Disguise will support live demos at the booth from 6 to 8 p.m. daily, offering a direct look at its platform's capabilities in action.
